{
  "captureDate": "2026-10-22T16:38:04.374Z",
  "study": {
    "slug": "pest-control-location-maps",
    "question": "When a homeowner searches Google Maps for pest control in their city, how many of the twenty companies shown have a street address in that city, how many sit in another town or hide their address as a service-area business, how far from the city center do the top three sit, how much of the list is national and regional brands, and does location sort the list once review volume is held constant, in large metros and in small cities?",
    "lane": "maps",
    "belief": "Pest control owners are told that Google Maps ranks by proximity: a company based in a suburb or the next town cannot reach the map pack for the city its customers live in, and a service-area company that hides its address gives up the map pack to the ones with a storefront in town.",
    "benchmark": "An owner searches pest control plus their city, reads the town on each of the twenty listings, counts how many are in that city, in another town or show no street address, notes where those sit on the list, and compares their own distance from downtown and their review count against the top three for a market their size.",
    "sample": {
      "queryTemplate": "pest control {market}",
      "topN": 20,
      "markets": [
        "Indianapolis, Indiana",
        "Columbus, Ohio",
        "Charlotte, North Carolina",
        "Nashville, Tennessee",
        "Atlanta, Georgia",
        "Houston, Texas",
        "Chicago, Illinois",
        "Tampa, Florida",
        "Detroit, Michigan",
        "Milwaukee, Wisconsin",
        "St. Louis, Missouri",
        "Bowling Green, Kentucky",
        "Johnson City, Tennessee",
        "Rochester, Minnesota",
        "Sioux City, Iowa",
        "Valdosta, Georgia",
        "Wausau, Wisconsin",
        "Abilene, Texas",
        "Lawton, Oklahoma",
        "Bismarck, North Dakota",
        "Florence, South Carolina",
        "Dothan, Alabama"
      ],
      "strata": {
        "largeMetro": [
          "Indianapolis, Indiana",
          "Columbus, Ohio",
          "Charlotte, North Carolina",
          "Nashville, Tennessee",
          "Atlanta, Georgia",
          "Houston, Texas",
          "Chicago, Illinois",
          "Tampa, Florida",
          "Detroit, Michigan",
          "Milwaukee, Wisconsin",
          "St. Louis, Missouri"
        ],
        "smallCity": [
          "Bowling Green, Kentucky",
          "Johnson City, Tennessee",
          "Rochester, Minnesota",
          "Sioux City, Iowa",
          "Valdosta, Georgia",
          "Wausau, Wisconsin",
          "Abilene, Texas",
          "Lawton, Oklahoma",
          "Bismarck, North Dakota",
          "Florence, South Carolina",
          "Dothan, Alabama"
        ]
      }
    },
    "measure": {
      "location": true,
      "nameServiceWords": "pest\\w*|bug\\w*|termite\\w*|extermina\\w*|mosquito\\w*|critter\\w*|wildlife|insect\\w*|rodent\\w*"
    },
    "measureSites": false,
    "exclude": {
      "domains": [
        "networx.com",
        "porch.com",
        "houzz.com",
        "fixr.com",
        "thumbtack.com",
        "angi.com",
        "homeadvisor.com",
        "yelp.com"
      ],
      "manufacturers": []
    },
    "screen": {
      "excludeCategories": [
        "Hardware store",
        "Home improvement store",
        "Garden center",
        "Feed store",
        "Farm supply store",
        "Agricultural service",
        "Store",
        "Wholesaler",
        "Chemical wholesaler",
        "Pest control supplier",
        "Lawn care service",
        "Landscaper",
        "Landscape designer",
        "Tree service",
        "Gardener",
        "Animal control service",
        "Animal shelter",
        "Animal rescue service",
        "Wildlife rescue service",
        "Government office",
        "County government office",
        "City government office",
        "Pet groomer",
        "Veterinarian",
        "House cleaning service",
        "Cleaning service",
        "Janitorial service",
        "Carpet cleaning service",
        "Home inspector",
        "Real estate agency",
        "Property management company",
        "Apartment building",
        "Roofing contractor",
        "Insulation contractor",
        "Contractor",
        "General contractor",
        "Handyman/Handywoman/Handyperson",
        "Waterproofing service",
        "Water damage restoration service",
        "Mold abatement service",
        "Plumber",
        "HVAC contractor",
        "Air duct cleaning service",
        "Fence contractor",
        "Construction company",
        "Trade school"
      ],
      "excludeTitles": [
        {
