{
  "captureDate": "2026-10-02T14:03:58.877Z",
  "study": {
    "slug": "roofer-review-multiple-maps",
    "question": "How many Google reviews does a roofing contractor in the Maps top three carry, how few does the least reviewed of those three carry in each city, and does the electrician study's portable benchmark (the top three at about three times the market's median listing) hold in a different trade and a different set of cities, in large metros and small cities alike?",
    "lane": "maps"
  },
  "sample": {
    "markets": 22,
    "serpCalls": 0,
    "resultsSeen": 440,
    "paginationRepeats": 0,
    "failedMarkets": [],
    "marketsWithNoResults": [],
    "excluded": 18,
    "excludedReasons": [
      [
        "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer",
        7
      ],
      [
        "listing links to a subdomain of a find-a-roofer referral site",
        1
      ],
      [
        "site shows a South Dakota call number on a page presented as a Detroit roofer; lead generation tells",
        1
      ],
      [
        "listed under \"General contractor\", not the kind of business this study measures",
        1
      ],
      [
        "listed under \"Construction company\", not the kind of business this study measures",
        1
      ],
      [
        "listed under \"Contractor\", not the kind of business this study measures",
        2
      ],
      [
        "carries the template network's name and listing pattern (Open 24 hours, a suite-number address) and has no website to verify it; excluded as unverifiable",
        1
      ],
      [
        "listed under \"Building materials store\", not the kind of business this study measures",
        1
      ],
      [
        "listing links to one city page on a referral domain carrying pages for dozens of cities",
        1
      ],
      [
        "listed under \"Gutter service\", not the kind of business this study measures",
        1
      ],
      [
        "listed under \"Gutter cleaning service\", not the kind of business this study measures",
        1
      ]
    ],
    "uniqueBusinesses": 422,
    "reachable": 0,
    "pageCountMeasured": 0,
    "pageCountMissing": null,
    "siteUnmeasurable": 41,
    "siteUnmeasurableReasons": [
      [
        "no website",
        38
      ],
      [
        "free site builder page, a site of its own that cannot be measured",
        1
      ],
      [
        "directory, marketplace or social platform",
        2
      ]
    ]
  },
  "distributions": {
    "rating": {
      "n": 421,
      "min": 1,
      "p25": 4.8,
      "median": 4.9,
      "p75": 5,
      "p90": 5,
      "max": 5,
      "mean": 4.79
    },
    "reviews": {
      "n": 421,
      "min": 1,
      "p25": 27,
      "median": 80,
      "p75": 193,
      "p90": 442,
      "max": 2508,
      "mean": 185.33
    },
    "nameWords": {
      "n": 422,
      "min": 1,
      "p25": 3,
      "median": 3,
      "p75": 4,
      "p90": 5,
      "max": 10,
      "mean": 3.44
    },
    "categoryCount": {
      "n": 422,
      "min": 1,
      "p25": 1,
      "median": 2,
      "p75": 4,
      "p90": 5,
      "max": 10,
      "mean": 2.59
    },
    "hoursPerWeek": {
      "n": 419,
      "min": 25,
      "p25": 45,
      "median": 66,
      "p75": 168,
      "p90": 168,
      "max": 168,
      "mean": 91.49
    },
    "daysOpen": {
      "n": 419,
      "min": 5,
      "p25": 5,
      "median": 6,
      "p75": 7,
      "p90": 7,
      "max": 7,
      "mean": 6.05
    }
  },
  "adoption": {
    "isChain": {
      "yes": 29,
      "outOf": 422,
      "pct": 7
    },
    "hasWebsite": {
      "yes": 384,
      "outOf": 422,
      "pct": 91
    },
    "hasOwnWebsite": {
      "yes": 382,
      "outOf": 422,
      "pct": 91
    },
    "hasPhone": {
      "yes": 417,
      "outOf": 422,
      "pct": 99
    },
    "nameHasService": {
      "yes": 399,
      "outOf": 422,
      "pct": 95
    },
    "nameHasCity": {
      "yes": 76,
      "outOf": 422,
      "pct": 18
    },
    "nameHasState": {
      "yes": 20,
      "outOf": 422,
      "pct": 5
    },
    "nameHasGeo": {
      "yes": 92,
      "outOf": 422,
      "pct": 22
    },
    "hoursListed": {
      "yes": 419,
      "outOf": 422,
      "pct": 99
    },
    "open24All": {
      "yes": 113,
      "outOf": 422,
      "pct": 27
    },
    "open24Any": {
      "yes": 134,
      "outOf": 422,
      "pct": 32
    },
    "openWeekends": {
      "yes": 171,
      "outOf": 419,
      "pct": 41
    },
    "openSunday": {
      "yes": 172,
      "outOf": 419,
      "pct": 41
    },
    "openAtSearch": {
      "yes": 420,
      "outOf": 421,
      "pct": 100
    },
    "linksToHomepage": {
      "yes": 325,
      "outOf": 382,
      "pct": 85
    },
    "linksToInnerPage": {
      "yes": 57,
      "outOf": 382,
      "pct": 15
    },
    "linksToLocationPage": {
      "yes": 49,
      "outOf": 382,
      "pct": 13
    },
    "linkPathNamesMarketCity": {
      "yes": 46,
      "outOf": 382,
      "pct": 12
    },
    "linkHasUtm": {
      "yes": 72,
      "outOf": 382,
      "pct": 19
    },
    "linkHasAnyParams": {
      "yes": 74,
      "outOf": 382,
      "pct": 19
    }
  },
  "correlations": {
    "rankVs_rating": {
      "n": 421,
      "rho": 0.01,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_reviews": {
