{
  "captureDate": "2026-09-16T18:15:29.389Z",
  "study": {
    "slug": "roofer-page-one-vs-page-two",
    "question": "What separates a roofing company website on Google's page one from one on page two: site size, blog volume, homepage copy, claims, structured data and conversion features?",
    "lane": "organic",
    "belief": "Page one belongs to the roofers with the biggest sites and the busiest blogs, so publishing more is how you move up.",
    "benchmark": "A roofer counts their own pages, blog posts and features against the medians on page one and on page two of the same searches.",
    "sample": {
      "queryTemplate": "roofing company {market}",
      "topN": 20,
      "markets": [
        "Phoenix, Arizona",
        "Dallas, Texas",
        "Atlanta, Georgia",
        "Charlotte, North Carolina",
        "Denver, Colorado",
        "Tampa, Florida",
        "Nashville, Tennessee",
        "Kansas City, Missouri",
        "Minneapolis, Minnesota",
        "Columbus, Ohio",
        "Salt Lake City, Utah"
      ],
      "positionGroups": {
        "pageOne": [
          1,
          10
        ],
        "pageTwo": [
          11,
          20
        ]
      }
    },
    "exclude": {
      "domains": [
        "gaf.com",
        "owenscorning.com",
        "certainteed.com",
        "iko.com",
        "atlasroofing.com",
        "malarkeyroofing.com",
        "tamko.com",
        "roofingcontractor.com",
        "forbes.com",
        "bobvila.com",
        "thisoldhouse.com",
        "homeguide.com",
        "fixr.com",
        "networx.com",
        "modernize.com",
        "bestpickreports.com",
        "homeyou.com",
        "chamberofcommerce.com",
        "trustpilot.com",
        "roofr.com",
        "roofle.com",
        "inspectionsupport.com",
        "consumeraffairs.com",
        "hometown-roofers.com",
        "localroofingpros.com",
        "roofingcalc.com",
        "homeadvisor.com",
        "angi.com",
        "craftjack.com",
        "usnews.com",
        "bizjournals.com",
        "roofingsidingnews.com",
        "roofingcontractors.com",
        "nrca.net",
        "yelp.com",
        "mapquest.com",
        "bestroofers.com",
        "roofingcompanies.com",
        "roofingcontractorsnearme.com",
        "remodelingexpense.com",
        "trustdale.com",
        "ecowatch.com",
        "teamdavelogan.com",
        "thehomemag.online",
        "azroofing.org",
        "local.yahoo.com",
        "ksl.com",
        "tbba.net",
        "homedepot.com"
      ],
      "manufacturers": [
        "cedur.com",
        "mightydogroofing.com"
      ]
    },
    "measureSites": true,
    "minReadableWords": 50,
    "budget": {
      "maxSerpCalls": 22
    },
    "screening": "Directories, review sites, lead marketplaces, manufacturers' contractor locators, trade publications and roofing software are excluded; excluded rows stay in the dataset with the reason. Companies appearing in three or more markets are kept and flagged isChain.",
    "verification": "Run 1 (2026-09-16) lost 8 of 22 searches to a client timeout shorter than SerpApi's response time; run 2 recovered all 22 from SerpApi's cache at no cost. Run 2 kept 11 subjects that are not local roofing companies (a contractor directory, a media listicle, a shingle manufacturer's listicle, a real estate team, a home magazine, a trade association contractor finder, Yahoo Local, a classifieds site, a builders association directory, a home improvement retailer, a franchise headquarters page); run 3 screens them. Roofers ranking with a 'best roofing companies' list on their own blog are kept: the subject is the company."
  },
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        "method": "sitemap empty"
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