{ "captureDate": "2026-10-15T01:49:14.752Z", "study": { "slug": "physical-therapy-independents-maps", "question": "Who holds the Google Maps top 20 for physical therapy in 22 US cities: how many of the listings and of the top-three slots belong to national therapy chains, hospital and health systems and orthopedic physician groups rather than independent clinics; how many Google reviews a listing at each position carries, and the least reviewed clinic in each city's top three; and whether the organizations hold their positions through review volume or alongside it, in large metros and in small cities.", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 56, "excludedReasons": [ [ "listed under \"Sports medicine clinic\", not the kind of business this study measures", 7 ], [ "inpatient rehabilitation hospital, not an outpatient physical therapy clinic", 9 ], [ "listed under \"University\", not the kind of business this study measures", 1 ], [ "listed under \"Orthopedic surgeon\", not the kind of business this study measures", 3 ], [ "chiropractic or injury clinic, by its own name, not a physical therapy clinic", 3 ], [ "listed under \"Occupational therapist\", not the kind of business this study measures", 5 ], [ "listed under \"Acupuncture clinic\", not the kind of business this study measures", 1 ], [ "unverifiable listing: one generic word, no website and no reviews", 1 ], [ "nursing or senior living facility, not an outpatient physical therapy clinic", 4 ], [ "individual practitioner listing (a named therapist), not a clinic", 8 ], [ "listed under \"Medical clinic\", not the kind of business this study measures", 4 ], [ "orthopedic and pain physician practice filed as anesthesiologist, not a physical therapy clinic", 1 ], [ "listed under \"Orthopedic clinic\", not the kind of business this study measures", 3 ], [ "listed under \"Chiropractor\", not the kind of business this study measures", 1 ], [ "massage therapy business filed with a therapy category, not a physical therapy clinic", 1 ], [ "listed under \"Home health care service\", not the kind of business this study measures", 1 ], [ "listed under \"Personal trainer\", not the kind of business this study measures", 1 ], [ "listed under \"Wellness center\", not the kind of business this study measures", 1 ], [ "listed under \"Pain control clinic\", not the kind of business this study measures", 1 ] ], "uniqueBusinesses": 384, "reachable": 0, "pageCountMeasured": 0, "pageCountMissing": null, "siteUnmeasurable": 18, "siteUnmeasurableReasons": [ [ "booking platform or storefront, not a website of the business", 1 ], [ "no website", 14 ], [ "directory, marketplace or social platform", 3 ] ] }, "distributions": { "rating": { "n": 376, "min": 1, "p25": 4.9, "median": 5, "p75": 5, "p90": 5, "max": 5, "mean": 4.84 }, "reviews": { "n": 376, "min": 1, "p25": 17, "median": 75, "p75": 163, "p90": 250, "max": 999, "mean": 107.5 }, "nameWords": { "n": 384, "min": 1, "p25": 3, "median": 5, "p75": 7, "p90": 8, "max": 13, "mean": 5.18 }, "categoryCount": { "n": 384, "min": 1, "p25": 1, "median": 2, "p75": 4, "p90": 6, "max": 10, "mean": 2.93 }, "hoursPerWeek": { "n": 368, "min": 10, "p25": 45, "median": 50.5, "p75": 56, "p90": 60, "max": 168, "mean": 50.94 }, "daysOpen": { "n": 368, "min": 2, "p25": 5, "median": 5, "p75": 5, "p90": 5, "max": 7, "mean": 5.04 } }, "adoption": { "isChain": { "yes": 176, "outOf": 384, "pct": 46 }, "hasWebsite": { "yes": 370, "outOf": 384, "pct": 96 }, "hasOwnWebsite": { "yes": 366, "outOf": 384, "pct": 95 }, "hasPhone": { "yes": 383, "outOf": 384, "pct": 100 }, "nameHasService": { "yes": 369, "outOf": 384, "pct": 96 }, "nameHasCity": { "yes": 121, "outOf": 384, "pct": 32 }, "nameHasState": { "yes": 32, "outOf": 384, "pct": 8 }, "nameHasGeo": { "yes": 129, "outOf": 384, "pct": 34 }, "hoursListed": { "yes": 368, "outOf": 384, "pct": 96 }, "open24All": { "yes": 1, "outOf": 384, "pct": 0 }, "open24Any": { "yes": 1, "outOf": 384, "pct": 0 }, "openWeekends": { "yes": 5, "outOf": 368, "pct": 1 }, "openSunday": { "yes": 5, "outOf": 368, "pct": 1 }, "openSaturday": { "yes": 36, "outOf": 368, "pct": 10 }, "openFriday": { "yes": 358, "outOf": 368, "pct": 97 }, "openMonday": { "yes": 361, "outOf": 368, "pct": 98 }, "openToday": { "yes": 364, "outOf": 368, "pct": 99 }, "openAtSearch": { "yes": 6, "outOf": 369, "pct": 2 }, "linksToHomepage": { "yes": 170, "outOf": 366, "pct": 46 }, "linksToInnerPage": { "yes": 196, "outOf": 366, "pct": 54 }, "linksToLocationPage": { "yes": 172, "outOf": 366, "pct": 47 }, "linkPathNamesMarketCity": { "yes": 135, "outOf": 366, "pct": 37 }, "linkHasUtm": { "yes": 88, "outOf": 366, "pct": 24 }, "linkHasAnyParams": { "yes": 120, "outOf": 366, "pct": 33 } }, "correlations": { "rankVs_rating": { "n": 376, "rho": -0.034, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 376, "rho": -0.242, "significant": true, "strength": "weak" }, "rankVs_nameWords": { "n": 384, "rho": 0.025, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 384, "rho": 0.022, "significant": false, "strength": "no meaningful relationship" }, "rankVs_hoursPerWeek": { "n": 368, "rho": 0.02, "significant": false, "strength": "no meaningful relationship" }, "rankVs_daysOpen": { "n": 368, "rho": 0.057, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 376, "rho": 0.027, "significant": false, "strength": "no meaningful relationship" } }, "markets": { "perMarket": [ { "market": "Indianapolis, Indiana", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Columbus, Ohio", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Sports medicine clinic\", not the kind of business this study measures": 1 } }, { "market": "Charlotte, North Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Nashville, Tennessee", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Atlanta, Georgia", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Houston, Texas", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Chicago, Illinois", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Tampa, Florida", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Detroit, Michigan", "resultsSeen": 20, "excluded": 4, "kept": 16, "firstKeptRank": 1, "reasons": { "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": 3, "listed under \"Sports medicine clinic\", not the kind of business this study measures": 1 } }, { "market": "Milwaukee, Wisconsin", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "St. Louis, Missouri", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": 1, "listed under \"University\", not the kind of business this study measures": 1 } }, { "market": "Bowling Green, Kentucky", "resultsSeen": 20, "excluded": 3, "kept": 17, "firstKeptRank": 1, "reasons": { "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": 1, "listed under \"Orthopedic surgeon\", not the kind of business this study measures": 1, "chiropractic or injury clinic, by its own name, not a physical therapy clinic": 1 } }, { "market": "Johnson City, Tennessee", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Occupational therapist\", not the kind of business this study measures": 1 } }, { "market": "Rochester, Minnesota", "resultsSeen": 20, "excluded": 7, "kept": 13, "firstKeptRank": 1, "reasons": { "listed under \"Acupuncture clinic\", not the kind of business this study measures": 1, "unverifiable listing: one generic word, no website and no reviews": 1, "nursing or senior living facility, not an outpatient physical therapy clinic": 1, "individual practitioner listing (a named therapist), not a clinic": 3, "listed under \"Medical clinic\", not the kind of business this study measures": 1 } }, { "market": "Sioux City, Iowa", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "individual practitioner listing (a named therapist), not a clinic": 1 } }, { "market": "Valdosta, Georgia", "resultsSeen": 20, "excluded": 6, "kept": 14, "firstKeptRank": 1, "reasons": { "orthopedic and pain physician practice filed as anesthesiologist, not a physical therapy clinic": 1, "listed under \"Occupational therapist\", not the kind of business this study measures": 4, "individual practitioner listing (a named therapist), not a clinic": 1 } }, { "market": "Wausau, Wisconsin", "resultsSeen": 20, "excluded": 3, "kept": 17, "firstKeptRank": 1, "reasons": { "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": 1, "listed under \"Orthopedic clinic\", not the kind of business this study measures": 1, "individual practitioner listing (a named therapist), not a clinic": 1 } }, { "market": "Abilene, Texas", "resultsSeen": 20, "excluded": 8, "kept": 12, "firstKeptRank": 1, "reasons": { "listed under \"Sports medicine clinic\", not the kind of business this study measures": 4, "listed under \"Chiropractor\", not the kind of business this study measures": 1, "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": 1, "nursing or senior living facility, not an outpatient physical therapy clinic": 1, "massage therapy business filed with a therapy category, not a physical therapy clinic": 1 } }, { "market": "Lawton, Oklahoma", "resultsSeen": 20, "excluded": 8, "kept": 12, "firstKeptRank": 1, "reasons": { "individual practitioner listing (a named therapist), not a clinic": 1, "nursing or senior living facility, not an outpatient physical therapy clinic": 2, "listed under \"Medical clinic\", not the kind of business this study measures": 1, "chiropractic or injury clinic, by its own name, not a physical therapy clinic": 2, "listed under \"Home health care service\", not the kind of business this study measures": 1, "listed under \"Orthopedic surgeon\", not the kind of business this study measures": 1 } }, { "market": "Bismarck, North Dakota", "resultsSeen": 20, "excluded": 3, "kept": 17, "firstKeptRank": 1, "reasons": { "listed under \"Orthopedic surgeon\", not the kind of business this study measures": 1, "listed under \"Medical clinic\", not the kind of business this study measures": 1, "listed under \"Personal trainer\", not the kind of business this study measures": 1 } }, { "market": "Florence, South Carolina", "resultsSeen": 20, "excluded": 4, "kept": 16, "firstKeptRank": 1, "reasons": { "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": 1, "listed under \"Wellness center\", not the kind of business this study measures": 1, "listed under \"Pain control clinic\", not the kind of business this study measures": 1, "listed under \"Sports medicine clinic\", not the kind of business this study measures": 1 } }, { "market": "Dothan, Alabama", "resultsSeen": 20, "excluded": 5, "kept": 15, "firstKeptRank": 1, "reasons": { "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": 1, "listed under \"Orthopedic clinic\", not the kind of business this study measures": 2, "individual practitioner listing (a named therapist), not a clinic": 1, "listed under \"Medical clinic\", not the kind of business this study measures": 1 } } ], "keptPerMarket": { "n": 22, "min": 12, "p25": 16, "median": 19, "p75": 20, "p90": 20, "max": 20, "mean": 17.45 }, "excludedShareOfResults": 13, "marketsWhereExcludedTakeHalfOrMore": 0, "topExcludedHosts": [ { "host": "null", "appearances": 5 }, { "host": "encompasshealth.com", "appearances": 4 }, { "host": "dmc.org", "appearances": 3 }, { "host": "olmmed.org", "appearances": 3 }, { "host": "abilenesportsmed.com", "appearances": 2 }, { "host": "wexnermedical.osu.edu", "appearances": 1 }, { "host": "henryford.com", "appearances": 1 }, { "host": "pt.wustl.edu", "appearances": 1 }, { "host": "sky-rehab.com", "appearances": 1 }, { "host": "medcenterhealth.org", "appearances": 1 }, { "host": "injury-care.com", "appearances": 1 }, { "host": "pelvichealthandhealing.com", "appearances": 1 }, { "host": "optimal-movement.com", "appearances": 1 }, { "host": "voans.org", "appearances": 1 }, { "host": "mayoclinic.org", "appearances": 1 } ], "composition": { "all": { "markets": 22, "slots": 440, "kept": 384, "keptPct": 87, "byReason": { "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": { "slots": 9, "pct": 2 }, "individual practitioner listing (a named therapist), not a clinic": { "slots": 8, "pct": 2 }, "listed under \"Sports medicine clinic\", not the kind of business this study measures": { "slots": 7, "pct": 2 }, "listed under \"Occupational therapist\", not the kind of business this study measures": { "slots": 5, "pct": 1 }, "nursing or senior living facility, not an outpatient physical therapy clinic": { "slots": 4, "pct": 1 }, "listed under \"Medical clinic\", not the kind of business this study measures": { "slots": 4, "pct": 1 }, "listed under \"Orthopedic surgeon\", not the kind of business this study measures": { "slots": 3, "pct": 1 }, "chiropractic or injury clinic, by its own name, not a physical therapy clinic": { "slots": 3, "pct": 1 }, "listed under \"Orthopedic clinic\", not the kind of business this study measures": { "slots": 3, "pct": 1 }, "listed under \"University\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Acupuncture clinic\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "unverifiable listing: one generic word, no website and no reviews": { "slots": 1, "pct": 0 }, "orthopedic and pain physician practice filed as anesthesiologist, not a physical therapy clinic": { "slots": 1, "pct": 0 }, "listed under \"Chiropractor\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "massage therapy business filed with a therapy category, not a physical therapy clinic": { "slots": 1, "pct": 0 }, "listed under \"Home health care service\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Personal trainer\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Wellness center\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Pain control clinic\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 22, "min": 12, "p25": 16, "median": 19, "p75": 20, "p90": 20, "max": 20, "mean": 17.45 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 22, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 22 }, "byStratum": { "largeMetro": { "markets": 11, "slots": 220, "kept": 213, "keptPct": 97, "byReason": { "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": { "slots": 4, "pct": 2 }, "listed under \"Sports medicine clinic\", not the kind of business this study measures": { "slots": 2, "pct": 1 }, "listed under \"University\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 11, "min": 16, "p25": 20, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.36 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 }, "smallCity": { "markets": 11, "slots": 220, "kept": 171, "keptPct": 78, "byReason": { "individual practitioner listing (a named therapist), not a clinic": { "slots": 8, "pct": 4 }, "inpatient rehabilitation hospital, not an outpatient physical therapy clinic": { "slots": 5, "pct": 2 }, "listed under \"Occupational therapist\", not the kind of business this study measures": { "slots": 5, "pct": 2 }, "listed under \"Sports medicine clinic\", not the kind of business this study measures": { "slots": 5, "pct": 2 }, "nursing or senior living facility, not an outpatient physical therapy clinic": { "slots": 4, "pct": 2 }, "listed under \"Medical clinic\", not the kind of business this study measures": { "slots": 4, "pct": 2 }, "listed under \"Orthopedic surgeon\", not the kind of business this study measures": { "slots": 3, "pct": 1 }, "chiropractic or injury clinic, by its own name, not a physical therapy clinic": { "slots": 3, "pct": 1 }, "listed under \"Orthopedic clinic\", not the kind of business this study measures": { "slots": 3, "pct": 1 }, "listed under \"Acupuncture clinic\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "unverifiable listing: one generic word, no website and no reviews": { "slots": 1, "pct": 0 }, "orthopedic and pain physician practice filed as anesthesiologist, not a physical therapy clinic": { "slots": 1, "pct": 0 }, "listed under \"Chiropractor\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "massage therapy business filed with a therapy category, not a physical therapy clinic": { "slots": 1, "pct": 0 }, "listed under \"Home health care service\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Personal trainer\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Wellness center\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Pain control clinic\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 11, "min": 12, "p25": 14, "median": 16, "p75": 17, "p90": 19, "max": 19, "mean": 15.55 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 } } } }, "strata": { "labels": { "largeMetro": { "markets": 11, "n": 213, "distributions": { "rating": { "n": 212, "min": 1, "p25": 4.9, "median": 5, "p75": 5, "p90": 5, "max": 5, "mean": 4.89 }, "reviews": { "n": 212, "min": 1, "p25": 52, "median": 114, "p75": 192, "p90": 266, "max": 999, "mean": 134.48 }, "nameWords": { "n": 213, "min": 1, "p25": 3, "median": 5, "p75": 7, "p90": 8, "max": 13, "mean": 5.42 }, "categoryCount": { "n": 213, "min": 1, "p25": 1, "median": 3, "p75": 5, "p90": 6, "max": 10, "mean": 3.32 }, "hoursPerWeek": { "n": 210, "min": 28, "p25": 48, "median": 54.5, "p75": 58, "p90": 61.5, "max": 168, "mean": 53.87 }, "daysOpen": { "n": 210, "min": 4, "p25": 5, "median": 5, "p75": 5, "p90": 6, "max": 7, "mean": 5.12 } }, "adoption": { "isChain": { "yes": 101, "outOf": 213, "pct": 47 }, "hasWebsite": { "yes": 212, "outOf": 213, "pct": 100 }, "hasOwnWebsite": { "yes": 211, "outOf": 213, "pct": 99 }, "hasPhone": { "yes": 212, "outOf": 213, "pct": 100 }, "nameHasService": { "yes": 209, "outOf": 213, "pct": 98 }, "nameHasCity": { "yes": 69, "outOf": 213, "pct": 32 }, "nameHasState": { "yes": 25, "outOf": 213, "pct": 12 }, "nameHasGeo": { "yes": 75, "outOf": 213, "pct": 35 }, "hoursListed": { "yes": 210, "outOf": 213, "pct": 99 }, "open24All": { "yes": 1, "outOf": 213, "pct": 0 }, "open24Any": { "yes": 1, "outOf": 213, "pct": 0 }, "openWeekends": { "yes": 3, "outOf": 210, "pct": 1 }, "openSunday": { "yes": 3, "outOf": 210, "pct": 1 }, "openSaturday": { "yes": 29, "outOf": 210, "pct": 14 }, "openFriday": { "yes": 209, "outOf": 210, "pct": 100 }, "openMonday": { "yes": 207, "outOf": 210, "pct": 99 }, "openToday": { "yes": 209, "outOf": 210, "pct": 100 }, "openAtSearch": { "yes": 2, "outOf": 211, "pct": 1 }, "linksToHomepage": { "yes": 98, "outOf": 211, "pct": 46 }, "linksToInnerPage": { "yes": 113, "outOf": 211, "pct": 54 }, "linksToLocationPage": { "yes": 106, "outOf": 211, "pct": 50 }, "linkPathNamesMarketCity": { "yes": 84, "outOf": 211, "pct": 40 }, "linkHasUtm": { "yes": 61, "outOf": 211, "pct": 29 }, "linkHasAnyParams": { "yes": 86, "outOf": 211, "pct": 41 } }, "featureScore": null, "correlations": { "rankVs_rating": { "n": 212, "rho": 0.057, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 212, "rho": -0.238, "significant": true, "strength": "weak" }, "rankVs_nameWords": { "n": 213, "rho": 0.036, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 213, "rho": -0.003, "significant": false, "strength": "no meaningful relationship" }, "rankVs_hoursPerWeek": { "n": 210, "rho": -0.051, "significant": false, "strength": "no meaningful relationship" }, "rankVs_daysOpen": { "n": 210, "rho": 0.01, "significant": false, "strength": "no meaningful relationship" } }, "bands": [ { "positions": "1-3", "n": 32, "reviews": 171, "rating": 4.9 }, { "positions": "4-7", "n": 42, "reviews": 133, "rating": 5 }, { "positions": "8-12", "n": 53, "reviews": 134, "rating": 4.9 }, { "positions": "13-20", "n": 86, "reviews": 89, "rating": 5 } ] }, "smallCity": { "markets": 11, "n": 171, "distributions": { "rating": { "n": 164, "min": 1, "p25": 4.8, "median": 5, "p75": 5, "p90": 5, "max": 5, "mean": 4.79 }, "reviews": { "n": 164, "min": 1, "p25": 7, "median": 19, "p75": 95, "p90": 220, "max": 602, "mean": 72.63 }, "nameWords": { "n": 171, "min": 1, "p25": 4, "median": 4, "p75": 6, "p90": 7, "max": 12, "mean": 4.88 }, "categoryCount": { "n": 171, "min": 1, "p25": 1, "median": 2, "p75": 3, "p90": 5, "max": 10, "mean": 2.44 }, 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