{ "captureDate": "2026-09-16T18:15:29.389Z", "study": { "slug": "roofer-page-one-vs-page-two", "question": "What separates a roofing company website on Google's page one from one on page two: site size, blog volume, homepage copy, claims, structured data and conversion features?", "lane": "organic" }, "sample": { "markets": 11, "serpCalls": 0, "resultsSeen": 200, "paginationRepeats": 5, "excluded": 71, "excludedReasons": [ [ "directory, marketplace or social platform", 67 ], [ "manufacturer or national brand, not a local operator", 4 ] ], "uniqueBusinesses": 122, "reachable": 119, "pageCountMeasured": 103, "pageCountMissing": 19, "siteUnmeasurable": 0, "siteUnmeasurableReasons": [] }, "distributions": { "pages": { "n": 103, "min": 5, "p25": 66, "median": 152, "p75": 277, "p90": 580, "max": 2953, "mean": 268.71 }, "blogPages": { "n": 103, "min": 0, "p25": 0, "median": 1, "p75": 36, "p90": 185, "max": 1118, "mean": 63.98 }, "blogPosts12mo": { "n": 65, "min": 0, "p25": 1, "median": 2, 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"hasBlogLink" ], "n": 108, "distribution": { "n": 108, "min": 0, "p25": 2, "median": 3, "p75": 4, "p90": 5, "max": 6, "mean": 2.84 }, "countsByScore": { "0": 8, "1": 15, "2": 21, "3": 27, "4": 21, "5": 11, "6": 5, "7": 0, "8": 0 }, "shareWithAtLeast": { "1": 93, "2": 79, "3": 59, "4": 34, "5": 15, "6": 5, "7": 0, "8": 0 } } }, "contrast": { "pages": { "topMedian": 132, "topN": 13, "bottomMedian": 152, "bottomN": 71 }, "blogPages": { "topMedian": 1, "topN": 13, "bottomMedian": 1, "bottomN": 71 }, "blogPosts12mo": { "topMedian": 1, "topN": 7, "bottomMedian": 2, "bottomN": 47 }, "mostRecentDays": { "topMedian": 72, "topN": 7, "bottomMedian": 69, "bottomN": 47 }, "words": { "topMedian": 1229, "topN": 14, "bottomMedian": 1345, "bottomN": 74 }, "bytes": { "topMedian": 245875, "topN": 14, "bottomMedian": 232588, "bottomN": 82 }, "superlatives": { "topMedian": 3, "topN": 14, "bottomMedian": 5, "bottomN": 74 }, "numericClaims": { "topMedian": 3, "topN": 14, "bottomMedian": 2, "bottomN": 74 } }, "limits": [ "Results were captured once on 2026-09-16, from one location setting per market. Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.", "Blog volume counts sitemap URLs under a blog, news, article or resources path; sites publishing under other paths are undercounted.", "Recency uses the sitemap lastmod value, a modification date rather than strictly a publication date.", "Claim counts come from homepage text only and count phrases, not intent.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }