Insights
Method
How the scoring standard works, why it is absolute rather than ranked, and where it is deliberately conservative.
Our client was winning every category. That was a bug.
The first live competitive audit had our client leading every lens. It looked like a great result. It was uneven research, and the fix dropped them to second. We shipped the honest number and built a gate so it cannot happen again.
ReadDoes not rank is not the same finding as does not exist
Ranking data can tell you a competitor is invisible for a term. Only a direct sweep of their own site can tell you they do not offer the service. Confusing the two sends you after entirely the wrong opportunity.
ReadWhy there is no pricing page
Every engagement is quoted after a conversation, and there are no prices anywhere inside the product either. That is a deliberate constraint with a reason, not a sales tactic to make you call.
ReadAbsolute scoring beats a ranked leaderboard
A ranking always produces a winner, because sorting always terminates. An absolute standard is willing to report that nobody in a market is doing well, which is exactly when the opportunity is largest.
ReadWhy we publish the scoring rubric where competitors can read it
A standard that only works while it is secret was never a standard. Publishing the rubric costs us a defensible-sounding moat and buys something considerably more useful: the ability for a client to hold us to it.
Read Find out what your marketing
is actually achieving.
One conversation, no obligation: what you sell, who you lose deals to, and what you cannot currently see. If a build is a fit, it is scoped and quoted from there. There is no signup and no self-serve tier.
No prices on this site. Every engagement is scoped and quoted after the first meeting.