{ "captureDate": "2026-09-23T19:56:28.049Z", "study": { "slug": "pest-control-city-pages", "question": "Do the pest control companies ranking on Google's page one for a city keep a page on their site naming that city, how many location pages does a page-one site carry, and does either relate to position, in large metros and in small cities?", "lane": "organic", "belief": "You cannot rank in a city without a page for it. Every city you serve needs its own page, and the companies above you have one for every suburb.", "benchmark": "An owner opens their own sitemap, counts the pages that name a city and checks whether one names the city they want to rank in, then compares against the page-one shares for markets like theirs.", "sample": { "queryTemplate": "pest control {market}", "topN": 10, "markets": [ "Phoenix, Arizona", "Dallas, Texas", "Atlanta, Georgia", "Charlotte, North Carolina", "Tampa, Florida", "San Antonio, Texas", "Columbus, Ohio", "Kansas City, Missouri", "Las Vegas, Nevada", "Nashville, Tennessee", "Raleigh, North Carolina", "Dubuque, Iowa", "Bangor, Maine", "Missoula, Montana", "Cheyenne, Wyoming", "Rapid City, South Dakota", "Grand Junction, Colorado", "Traverse City, Michigan", "Jonesboro, Arkansas", "Pocatello, Idaho", "Hattiesburg, Mississippi", "Corvallis, Oregon" ], "strata": { "largeMetros": [ "Phoenix, Arizona", "Dallas, Texas", "Atlanta, Georgia", "Charlotte, North Carolina", "Tampa, Florida", "San Antonio, Texas", "Columbus, Ohio", "Kansas City, Missouri", "Las Vegas, Nevada", "Nashville, Tennessee", "Raleigh, North Carolina" ], "smallCities": [ "Dubuque, Iowa", "Bangor, Maine", "Missoula, Montana", "Cheyenne, Wyoming", "Rapid City, South Dakota", "Grand Junction, Colorado", "Traverse City, Michigan", "Jonesboro, Arkansas", "Pocatello, Idaho", "Hattiesburg, Mississippi", "Corvallis, Oregon" ] }, "marketAliases": { "Las Vegas, Nevada": [ "vegas" ] } }, "exclude": { "domains": [ "pestworld.org", "npmapestworld.org", "epa.gov", "cdc.gov", "homedepot.com", "lowes.com", "domyown.com", "doyourownpestcontrol.com", "solutionsstores.com", "consumeraffairs.com", "thisoldhouse.com", "bobvila.com", "forbes.com", "usnews.com", "architecturaldigest.com", "todayshomeowner.com", "cnet.com", "nytimes.com", "bestcompany.com", "trustpilot.com", "chamberofcommerce.com", "networx.com", "modernize.com", "homeguide.com", "pestpolicy.com", "pestgnome.com", "fixr.com", "houselogic.com", "familyhandyman.com", "apartments.com", "groupon.com", "craigslist.org", "alignable.com", "bizapedia.com", "dandb.com", "opencorporates.com" ], "groups": [ { "reason": "university extension or government pest information page, not a pest control company", "domains": [ "tamu.edu", "uga.edu", "ucanr.edu", "psu.edu", "ufl.edu", "ncsu.edu", "msu.edu", "oregonstate.edu", "colostate.edu", "unl.edu" ] }, { "reason": "news or magazine publisher, not a pest control company", "domains": [ "azcentral.com", "tennessean.com", "newsobserver.com", "charlotteobserver.com", "tampabay.com", "reviewjournal.com", "dispatch.com", "kansascity.com", "expressnews.com" ] }, { "reason": "software project or article that matched the word pest, not a pest control company", "domains": [ "pest.rs", "pestphp.com", "theguardian.com", "phoenixframework.org", "acinq.co" ] }, { "reason": "city government department, not a pest control company", "domains": [ "cheyennecity.org" ] }, { "reason": "publisher ranking pest control companies, not a pest control company", "domains": [ "thepestadvice.com" ] } ] }, "measureSites": true, "minReadableWords": 50, "measure": { "claimNouns": [ "years?", "customers", "clients", "homes", "families", "technicians", "reviews", "locations", "treatments", "properties", "businesses" ], "features": { "freeInspection": { "text": "\\b(free\\s+(inspection|estimate|quote|consultation)|no[-\\s]cost\\s+inspection|complimentary\\s+inspection)\\b" }, "recurringPlan": { "text": "\\b(quarterly|bi[-\\s]?monthly|every\\s+other\\s+month|monthly\\s+service|year[-\\s]?round\\s+protection|(service|protection|maintenance)\\s+plans?)\\b" }, "listsPests": { "text": "\\b(termites?|bed\\s?bugs?|cockroach(es)?|roaches?|ants?|mosquito(es)?|rodents?|mice|rats?|spiders?|wasps?|hornets?|scorpions?|fleas?|ticks?|silverfish)\\b" }, "petSafe": { "text": "\\b(pet[-\\s]?safe|family[-\\s]?safe|eco[-\\s]?friendly|green\\s+pest|child[-\\s]?safe|organic\\s+treatments?)\\b" }, "retreatGuarantee": { "text": "\\b(re[-\\s]?treat(ment)?s?\\s+(at\\s+no\\s+(extra\\s+)?(cost|charge)|free)|money[-\\s]?back\\s+guarantee|satisfaction\\s+guarantee(d)?|we\\s+will\\s+come\\s+back)\\b" }, "linksToServiceArea": { "html": "href=\"[^\"]*(service[-_]?areas?|areas?[-_]we[-_]serve|locations?)\\b" } }, "featureScore": [ "hasOnlineBooking", "hasForm", "freeInspection", "recurringPlan", "listsPests" ] }, "screen": { "relevantIf": "pest|exterminat|termite|bug|insect|rodent|mosquito|wildlife|critter|vermin|entom|spray|control|lawn|environmental", "chainHosts": [ "terminix.com", "orkin.com", "rentokil.com", "aptive.com", "aptiveenvironmental.com", "hawxpestcontrol.com", "mosquitojoe.com", "trulynolen.com", "arrowexterminators.com", "massey.services", "ehrlichpest.com", "westernexterminator.com", "presto-x.com", "rottlerpestsolutions.com", "cookspest.com", "turnerpestcontrol.com", "clark-pest.com", "clarkpest.com", "abcpest.com", "greenpestsolutions.com", "moxieservices.com", "prestox.com", "mr-exterminator.com", "insightpest.com", "greenixpc.com", "cleardefensepest.com", "bulwarkpestcontrol.com", "abellpestcontrol.com", "fenixpestcontrol.com", "blackdiamondpestcontrol.com", "modernpest.com", "rosepestsolutions.com", "rottler.com", "pestusa.com", "dodsonbros.com", "ridd.com", "callnorthwest.com", "havardpest.com", "callwaynes.com", "aptivepestcontrol.com", "hawxservices.com" ] }, "budget": { "maxSerpCalls": 22 }, "screening": "Directories, lead marketplaces, retailers selling pest products, comparison and review publishers, university extension and government pest information pages and local news sites are excluded, each with its reason; excluded rows stay in the dataset. Results whose title and host name nothing to do with pest control are excluded as off-topic. National brands are kept and flagged isChain, because a brand office still occupies the slot, and every location figure is repeated without them.", "verification": "Run 1 (2026-09-23) spent 22 searches and kept 102 subjects. Reading every kept row by hand found two markets that never returned a pest control company: Phoenix returned music videos, a web framework and a cryptocurrency wallet, and Tampa returned a Rust parser, a PHP testing framework and a newspaper column, so the word in the query, not the trade, decided those two pages. The relevance screen let three of those through because their host carries the word pest. Run 2 excludes them by name, excludes a city government weed and pest department and a publisher ranking companies, names twenty national and regional brands so every location figure can be recomputed without them, reads robots.txt for sites that file their sitemap somewhere other than the four standard paths, and tightens the city page rule: the first pass counted posts with the city in the headline, so a city landing page now has to be filed under the city rather than merely name it." }, "rows": [ { "market": "Dallas, Texas", "query": "pest control Dallas, Texas", "rank": 1, "serpPage": 1, "url": "https://pestdefense.com/dallas/", "title": "Pest Control Dallas, TX", "host": "pestdefense.com", "excluded": false, "reason": null, "isChain": true, "chainBy": "host in 3 or more markets", "sitemap": { "pages": 1191, "method": "sitemap index (9 of 9 children read)", "truncated": false }, "blog": { "blogPages": 773, "blogPosts12mo": 98, "mostRecentDays": 6, "siteUpdated12mo": 247, 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"https://pestdefense.com/dallas/denton-tx/", "https://pestdefense.com/dallas/carrollton-tx/", "https://pestdefense.com/dallas/", "https://pestdefense.com/dallas/grand-prairie-tx/" ], "cityPostExamples": [ "https://pestdefense.com/blog/hometeam-helps-how-we-give-back/dallas-west-drive-2/", "https://pestdefense.com/blog/our_testimonial/dallas-north/", "https://pestdefense.com/blog/our_testimonial/dallas-west/" ] }, "shared": { "articlePages": 590, "sharedPages": 8, "sharedPagesPct": 1, "templatePages": 0, "examples": [ "christmas-tree-bugs", "professional-vs-diy-pest-control", "national-pest-management-month", "west-palm-beach", "black-widow-spider" ] } }, { "market": "Dallas, Texas", "query": "pest control Dallas, Texas", "rank": 2, "serpPage": 1, "url": "https://www.orkin.com/locations/texas-tx/dallas-pest-control", "title": "Dallas, TX Pest Control: Bed Bug & Termite Treatment", "host": "orkin.com", "excluded": false, "reason": null, "isChain": true, "chainBy": "host in 3 or more 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