      "n": 421,
      "rho": -0.35,
      "significant": true,
      "strength": "moderate"
    },
    "rankVs_nameWords": {
      "n": 422,
      "rho": -0.02,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_categoryCount": {
      "n": 422,
      "rho": -0.002,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_hoursPerWeek": {
      "n": 419,
      "rho": -0.021,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_daysOpen": {
      "n": 419,
      "rho": -0.021,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "ratingVs_reviews": {
      "n": 421,
      "rho": -0.098,
      "significant": true,
      "strength": "no meaningful relationship"
    }
  },
  "markets": {
    "perMarket": [
      {
        "market": "Indianapolis, Indiana",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Columbus, Ohio",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19,
        "firstKeptRank": 1,
        "reasons": {
          "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer": 1
        }
      },
      {
        "market": "Charlotte, North Carolina",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Nashville, Tennessee",
        "resultsSeen": 20,
        "excluded": 3,
        "kept": 17,
        "firstKeptRank": 1,
        "reasons": {
          "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer": 2,
          "listing links to a subdomain of a find-a-roofer referral site": 1
        }
      },
      {
        "market": "Atlanta, Georgia",
        "resultsSeen": 20,
        "excluded": 2,
        "kept": 18,
        "firstKeptRank": 1,
        "reasons": {
          "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer": 2
        }
      },
      {
        "market": "Houston, Texas",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Chicago, Illinois",
        "resultsSeen": 20,
        "excluded": 2,
        "kept": 18,
        "firstKeptRank": 1,
        "reasons": {
          "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer": 2
        }
      },
      {
        "market": "Tampa, Florida",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Detroit, Michigan",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19,
        "firstKeptRank": 1,
        "reasons": {
          "site shows a South Dakota call number on a page presented as a Detroit roofer; lead generation tells": 1
        }
      },
      {
        "market": "Milwaukee, Wisconsin",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "St. Louis, Missouri",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Bowling Green, Kentucky",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Johnson City, Tennessee",
        "resultsSeen": 20,
        "excluded": 2,
        "kept": 18,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"General contractor\", not the kind of business this study measures": 1,
          "listed under \"Construction company\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Rochester, Minnesota",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Sioux City, Iowa",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Contractor\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Valdosta, Georgia",
        "resultsSeen": 20,
        "excluded": 2,
        "kept": 18,
        "firstKeptRank": 1,
        "reasons": {
          "carries the template network's name and listing pattern (Open 24 hours, a suite-number address) and has no website to verify it; excluded as unverifiable": 1,
          "listed under \"Building materials store\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Wausau, Wisconsin",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Abilene, Texas",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19,
        "firstKeptRank": 1,
        "reasons": {
          "listing links to one city page on a referral domain carrying pages for dozens of cities": 1
        }
      },
      {
        "market": "Lawton, Oklahoma",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Bismarck, North Dakota",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Contractor\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Florence, South Carolina",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Dothan, Alabama",
        "resultsSeen": 20,
        "excluded": 2,
        "kept": 18,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Gutter service\", not the kind of business this study measures": 1,
          "listed under \"Gutter cleaning service\", not the kind of business this study measures": 1
        }
      }
    ],
    "keptPerMarket": {
      "n": 22,
      "min": 17,
      "p25": 18,
      "median": 20,
      "p75": 20,
      "p90": 20,
      "max": 20,
      "mean": 19.18
    },
    "excludedShareOfResults": 4,
    "marketsWhereExcludedTakeHalfOrMore": 0,
    "topExcludedHosts": [
      {
        "host": "null",
        "appearances": 2
      },
      {
        "host": "martinsonsleakdetection.com",
        "appearances": 1
      },
      {
        "host": "henryroofrepair.homes",
        "appearances": 1
      },
      {
        "host": "portersonsroofing.com",
        "appearances": 1
      },
      {
        "host": "nashvilleroofer.manofsteelresources.com",
        "appearances": 1
      },
      {
        "host": "garciaroofrepair.site",
        "appearances": 1
      },
