{
  "captureDate": "2026-09-08T01:36:30.371Z",
  "study": {
    "slug": "personal-injury-lawyer-directory-share",
    "question": "When someone searches for a personal injury lawyer in a US city, how much of Google's page one belongs to directories, review sites and lead marketplaces rather than actual law firms, and how many real firm slots exist?",
    "lane": "organic"
  },
  "sample": {
    "markets": 22,
    "serpCalls": 0,
    "resultsSeen": 170,
    "excluded": 38,
    "excludedReasons": [
      [
        "directory, marketplace or social platform",
        38
      ]
    ],
    "uniqueBusinesses": 125,
    "reachable": 113,
    "pageCountMeasured": 99,
    "pageCountMissing": 26
  },
  "distributions": {
    "pages": {
      "n": 99,
      "min": 16,
      "p25": 308,
      "median": 552,
      "p75": 1197,
      "p90": 2752,
      "max": 11207,
      "mean": 1227.87
    },
    "blogPages": {
      "n": 99,
      "min": 0,
      "p25": 1,
      "median": 25,
      "p75": 213,
      "p90": 470,
      "max": 3153,
      "mean": 188.98
    },
    "blogPosts12mo": {
      "n": 80,
      "min": 0,
      "p25": 1,
      "median": 42,
      "p75": 178,
      "p90": 292,
      "max": 1452,
      "mean": 127.83
    },
    "mostRecentDays": {
      "n": 80,
      "min": 0,
      "p25": 3,
      "median": 11,
      "p75": 71,
      "p90": 656,
      "max": 3046,
      "mean": 205.11
    },
    "words": {
      "n": 113,
      "min": 0,
      "p25": 1171,
      "median": 1955,
      "p75": 3100,
      "p90": 4528,
      "max": 9387,
      "mean": 2253.75
    },
    "bytes": {
      "n": 113,
      "min": 169,
      "p25": 143727,
      "median": 271292,
      "p75": 400915,
      "p90": 660414,
      "max": 1696070,
      "mean": 326649.25
    },
    "superlatives": {
      "n": 113,
      "min": 0,
      "p25": 2,
      "median": 4,
      "p75": 7,
      "p90": 13,
      "max": 23,
      "mean": 5.16
    },
    "numericClaims": {
      "n": 113,
      "min": 0,
      "p25": 0,
      "median": 1,
      "p75": 3,
      "p90": 5,
      "max": 8,
      "mean": 1.89
    }
  },
  "adoption": {
    "hasJsonLd": {
      "yes": 104,
      "outOf": 113,
      "pct": 92
    },
    "hasLocalBusinessSchema": {
      "yes": 59,
      "outOf": 113,
      "pct": 52
    },
    "hasReviewSchema": {
      "yes": 47,
      "outOf": 113,
      "pct": 42
    },
    "hasFaqSchema": {
      "yes": 20,
      "outOf": 113,
      "pct": 18
    },
    "hasCareersLink": {
      "yes": 31,
      "outOf": 113,
      "pct": 27
    },
    "hasBlogLink": {
      "yes": 95,
      "outOf": 113,
      "pct": 84
    },
    "hasPricingLink": {
      "yes": 5,
      "outOf": 113,
      "pct": 4
    },
    "hasFinancingMention": {
      "yes": 0,
      "outOf": 113,
      "pct": 0
    },
    "hasOnlineBooking": {
      "yes": 3,
      "outOf": 113,
      "pct": 3
    },
    "hasChatWidget": {
      "yes": 17,
      "outOf": 113,
      "pct": 15
    },
    "hasForm": {
      "yes": 98,
      "outOf": 113,
      "pct": 87
    },
    "mentionsEmergency": {
      "yes": 59,
      "outOf": 113,
      "pct": 52
    },
    "mentionsGuarantee": {
      "yes": 39,
      "outOf": 113,
      "pct": 35
    }
  },
  "correlations": {
    "rankVs_pages": {
      "n": 99,
      "rho": 0.154,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_blogPages": {
      "n": 99,
      "rho": 0.011,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_blogPosts12mo": {
      "n": 80,
      "rho": 0.131,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_mostRecentDays": {
      "n": 80,
      "rho": 0.003,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_words": {
      "n": 113,
      "rho": 0.031,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_bytes": {
      "n": 113,
      "rho": 0.085,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_superlatives": {
      "n": 113,
      "rho": 0.029,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_numericClaims": {
      "n": 113,
      "rho": -0.095,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "superlativesVs_numericClaims": {
      "n": 113,
      "rho": 0.311,
      "significant": true,
      "strength": "moderate"
    }
  },
  "markets": {
    "perMarket": [
      {
        "market": "Phoenix, Arizona",
        "resultsSeen": 8,
        "excluded": 2,
        "kept": 6
      },
      {
        "market": "Dallas, Texas",
        "resultsSeen": 8,
        "excluded": 2,
        "kept": 6
      },
      {
        "market": "Houston, Texas",
        "resultsSeen": 8,
        "excluded": 1,
        "kept": 7
      },
      {
        "market": "Atlanta, Georgia",
        "resultsSeen": 8,
        "excluded": 1,
        "kept": 7
      },
      {
        "market": "Charlotte, North Carolina",
        "resultsSeen": 9,
        "excluded": 3,
        "kept": 6
      },
      {
        "market": "Columbus, Ohio",
        "resultsSeen": 8,
        "excluded": 2,
        "kept": 6
      },
      {
        "market": "Denver, Colorado",
        "resultsSeen": 9,
        "excluded": 1,
        "kept": 8
      },
      {
        "market": "Tampa, Florida",
        "resultsSeen": 8,
        "excluded": 1,
        "kept": 7
      },
      {
        "market": "Orlando, Florida",
        "resultsSeen": 9,
        "excluded": 1,
        "kept": 8
      },
      {
        "market": "Nashville, Tennessee",
        "resultsSeen": 8,
        "excluded": 4,
        "kept": 4
      },
      {
        "market": "Sacramento, California",
        "resultsSeen": 9,
        "excluded": 2,
        "kept": 7
      },
      {
        "market": "San Diego, California",
        "resultsSeen": 8,
        "excluded": 2,
        "kept": 6
      },
      {
        "market": "Indianapolis, Indiana",
        "resultsSeen": 9,
        "excluded": 2,
        "kept": 7
      },
      {
        "market": "Las Vegas, Nevada",
        "resultsSeen": 9,
        "excluded": 1,
        "kept": 8
      },
      {
        "market": "Minneapolis, Minnesota",
        "resultsSeen": 10,
        "excluded": 1,
        "kept": 9
      },
      {
        "market": "Pittsburgh, Pennsylvania",
        "resultsSeen": 10,
        "excluded": 3,
        "kept": 7
      },
      {
        "market": "Salt Lake City, Utah",
        "resultsSeen": 8,
        "excluded": 5,
        "kept": 3
      },
      {
        "market": "Austin, Texas",
        "resultsSeen": 8,
        "excluded": 0,
        "kept": 8
      },
      {
        "market": "Portland, Oregon",
        "resultsSeen": 8,
        "excluded": 2,
        "kept": 6
      },
      {
        "market": "Cincinnati, Ohio",
        "resultsSeen": 8,
        "excluded": 2,
        "kept": 6
      }
    ],
    "keptPerMarket": {
      "n": 20,
      "min": 3,
      "p25": 6,
      "median": 7,
      "p75": 7,
      "p90": 8,
      "max": 9,
      "mean": 6.6
    },
    "excludedShareOfResults": 22,
    "marketsWhereExcludedTakeHalfOrMore": 2,
    "topExcludedHosts": [
      {
        "host": "attorneys.superlawyers.com",
        "appearances": 6
      },
      {
        "host": "lawyers.findlaw.com",
        "appearances": 6
      },
      {
        "host": "thumbtack.com",
        "appearances": 4
      },
      {
        "host": "thervo.com",
        "appearances": 3
      },
      {
        "host": "lawinfo.com",
        "appearances": 3
      },
      {
        "host": "martindale.com",
        "appearances": 2
      },
      {
        "host": "lawzana.com",
        "appearances": 2
      },
      {
        "host": "linkedin.com",
        "appearances": 2
      },
      {
