Talk about a build

White label

Add an intelligence practice without
building an intelligence team.

Reselling research is leveraged. So is reselling a wrong claim. Our evidence standards exist because they are the part of this service that protects your brand.

  • Marketing and advertising agencies
  • Independent consultants and fractional CMOs
  • Management and strategy advisors
  • Private equity operating teams and portfolio advisors
  • Web and creative studios adding a retained service
  • Franchise and multi-location marketing groups

What partners get

Six commitments that make this safe to put your name on.

Your brand, your letterhead

Deliverables presented under your identity. You keep the client relationship and the commercial terms.

Your evidence trail, intact

Every scored claim arrives with its verbatim quote, source and capture date, so you can defend a finding in the room.

Parity enforced across sets

Comparable research depth for every company scored, so your comparisons are not biased toward whoever got the most attention.

Analyst support behind you

A defined escalation path when a client disputes a finding, before it becomes your problem in a meeting.

Repeatable delivery cadence

Continuous threshold alerts, performance against fixed definitions, and periodic re-scoring of competitive standing.

Scoped per client

Each client build is scoped to the questions that client’s decisions depend on, not fitted to a template.

Diligence

Four questions to ask any intelligence partner, including us.

If a partner cannot answer these plainly, the commercial terms are irrelevant. Ask us the same four on the first call and hold us to the answers.

  1. 01 Ask to see one scored claim and everything behind it, not a sample deck.
  2. 02 Ask how absence is handled when a tool returns no data.
  3. 03 Ask what enforces equal research depth across a comparison set.
  4. 04 Ask who talks to the client, and what happens when a finding is disputed.

White label questions

Whose brand goes on the work?
Yours, or your client’s with your agency as the accent. Deliverables are presented under your identity. Ultimate Analytics does not appear as a competing identity in front of your client, and a fully unbranded option is available.
Do you talk to my clients?
Only if you want us to. You own the client relationship and the commercial terms. Most partners keep us entirely behind the curtain and handle the client conversation themselves, which is what the white label is for.
What if a finding makes my work look bad?
Then you found out before your client did, which is the useful order. In practice the more common case is an agency doing solid work that has never had an independent measurement layer willing to say so. A scorecard capable of criticising you is the only kind whose praise means anything.
How is this priced to me?
Per engagement, after a conversation, the same as every other build. There is no per-seat list price, no published tier, and no pricing anywhere in the deliverables for your client to stumble across.
Can I use this in pitches as well as retained work?
A scored audit of a prospect and the companies they lose to is an unusually strong thing to walk into a pitch holding, and it is the same artefact they receive afterwards. Scope that as part of the engagement and we will talk about how it works commercially.

Request a quote

Talk about a white label partnership.

Tell us the kind of client you serve and the deliverable you want to own. Partnership terms and per-client scope are set in conversation, and every engagement is custom quoted.

Nothing is priced before a conversation. By sending this you agree we can contact you about your enquiry. We do not sell or share your details. Privacy.

Talk about a white label
partnership.

One conversation, no obligation: what you sell, who you lose deals to, and what you cannot currently see. If a build is a fit, it is scoped and quoted from there. There is no signup and no self-serve tier.

No prices on this site. Every engagement is scoped and quoted after the first meeting.