{
  "captureDate": "2026-09-21T15:14:48.894Z",
  "study": {
    "slug": "plumber-business-name-maps",
    "question": "Does what a plumbing company calls itself decide where it sits in Google Maps: the word plumbing in the name, the city in the name, the length of the name, and how many reviews does a plumber carry at each position, in large metros and in small cities?",
    "lane": "maps"
  },
  "sample": {
    "markets": 22,
    "serpCalls": 0,
    "resultsSeen": 440,
    "paginationRepeats": 0,
    "excluded": 12,
    "excludedReasons": [
      [
        "listed under \"Hardware store\", not the kind of business this study measures",
        1
      ],
      [
        "listed under \"Plumbing supply store\", not the kind of business this study measures",
        8
      ],
      [
        "listed under \"Labor union\", not the kind of business this study measures",
        1
      ],
      [
        "listed under \"HVAC contractor\", not the kind of business this study measures",
        2
      ]
    ],
    "uniqueBusinesses": 428,
    "reachable": 0,
    "pageCountMeasured": 0,
    "pageCountMissing": null,
    "siteUnmeasurable": 67,
    "siteUnmeasurableReasons": [
      [
        "no website",
        61
      ],
      [
        "directory, marketplace or social platform",
        5
      ],
      [
        "booking platform or storefront, not a website of the business",
        1
      ]
    ]
  },
  "distributions": {
    "rating": {
      "n": 428,
      "min": 1,
      "p25": 4.7,
      "median": 4.8,
      "p75": 4.9,
      "p90": 5,
      "max": 5,
      "mean": 4.69
    },
    "reviews": {
      "n": 428,
      "min": 1,
      "p25": 42,
      "median": 201,
      "p75": 760,
      "p90": 1817,
      "max": 19633,
      "mean": 787.66
    },
    "nameWords": {
      "n": 428,
      "min": 1,
      "p25": 3,
      "median": 4,
      "p75": 5,
      "p90": 6,
      "max": 10,
      "mean": 3.97
    }
  },
  "adoption": {
    "hasWebsite": {
      "yes": 367,
      "outOf": 428,
      "pct": 86
    },
    "hasOwnWebsite": {
      "yes": 361,
      "outOf": 428,
      "pct": 84
    },
    "hasPhone": {
      "yes": 423,
      "outOf": 428,
      "pct": 99
    },
    "isChain": {
      "yes": 30,
      "outOf": 428,
      "pct": 7
    },
    "nameHasService": {
      "yes": 401,
      "outOf": 428,
      "pct": 94
    },
    "nameHasCity": {
      "yes": 44,
      "outOf": 428,
      "pct": 10
    },
    "nameHasState": {
      "yes": 14,
      "outOf": 428,
      "pct": 3
    },
    "nameHasGeo": {
      "yes": 55,
      "outOf": 428,
      "pct": 13
    }
  },
  "correlations": {
    "rankVs_rating": {
      "n": 428,
      "rho": 0.095,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_reviews": {
      "n": 428,
      "rho": -0.375,
      "significant": true,
      "strength": "moderate"
    },
    "rankVs_nameWords": {
      "n": 428,
      "rho": -0.065,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "ratingVs_reviews": {
      "n": 428,
      "rho": 0.115,
      "significant": true,
      "strength": "weak"
    }
  },
  "markets": {
    "perMarket": [
      {
        "market": "Philadelphia, Pennsylvania",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "San Antonio, Texas",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "San Diego, California",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Jacksonville, Florida",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Detroit, Michigan",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19
      },
      {
        "market": "Portland, Oregon",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Las Vegas, Nevada",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Memphis, Tennessee",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19
      },
      {
        "market": "Baltimore, Maryland",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Milwaukee, Wisconsin",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Kansas City, Missouri",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Abilene, Texas",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Bowling Green, Kentucky",
        "resultsSeen": 20,
        "excluded": 3,
        "kept": 17
      },
      {
        "market": "Johnson City, Tennessee",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Rochester, Minnesota",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19
      },
      {
        "market": "Sioux City, Iowa",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19
      },
      {
        "market": "Cheyenne, Wyoming",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19
      },
      {
        "market": "Lawton, Oklahoma",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Valdosta, Georgia",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19
      },
      {
        "market": "Jonesboro, Arkansas",
        "resultsSeen": 20,
        "excluded": 2,
        "kept": 18
      },
      {
        "market": "Wausau, Wisconsin",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Bismarck, North Dakota",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19
      }
    ],
    "keptPerMarket": {
      "n": 22,
      "min": 17,
      "p25": 19,
      "median": 20,
      "p75": 20,
      "p90": 20,
      "max": 20,
      "mean": 19.45
    },
    "excludedShareOfResults": 3,
    "marketsWhereExcludedTakeHalfOrMore": 0,
    "topExcludedHosts": [
      {
        "host": "plumberswholesale.com",
        "appearances": 1
      },
      {
        "host": "allriteplumbingparts.net",
        "appearances": 1
      },
      {
        "host": "winsupply.com",
        "appearances": 1
      },
      {
        "host": "masterssupply.com",
        "appearances": 1
      },
      {
        "host": "plumbers-supply-co.com",
        "appearances": 1
      },
      {
        "host": "ualocal6.org",
        "appearances": 1
      },
      {
        "host": "winsupplyinc.com",
        "appearances": 1
      },
      {
        "host": "ac-mechanical.net",
        "appearances": 1
      },
      {
        "host": "hssupplyco.com",
        "appearances": 1
      },
      {
        "host": "midsouthplumbingandelectric.com",
        "appearances": 1
      },
      {
        "host": "woodplumbingsupply.com",
        "appearances": 1
      },
      {
        "host": "cityairmechanical.com",