      {
        "host": "clarkroofers.best",
        "appearances": 1
      },
      {
        "host": "henryroofrepair.com",
        "appearances": 1
      },
      {
        "host": "perryroofersllc.com",
        "appearances": 1
      },
      {
        "host": "roofer-detroit.com",
        "appearances": 1
      },
      {
        "host": "whiteconstructioncompany.net",
        "appearances": 1
      },
      {
        "host": "marquezconstructionllc.us",
        "appearances": 1
      },
      {
        "host": "southlandmetalroofing.com",
        "appearances": 1
      },
      {
        "host": "roof-contractor.org",
        "appearances": 1
      },
      {
        "host": "singhcontracting.com",
        "appearances": 1
      }
    ],
    "composition": {
      "all": {
        "markets": 22,
        "slots": 440,
        "kept": 422,
        "keptPct": 96,
        "byReason": {
          "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer": {
            "slots": 7,
            "pct": 2
          },
          "listed under \"Contractor\", not the kind of business this study measures": {
            "slots": 2,
            "pct": 0
          },
          "listing links to a subdomain of a find-a-roofer referral site": {
            "slots": 1,
            "pct": 0
          },
          "site shows a South Dakota call number on a page presented as a Detroit roofer; lead generation tells": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"General contractor\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"Construction company\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          },
          "carries the template network's name and listing pattern (Open 24 hours, a suite-number address) and has no website to verify it; excluded as unverifiable": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"Building materials store\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          },
          "listing links to one city page on a referral domain carrying pages for dozens of cities": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"Gutter service\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"Gutter cleaning service\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          }
        },
        "keptPerMarket": {
          "n": 22,
          "min": 17,
          "p25": 18,
          "median": 20,
          "p75": 20,
          "p90": 20,
          "max": 20,
          "mean": 19.18
        },
        "marketsWithNoneKept": 0,
        "marketsWithTwoOrFewerKept": 0,
        "firstKeptRank": {
          "n": 22,
          "min": 1,
          "p25": 1,
          "median": 1,
          "p75": 1,
          "p90": 1,
          "max": 1,
          "mean": 1
        },
        "marketsWhereRank1IsKept": 22
      },
      "byStratum": {
        "largeMetro": {
          "markets": 11,
          "slots": 220,
          "kept": 211,
          "keptPct": 96,
          "byReason": {
            "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer": {
              "slots": 7,
              "pct": 3
            },
            "listing links to a subdomain of a find-a-roofer referral site": {
              "slots": 1,
              "pct": 0
            },
            "site shows a South Dakota call number on a page presented as a Detroit roofer; lead generation tells": {
              "slots": 1,
              "pct": 0
            }
          },
          "keptPerMarket": {
            "n": 11,
            "min": 17,
            "p25": 19,
            "median": 20,
            "p75": 20,
            "p90": 20,
            "max": 20,
            "mean": 19.18
          },
          "marketsWithNoneKept": 0,
          "marketsWithTwoOrFewerKept": 0,
          "firstKeptRank": {
            "n": 11,
            "min": 1,
            "p25": 1,
            "median": 1,
            "p75": 1,
            "p90": 1,
            "max": 1,
            "mean": 1
          },
          "marketsWhereRank1IsKept": 11
        },
        "smallCity": {
          "markets": 11,
          "slots": 220,
          "kept": 211,
          "keptPct": 96,
          "byReason": {
            "listed under \"Contractor\", not the kind of business this study measures": {
              "slots": 2,
              "pct": 1
            },
            "listed under \"General contractor\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            },
            "listed under \"Construction company\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            },
            "carries the template network's name and listing pattern (Open 24 hours, a suite-number address) and has no website to verify it; excluded as unverifiable": {
              "slots": 1,
              "pct": 0
            },
            "listed under \"Building materials store\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            },
            "listing links to one city page on a referral domain carrying pages for dozens of cities": {
              "slots": 1,
              "pct": 0
            },
            "listed under \"Gutter service\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            },
            "listed under \"Gutter cleaning service\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            }
          },
          "keptPerMarket": {
            "n": 11,
            "min": 18,
            "p25": 19,
            "median": 19,
            "p75": 20,
            "p90": 20,
            "max": 20,
            "mean": 19.18
          },
          "marketsWithNoneKept": 0,
          "marketsWithTwoOrFewerKept": 0,
          "firstKeptRank": {
            "n": 11,
            "min": 1,
            "p25": 1,
            "median": 1,
            "p75": 1,
            "p90": 1,
            "max": 1,
            "mean": 1
          },
          "marketsWhereRank1IsKept": 11
        }
      }
    }
  },
  "strata": {
    "labels": {
      "largeMetro": {
        "markets": 11,
        "n": 211,
        "distributions": {
          "rating": {
            "n": 211,
            "min": 1,
            "p25": 4.8,
            "median": 4.9,
            "p75": 5,
            "p90": 5,
            "max": 5,
            "mean": 4.82
          },
          "reviews": {
            "n": 211,
            "min": 1,
            "p25": 80,
            "median": 153,
            "p75": 328,
            "p90": 647,
            "max": 2508,
            "mean": 295.29
          },
          "nameWords": {
            "n": 211,
            "min": 1,
            "p25": 3,
            "median": 3,
            "p75": 4,
            "p90": 4,
            "max": 10,
            "mean": 3.31
          },
          "categoryCount": {
            "n": 211,
            "min": 1,
            "p25": 1,
            "median": 2,
            "p75": 4,
            "p90": 5,
            "max": 10,
            "mean": 2.73
          },
          "hoursPerWeek": {
            "n": 211,
            "min": 40,
            "p25": 49,
            "median": 78,
            "p75": 168,
            "p90": 168,
            "max": 168,
            "mean": 100.28
          },
          "daysOpen": {
            "n": 211,
            "min": 5,
            "p25": 5,
            "median": 7,
            "p75": 7,
            "p90": 7,
            "max": 7,
            "mean": 6.25
          }
        },
        "adoption": {
          "isChain": {
            "yes": 16,
            "outOf": 211,
            "pct": 8
          },
          "hasWebsite": {
            "yes": 204,
            "outOf": 211,
            "pct": 97
          },
          "hasOwnWebsite": {
            "yes": 204,
            "outOf": 211,
            "pct": 97
          },
          "hasPhone": {
            "yes": 210,
            "outOf": 211,
            "pct": 100
          },
          "nameHasService": {
            "yes": 202,
            "outOf": 211,
            "pct": 96
          },
          "nameHasCity": {
            "yes": 55,
            "outOf": 211,
            "pct": 26
          },
          "nameHasState": {
            "yes": 9,
            "outOf": 211,
            "pct": 4
          },
          "nameHasGeo": {
            "yes": 62,
            "outOf": 211,
            "pct": 29
          },
          "hoursListed": {
            "yes": 211,
            "outOf": 211,
            "pct": 100
          },
          "open24All": {
            "yes": 75,
            "outOf": 211,
            "pct": 36
          },
          "open24Any": {
            "yes": 81,
            "outOf": 211,
            "pct": 38
          },
          "openWeekends": {
            "yes": 108,
            "outOf": 211,
            "pct": 51
          },
          "openSunday": {
            "yes": 108,
            "outOf": 211,
            "pct": 51
          },
          "openAtSearch": {
            "yes": 211,
            "outOf": 211,
            "pct": 100
          },
          "linksToHomepage": {
            "yes": 169,
            "outOf": 204,
            "pct": 83
          },
          "linksToInnerPage": {
            "yes": 35,
            "outOf": 204,
            "pct": 17
          },
          "linksToLocationPage": {
            "yes": 34,
            "outOf": 204,
            "pct": 17
          },
          "linkPathNamesMarketCity": {
            "yes": 32,
            "outOf": 204,
            "pct": 16
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        },
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        },
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        },
        {
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        },
        {
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  },
  "location": null,
  "contrast": {
    "rating": {
      "topMedian": 4.9,
      "topN": 66,
      "bottomMedian": 4.9,
      "bottomN": 120
    },
    "reviews": {
      "topMedian": 182,
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    },
    "nameWords": {
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    },
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    },
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  },
  "limits": [
    "Results were captured once on 2026-10-02, from one location setting per market. Rankings vary by device, personalization and time.",
    "Rank is the position within this query only. It is not a measure of overall visibility.",
    "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.",
    "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.",
    "Businesses appearing in more than one market are counted once."
  ]
}