{ "captureDate": "2026-09-23T19:56:28.049Z", "study": { "slug": "pest-control-city-pages", "question": "Do the pest control companies ranking on Google's page one for a city keep a page on their site naming that city, how many location pages does a page-one site carry, and does either relate to position, in large metros and in small cities?", "lane": "organic" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 193, "paginationRepeats": 0, "excluded": 67, "excludedReasons": [ [ "directory, marketplace or social platform", 57 ], [ "software project or article that matched the word pest, not a pest control company", 5 ], [ "off-topic result, not the kind of business this study measures", 1 ], [ "city government department, not a pest control company", 1 ], [ "publisher ranking pest control companies, not a pest control company", 3 ] ], "uniqueBusinesses": 97, "reachable": 87, "pageCountMeasured": 71, "pageCountMissing": 26, "siteUnmeasurable": 0, "siteUnmeasurableReasons": [] }, 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