        "appearances": 1
      }
    ]
  },
  "strata": {
    "labels": {
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        "markets": 11,
        "n": 218,
        "distributions": {
          "rating": {
            "n": 218,
            "min": 2.8,
            "p25": 4.7,
            "median": 4.8,
            "p75": 4.9,
            "p90": 5,
            "max": 5,
            "mean": 4.77
          },
          "reviews": {
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            "min": 11,
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            "p75": 1151,
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            "mean": 1291.1
          },
          "nameWords": {
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            "p75": 5,
            "p90": 6,
            "max": 10,
            "mean": 4.06
          }
        },
        "adoption": {
          "hasWebsite": {
            "yes": 210,
            "outOf": 218,
            "pct": 96
          },
          "hasOwnWebsite": {
            "yes": 210,
            "outOf": 218,
            "pct": 96
          },
          "hasPhone": {
            "yes": 216,
            "outOf": 218,
            "pct": 99
          },
          "isChain": {
            "yes": 18,
            "outOf": 218,
            "pct": 8
          },
          "nameHasService": {
            "yes": 211,
            "outOf": 218,
            "pct": 97
          },
          "nameHasCity": {
            "yes": 25,
            "outOf": 218,
            "pct": 11
          },
          "nameHasState": {
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            "outOf": 218,
            "pct": 3
          },
          "nameHasGeo": {
            "yes": 33,
            "outOf": 218,
            "pct": 15
          }
        },
        "featureScore": null,
        "correlations": {
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            "rho": 0.112,
            "significant": false,
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          },
          "rankVs_reviews": {
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          },
          "rankVs_nameWords": {
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            "rho": 0.032,
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          }
        },
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          },
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          },
          {
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          },
          {
            "positions": "13-20",
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        ]
      },
      "smallCity": {
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        "n": 210,
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          }
        },
        "adoption": {
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            "pct": 75
          },
          "hasOwnWebsite": {
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            "pct": 72
          },
          "hasPhone": {
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          },
          "isChain": {
            "yes": 12,
            "outOf": 210,
            "pct": 6
          },
          "nameHasService": {
            "yes": 190,
            "outOf": 210,
            "pct": 90
          },
          "nameHasCity": {
            "yes": 19,
            "outOf": 210,
            "pct": 9
          },
          "nameHasState": {
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            "outOf": 210,
            "pct": 4
          },
          "nameHasGeo": {
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          }
        },
        "featureScore": null,
        "correlations": {
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            "significant": false,
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          },
          "rankVs_reviews": {
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          "rankVs_nameWords": {
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        },
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    },
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        ],
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      "nameWords": {
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  },
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  ],
  "rankVsFeatures": {
    "featureScore": {
      "n": 0,
      "rho": null,
      "note": "sample too small to report a correlation"
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  },
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        "300": 59,
        "500": 68,
        "1000": 81,
        "2000": 91
      }
    },
    "rating": {
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      }
    }
  },
  "derived": {
    "sharedContent": {
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      "sitesWithSharedPages": 0,
      "distinctSlugs": 0,
      "distinctSharedSlugs": 0,
      "distinctSharedStandardSlugs": 0,
      "topSharedSlugs": [],
      "topSharedStandardPages": [],
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    },
    "blogLinkButEmpty": {
      "yes": 0,
      "outOf": 0
    },
    "superlativesWithoutNumbers": {
      "yes": 0,
      "outOf": 0
    },
    "chainLocations": {
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    },
    "featureScore": null
  },
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      "medianRating": 4.8,
      "medianReviews": 796,
      "medianRank": 6
    },
    "independents": {
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        "rho": 0.079,
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        },
        {
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        }
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        },
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        },
        "strataDifference": {
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            "largeMetro",
            "smallCity"
          ],
          "n": 428,
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          "strength": "no meaningful relationship"
        },
        "markets": [
          {
            "market": "Philadelphia, Pennsylvania",
            "n": 20,
            "withFlag": 2,
            "top3WithFlag": 0
          },
          {
            "market": "San Antonio, Texas",
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          },
          {
            "market": "San Diego, California",
            "n": 20,
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          },
          {
            "market": "Jacksonville, Florida",
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          },
          {
            "market": "Detroit, Michigan",
            "n": 19,
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          },
          {
            "market": "Portland, Oregon",
            "n": 20,
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          },
          {
            "market": "Las Vegas, Nevada",
            "n": 20,
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          },
          {
            "market": "Memphis, Tennessee",
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          },
          {
            "market": "Baltimore, Maryland",
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          },
          {
            "market": "Milwaukee, Wisconsin",
            "n": 20,
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          },
          {
            "market": "Kansas City, Missouri",
            "n": 20,
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          },
          {
            "market": "Abilene, Texas",
            "n": 20,
            "withFlag": 3,
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          },
          {
            "market": "Bowling Green, Kentucky",
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          },
          {
            "market": "Johnson City, Tennessee",
            "n": 20,
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          },
          {
            "market": "Rochester, Minnesota",
            "n": 19,
            "withFlag": 3,
            "top3WithFlag": 2
          },
          {
            "market": "Sioux City, Iowa",
            "n": 19,
            "withFlag": 1,
            "top3WithFlag": 0
          },
          {
            "market": "Cheyenne, Wyoming",
            "n": 19,
            "withFlag": 0,
            "top3WithFlag": 0
          },
          {
            "market": "Lawton, Oklahoma",
            "n": 20,
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            "top3WithFlag": 0
          },
          {
            "market": "Valdosta, Georgia",
            "n": 19,
            "withFlag": 2,
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          },
          {
            "market": "Jonesboro, Arkansas",
            "n": 18,
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          },
          {
            "market": "Wausau, Wisconsin",
            "n": 20,
            "withFlag": 3,
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          },
          {
            "market": "Bismarck, North Dakota",
            "n": 19,
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          }
        ]
      }
    },
    "combinations": [
      {
        "naming": "service word and geography",
        "n": 55,
        "share": 13,
        "medianRank": 8,
        "inTop3": 9,
        "shareInTop3": 16,
        "medianReviews": 260,
        "medianRating": 4.8,
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          "medianReviews": 175,
          "shareInTop3": 14
        }
      },
      {
        "naming": "service word only",
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        "share": 81,
        "medianRank": 10,
        "inTop3": 52,
        "shareInTop3": 15,
        "medianReviews": 178,
        "medianRating": 4.8,
        "chainLocations": 16,
        "independents": {
          "n": 330,
          "medianRank": 11,
          "medianReviews": 166,
          "shareInTop3": 15
        }
      },
      {
        "naming": "geography only",
        "n": 0,
        "share": 0,
        "medianRank": null,
        "inTop3": 0,
        "shareInTop3": null,
        "medianReviews": null,
        "medianRating": null,
        "chainLocations": 0,
        "independents": {
          "n": 0,
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          "medianReviews": null,
          "shareInTop3": null
        }
      },
      {
        "naming": "neither",
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        "share": 6,
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        "inTop3": 5,
        "shareInTop3": 19,
        "medianReviews": 192,
        "medianRating": 4.8,
        "chainLocations": 1,
        "independents": {
          "n": 26,
          "medianRank": 12,
          "medianReviews": 192,
          "shareInTop3": 19
        }
      }
    ],
    "nameLength": [
      {
        "length": "1 to 2 words",
        "n": 95,
        "share": 22,
        "medianRank": 11,
        "shareInTop3": 11,
        "medianReviews": 158
      },
      {
        "length": "3 words",
        "n": 98,
        "share": 23,
        "medianRank": 10,
        "shareInTop3": 13,
        "medianReviews": 141
      },
      {
        "length": "4 words",
        "n": 74,
        "share": 17,
        "medianRank": 9,
        "shareInTop3": 19,
        "medianReviews": 145
      },
      {
        "length": "5 or more words",
        "n": 161,
        "share": 38,
        "medianRank": 10,
        "shareInTop3": 18,
        "medianReviews": 275
      }
    ],
    "chainLocations": 30
  },
  "contrast": {
    "rating": {
      "topMedian": 4.8,
      "topN": 66,
      "bottomMedian": 4.8,
      "bottomN": 121
    },
    "reviews": {
      "topMedian": 796,
      "topN": 66,
      "bottomMedian": 84,
      "bottomN": 121
    },
    "nameWords": {
      "topMedian": 4,
      "topN": 66,
      "bottomMedian": 4,
      "bottomN": 121
    }
  },
  "limits": [
    "Results were captured once on 2026-09-21, from one location setting per market. Rankings vary by device, personalization and time.",
    "Rank is the position within this query only. It is not a measure of overall visibility.",
    "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.",
    "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.",
    "Businesses appearing in more than one market are counted once."
  ]
}