{ "captureDate": "2026-10-27T13:22:42.221Z", "study": { "slug": "personal-injury-lawyer-downtown-maps", "question": "When someone searches Google Maps for personal injury lawyer in their city, how far from downtown do the twenty firms shown sit, how many have an office inside the city searched, whether sitting closer to the center moves a firm higher once review volume is held constant, how many of the slots belong to multi-office firms with a satellite office in town, and how many reviews a firm needs to appear and to make the top three, in large metros and in small cities?", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 9, "excludedReasons": [ [ "listed under \"Family law attorney\", not the kind of business this study measures", 2 ], [ "listed under \"Criminal justice attorney\", not the kind of business this study measures", 2 ], [ "listed under \"Estate planning attorney\", not the kind of business this study measures", 1 ], [ "listed under \"Personal trainer\", not the kind of business this study measures", 1 ], [ "listed under \"Bankruptcy attorney\", not the kind of business this study measures", 2 ], [ "listed under \"Social security attorney\", not the kind of business this study measures", 1 ] ], "uniqueBusinesses": 431, "reachable": 0, "pageCountMeasured": 0, "pageCountMissing": null, "siteUnmeasurable": 15, "siteUnmeasurableReasons": [ [ "no website", 14 ], [ "free site builder page, a site of its own that cannot be measured", 1 ] ] }, "distributions": { "rating": { "n": 428, "min": 2.5, "p25": 4.7, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.79 }, "reviews": { "n": 428, "min": 1, "p25": 39, "median": 114, "p75": 397, "p90": 987, "max": 13249, "mean": 427.53 }, "nameWords": { "n": 431, "min": 1, "p25": 3, "median": 4, "p75": 6, "p90": 8, "max": 14, "mean": 4.68 }, "categoryCount": { "n": 431, "min": 1, "p25": 2, "median": 4, "p75": 5, "p90": 7, "max": 10, "mean": 3.95 }, "hoursPerWeek": { "n": 423, "min": 31, "p25": 45, "median": 168, "p75": 168, "p90": 168, "max": 168, "mean": 117.46 }, "daysOpen": { "n": 423, "min": 4, "p25": 5, "median": 7, "p75": 7, "p90": 7, "max": 7, "mean": 6.2 }, "distanceMiles": { "n": 431, "min": 0, "p25": 0.2, "median": 0.7, "p75": 2.6, "p90": 5.4, "max": 78, "mean": 2.12 } }, "adoption": { "isChain": { "yes": 120, "outOf": 431, "pct": 28 }, "hasWebsite": { "yes": 417, "outOf": 431, "pct": 97 }, "hasOwnWebsite": { "yes": 417, "outOf": 431, "pct": 97 }, "hasPhone": { "yes": 430, "outOf": 431, "pct": 100 }, "nameHasService": { "yes": 346, "outOf": 431, "pct": 80 }, "nameHasCity": { "yes": 34, "outOf": 431, "pct": 8 }, "nameHasState": { "yes": 9, "outOf": 431, "pct": 2 }, "nameHasGeo": { "yes": 43, "outOf": 431, "pct": 10 }, "hoursListed": { "yes": 423, "outOf": 431, "pct": 98 }, "open24All": { "yes": 245, "outOf": 431, "pct": 57 }, "open24Any": { "yes": 251, "outOf": 431, "pct": 58 }, "openWeekends": { "yes": 252, "outOf": 423, "pct": 60 }, "openSunday": { "yes": 252, "outOf": 423, "pct": 60 }, "openSaturday": { "yes": 257, "outOf": 423, "pct": 61 }, "openFriday": { "yes": 420, "outOf": 423, "pct": 99 }, "openMonday": { "yes": 423, "outOf": 423, "pct": 100 }, "openToday": { "yes": 423, "outOf": 423, "pct": 100 }, "openAtSearch": { "yes": 396, "outOf": 423, "pct": 94 }, "linksToHomepage": { "yes": 285, "outOf": 417, "pct": 68 }, "linksToInnerPage": { "yes": 132, "outOf": 417, "pct": 32 }, "linksToLocationPage": { "yes": 116, "outOf": 417, "pct": 28 }, "linkPathNamesMarketCity": { "yes": 114, "outOf": 417, "pct": 27 }, "linkHasUtm": { "yes": 194, "outOf": 417, "pct": 47 }, "linkHasAnyParams": { "yes": 209, "outOf": 417, "pct": 50 }, "hiddenAddress": { "yes": 0, "outOf": 431, "pct": 0 }, "streetAddress": { "yes": 431, "outOf": 431, "pct": 100 }, "inMarketCity": { "yes": 422, "outOf": 431, "pct": 98 } }, "correlations": { "rankVs_rating": { "n": 428, "rho": -0.131, "significant": true, "strength": "weak" }, "rankVs_reviews": { "n": 428, "rho": -0.252, "significant": true, "strength": "weak" }, "rankVs_nameWords": { "n": 