{
  "captureDate": "2026-09-08T01:36:30.371Z",
  "study": {
    "slug": "personal-injury-lawyer-directory-share",
    "question": "When someone searches for a personal injury lawyer in a US city, how much of Google's page one belongs to directories, review sites and lead marketplaces rather than actual law firms, and how many real firm slots exist?",
    "lane": "organic",
    "belief": "Page one is my competitors, so outranking them is the job.",
    "benchmark": "A firm learns how many of the ten slots are actually held by firms, and which directories hold the rest.",
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        "Atlanta, Georgia",
        "Charlotte, North Carolina",
        "Columbus, Ohio",
        "Denver, Colorado",
        "Tampa, Florida",
        "Orlando, Florida",
        "Nashville, Tennessee",
        "Kansas City, Missouri",
        "Sacramento, California",
        "San Diego, California",
        "Indianapolis, Indiana",
        "Las Vegas, Nevada",
        "Minneapolis, Minnesota",
        "Pittsburgh, Pennsylvania",
        "Raleigh, North Carolina",
        "Salt Lake City, Utah",
        "Austin, Texas",
        "Portland, Oregon",
        "Cincinnati, Ohio"
      ]
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    "exclude": {
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        "lawyers.findlaw.com",
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        "1800injured.com",
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        "lawsuit-information-center.com",
        "injuryrelief.com",
        "thervo.com",
        "lawzana.com",
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      "manufacturers": []
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    "measureSites": true,
    "budget": {
      "maxSerpCalls": 22
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    "screening": "Directories, review sites, lead marketplaces and pages hosted on unrelated domains are excluded; excluded rows stay in the dataset with the reason. Multi-state firms are kept and flagged isChain when they appear in three or more markets."
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