          "match": "^(pest control (indianapolis in|columbus oh|atlanta ga|chicago il)|prime pest control solutions columbus|nashville tn pest control|home premier pest experts|effingham pest removal|peach state pest control|hart'?s pest control llc|talon pest control, llc|carters pest control|quick pest los angeles service|bosses pest control services|orelvo pest prevention|zorvilo pest control|roventra pest solutions|easy home pest control|detroit mi pest control|pest control crew of florence sc|valdosta pest control|ace pest control johnson city|smart exterminators johnson city|elite johnson city exterminators|elite pest control houston|pest control experts of bowling green|sioux city pest control)$",
          "reason": "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business"
        },
        {
          "match": "^(eco friendly pest control services in (rochester|lawton)|eco friendly pest management in sioux city|local pest control services in (bismarck|milwaukee)|organic exterminator in (bowling green|dothan)|atlanta city pest control service|safe atlanta pest control|chicago pest control solutions|top pest control bismarck|pest control and extermination - pest control, rodent control milwaukee wi)$",
          "reason": "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business"
        }
      ],
      "keepIfCategoriesMatch": "Pest control service|Exterminator|Termite control service|Mosquito control service|Wildlife and animal control|Bird control service|Wildlife removal service",
      "keepIfTitleMatches": "^(?!.*\\b(supply\\w*|supplies|store\\w*|outlet\\w*|wholesale\\w*|distribut\\w*|hardware|garden center\\w*|feed|farm\\w*|diy|do it yourself|shelter\\w*|county|city of|school\\w*|academy)\\b).*\\b(pest\\w*|termite\\w*|extermina\\w*|bug\\w*|mosquito\\w*|critter\\w*|wildlife|rodent\\w*|bed ?bug\\w*)\\b",
      "marketplaceHosts": [
        "networx.com",
        "thumbtack.com",
        "angi.com",
        "homeadvisor.com",
        "porch.com",
        "houzz.com",
        "yelp.com",
        "fixr.com",
        "wildliferemovalus.com"
      ],
      "chainHosts": [
        "plunketts.net",
        "greenixpc.com",
        "mintpest.com",
        "rosepestsolutions.com",
        "axiompest.com",
        "spidexx.com",
        "cleardefensepest.com",
        "altapestcontrol.com",
        "go-forth.com",
        "ecoshieldpest.com",
        "rovepestcontrol.com",
        "fox-pest.com",
        "guardian-online.com",
        "insightpest.com",
        "pestauthority.com",
        "bulwarkpestcontrol.com",
        "mosquito-authority.com",
        "orkin.com",
        "terminix.com",
        "trulynolen.com",
        "aptivepestcontrol.com",
        "goaptive.com",
        "rentokil.com",
        "arrowexterminators.com",
        "hometeampestdefense.com",
        "northwestexterminating.com",
        "clarkpest.com",
        "masseyservices.com",
        "cookspest.com",
        "mosquitojoe.com",
        "mosquitosquad.com",
        "crittercontrol.com",
        "trutechinc.com",
        "abchomeandcommercial.com",
        "jcehrlich.com",
        "westernpest.com",
        "hawxpestcontrol.com",
        "moxieservices.com",
        "aruzapest.com",
        "edgepestcontrol.com",
        "bulwarkexterminating.com",
        "naturalpest.com",
        "hulettenvironmental.com",
        "turnerpest.com",
        "dodsonbros.com",
        "flypest.com",
        "rollins.com",
        "fischerenvironmental.com",
        "aaanimalcontrol.com",
        "aaacontrol.com",
        "mosquitoauthority.com",
        "mosquitoshield.com",
        "anchorpestcontrol.com"
      ],
      "chainTitleMatches": "\\borkin\\b|\\bterminix\\b|\\btruly nolen\\b|\\baptive\\b|\\brentokil\\b|\\barrow exterminators?\\b|\\bhometeam pest\\b|\\bnorthwest exterminating\\b|\\bclark pest\\b|\\bmassey services\\b|\\bcook'?s pest\\b|\\bmosquito joe\\b|\\bmosquito squad\\b|\\bcritter control\\b|\\btrutech\\b|\\babc home (&|and) commercial\\b|\\bj\\.? ?c\\.? ehrlich\\b|\\behrlich pest\\b|\\bwestern pest\\b|\\bhawx\\b|\\bmoxie pest\\b|\\baruza\\b|\\bedge pest\\b|\\bbulwark\\b|\\bhulett\\b|\\bturner pest\\b|\\bdodson\\b|\\bmosquito authority\\b|\\bmosquito shield\\b|\\baaanimal control\\b"
    },
    "budget": {
      "maxSerpCalls": 22
    },
    "screening": "Stores and suppliers, lawn and landscape companies, tree services, government animal control and shelters, cleaners, contractors, plumbers, HVAC and restoration companies are excluded as not being pest control companies, each with its reason; a listing filed under one of those categories is kept when its name shows it does pest, termite, mosquito or wildlife work, unless the name marks it as a store, supplier or government office. Lead marketplaces are excluded as marketplaces. Listings whose website or name belongs to a national or multi-market brand are kept and tagged isChain, because their locations occupy the slots an independent competes for, and every location figure is repeated on independents alone and inside each market-size stratum."
