Insights
Competitive intelligence
Scoring a market, reading ad libraries and job boards, and telling a competitor who is busy from one who is expanding.
Podcast intelligence: strategy stated in a competitor's own words
Executive interviews are the least guarded thing a competitor produces. They are also transcribed, dated and public. Where a category has podcasts, this is the highest-signal lane available.
ReadEvery company in the market scored at par on conversion
Not one competitor offered a buyer any way to get a specific answer without waiting on a human. A ranked leaderboard would have declared a winner in that column and hidden the largest opportunity on the board.
ReadAre you cited in AI answers? How to check, honestly
AI answers are non-deterministic, which makes "we do not appear in ChatGPT" a much weaker claim than it looks. A testing protocol that produces a defensible finding rather than an anecdote.
ReadReading a competitor's ad library without fooling yourself
Ad transparency records are the best free competitive intelligence available and the easiest to over-read. What they actually prove, what they cannot show, and the findings worth extracting.
ReadCapacity or expansion: two hiring signals you must never merge
Ten field technicians and three senior leadership roles are completely different pieces of news. Averaging them into an open-role count destroys the only finding worth having.
ReadWhat a competitor's job postings tell you months before their advertising does
Headcount is the earliest reliable signal of intent. A company hiring for a capability is committing budget to it long before the campaign that announces it, and job boards are public.
ReadHow to build a competitor set you will actually learn from
Most competitive analysis fails at the roster. If you audit the companies you admire rather than the ones you lose to, every finding afterwards is about the wrong market.
Read Find out what your marketing
is actually achieving.
One conversation, no obligation: what you sell, who you lose deals to, and what you cannot currently see. If a build is a fit, it is scoped and quoted from there. There is no signup and no self-serve tier.
No prices on this site. Every engagement is scoped and quoted after the first meeting.