{
  "captureDate": "2026-09-12T16:04:07.335Z",
  "study": {
    "slug": "vet-benchmarks-by-market-size",
    "question": "Does the bar for ranking in the Google Maps top 20 for veterinarians differ between large metros and small cities: review counts, ratings, website presence, site size and conversion features?",
    "lane": "maps",
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      "queryTemplate": "veterinarian {market}",
      "topN": 20,
      "markets": [
        "Houston, Texas",
        "Phoenix, Arizona",
        "Philadelphia, Pennsylvania",
        "San Antonio, Texas",
        "San Diego, California",
        "Dallas, Texas",
        "Columbus, Ohio",
        "Charlotte, North Carolina",
        "Indianapolis, Indiana",
        "Seattle, Washington",
        "Denver, Colorado",
        "Missoula, Montana",
        "Bangor, Maine",
        "Dubuque, Iowa",
        "Grand Junction, Colorado",
        "Jonesboro, Arkansas",
        "Sheboygan, Wisconsin",
        "Pocatello, Idaho",
        "Valdosta, Georgia",
        "Elmira, New York",
        "Farmington, New Mexico",
        "Meridian, Mississippi"
      ],
      "strata": {
        "largeMetro": [
          "Houston, Texas",
          "Phoenix, Arizona",
          "Philadelphia, Pennsylvania",
          "San Antonio, Texas",
          "San Diego, California",
          "Dallas, Texas",
          "Columbus, Ohio",
          "Charlotte, North Carolina",
          "Indianapolis, Indiana",
          "Seattle, Washington",
          "Denver, Colorado"
        ],
        "smallCity": [
          "Missoula, Montana",
          "Bangor, Maine",
          "Dubuque, Iowa",
          "Grand Junction, Colorado",
          "Jonesboro, Arkansas",
          "Sheboygan, Wisconsin",
          "Pocatello, Idaho",
          "Valdosta, Georgia",
          "Elmira, New York",
          "Farmington, New Mexico",
          "Meridian, Mississippi"
        ]
      }
    },
    "exclude": {
      "domains": [
        "petmd.com",
        "chewy.com",
        "petco.com",
        "petsmart.com",
        "vetster.com",
        "pawlicy.com",
        "trupanion.com",
        "rover.com",
        "wag.com",
        "aaha.org",
        "avma.org",
        "vetlocator.com",
        "petfinder.com",
        "hillspet.com",
        "purina.com",
        "royalcanin.com",
        "thumbtack.com",
        "groupon.com",
        "vetsource.com",
        "1-800-petmeds.com",
        "petplace.com",
        "dvm360.com",
        "usacommetix.top",
        "reviews.vet",
        "vetstreet.com",
        "petdesk.com"
      ],
      "manufacturers": [
        "zoetispetcare.com",
        "elanco.com",
        "boehringer-ingelheim.com",
        "merck-animal-health-usa.com",
        "idexx.com",
        "nexgardforDogs.com",
        "simparica.com"
      ]
    },
    "measureSites": true,
    "budget": {
      "maxSerpCalls": 22
    },
    "screen": {
      "excludeCategories": [
        "Pet groomer",
        "Pet store",
        "Pet supply store",
        "Animal shelter",
        "Animal rescue service",
        "Dog trainer",
        "Pet boarding service",
        "Kennel",
        "Pet sitter",
        "Pet adoption service",
        "Humane society",
        "Wildlife rescue service",
        "Pet cemetery",
        "Farm",
        "Ranch",
        "Feed store",
        "Veterans center",
        "Medical clinic",
        "Zoo",
        "Animal protection organization",
        "Veterans organization",
        "Veterans hospital"
      ],
      "keepIfTitleMatches": "veterinar|animal hospital|animal clinic|animal medical center|animal care center|vet clinic|vet hospital|pet hospital|pet clinic|spay"
    },
    "minReadableWords": 50
  },
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      "host": "chahpets.com",
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      "market": "Bangor, Maine",
      "query": "veterinarian Bangor, Maine",
      "rank": 16,
      "url": "https://cardenkennels.com/",
      "title": "Carden Kennels",
      "rating": 4.8,
      "reviews": 367,
      "category": "Pet boarding service",
      "address": "880 Ohio St, Bangor, ME 04401",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "cardenkennels.com",
      "excluded": true,
      "reason": "listed under \"Pet boarding service\", not the kind of business this study measures"
    },
    {
      "market": "Bangor, Maine",
      "query": "veterinarian Bangor, Maine",
      "rank": 19,
      "url": "http://www.greenacreskennel.com/",
      "title": "Green Acres Kennel Shop",
      "rating": 4.6,
      "reviews": 150,
      "category": "Pet boarding service",
      "address": "1653 Union St, Bangor, ME 04401",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "greenacreskennel.com",
      "excluded": true,
      "reason": "listed under \"Pet boarding service\", not the kind of business this study measures"
    },
    {
      "market": "Pocatello, Idaho",
      "query": "veterinarian Pocatello, Idaho",
      "rank": 11,
      "url": "https://www.pocatellopetlodge.com/pocatello-pet-lodge-location/?utm_source=googlemb&utm_medium=organic&utm_campaign=weblink&utm_content=location",
      "title": "Pocatello Pet Lodge",
      "rating": 4.9,
      "reviews": 1152,
      "category": "Pet boarding service",
      "address": "145 S 3rd Ave, Pocatello, ID 83201",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "pocatellopetlodge.com",
      "excluded": true,
      "reason": "listed under \"Pet boarding service\", not the kind of business this study measures"
    },
    {
      "market": "Pocatello, Idaho",
      "query": "veterinarian Pocatello, Idaho",
      "rank": 12,
      "url": "https://www.pocatellopetlodge.com/pocatello-pet-lodge-too-location/?utm_source=googlemb&utm_medium=organic&utm_campaign=weblink&utm_content=location",
      "title": "Pocatello Pet Lodge, Too",
      "rating": 4.9,
      "reviews": 577,
      "category": "Pet boarding service",
      "address": "143 S 2nd Ave, Pocatello, ID 83201",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "pocatellopetlodge.com",
      "excluded": true,
      "reason": "listed under \"Pet boarding service\", not the kind of business this study measures"
    },
    {
      "market": "Valdosta, Georgia",
      "query": "veterinarian Valdosta, Georgia",
      "rank": 15,
      "url": "http://www.humanesocietyofvaldosta.org/",
      "title": "Humane Society of Valdosta",
      "rating": 4.4,
      "reviews": 190,
      "category": "Animal protection organization",
      "address": "1740 W Gordon St, Valdosta, GA 31601",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "humanesocietyofvaldosta.org",
      "excluded": true,
      "reason": "listed under \"Animal protection organization\", not the kind of business this study measures"
    },
    {
      "market": "Valdosta, Georgia",
      "query": "veterinarian Valdosta, Georgia",
      "rank": 17,
      "url": "http://www.southernhoundclub.com/",
      "title": "Southern Hound Club",
      "rating": 4.9,
      "reviews": 155,
      "category": "Pet boarding service",
      "address": "11693 Troupeville Rd, Valdosta, GA 31602",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "southernhoundclub.com",
      "excluded": true,
      "reason": "listed under \"Pet boarding service\", not the kind of business this study measures"
    },
    {
      "market": "Valdosta, Georgia",
      "query": "veterinarian Valdosta, Georgia",
      "rank": 19,
      "url": "https://fifthdayfarmllc.com/",
      "title": "Fifth Day Farm",
      "rating": 4.8,
      "reviews": 238,
      "category": "Zoo",
      "address": "5732 Clyattville-Nankin Rd, Valdosta, GA 31601",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "fifthdayfarmllc.com",
      "excluded": true,
      "reason": "listed under \"Zoo\", not the kind of business this study measures"
    },
    {
      "market": "Farmington, New Mexico",
      "query": "veterinarian Farmington, New Mexico",
      "rank": 14,
      "url": "https://www.va.gov/farmington-vet-center/",
      "title": "Veteran Center",
      "rating": 1.8,
      "reviews": 5,
      "category": "Medical clinic",
      "address": "4251 E Main St C, Farmington, NM 87402",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "va.gov",
      "excluded": true,
      "reason": "listed under \"Medical clinic\", not the kind of business this study measures"
    },
    {
      "market": "Farmington, New Mexico",
      "query": "veterinarian Farmington, New Mexico",
      "rank": 17,
      "url": "http://www.farmingtonnm.gov/animalservices",
      "title": "Farmington Regional Animal Shelter",
      "rating": 4.5,
      "reviews": 569,
      "category": "Animal shelter",
      "address": "133 N Browning Pkwy, Farmington, NM 87401",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "farmingtonnm.gov",
      "excluded": true,
      "reason": "listed under \"Animal shelter\", not the kind of business this study measures"
    },
    {
      "market": "Meridian, Mississippi",
      "query": "veterinarian Meridian, Mississippi",
      "rank": 5,
      "url": "http://animalmedicalsupply.com/",
      "title": "Animal Medical Supply",
      "rating": 4.6,
      "reviews": 116,
      "category": "Pet supply store",
      "address": "110 15th Pl S # E, Meridian, MS 39301",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "animalmedicalsupply.com",
      "excluded": true,
      "reason": "listed under \"Pet supply store\", not the kind of business this study measures"
    },
    {
      "market": "Meridian, Mississippi",
      "query": "veterinarian Meridian, Mississippi",
      "rank": 11,
      "url": "http://www.facebook.com/petprioritykennel",
      "title": "Pet Priority Boarding Kennel",
      "rating": 4.1,
      "reviews": 20,
      "category": "Kennel",
      "address": "170 Dees Rd, Meridian, MS 39301",
      "hasPhone": true,
      "hasWebsite": true,
      "host": null,
      "excluded": true,
      "reason": "listed under \"Kennel\", not the kind of business this study measures",
      "siteUnmeasurable": "directory, marketplace or social platform"
    }
  ]
}