        "host": "reddit.com",
        "appearances": 2
      },
      {
        "host": "expertise.com",
        "appearances": 2
      },
      {
        "host": "justia.com",
        "appearances": 2
      },
      {
        "host": "injuryrelief.com",
        "appearances": 1
      },
      {
        "host": "markwahlbergchevycolumbus.com",
        "appearances": 1
      },
      {
        "host": "bestlawyers.com",
        "appearances": 1
      },
      {
        "host": "yelp.com",
        "appearances": 1
      }
    ]
  },
  "bands": [
    {
      "positions": "1-3",
      "n": 37,
      "pages": 445,
      "blogPages": 28,
      "blogPosts12mo": 10,
      "mostRecentDays": 20,
      "words": 1801,
      "bytes": 278410,
      "superlatives": 5,
      "numericClaims": 2
    },
    {
      "positions": "4-6",
      "n": 49,
      "pages": 629,
      "blogPages": 93,
      "blogPosts12mo": 88,
      "mostRecentDays": 7,
      "words": 2132,
      "bytes": 257828,
      "superlatives": 3,
      "numericClaims": 1
    },
    {
      "positions": "7-10",
      "n": 39,
      "pages": 818,
      "blogPages": 22,
      "blogPosts12mo": 22,
      "mostRecentDays": 14,
      "words": 1981,
      "bytes": 315286,
      "superlatives": 4,
      "numericClaims": 1
    }
  ],
  "thresholds": {
    "pages": {
      "n": 99,
      "shareBelow": {
        "10": 0,
        "25": 1,
        "50": 2,
        "100": 6,
        "200": 18,
        "500": 48
      }
    },
    "blogPages": {
      "n": 99,
      "shareBelow": {
        "1": 11,
        "5": 41,
        "10": 44,
        "25": 49,
        "50": 55
      }
    },
    "superlatives": {
      "n": 113,
      "shareBelow": {
        "1": 12,
        "3": 33,
        "5": 58
      }
    },
    "numericClaims": {
      "n": 113,
      "shareBelow": {
        "1": 35,
        "3": 71
      }
    }
  },
  "derived": {
    "blogLinkButEmpty": {
      "yes": 26,
      "outOf": 90
    },
    "superlativesWithoutNumbers": {
      "yes": 22,
      "outOf": 113
    },
    "chainLocations": {
      "yes": 0,
      "outOf": 125
    }
  },
  "contrast": {
    "pages": {
      "topMedian": 445,
      "topN": 33,
      "bottomMedian": 819,
      "bottomN": 21
    },
    "blogPages": {
      "topMedian": 28,
      "topN": 33,
      "bottomMedian": 45,
      "bottomN": 21
    },
    "blogPosts12mo": {
      "topMedian": 10,
      "topN": 28,
      "bottomMedian": 113,
      "bottomN": 18
    },
    "mostRecentDays": {
      "topMedian": 20,
      "topN": 28,
      "bottomMedian": 12,
      "bottomN": 18
    },
    "words": {
      "topMedian": 1801,
      "topN": 35,
      "bottomMedian": 2385,
      "bottomN": 24
    },
    "bytes": {
      "topMedian": 278410,
      "topN": 35,
      "bottomMedian": 306308,
      "bottomN": 24
    },
    "superlatives": {
      "topMedian": 5,
      "topN": 35,
      "bottomMedian": 4,
      "bottomN": 24
    },
    "numericClaims": {
      "topMedian": 2,
      "topN": 35,
      "bottomMedian": 1,
      "bottomN": 24
    }
  },
  "limits": [
    "Results were captured once on 2026-09-08, from one location setting per market. Rankings vary by device, personalization and time.",
    "Rank is the position within this query only. It is not a measure of overall visibility.",
    "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.",
    "Blog volume counts sitemap URLs under a blog, news, article or resources path; sites publishing under other paths are undercounted.",
    "Recency uses the sitemap lastmod value, a modification date rather than strictly a publication date.",
    "Claim counts come from homepage text only and count phrases, not intent.",
    "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.",
    "Businesses appearing in more than one market are counted once."
  ]
}