431, "rho": -0.095, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 431, "rho": -0.095, "significant": false, "strength": "no meaningful relationship" }, "rankVs_hoursPerWeek": { "n": 423, "rho": -0.203, "significant": true, "strength": "weak" }, "rankVs_daysOpen": { "n": 423, "rho": -0.196, "significant": true, "strength": "weak" }, "rankVs_distanceMiles": { "n": 431, "rho": 0.008, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 428, "rho": 0.025, "significant": false, "strength": "no meaningful relationship" } }, "markets": { "perMarket": [ { "market": "Indianapolis, Indiana", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Columbus, Ohio", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Charlotte, North Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Nashville, Tennessee", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Atlanta, Georgia", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Houston, Texas", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Chicago, Illinois", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Tampa, Florida", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Detroit, Michigan", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Milwaukee, Wisconsin", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "St. Louis, Missouri", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Bowling Green, Kentucky", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Johnson City, Tennessee", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Family law attorney\", not the kind of business this study measures": 1 } }, { "market": "Rochester, Minnesota", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Family law attorney\", not the kind of business this study measures": 1 } }, { "market": "Sioux City, Iowa", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Valdosta, Georgia", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Criminal justice attorney\", not the kind of business this study measures": 1 } }, { "market": "Wausau, Wisconsin", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Estate planning attorney\", not the kind of business this study measures": 1 } }, { "market": "Abilene, Texas", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Lawton, Oklahoma", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Personal trainer\", not the kind of business this study measures": 1 } }, { "market": "Bismarck, North Dakota", "resultsSeen": 20, "excluded": 3, "kept": 17, "firstKeptRank": 1, "reasons": { "listed under \"Criminal justice attorney\", not the kind of business this study measures": 1, "listed under \"Bankruptcy attorney\", not the kind of business this study measures": 2 } }, { "market": "Florence, South Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Dothan, Alabama", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Social security attorney\", not the kind of business this study measures": 1 } } ], "keptPerMarket": { "n": 22, "min": 17, "p25": 19, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.59 }, "excludedShareOfResults": 2, "marketsWhereExcludedTakeHalfOrMore": 0, "topExcludedHosts": [ { "host": "thevaccarofirm.com", "appearances": 1 }, { "host": "amkuhnlaw.com", "appearances": 1 }, { "host": "null", "appearances": 1 }, { "host": "hougumlaw.com", "appearances": 1 }, { "host": "clayhillislawfirm.com", "appearances": 1 }, { "host": "kinglawnd.com", "appearances": 1 }, { "host": "lifebacklaw.com", "appearances": 1 }, { "host": "bankruptcytruth.com", "appearances": 1 }, { "host": "rleelawfirm.com", "appearances": 1 } ], "composition": { "all": { "markets": 22, "slots": 440, "kept": 431, "keptPct": 98, "byReason": { "listed under \"Family law attorney\", not the kind of business this study measures": { "slots": 2, "pct": 0 }, "listed under \"Criminal justice attorney\", not the kind of business this study measures": { "slots": 2, "pct": 0 }, "listed under \"Bankruptcy attorney\", not the kind of business this study measures": { "slots": 2, "pct": 0 }, "listed under \"Estate planning attorney\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Personal trainer\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Social security attorney\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 22, "min": 17, "p25": 19, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.59 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 22, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 22 }, "byStratum": { "largeMetro": { "markets": 11, "slots": 220, "kept": 220, "keptPct": 100, "byReason": {}, "keptPerMarket": { "n": 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business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 11, "min": 17, "p25": 19, "median": 19, "p75": 20, "p90": 20, "max": 20, "mean": 19.18 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 } } } }, "strata": { "labels": { "largeMetro": { "markets": 11, "n": 220, "distributions": { "rating": { "n": 220, "min": 4.2, "p25": 4.8, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.86 }, "reviews": { "n": 220, "min": 5, "p25": 138, "median": 334, "p75": 769, "p90": 1600, "max": 13249, "mean": 735.33 }, "nameWords": { "n": 220, "min": 1, "p25": 3, "median": 4, "p75": 6, "p90": 8, "max": 12, "mean": 4.9 }, "categoryCount": { "n": 220, "min": 1, "p25": 3, "median": 4, "p75": 6, "p90": 7, "max": 10, "mean": 4.3 }, "hoursPerWeek": { "n": 220, "min": 39, "p25": 168, "median": 168, "p75": 168, "p90": 168, "max": 168, 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"rating": 4.9 }, { "positions": "4-7", "n": 44, "reviews": 49, "rating": 4.9 }, { "positions": "8-12", "n": 54, "reviews": 37, "rating": 4.8 }, { "positions": "13-20", "n": 80, "reviews": 25, "rating": 4.8 } ] } }, "differences": { "rating": { "order": [ "largeMetro", "smallCity" ], "n": 428, "rho": -0.179, "significant": true, "strength": "weak" }, "reviews": { "order": [ "largeMetro", "smallCity" ], "n": 428, "rho": -0.644, "significant": true, "strength": "strong" }, "nameWords": { "order": [ "largeMetro", "smallCity" ], "n": 431, "rho": -0.091, "significant": false, "strength": "no meaningful relationship" }, "categoryCount": { "order": [ "largeMetro", "smallCity" ], "n": 431, "rho": -0.165, "significant": true, "strength": "weak" }, "hoursPerWeek": { "order": [ "largeMetro", "smallCity" ], "n": 423, "rho": -0.6, "significant": true, "strength": "strong" }, "daysOpen": { "order": [ "largeMetro", "smallCity" ], "n": 423, "rho": -0.594, "significant": true, "strength": "strong" }, "distanceMiles": { "order": [ "largeMetro", "smallCity" ], "n": 431, "rho": -0.248, "significant": true, "strength": "weak" } }, "unassignedRows": 0 }, "positionGroups": null, "bands": [ { "positions": "1-3", "n": 66, "rating": 4.9, "reviews": 391, "nameWords": 4, "categoryCount": 4, "hoursPerWeek": 168, "daysOpen": 7, "distanceMiles": 0.7, "adoption": {}, "featureScore": null }, { "positions": "4-7", "n": 88, "rating": 4.9, "reviews": 172, "nameWords": 4, "categoryCount": 4, "hoursPerWeek": 168, "daysOpen": 7, "distanceMiles": 0.7, "adoption": {}, "featureScore": null }, { "positions": "8-12", "n": 109, "rating": 4.9, "reviews": 81, "nameWords": 4, "categoryCount": 4, "hoursPerWeek": 168, "daysOpen": 7, "distanceMiles": 0.7, "adoption": {}, "featureScore": null }, { "positions": "13-20", "n": 168, "rating": 4.8, "reviews": 93, "nameWords": 4, "categoryCount": 4, "hoursPerWeek": 75, "daysOpen": 6, "distanceMiles": 0.7, "adoption": {}, "featureScore": null } ], "rankVsFeatures": { 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"rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Patterson Dahlberg Injury Lawyers", "miles": 2.3, "addressCity": "Rochester", "hiddenAddress": false }, "medianMiles": 0.9, "otherTowns": [] }, { "market": "Sioux City, Iowa", "stratum": "smallCity", "center": { "lat": 42.4966815, "lng": -96.4058782, "source": "openstreetmap", "label": "Sioux City, Woodbury County, Iowa, United States" }, "n": 20, "inCity": 19, "anotherTown": 1, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Hope Law Firm", "miles": 0.3, "addressCity": "Sioux City", "hiddenAddress": false }, "medianMiles": 0.2, "otherTowns": [ [ "South Sioux City", 1 ] ] }, { "market": "Valdosta, Georgia", "stratum": "smallCity", "center": { "lat": 30.8327022, "lng": -83.2784851, "source": "openstreetmap", "label": "Valdosta, Lowndes County, Georgia, United States" }, "n": 19, "inCity": 19, "anotherTown": 0, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Studstill Firm, LLP", "miles": 5.5, "addressCity": "Valdosta", "hiddenAddress": false }, "medianMiles": 0.7, "otherTowns": [] }, { "market": "Wausau, Wisconsin", "stratum": "smallCity", "center": { "lat": 44.9597858, "lng": -89.6272791, "source": "openstreetmap", "label": "Wausau, Marathon County, Wisconsin, 54401, United States" }, "n": 19, "inCity": 16, "anotherTown": 3, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Bremer & Trollop Law Offices, S.C.", "miles": 1.7, "addressCity": "Wausau", "hiddenAddress": false }, "medianMiles": 0.3, "otherTowns": [ [ "Schofield", 1 ], [ "Weston", 1 ], [ "Plover", 1 ] ] }, { "market": "Abilene, Texas", "stratum": "smallCity", "center": { "lat": 32.4536179, "lng": -99.7311331, "source": "openstreetmap", "label": "Abilene, Taylor County, Texas, United States" }, "n": 20, "inCity": 19, "anotherTown": 1, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Galbreath Law Firm", "miles": 4.1, "addressCity": "Abilene", "hiddenAddress": false }, "medianMiles": 0.7, "otherTowns": [ [ "Tuscola", 1 ] ] }, { "market": "Lawton, Oklahoma", "stratum": "smallCity", "center": { "lat": 34.6051975, "lng": -98.3952279, "source": "openstreetmap", "label": "Lawton, Comanche County, Oklahoma, United States" }, "n": 19, "inCity": 18, "anotherTown": 1, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Adler Markoff and Associates", "miles": 1, "addressCity": "Lawton", "hiddenAddress": false }, "medianMiles": 0.2, "otherTowns": [ [ "Oklahoma City", 1 ] ] }, { "market": "Bismarck, North Dakota", "stratum": "smallCity", "center": { "lat": 46.808327, "lng": -100.783739, "source": "openstreetmap", "label": "Bismarck, Burleigh County, North Dakota, United States" }, "n": 17, "inCity": 17, "anotherTown": 0, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "Larson Law Injury & Accident Lawyers", "miles": 2.7, "addressCity": "Bismarck", "hiddenAddress": false }, "medianMiles": 1.3, "otherTowns": [] }, { "market": "Florence, South Carolina", "stratum": "smallCity", "center": { "lat": 34.1984435, "lng": -79.7671658, "source": "openstreetmap", "label": "Florence, Florence County, South Carolina, United States" }, "n": 20, "inCity": 20, "anotherTown": 0, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Derrick Law Firm Injury Lawyers, PC", "miles": 2.1, "addressCity": "Florence", "hiddenAddress": false }, "medianMiles": 0.6, "otherTowns": [] }, { "market": "Dothan, Alabama", "stratum": "smallCity", "center": { "lat": 31.2237285, "lng": -85.3934375, "source": "openstreetmap", "label": "Dothan, Houston County, Alabama, United States" }, "n": 19, "inCity": 19, "anotherTown": 0, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Brock & Stout Attorneys at Law", "miles": 2.3, "addressCity": "Dothan", "hiddenAddress": false }, "medianMiles": 0.5, "otherTowns": [] } ] }, "contrast": { "rating": { "topMedian": 4.9, "topN": 66, "bottomMedian": 4.8, "bottomN": 124 }, "reviews": { "topMedian": 391, "topN": 66, "bottomMedian": 98, "bottomN": 124 }, "nameWords": { "topMedian": 4, "topN": 66, "bottomMedian": 4, "bottomN": 126 }, "categoryCount": { "topMedian": 4, "topN": 66, "bottomMedian": 3, "bottomN": 126 }, "hoursPerWeek": { "topMedian": 168, "topN": 66, "bottomMedian": 47.5, "bottomN": 122 }, "daysOpen": { "topMedian": 7, "topN": 66, "bottomMedian": 5, "bottomN": 122 }, "distanceMiles": { "topMedian": 0.7, "topN": 66, "bottomMedian": 0.7, "bottomN": 126 } }, "limits": [ "Results were captured once on 2026-10-27, from one location setting per market. Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }