{ "captureDate": "2026-10-22T16:38:04.374Z", "study": { "slug": "pest-control-location-maps", "question": "When a homeowner searches Google Maps for pest control in their city, how many of the twenty companies shown have a street address in that city, how many sit in another town or hide their address as a service-area business, how far from the city center do the top three sit, how much of the list is national and regional brands, and does location sort the list once review volume is held constant, in large metros and in small cities?", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 51, "excludedReasons": [ [ "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business", 27 ], [ "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business", 12 ], [ "lead marketplace listing, not a local operator", 2 ], [ "listed under \"Construction company\", not the kind of business this study measures", 1 ], [ "listed under \"Lawn care service\", not the kind of business this study measures", 8 ], [ "listed under \"Garden center\", not the kind of business this study measures", 1 ] ], "uniqueBusinesses": 388, "reachable": 0, "pageCountMeasured": 0, "pageCountMissing": null, "siteUnmeasurable": 36, "siteUnmeasurableReasons": [ [ "no website", 36 ] ] }, "distributions": { "rating": { "n": 383, "min": 1, "p25": 4.7, "median": 4.8, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.75 }, "reviews": { "n": 383, "min": 1, "p25": 43, "median": 205, "p75": 919, "p90": 2470, "max": 11387, "mean": 829.66 }, "nameWords": { "n": 388, "min": 1, "p25": 3, "median": 3, "p75": 4, "p90": 5, "max": 11, "mean": 3.52 }, "categoryCount": { "n": 388, "min": 1, "p25": 1, "median": 1, "p75": 2, "p90": 3, "max": 10, "mean": 1.54 }, "hoursPerWeek": { "n": 378, "min": 32, "p25": 45, "median": 55, "p75": 83, "p90": 168, "max": 168, "mean": 76.16 }, "daysOpen": { "n": 378, "min": 5, "p25": 5, "median": 6, "p75": 7, "p90": 7, "max": 7, "mean": 5.88 }, "distanceMiles": { "n": 388, "min": 0.1, "p25": 3, "median": 6.3, "p75": 10.3, "p90": 21.4, "max": 2576.2, "mean": 18.43 } }, "adoption": { "isChain": { "yes": 102, "outOf": 388, "pct": 26 }, "hasWebsite": { "yes": 352, "outOf": 388, "pct": 91 }, "hasOwnWebsite": { "yes": 352, "outOf": 388, "pct": 91 }, "hasPhone": { "yes": 388, "outOf": 388, "pct": 100 }, "nameHasService": { "yes": 341, "outOf": 388, "pct": 88 }, "nameHasCity": { "yes": 48, "outOf": 388, "pct": 12 }, "nameHasState": { "yes": 10, "outOf": 388, "pct": 3 }, "nameHasGeo": { "yes": 56, "outOf": 388, "pct": 14 }, "hoursListed": { "yes": 378, "outOf": 388, "pct": 97 }, "open24All": { "yes": 64, "outOf": 388, "pct": 16 }, "open24Any": { "yes": 69, "outOf": 388, "pct": 18 }, "openWeekends": { "yes": 112, "outOf": 378, "pct": 30 }, "openSunday": { "yes": 113, "outOf": 378, "pct": 30 }, "openSaturday": { "yes": 220, "outOf": 378, "pct": 58 }, "openFriday": { "yes": 378, "outOf": 378, "pct": 100 }, "openMonday": { "yes": 378, "outOf": 378, "pct": 100 }, "openToday": { "yes": 378, "outOf": 378, "pct": 100 }, "openAtSearch": { "yes": 381, "outOf": 383, "pct": 99 }, "linksToHomepage": { "yes": 212, "outOf": 352, "pct": 60 }, "linksToInnerPage": { "yes": 140, "outOf": 352, "pct": 40 }, "linksToLocationPage": { "yes": 135, "outOf": 352, "pct": 38 }, "linkPathNamesMarketCity": { "yes": 119, "outOf": 352, "pct": 34 }, "linkHasUtm": { "yes": 129, "outOf": 352, "pct": 37 }, "linkHasAnyParams": { "yes": 131, "outOf": 352, "pct": 37 }, "hiddenAddress": { "yes": 32, "outOf": 388, "pct": 8 }, "streetAddress": { "yes": 353, "outOf": 388, "pct": 91 }, "inMarketCity": { "yes": 270, "outOf": 356, "pct": 76 } }, "correlations": { "rankVs_rating": { "n": 383, "rho": 0.029, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 383, "rho": -0.154, "significant": true, "strength": "weak" }, "rankVs_nameWords": { "n": 388, "rho": 0.072, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 388, "rho": 0.137, "significant": true, "strength": "weak" }, "rankVs_hoursPerWeek": { "n": 378, "rho": -0.057, "significant": false, "strength": "no meaningful relationship" }, "rankVs_daysOpen": { "n": 378, "rho": -0.057, "significant": false, "strength": "no meaningful relationship" }, "rankVs_distanceMiles": { "n": 388, "rho": 0.391, "significant": true, "strength": "moderate" }, "ratingVs_reviews": { "n": 383, "rho": -0.13, "significant": true, "strength": "weak" } }, "markets": { "perMarket": [ { "market": "Indianapolis, Indiana", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 1 } }, { "market": "Columbus, Ohio", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 2 } }, { "market": "Charlotte, North Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Nashville, Tennessee", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 1 } }, { "market": "Atlanta, Georgia", "resultsSeen": 20, "excluded": 4, "kept": 16, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 2, "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 2 } }, { "market": "Houston, Texas", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 1 } }, { "market": "Chicago, Illinois", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 1, "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 1 } }, { "market": "Tampa, Florida", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Detroit, Michigan", "resultsSeen": 20, "excluded": 3, "kept": 17, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 3 } }, { "market": "Milwaukee, Wisconsin", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 2 } }, { "market": "St. Louis, Missouri", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Bowling Green, Kentucky", "resultsSeen": 20, "excluded": 3, "kept": 17, "firstKeptRank": 1, "reasons": { "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 1, "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 2 } }, { "market": "Johnson City, Tennessee", "resultsSeen": 20, "excluded": 3, "kept": 17, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 3 } }, { "market": "Rochester, Minnesota", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 1, "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 1 } }, { "market": "Sioux City, Iowa", "resultsSeen": 20, "excluded": 4, "kept": 16, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 2, "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 1, "lead marketplace listing, not a local operator": 1 } }, { "market": "Valdosta, Georgia", "resultsSeen": 20, "excluded": 6, "kept": 14, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 5, "listed under \"Construction company\", not the kind of business this study measures": 1 } }, { "market": "Wausau, Wisconsin", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 1 } }, { "market": "Abilene, Texas", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Lawton, Oklahoma", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 1, "listed under \"Lawn care service\", not the kind of business this study measures": 1 } }, { "market": "Bismarck, North Dakota", "resultsSeen": 20, "excluded": 10, "kept": 10, "firstKeptRank": 1, "reasons": { "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 2, "listed under \"Lawn care service\", not the kind of business this study measures": 6, "lead marketplace listing, not a local operator": 1, "listed under \"Garden center\", not the kind of business this study measures": 1 } }, { "market": "Florence, South Carolina", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": 2 } }, { "market": "Dothan, Alabama", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": 1, "listed under \"Lawn care service\", not the kind of business this study measures": 1 } } ], "keptPerMarket": { "n": 22, "min": 10, "p25": 17, "median": 18, "p75": 19, "p90": 20, "max": 20, "mean": 17.68 }, "excludedShareOfResults": 12, "marketsWhereExcludedTakeHalfOrMore": 1, "topExcludedHosts": [ { "host": "null", "appearances": 13 }, { "host": "sonoranpestdefense.site", "appearances": 3 }, { "host": "wildliferemovalus.com", "appearances": 2 }, { "host": "pestcontrolindianapolisin.site", "appearances": 1 }, { "host": "pestcontrolcolumbusoh.site", "appearances": 1 }, { "host": "primepestcontrolsolutionscolumbus.site", "appearances": 1 }, { "host": "nashvilletnpestcontrol.site", "appearances": 1 }, { "host": "pestcontrolatlantaga.site", "appearances": 1 }, { "host": "quickpestlosangelesservice.com", "appearances": 1 }, { "host": "elitepestcontrolhouston.com", "appearances": 1 }, { "host": "pestcontrolchicagoil.site", "appearances": 1 }, { "host": "bossespestcontrolservices.online", "appearances": 1 }, { "host": "detroitmipestcontrol.com", "appearances": 1 }, { "host": "orelvopestprevention.us", "appearances": 1 }, { "host": "pestcontrol-bowlinggreen.com", "appearances": 1 } ], "composition": { "all": { "markets": 22, "slots": 440, "kept": 389, "keptPct": 88, "byReason": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": { "slots": 27, "pct": 6 }, "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": { "slots": 12, "pct": 3 }, "listed under \"Lawn care service\", not the kind of business this study measures": { "slots": 8, "pct": 2 }, "lead marketplace listing, not a local operator": { "slots": 2, "pct": 0 }, "listed under \"Construction company\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Garden center\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 22, "min": 10, "p25": 17, "median": 18, "p75": 19, "p90": 20, "max": 20, "mean": 17.68 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 22, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 22 }, "byStratum": { "largeMetro": { "markets": 11, "slots": 220, "kept": 204, "keptPct": 93, "byReason": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": { "slots": 11, "pct": 5 }, "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": { "slots": 5, "pct": 2 } }, "keptPerMarket": { "n": 11, "min": 16, "p25": 18, "median": 19, "p75": 20, "p90": 20, "max": 20, "mean": 18.55 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 }, "smallCity": { "markets": 11, "slots": 220, "kept": 185, "keptPct": 84, "byReason": { "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business": { "slots": 16, "pct": 7 }, "listed under \"Lawn care service\", not the kind of business this study measures": { "slots": 8, "pct": 4 }, "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business": { "slots": 7, "pct": 3 }, "lead marketplace listing, not a local operator": { "slots": 2, "pct": 1 }, "listed under \"Construction company\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Garden center\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 11, "min": 10, "p25": 17, "median": 18, "p75": 18, "p90": 19, "max": 20, "mean": 16.82 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 } } } }, "strata": { "labels": { "largeMetro": { "markets": 11, "n": 204, "distributions": { "rating": { "n": 204, "min": 3.3, "p25": 4.7, "median": 4.8, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.77 }, "reviews": { "n": 204, "min": 3, "p25": 158, "median": 511, "p75": 1884, "p90": 3944, "max": 11387, "mean": 1343.53 }, "nameWords": { "n": 204, "min": 1, "p25": 3, "median": 3, "p75": 4, "p90": 6, "max": 9, "mean": 3.5 }, "categoryCount": { "n": 204, "min": 1, "p25": 1, "median": 1, "p75": 2, "p90": 3, "max": 10, "mean": 1.58 }, "hoursPerWeek": { "n": 204, "min": 35, "p25": 45, "median": 63, "p75": 83, "p90": 168, "max": 168, "mean": 79.17 }, "daysOpen": { "n": 204, "min": 5, "p25": 5, "median": 6, "p75": 7, "p90": 7, "max": 7, "mean": 6.04 }, "distanceMiles": { "n": 204, "min": 0.1, "p25": 4.3, "median": 7.1, "p75": 9.6, "p90": 13.6, "max": 123.6, "mean": 8.16 } }, "adoption": { "isChain": { "yes": 62, "outOf": 204, "pct": 30 }, "hasWebsite": { "yes": 193, "outOf": 204, "pct": 95 }, "hasOwnWebsite": { "yes": 193, "outOf": 204, "pct": 95 }, "hasPhone": { "yes": 204, "outOf": 204, "pct": 100 }, "nameHasService": { "yes": 187, "outOf": 204, "pct": 92 }, "nameHasCity": { "yes": 33, "outOf": 204, "pct": 16 }, "nameHasState": { "yes": 5, "outOf": 204, "pct": 2 }, "nameHasGeo": { "yes": 38, "outOf": 204, "pct": 19 }, "hoursListed": { "yes": 204, "outOf": 204, "pct": 100 }, "open24All": { "yes": 38, "outOf": 204, "pct": 19 }, "open24Any": { "yes": 39, "outOf": 204, "pct": 19 }, "openWeekends": { "yes": 68, "outOf": 204, "pct": 33 }, "openSunday": { "yes": 68, "outOf": 204, "pct": 33 }, "openSaturday": { "yes": 145, "outOf": 204, "pct": 71 }, "openFriday": { "yes": 204, "outOf": 204, "pct": 100 }, "openMonday": { "yes": 204, "outOf": 204, "pct": 100 }, "openToday": { "yes": 204, "outOf": 204, "pct": 100 }, "openAtSearch": { "yes": 203, "outOf": 204, "pct": 100 }, "linksToHomepage": { "yes": 106, "outOf": 193, "pct": 55 }, "linksToInnerPage": { "yes": 87, "outOf": 193, "pct": 45 }, "linksToLocationPage": { "yes": 85, "outOf": 193, "pct": 44 }, "linkPathNamesMarketCity": { "yes": 82, "outOf": 193, "pct": 42 }, "linkHasUtm": { "yes": 88, "outOf": 193, "pct": 46 }, "linkHasAnyParams": { "yes": 89, "outOf": 193, "pct": 46 }, "hiddenAddress": { "yes": 5, "outOf": 204, "pct": 2 }, "streetAddress": { "yes": 199, "outOf": 204, "pct": 98 }, "inMarketCity": { "yes": 161, "outOf": 199, "pct": 81 } }, "featureScore": null, "correlations": { "rankVs_rating": { "n": 204, "rho": -0.031, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 204, "rho": -0.055, "significant": false, "strength": "no meaningful relationship" }, 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], [ "Clayton", 1 ], [ "Bridgeton", 1 ], [ "Ferguson", 1 ], [ "Fenton", 1 ], [ "Olivette", 1 ], [ "Ellisville", 1 ] ] }, { "market": "Bowling Green, Kentucky", "stratum": "smallCity", "center": { "lat": 36.9929203, "lng": -86.4428677, "source": "openstreetmap", "label": "Bowling Green, Warren County, Kentucky, 42101, United States" }, "n": 17, "inCity": 13, "anotherTown": 2, "hidden": 2, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Fox Pest Control Bowling Green", "miles": 0.6, "addressCity": "Bowling Green", "hiddenAddress": false }, "medianMiles": 3.7, "otherTowns": [ [ "Adolphus", 1 ], [ "Bowling Green", 1 ] ] }, { "market": "Johnson City, Tennessee", "stratum": "smallCity", "center": { "lat": 36.3167671, "lng": -82.352903, "source": "openstreetmap", "label": "Johnson City, Washington County, East Tennessee, Tennessee, United States" }, "n": 17, "inCity": 11, "anotherTown": 5, "hidden": 1, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "Barnes Exterminating and Pest Control Company", "miles": 9.4, "addressCity": "Johnson City", "hiddenAddress": false }, "medianMiles": 3.9, "otherTowns": [ [ "Elizabethton", 2 ], [ "Gray", 1 ], [ "Blountville", 1 ], [ "Chuckey", 1 ] ] }, { "market": "Rochester, Minnesota", "stratum": "smallCity", "center": { "lat": 44.0234387, "lng": -92.4630182, "source": "openstreetmap", "label": "Rochester, Olmsted County, Minnesota, United States" }, "n": 17, "inCity": 11, "anotherTown": 2, "hidden": 4, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "Lemke Pest Control, LLC", "miles": 2.4, "addressCity": "Rochester", "hiddenAddress": false }, "medianMiles": 3.9, "otherTowns": [ [ "Red Wing", 1 ], [ "Byron", 1 ] ] }, { "market": "Sioux City, Iowa", "stratum": "smallCity", "center": { "lat": 42.4966815, "lng": -96.4058782, "source": "openstreetmap", "label": "Sioux City, Woodbury County, Iowa, United States" }, "n": 16, "inCity": 4, "anotherTown": 7, "hidden": 5, "top3InCity": 2, "top3AnotherTown": 0, "top3Hidden": 1, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "Wagner Pest Control", "miles": 48.2, "addressCity": null, "hiddenAddress": true }, "medianMiles": 35.4, "otherTowns": [ [ "North Sioux City", 1 ], [ "Sioux Center", 1 ], [ "Iowa City", 1 ], [ "Alton", 1 ], [ "Sioux Falls", 1 ], [ "Yankton", 1 ], [ "Sheldon", 1 ] ] }, { "market": "Valdosta, Georgia", "stratum": "smallCity", "center": { "lat": 30.8327022, "lng": -83.2784851, "source": "openstreetmap", "label": "Valdosta, Lowndes County, Georgia, United States" }, "n": 14, "inCity": 11, "anotherTown": 3, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Astro Exterminating Services", "miles": 5, "addressCity": "Valdosta", "hiddenAddress": false }, "medianMiles": 4.9, "otherTowns": [ [ "Hahira", 1 ], [ "Thomasville", 1 ], [ "Moultrie", 1 ] ] }, { "market": "Wausau, Wisconsin", "stratum": "smallCity", "center": { "lat": 44.9597858, "lng": -89.6272791, "source": "openstreetmap", "label": "Wausau, Marathon County, Wisconsin, 54401, United States" }, "n": 19, "inCity": 7, "anotherTown": 9, "hidden": 3, "top3InCity": 1, "top3AnotherTown": 2, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "KO Pest Control", "miles": 4.4, "addressCity": "Schofield", "hiddenAddress": false }, "medianMiles": 4.4, "otherTowns": [ [ "Schofield", 2 ], [ "Weston", 2 ], [ "Stevens Point", 1 ], [ "Merrill", 1 ], [ "Eau Claire", 1 ], [ "Appleton", 1 ], [ "Wittenberg", 1 ] ] }, { "market": "Abilene, Texas", "stratum": "smallCity", "center": { "lat": 32.4536179, "lng": -99.7311331, "source": "openstreetmap", "label": "Abilene, Taylor County, Texas, United States" }, "n": 20, "inCity": 15, "anotherTown": 1, "hidden": 4, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "American-Allied Pest Control", "miles": 3.1, "addressCity": "Abilene", "hiddenAddress": false }, "medianMiles": 4.2, "otherTowns": [ [ "Baird", 1 ] ] }, { "market": "Lawton, Oklahoma", "stratum": "smallCity", "center": { "lat": 34.6051975, "lng": -98.3952279, "source": "openstreetmap", "label": "Lawton, Comanche County, Oklahoma, United States" }, "n": 18, "inCity": 13, "anotherTown": 3, "hidden": 2, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Environmental Pest Control", "miles": 1.4, "addressCity": "Lawton", "hiddenAddress": false }, "medianMiles": 2, "otherTowns": [ [ "Duncan", 2 ], [ "Elgin", 1 ] ] }, { "market": "Bismarck, North Dakota", "stratum": "smallCity", "center": { "lat": 46.808327, "lng": -100.783739, "source": "openstreetmap", "label": "Bismarck, Burleigh County, North Dakota, United States" }, "n": 10, "inCity": 9, "anotherTown": 1, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Dakota Pest Control", "miles": 3.4, "addressCity": "Bismarck", "hiddenAddress": false }, "medianMiles": 3.1, "otherTowns": [ [ "Mandan", 1 ] ] }, { "market": "Florence, South Carolina", "stratum": "smallCity", "center": { "lat": 34.1984435, "lng": -79.7671658, "source": "openstreetmap", "label": "Florence, Florence County, South Carolina, United States" }, "n": 18, "inCity": 7, "anotherTown": 8, "hidden": 3, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Orkin", "miles": 2.9, "addressCity": "Florence", "hiddenAddress": false }, "medianMiles": 9.9, "otherTowns": [ [ "Effingham", 3 ], [ "Lake City", 2 ], [ "Sumter", 2 ], [ "Hartsville", 1 ] ] }, { "market": "Dothan, Alabama", "stratum": "smallCity", "center": { "lat": 31.2237285, "lng": -85.3934375, "source": "openstreetmap", "label": "Dothan, Houston County, Alabama, United States" }, "n": 18, "inCity": 8, "anotherTown": 7, "hidden": 3, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Cook's Pest Control", "miles": 4.8, "addressCity": "Dothan", "hiddenAddress": false }, "medianMiles": 11.2, "otherTowns": [ [ "Enterprise", 2 ], [ "Taylor", 1 ], [ "Graceville", 1 ], [ "Slocomb", 1 ], [ "Ozark", 1 ], [ "Chipley", 1 ] ] } ] }, "contrast": { "rating": { "topMedian": 4.8, "topN": 65, "bottomMedian": 4.8, "bottomN": 106 }, "reviews": { "topMedian": 391, "topN": 65, "bottomMedian": 139, "bottomN": 106 }, "nameWords": { "topMedian": 3, "topN": 65, "bottomMedian": 3, "bottomN": 109 }, "categoryCount": { "topMedian": 1, "topN": 65, "bottomMedian": 1, "bottomN": 109 }, "hoursPerWeek": { "topMedian": 54, "topN": 64, "bottomMedian": 50, "bottomN": 103 }, "daysOpen": { "topMedian": 6, "topN": 64, "bottomMedian": 6, "bottomN": 103 }, "distanceMiles": { "topMedian": 3.4, "topN": 65, "bottomMedian": 9.6, "bottomN": 109 } }, "limits": [ "Results were captured once on 2026-10-22, from one location setting per market. Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }