{ "captureDate": "2026-09-25T13:32:35.445Z", "study": { "slug": "tree-removal-page-one-who-ranks", "question": "When a homeowner searches Google for tree removal in their city, how many of the ten organic results on page one are a tree company that does the work, what holds the other slots, how does that differ between large metros and small cities, and how big are the websites of the companies that make it?", "lane": "organic" }, "sample": { "markets": 24, "serpCalls": 0, "resultsSeen": 167, "paginationRepeats": 0, "failedMarkets": [ { "market": "Columbus, Ohio", "reason": "search returned general pages about trees (an encyclopedia entry, software packages, a Linux manual page, a tree-of-life project, a news story), the same pages at the same positions as Kansas City, and no tree removal result; Google dropped the service from the query", "resultsDropped": 9 }, { "market": "Kansas City, Missouri", "reason": "search returned general pages about trees (an encyclopedia entry, a Linux manual page, a tree campus program, a video), the same pages at the same positions as Columbus, and no tree removal result; Google dropped the service from the query", "resultsDropped": 9 }, { "market": "Jonesboro, Arkansas", "reason": "search returned only pages about the state of Arkansas (state government, tourism, a university, a song, a legislative bill) and no tree removal result; Google dropped the service from the query", "resultsDropped": 9 } ], "marketsWithNoResults": [ "Las Vegas, Nevada" ], "excluded": 134, "excludedReasons": [ [ "directory, marketplace or social platform", 107 ], [ "site with no identifiable local operator (toll-free or out-of-state phone number, templated city subdomain or statewide template), not verifiable as a tree removal company", 4 ], [ "lead generation or referral site that routes calls to contractors, by its own description, not a tree removal company", 10 ], [ "directory, listing aggregator, forum or association member directory, not a tree removal company", 10 ], [ "city or county government page, not a tree removal company", 2 ], [ "off-topic result, not the kind of business this study measures", 1 ] ], "uniqueBusinesses": 29, "reachable": 27, "pageCountMeasured": 23, "pageCountMissing": 6, "siteUnmeasurable": 0, "siteUnmeasurableReasons": [] }, "distributions": { "pages": { "n": 23, "min": 3, "p25": 32, "median": 50, "p75": 722, "p90": 2799, "max": 6334, "mean": 777.83 }, "blogPages": { "n": 23, "min": 0, "p25": 0, "median": 0, "p75": 2, "p90": 56, "max": 413, "mean": 36.17 }, "blogPosts12mo": { "n": 9, "min": 0, "p25": 1, "median": 1, "p75": 24, "p90": 56, "max": 166, "mean": 28.89 }, "mostRecentDays": { "n": 9, "min": 1, "p25": 5, "median": 35, "p75": 312, "p90": 448, "max": 1551, "mean": 275 }, "siteUpdated12mo": { "n": 21, "min": 0, "p25": 8, "median": 41, "p75": 329, "p90": 1522, "max": 2663, "mean": 415.19 }, "siteMostRecentDays": { "n": 21, "min": 0, "p25": 2, "median": 6, "p75": 110, "p90": 542, "max": 941, "mean": 148.05 }, "locationPages": { "n": 23, "min": 0, "p25": 0, "median": 0, "p75": 8, "p90": 61, "max": 2428, "mean": 157.57 }, "cityPages": { "n": 23, "min": 0, "p25": 0, "median": 3, "p75": 22, "p90": 36, "max": 125, "mean": 16.04 }, "cityPagesDedicated": { "n": 23, "min": 0, "p25": 0, "median": 1, "p75": 11, "p90": 22, "max": 89, "mean": 9.09 }, "cityLandingPages": { "n": 23, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 7, "max": 22, "mean": 1.96 }, "articlePages": { "n": 22, "min": 1, "p25": 7, "median": 35, "p75": 355, "p90": 1567, "max": 2329, "mean": 391.32 }, "sharedPages": { "n": 22, "min": 0, "p25": 0, "median": 2, "p75": 3, "p90": 32, "max": 42, "mean": 7.5 }, "sharedPagesPct": { "n": 22, "min": 0, "p25": 0, "median": 1, "p75": 5, "p90": 9, "max": 17, "mean": 3 }, "templatePages": { "n": 22, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 0, "max": 1, "mean": 0.09 }, "words": { "n": 23, "min": 296, "p25": 580, "median": 949, "p75": 1482, "p90": 2241, "max": 6852, 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"hasOnlineBooking": { "yes": 2, "outOf": 23, "pct": 9 }, "hasChatWidget": { "yes": 2, "outOf": 23, "pct": 9 }, "hasForm": { "yes": 16, "outOf": 23, "pct": 70 }, "mentionsEmergency": { "yes": 7, "outOf": 23, "pct": 30 }, "mentionsGuarantee": { "yes": 4, "outOf": 23, "pct": 17 }, "freeEstimate": { "yes": 16, "outOf": 23, "pct": 70 }, "insured": { "yes": 9, "outOf": 23, "pct": 39 }, "certifiedArborist": { "yes": 11, "outOf": 23, "pct": 48 }, "stumpGrinding": { "yes": 17, "outOf": 23, "pct": 74 }, "emergencyTree": { "yes": 15, "outOf": 23, "pct": 65 }, "linksToServiceArea": { "yes": 11, "outOf": 23, "pct": 48 } }, "correlations": { "rankVs_pages": { "n": 23, "rho": -0.322, "significant": false, "strength": "moderate" }, "rankVs_blogPages": { "n": 23, "rho": -0.31, "significant": false, "strength": "moderate" }, "rankVs_blogPosts12mo": { "n": 9, "rho": -0.817, "significant": true, "strength": "strong" }, "rankVs_mostRecentDays": { "n": 9, "rho": 0.945, "significant": true, "strength": 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