  },
  "rows": [
    {
      "market": "Indianapolis, Indiana",
      "query": "pest control Indianapolis, Indiana",
      "rank": 1,
      "url": "https://www.blackdiamondpestcontrol.com/locations/indianapolis-in?utm_source=google&utm_medium=organic&utm_campaign=gbp-indi&utm_content=website-link",
      "title": "Black Diamond Pest Control",
      "rating": 4.7,
      "reviews": 355,
      "category": "Pest control service",
      "categories": [
        "Pest control service",
        "Animal control service"
      ],
      "address": "1727 S Franklin Rd Suite A, Indianapolis, IN 46239",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.7465227,
      "lng": -86.0251577,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "thursday": "8 AM–5 PM",
        "friday": "8 AM–5 PM",
        "saturday": "8 AM–12 PM",
        "sunday": "Closed",
        "monday": "8 AM–5 PM",
        "tuesday": "8 AM–5 PM",
        "wednesday": "8 AM–5 PM"
      },
      "searchedAt": "2026-10-22T16:33:50.432Z",
      "placeId": "ChIJE8DxJs1Ia4gRgvI4d5Ev_8Q",
      "host": "blackdiamondpestcontrol.com",
      "excluded": false,
      "reason": null,
      "isChain": false,
      "chainBy": null,
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 7.2
      },
      "name": {
        "nameHasService": true,
        "nameServiceMatch": "Pest",
        "nameGeoMatch": null,
        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 4
      },
      "cat": {
        "categoryCount": 2
      },
      "hrs": {
        "hoursListed": true,
        "open24All": false,
        "open24Any": false,
        "openWeekends": false,
        "openSunday": false,
        "openSaturday": true,
        "openFriday": true,
        "openMonday": true,
        "openToday": true,
        "openAtSearch": true,
        "hoursPerWeek": 49,
        "daysOpen": 6,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": {
        "linkTarget": "location or city page",
        "linkPath": "/locations/indianapolis-in",
        "linksToHomepage": false,
        "linksToInnerPage": true,
        "linksToLocationPage": true,
        "linkPathNamesMarketCity": true,
        "linkHasUtm": true,
        "linkHasAnyParams": true,
        "linkLocationBy": "market city in path"
      },
      "city": {
        "cityPages": null,
        "cityPagesDedicated": null,
        "cityLandingPages": null,
        "hasPageForRankedCity": null,
        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "pest control Indianapolis, Indiana",
      "rank": 2,
      "url": "https://www.orkin.com/locations/indiana-in/indianapolis-pest-control/branch-576?utm_source=local&utm_medium=local&utm_campaign=LCL0182",
      "title": "Orkin",
      "rating": 4.8,
      "reviews": 2666,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "8765 Guion Rd E, Indianapolis, IN 46268",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.913967299999996,
      "lng": -86.2294636,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours",
        "saturday": "Open 24 hours",
        "sunday": "Open 24 hours",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours"
      },
      "searchedAt": "2026-10-22T16:33:50.432Z",
      "placeId": "ChIJ0dvy8oeqbIgRMLsL6jaO_0U",
      "host": "orkin.com",
      "excluded": false,
      "reason": null,
      "isChain": true,
      "chainBy": "host in 3 or more markets",
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 10.7
      },
      "name": {
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        "nameServiceMatch": null,
        "nameGeoMatch": null,
        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 1
      },
      "cat": {
        "categoryCount": 1
      },
      "hrs": {
        "hoursListed": true,
        "open24All": true,
        "open24Any": true,
        "openWeekends": true,
        "openSunday": true,
        "openSaturday": true,
        "openFriday": true,
        "openMonday": true,
        "openToday": true,
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        "hoursPerWeek": 168,
        "daysOpen": 7,
        "hoursPattern": "24 hours, 7 days"
      },
      "lnk": {
        "linkTarget": "location or city page",
        "linkPath": "/locations/indiana-in/indianapolis-pest-control/branch-576",
        "linksToHomepage": false,
        "linksToInnerPage": true,
        "linksToLocationPage": true,
        "linkPathNamesMarketCity": true,
        "linkHasUtm": true,
        "linkHasAnyParams": true,
        "linkLocationBy": "market city in path"
      },
      "city": {
        "cityPages": null,
        "cityPagesDedicated": null,
        "cityLandingPages": null,
        "hasPageForRankedCity": null,
        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "pest control Indianapolis, Indiana",
      "rank": 3,
      "url": "https://www.orkin.com/locations/indiana-in/indianapolis-pest-control/branch-572?utm_source=local&utm_medium=local&utm_campaign=LCL0180",
      "title": "Orkin",
      "rating": 4.7,
      "reviews": 2685,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "3932 Pendleton Way, Indianapolis, IN 46226",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.8288259,
      "lng": -86.0349081,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours",
        "saturday": "Open 24 hours",
        "sunday": "Open 24 hours",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours"
      },
      "searchedAt": "2026-10-22T16:33:50.432Z",
      "placeId": "ChIJAXkI-Z5Oa4gRaVl_uXp728k",
      "host": "orkin.com",
      "excluded": false,
      "reason": null,
      "isChain": true,
      "chainBy": "host in 3 or more markets",
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 7.8
      },
      "name": {
        "nameHasService": false,
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        "nameGeoMatch": null,
        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 1
      },
      "cat": {
        "categoryCount": 1
      },
      "hrs": {
        "hoursListed": true,
        "open24All": true,
        "open24Any": true,
        "openWeekends": true,
        "openSunday": true,
        "openSaturday": true,
        "openFriday": true,
        "openMonday": true,
        "openToday": true,
        "openAtSearch": true,
        "hoursPerWeek": 168,
        "daysOpen": 7,
        "hoursPattern": "24 hours, 7 days"
      },
      "lnk": {
        "linkTarget": "location or city page",
        "linkPath": "/locations/indiana-in/indianapolis-pest-control/branch-572",
        "linksToHomepage": false,
        "linksToInnerPage": true,
        "linksToLocationPage": true,
        "linkPathNamesMarketCity": true,
        "linkHasUtm": true,
        "linkHasAnyParams": true,
        "linkLocationBy": "market city in path"
      },
      "city": {
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        "cityPagesDedicated": null,
        "cityLandingPages": null,
        "hasPageForRankedCity": null,
        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "pest control Indianapolis, Indiana",
      "rank": 4,
      "url": "https://mintpest.com/indianapolis-pest-control/",
      "title": "Mint Pest Control",
      "rating": 4.8,
      "reviews": 1604,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "5602 Elmwood Ave Ste 120, Indianapolis, IN 46203",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.706409199999996,
      "lng": -86.07168039999999,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "thursday": "8:30 AM–5 PM",
        "friday": "8:30 AM–5 PM",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "8:30 AM–5 PM",
        "tuesday": "8:30 AM–5 PM",
        "wednesday": "8:30 AM–5 PM"
      },
      "searchedAt": "2026-10-22T16:33:50.432Z",
      "placeId": "ChIJPbctGa9Fa4gRpKrU1umjA5M",
      "host": "mintpest.com",
      "excluded": false,
      "reason": null,
      "isChain": true,
      "chainBy": "named brand host",
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 6.3
      },
      "name": {
        "nameHasService": true,
        "nameServiceMatch": "Pest",
        "nameGeoMatch": null,
        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 3
      },
      "cat": {
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      },
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        "open24All": false,
        "open24Any": false,
        "openWeekends": false,
        "openSunday": false,
        "openSaturday": false,
        "openFriday": true,
        "openMonday": true,
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        "hoursPerWeek": 42.5,
        "daysOpen": 5,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": {
        "linkTarget": "location or city page",
        "linkPath": "/indianapolis-pest-control/",
        "linksToHomepage": false,
        "linksToInnerPage": true,
        "linksToLocationPage": true,
        "linkPathNamesMarketCity": true,
        "linkHasUtm": false,
        "linkHasAnyParams": false,
        "linkLocationBy": "market city in path"
      },
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        "cityLandingPages": null,
        "hasPageForRankedCity": null,
        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "pest control Indianapolis, Indiana",
      "rank": 5,
      "url": "https://www.moxieservices.com/",
      "title": "Moxie Pest Control",
      "rating": 4.7,
      "reviews": 2338,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "5333 W 86th St Park, Indianapolis, IN 46268",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.909542099999996,
      "lng": -86.2526731,
      "openState": "Open · Closes 6 PM",
      "hoursText": "Open · Closes 6 PM",
      "operatingHours": {
        "thursday": "8 AM–6 PM",
        "friday": "8 AM–6 PM",
        "saturday": "9 AM–5 PM",
        "sunday": "Closed",
        "monday": "8 AM–6 PM",
        "tuesday": "8 AM–6 PM",
        "wednesday": "8 AM–6 PM"
      },
      "searchedAt": "2026-10-22T16:33:50.432Z",
      "placeId": "ChIJO0DRM_5Va4gRhKKo9Q5Zs8U",
      "host": "moxieservices.com",
      "excluded": false,
      "reason": null,
      "isChain": true,
      "chainBy": "host in 3 or more markets",
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 11
      },
      "name": {
        "nameHasService": true,
        "nameServiceMatch": "Pest",
        "nameGeoMatch": null,
        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 3
      },
      "cat": {
        "categoryCount": 1
      },
      "hrs": {
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        "open24All": false,
        "open24Any": false,
        "openWeekends": false,
        "openSunday": false,
        "openSaturday": true,
        "openFriday": true,
        "openMonday": true,
        "openToday": true,
        "openAtSearch": true,
        "hoursPerWeek": 58,
        "daysOpen": 6,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": {
        "linkTarget": "homepage",
        "linkPath": "/",
        "linksToHomepage": true,
        "linksToInnerPage": false,
        "linksToLocationPage": false,
        "linkPathNamesMarketCity": false,
        "linkHasUtm": false,
        "linkHasAnyParams": false,
        "linkLocationBy": null
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    {
      "market": "Valdosta, Georgia",
      "query": "pest control Valdosta, Georgia",
      "rank": 13,
      "url": "https://sonoranpestdefense.site/",
      "title": "Talon Pest Control, llc",
      "rating": null,
      "reviews": null,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "4917 Phillips Rd, Valdosta, GA 31601",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 30.7421577,
      "lng": -83.3814945,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours",
        "saturday": "Open 24 hours",
        "sunday": "Open 24 hours",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours"
      },
      "searchedAt": "2026-10-22T16:34:11.348Z",
      "placeId": "ChIJ604idvpj7ogRoWw-XGny7L0",
      "host": "sonoranpestdefense.site",
      "excluded": true,
      "reason": "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business"
    },
    {
      "market": "Valdosta, Georgia",
      "query": "pest control Valdosta, Georgia",
      "rank": 15,
      "url": "https://valdostagapestcontrol.com/",
      "title": "Valdosta Pest Control",
      "rating": 5,
      "reviews": 2,
      "category": "Pest control service",
      "categories": [
        "Pest control service",
        "Service establishment"
      ],
      "address": null,
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 30.841879499999997,
      "lng": -83.287582,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours",
        "saturday": "Open 24 hours",
        "sunday": "Open 24 hours",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours"
      },
      "searchedAt": "2026-10-22T16:34:11.348Z",
      "placeId": "ChIJ7Z1cLm3aFGAR2MliX7_IEhE",
      "host": "valdostagapestcontrol.com",
      "excluded": true,
      "reason": "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business"
    },
    {
      "market": "Valdosta, Georgia",
      "query": "pest control Valdosta, Georgia",
      "rank": 16,
      "url": null,
      "title": "Flythe Land Maintenance Inc",
      "rating": 5,
      "reviews": 4,
      "category": "Construction company",
      "categories": [
        "Construction company"
      ],
      "address": "3917 Flythe Rd, Valdosta, GA 31602",
      "hasPhone": true,
      "hasWebsite": false,
      "lat": 30.8924271,
      "lng": -83.3501009,
      "openState": "Open now",
      "hoursText": null,
      "operatingHours": null,
      "searchedAt": "2026-10-22T16:34:11.348Z",
      "placeId": "ChIJgfzf2e5l7ogRmy48dayqvMA",
      "host": null,
      "excluded": true,
      "reason": "listed under \"Construction company\", not the kind of business this study measures",
      "siteUnmeasurable": "no website"
    },
    {
      "market": "Wausau, Wisconsin",
      "query": "pest control Wausau, Wisconsin",
      "rank": 13,
      "url": "https://easyhomepestcontrol.us/",
      "title": "Easy Home Pest Control",
      "rating": null,
      "reviews": null,
      "category": "Bird control service",
      "categories": [
        "Bird control service"
      ],
      "address": "702 Eagle Nest Blvd, Rothschild, WI 54474",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 44.8678197,
      "lng": -89.6330177,
      "openState": "Open · Closes 10 PM",
      "hoursText": "Open · Closes 10 PM",
      "operatingHours": {
        "thursday": "9 AM–10 PM",
        "friday": "9 AM–10 PM",
        "saturday": "9 AM–10 PM",
        "sunday": "Closed",
        "monday": "9 AM–10 PM",
        "tuesday": "9 AM–10 PM",
        "wednesday": "9 AM–10 PM"
      },
      "searchedAt": "2026-10-22T16:34:12.068Z",
      "placeId": "ChIJ-Tnl8sIjAIgRorVbVo9Dg1g",
      "host": "easyhomepestcontrol.us",
      "excluded": true,
      "reason": "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business"
    },
    {
      "market": "Lawton, Oklahoma",
      "query": "pest control Lawton, Oklahoma",
      "rank": 8,
      "url": null,
      "title": "Eco Friendly Pest Control Services in Lawton",
      "rating": 5,
      "reviews": 2,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "517C SW C Ave, Lawton, OK 73501",
      "hasPhone": true,
      "hasWebsite": false,
      "lat": 34.6055329,
      "lng": -98.396087,
      "openState": null,
      "hoursText": null,
      "operatingHours": null,
      "searchedAt": "2026-10-22T16:34:13.910Z",
      "placeId": "ChIJTQ6VovoZrYcRUQWf84k7KJ4",
      "host": null,
      "excluded": true,
      "reason": "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business",
      "siteUnmeasurable": "no website"
    },
    {
      "market": "Lawton, Oklahoma",
      "query": "pest control Lawton, Oklahoma",
      "rank": 18,
      "url": "http://lawnslikegreensllc.com/",
      "title": "Lawns Like Greens",
      "rating": 4.1,
      "reviews": 24,
      "category": "Lawn care service",
      "categories": [
        "Lawn care service"
      ],
      "address": "502 SW F Ave B, Lawton, OK 73501",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 34.60145,
      "lng": -98.395967,
      "openState": "Open · Closes 4 PM",
      "hoursText": "Open · Closes 4 PM",
      "operatingHours": {
        "thursday": "8 AM–4 PM",
        "friday": "8 AM–4 PM",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "8 AM–4 PM",
        "tuesday": "8 AM–4 PM",
        "wednesday": "8 AM–4 PM"
      },
      "searchedAt": "2026-10-22T16:34:13.910Z",
      "placeId": "ChIJN-cAmTYfrYcR5VRblScNs3g",
      "host": "lawnslikegreensllc.com",
      "excluded": true,
      "reason": "listed under \"Lawn care service\", not the kind of business this study measures"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 5,
      "url": null,
      "title": "Local Pest Control Services in Bismarck",
      "rating": 5,
      "reviews": 2,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "204 N Mandan St, Bismarck, ND 58501",
      "hasPhone": true,
      "hasWebsite": false,
      "lat": 46.8068715,
      "lng": -100.7924973,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "thursday": "9 AM–5 PM",
        "friday": "9 AM–5 PM",
        "saturday": "9 AM–5 PM",
        "sunday": "9 AM–5 PM",
        "monday": "9 AM–5 PM",
        "tuesday": "9 AM–5 PM",
        "wednesday": "9 AM–5 PM"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJP4WHVHSD11IRPcWIxHmU_7I",
      "host": null,
      "excluded": true,
      "reason": "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business",
      "siteUnmeasurable": "no website"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 7,
      "url": null,
      "title": "Top Pest Control Bismarck",
      "rating": null,
      "reviews": null,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "1118 N 3rd St #196, Bismarck, ND 58501",
      "hasPhone": true,
      "hasWebsite": false,
      "lat": 46.8171694,
      "lng": -100.788108,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours",
        "saturday": "Open 24 hours",
        "sunday": "Open 24 hours",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJIUv5Qa-D11IRQuzhJal3Gc4",
      "host": null,
      "excluded": true,
      "reason": "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business",
      "siteUnmeasurable": "no website"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 8,
      "url": "http://trugreenbismarck.com/",
      "title": "Trugreen Weed Control Of Bismarck",
      "rating": 4.8,
      "reviews": 170,
      "category": "Lawn care service",
      "categories": [
        "Lawn care service"
      ],
      "address": "3319 Hamilton St P, Bismarck, ND 58503",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 46.842970099999995,
      "lng": -100.7402054,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "thursday": "8 AM–5 PM",
        "friday": "8 AM–5 PM",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "8 AM–5 PM",
        "tuesday": "8 AM–5 PM",
        "wednesday": "8 AM–5 PM"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJL14Rc6qD11IRUpZQH9Gc5_g",
      "host": "trugreenbismarck.com",
      "excluded": true,
      "reason": "listed under \"Lawn care service\", not the kind of business this study measures"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 12,
      "url": "https://wildliferemovalus.com/",
      "title": "Wildlife Removal Bismarck",
      "rating": null,
      "reviews": null,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "1300 Skyline Blvd, Bismarck, ND 58503",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 46.856533299999995,
      "lng": -100.771092,
      "openState": "Open · Closes 10 PM",
      "hoursText": "Open · Closes 10 PM",
      "operatingHours": {
        "thursday": "8 AM–10 PM",
        "friday": "8 AM–10 PM",
        "saturday": "8 AM–10 PM",
        "sunday": "Closed",
        "monday": "8 AM–10 PM",
        "tuesday": "8 AM–10 PM",
        "wednesday": "8 AM–10 PM"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJoWvFVsSD11IRXLkAYKJ0qBU",
      "host": "wildliferemovalus.com",
      "excluded": true,
      "reason": "lead marketplace listing, not a local operator"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 14,
      "url": "http://www.nitro-greennd.com/",
      "title": "Nitro Green Professional Lawn & Tree Care",
      "rating": 4.9,
      "reviews": 12,
      "category": "Lawn care service",
      "categories": [
        "Lawn care service"
      ],
      "address": "1500 E Main Ave, Bismarck, ND 58501",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 46.8055999,
      "lng": -100.7688515,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "thursday": "8 AM–5 PM",
        "friday": "8 AM–5 PM",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "8 AM–5 PM",
        "tuesday": "8 AM–5 PM",
        "wednesday": "8 AM–5 PM"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJ_SydEh-D11IRt9Chy4QnKkw",
      "host": "nitro-greennd.com",
      "excluded": true,
      "reason": "listed under \"Lawn care service\", not the kind of business this study measures"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 15,
      "url": "https://www.bismanoutdoorservices.com/",
      "title": "Bis-Man Outdoor Services",
      "rating": 4.3,
      "reviews": 53,
      "category": "Lawn care service",
      "categories": [
        "Lawn care service",
        "Landscaper",
        "Property maintenance",
        "Snow removal service"
      ],
      "address": "403 S 22nd St #5, Bismarck, ND 58501",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 46.801417099999995,
      "lng": -100.7579772,
      "openState": "Open · Closes 6 PM",
      "hoursText": "Open · Closes 6 PM",
      "operatingHours": {
        "thursday": "7 AM–6 PM",
        "friday": "7 AM–6 PM",
        "saturday": "7 AM–12 PM",
        "sunday": "Closed",
        "monday": "7 AM–6 PM",
        "tuesday": "7 AM–6 PM",
        "wednesday": "7 AM–6 PM"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJV070TjZ411IRoB8aAN36hEI",
      "host": "bismanoutdoorservices.com",
      "excluded": true,
      "reason": "listed under \"Lawn care service\", not the kind of business this study measures"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 17,
      "url": "http://www.groundcontrolnd.com/",
      "title": "Ground Control LLC",
      "rating": 5,
      "reviews": 7,
      "category": "Lawn care service",
      "categories": [
        "Lawn care service",
        "Lawn sprinkler system contractor",
        "Snow removal service"
      ],
      "address": "2250 Fido Dr, Bismarck, ND 58501",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 46.7788319,
      "lng": -100.6883836,
      "openState": "Open · Closes 6 PM",
      "hoursText": "Open · Closes 6 PM",
      "operatingHours": {
        "thursday": "8 AM–6 PM",
        "friday": "8 AM–6 PM",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "8 AM–6 PM",
        "tuesday": "8 AM–6 PM",
        "wednesday": "8 AM–6 PM"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJy1_Xu7Z311IRY-ue1_WEcV0",
      "host": "groundcontrolnd.com",
      "excluded": true,
      "reason": "listed under \"Lawn care service\", not the kind of business this study measures"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 18,
      "url": "https://lawntechservicesnd.com/",
      "title": "Lawn Tech Outdoor Services",
      "rating": 4.2,
      "reviews": 10,
      "category": "Lawn care service",
      "categories": [
        "Lawn care service"
      ],
      "address": "1323 S 22nd St Unit 2, Bismarck, ND 58504",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 46.789245199999996,
      "lng": -100.7580242,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "thursday": "7 AM–5 PM",
        "friday": "7 AM–5 PM",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "7 AM–5 PM",
        "tuesday": "7 AM–5 PM",
        "wednesday": "7 AM–5 PM"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJIZOMo3-D11IRBeg4-wsMCUg",
      "host": "lawntechservicesnd.com",
      "excluded": true,
      "reason": "listed under \"Lawn care service\", not the kind of business this study measures"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 19,
      "url": "http://plantperfect.com/",
      "title": "Plant Perfect",
      "rating": 4.4,
      "reviews": 114,
      "category": "Garden center",
      "categories": [
        "Garden center",
        "Greenhouse",
        "Landscape designer",
        "Landscaper",
        "Plant nursery"
      ],
      "address": "4615 Ottawa St, Bismarck, ND 58503",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 46.855912,
      "lng": -100.77402149999999,
      "openState": "Open · Closes 6 PM",
      "hoursText": "Open · Closes 6 PM",
      "operatingHours": {
        "thursday": "9 AM–6 PM",
        "friday": "9 AM–6 PM",
        "saturday": "9 AM–5 PM",
        "sunday": "9 AM–5 PM",
        "monday": "9 AM–6 PM",
        "tuesday": "9 AM–6 PM",
        "wednesday": "9 AM–6 PM"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJrafmJC-C11IRAOFb9ZF41lc",
      "host": "plantperfect.com",
      "excluded": true,
      "reason": "listed under \"Garden center\", not the kind of business this study measures"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "pest control Bismarck, North Dakota",
      "rank": 20,
      "url": "https://www.stormworthy-nd.com/",
      "title": "Stormworthy Snow & Ice Management",
      "rating": 5,
      "reviews": 27,
      "category": "Lawn care service",
      "categories": [
        "Lawn care service",
        "Snow removal service"
      ],
      "address": "4733 Ottawa St unit 6, Bismarck, ND 58503",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 46.8573835,
      "lng": -100.773286,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours"
      },
      "searchedAt": "2026-10-22T16:34:14.576Z",
      "placeId": "ChIJVY5L83gjX0MRY4k0vfYVt0I",
      "host": "stormworthy-nd.com",
      "excluded": true,
      "reason": "listed under \"Lawn care service\", not the kind of business this study measures"
    },
    {
      "market": "Florence, South Carolina",
      "query": "pest control Florence, South Carolina",
      "rank": 13,
      "url": "https://pestcontrolflorencesc.com/",
      "title": "Pest Control Crew of Florence SC",
      "rating": 5,
      "reviews": 8,
      "category": "Pest control service",
      "categories": [
        "Pest control service",
        "Service establishment"
      ],
      "address": null,
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 34.1745995,
      "lng": -79.808848,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours",
        "saturday": "Open 24 hours",
        "sunday": "Open 24 hours",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours"
      },
      "searchedAt": "2026-10-22T16:34:15.481Z",
      "placeId": "ChIJRzxy7hbumKYRv7vTgz4c0MY",
      "host": "pestcontrolflorencesc.com",
      "excluded": true,
      "reason": "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business"
    },
    {
      "market": "Florence, South Carolina",
      "query": "pest control Florence, South Carolina",
      "rank": 14,
      "url": "https://effinghampestremoval.site/",
      "title": "Effingham Pest Removal",
      "rating": 5,
      "reviews": 9,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "6515 Trails End, Effingham, SC 29541",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 34.056226099999996,
      "lng": -79.7529784,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours",
        "saturday": "Open 24 hours",
        "sunday": "Open 24 hours",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours"
      },
      "searchedAt": "2026-10-22T16:34:15.481Z",
      "placeId": "ChIJQevB_qGL_4gRhxjRpW-BUto",
      "host": "effinghampestremoval.site",
      "excluded": true,
      "reason": "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business"
    },
    {
      "market": "Dothan, Alabama",
      "query": "pest control Dothan, Alabama",
      "rank": 10,
      "url": null,
      "title": "Organic Exterminator in Dothan",
      "rating": null,
      "reviews": null,
      "category": "Pest control service",
      "categories": [
        "Pest control service"
      ],
      "address": "154 E Main St, Dothan, AL 36301",
      "hasPhone": true,
      "hasWebsite": false,
      "lat": 31.2230921,
      "lng": -85.39118959999999,
      "openState": null,
      "hoursText": null,
      "operatingHours": null,
      "searchedAt": "2026-10-22T16:34:16.414Z",
      "placeId": "ChIJHyPGkQOTkogR-4N9HcRAJi8",
      "host": null,
      "excluded": true,
      "reason": "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business",
      "siteUnmeasurable": "no website"
    },
    {
      "market": "Dothan, Alabama",
      "query": "pest control Dothan, Alabama",
      "rank": 17,
      "url": "http://yards-unlimited.com/",
      "title": "Yards Unlimited LLC Weed Control and Fertilization",
      "rating": 5,
      "reviews": 119,
      "category": "Lawn care service",
      "categories": [
        "Lawn care service",
        "Lawn sprinkler system contractor"
      ],
      "address": "1455 County Line Rd, Dothan, AL 36305",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 31.198307699999997,
      "lng": -85.5034845,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "thursday": "7 AM–5 PM",
        "friday": "7 AM–5 PM",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "7 AM–5 PM",
        "tuesday": "7 AM–5 PM",
        "wednesday": "7 AM–5 PM"
      },
      "searchedAt": "2026-10-22T16:34:16.414Z",
      "placeId": "ChIJcZ7y0etsXksRzeoQ8NM90uo",
      "host": "yards-unlimited.com",
      "excluded": true,
      "reason": "listed under \"Lawn care service\", not the kind of business this study measures"
    }
  ]
}