Talk about a build

Who it is for

Three kinds of buyer. One standard applied to all of them.

The common thread is not company size or industry. It is that somebody is going to ask what the marketing produced, and the honest current answer is a shrug wrapped in a chart.

Operators 01

You are the one who has to answer for the spend

You are not short of dashboards. You are short of a number you would be willing to defend in front of someone who wanted to argue with it. Especially if you answer to an owner, a board or an investor who is going to ask what the money bought.

This is you if

  • You spend meaningfully on marketing and cannot say what it produced
  • Your reports look good and you cannot tell whether they should
  • You know who you lose deals to but not why
  • Somebody is going to ask you for marketing ROI this quarter
Portfolio 02

You own several operating businesses

Each company measures itself its own way, using definitions nobody wrote down, produced by the people whose performance it describes. Put five of those side by side and you are comparing five reporting cultures rather than five businesses.

This is you if

  • You need comparable marketing reporting across unlike businesses
  • You want to see which companies are actually gaining ground
  • You want competitive position, not just spend
  • You need something a board can read without a translator
Agencies 03

You want an intelligence practice, not an intelligence team

You already report on ad spend. This lets you report on the whole market, with evidence, and hand your client a specific list of what to do next, under your own brand. It turns the quarterly review from a spend defence into a strategy meeting.

This is you if

  • Your quarterly reviews are spent justifying spend
  • Clients ask about competitors and you have anecdotes, not evidence
  • You want a differentiator no dashboard template can match
  • You want to sell strategy rather than reporting
Partner detail

The common thread

Buyers decide long before they talk to you.

Which means the market you are being judged in is mostly invisible from inside your own analytics. Your reporting shows the people who already found you. It cannot show the ones who compared you to somebody else and quietly chose them.

That is the gap the competitive lane exists to close. Not because competitor watching is interesting, but because most of the decision happens in a room you are not in.

~70% of the buying journey is complete before a buyer speaks to a seller, and 81% engage first with the vendor that ultimately wins 6sense B2B Buyer Experience Report , October 9, 2024
52% Only 52% can prove marketing’s value Gartner , September 18, 2024

Who it is not for

Said plainly, so nobody wastes a meeting.

Anyone who wants software to log into today

There is no signup and no trial. Every engagement is built and operated individually. If you need self-serve, this is not it and we will say so on the first call.

Anyone who needs the number to say a particular thing

Scores are earned against a published standard. If your marketing is underperforming, this will say so in writing, to whoever you share it with.

Businesses spending very little on marketing

If there is not much spend to measure and not much of a competitive set to audit, the honest answer is that this is more instrument than you need right now.

Find out what your marketing
is actually achieving.

One conversation, no obligation: what you sell, who you lose deals to, and what you cannot currently see. If a build is a fit, it is scoped and quoted from there. There is no signup and no self-serve tier.

Talk about a build Read the scoring standard first

No prices on this site. Every engagement is scoped and quoted after the first meeting.