{ "captureDate": "2026-10-11T16:37:28.085Z", "study": { "slug": "moving-company-brands-maps", "question": "In the Google Maps top 20 for moving company, how many slots and how many top-three slots do national van line agents, franchises and multi-city moving brands hold, in large metros and in small cities, and in a trade where ratings genuinely vary, is it the rating or the review count that separates the top of the list from the bottom?", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 427, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 68, "excludedReasons": [ [ "listed under \"Junk removal service\", not the kind of business this study measures", 3 ], [ "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company", 13 ], [ "listed under \"Self-storage facility\", not the kind of business this study measures", 14 ], [ "listed under \"Trucking company\", not the kind of business this study measures", 15 ], [ "truck rental counter, by its own name, not a moving company", 7 ], [ "listed under \"Logistics service\", not the kind of business this study measures", 2 ], [ "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover", 4 ], [ "listed under \"Transportation service\", not the kind of business this study measures", 1 ], [ "listed under \"Manufactured home transporter\", not the kind of business this study measures", 1 ], [ "self-storage operator, not a moving company", 4 ], [ "listed under \"Storage facility\", not the kind of business this study measures", 2 ], [ "listed under \"Mobile home dealer\", not the kind of business this study measures", 1 ], [ "listed under \"Freight forwarding service\", not the kind of business this study measures", 1 ] ], "uniqueBusinesses": 359, "reachable": 292, "pageCountMeasured": 258, "pageCountMissing": 101, "siteUnmeasurable": 51, "siteUnmeasurableReasons": [ [ "no website", 48 ], [ "directory, marketplace or social platform", 3 ] ] }, "distributions": { "rating": { "n": 348, "min": 1, "p25": 4.6, "median": 4.8, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.64 }, "reviews": { "n": 348, "min": 1, "p25": 62, "median": 242, "p75": 786, "p90": 1616, "max": 8342, "mean": 670.99 }, "nameWords": { "n": 359, "min": 1, "p25": 3, "median": 4, "p75": 5, "p90": 7, "max": 9, "mean": 4.16 }, "categoryCount": { "n": 359, "min": 1, "p25": 1, "median": 3, "p75": 4, "p90": 6, "max": 10, "mean": 3.08 }, "hoursPerWeek": { "n": 343, "min": 32, "p25": 55, "median": 72.5, "p75": 98, "p90": 168, "max": 168, "mean": 87.12 }, "daysOpen": { "n": 343, "min": 4, "p25": 6, "median": 7, "p75": 7, "p90": 7, "max": 7, "mean": 6.53 }, "pages": { "n": 258, "min": 1, "p25": 22, "median": 91, "p75": 917, "p90": 4572, "max": 20984, "mean": 1768.16 }, "blogPages": { "n": 258, "min": 0, "p25": 0, "median": 1, "p75": 92, "p90": 366, "max": 2296, "mean": 233.93 }, "blogPosts12mo": { "n": 118, "min": 0, "p25": 1, "median": 14, "p75": 134, "p90": 391, "max": 391, "mean": 100.31 }, "mostRecentDays": { "n": 118, "min": 0, "p25": 3, "median": 17, "p75": 199, "p90": 1146, "max": 3687, "mean": 333.14 }, "siteUpdated12mo": { "n": 226, "min": 0, "p25": 6, "median": 43, "p75": 226, "p90": 2403, "max": 13548, "mean": 938.12 }, "siteMostRecentDays": { "n": 226, "min": 0, "p25": 3, "median": 16, "p75": 98, "p90": 474, "max": 2684, "mean": 166.78 }, "locationPages": { "n": 258, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 48, "max": 8276, "mean": 351.64 }, "cityPages": { "n": 258, "min": 0, "p25": 0, "median": 4, "p75": 17, "p90": 48, "max": 237, "mean": 17.33 }, "cityPagesDedicated": { "n": 258, "min": 0, "p25": 0, "median": 1, "p75": 9, "p90": 37, "max": 237, "mean": 12.09 }, "cityLandingPages": { "n": 258, "min": 0, "p25": 0, "median": 1, "p75": 3, "p90": 16, "max": 237, "mean": 8.66 }, "articlePages": { "n": 228, "min": 1, "p25": 11, "median": 64, "p75": 483, "p90": 2188, "max": 3409, "mean": 572.13 }, "sharedPages": { "n": 228, "min": 0, "p25": 1, "median": 7, "p75": 32, "p90": 117, "max": 232, "mean": 30.25 }, "sharedPagesPct": { "n": 228, "min": 0, "p25": 3, "median": 9, "p75": 20, "p90": 45, "max": 100, "mean": 16.71 }, "templatePages": { "n": 228, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 2, "mean": 0.24 }, "words": { "n": 267, "min": 80, "p25": 694, "median": 1127, "p75": 1874, "p90": 2653, "max": 6307, "mean": 1393.83 }, "bytes": { "n": 292, "min": 114, "p25": 98187, "median": 219149, "p75": 330582, "p90": 925506, "max": 4109363, "mean": 348656.25 }, "superlatives": { "n": 267, "min": 0, "p25": 1, "median": 3, "p75": 6, "p90": 11, "max": 29, "mean": 4.29 }, "numericClaims": { "n": 267, "min": 0, "p25": 0, "median": 1, "p75": 4, "p90": 5, "max": 83, "mean": 2.78 }, "praiseTerms": { "n": 267, "min": 0, "p25": 1, "median": 2, "p75": 2, "p90": 4, "max": 8, "mean": 1.74 }, "distinctClaims": { "n": 267, "min": 0, "p25": 0, "median": 1, "p75": 3, "p90": 4, "max": 14, "mean": 1.57 } }, "adoption": { "hasPageForRankedCity": { "yes": 138, "outOf": 258, "pct": 53 }, "isChain": { "yes": 81, "outOf": 359, "pct": 23 }, "hasWebsite": { "yes": 311, "outOf": 359, "pct": 87 }, "hasOwnWebsite": { "yes": 308, "outOf": 359, "pct": 86 }, "hasPhone": { "yes": 351, "outOf": 359, "pct": 98 }, "nameHasService": { "yes": 345, "outOf": 359, "pct": 96 }, "nameHasCity": { "yes": 72, "outOf": 359, "pct": 20 }, "nameHasState": { "yes": 14, "outOf": 359, "pct": 4 }, "nameHasGeo": { "yes": 77, "outOf": 359, "pct": 21 }, "hoursListed": { "yes": 343, "outOf": 359, "pct": 96 }, "open24All": { "yes": 57, "outOf": 359, "pct": 16 }, "open24Any": { "yes": 65, "outOf": 359, "pct": 18 }, "openWeekends": { "yes": 219, "outOf": 343, "pct": 64 }, "openSunday": { "yes": 220, "outOf": 343, "pct": 64 }, "openSaturday": { "yes": 307, "outOf": 343, "pct": 90 }, "openFriday": { "yes": 342, "outOf": 343, "pct": 100 }, "openAtSearch": { "yes": 216, "outOf": 343, "pct": 63 }, "linksToHomepage": { "yes": 203, "outOf": 308, "pct": 66 }, "linksToInnerPage": { "yes": 105, "outOf": 308, "pct": 34 }, "linksToLocationPage": { "yes": 97, "outOf": 308, "pct": 31 }, "linkPathNamesMarketCity": { "yes": 90, "outOf": 308, "pct": 29 }, "linkHasUtm": { "yes": 120, "outOf": 308, "pct": 39 }, "linkHasAnyParams": { "yes": 123, "outOf": 308, "pct": 40 }, "textReadable": { "yes": 267, "outOf": 292, "pct": 91 }, "hasJsonLd": { "yes": 200, "outOf": 267, "pct": 75 }, "hasLocalBusinessSchema": { "yes": 52, "outOf": 267, "pct": 19 }, "hasReviewSchema": { "yes": 67, "outOf": 267, "pct": 25 }, "hasFaqSchema": { "yes": 25, "outOf": 267, "pct": 9 }, "hasCareersLink": { "yes": 94, "outOf": 267, "pct": 35 }, "hasBlogLink": { "yes": 165, "outOf": 267, "pct": 62 }, "hasPricingLink": { "yes": 46, "outOf": 267, "pct": 17 }, "hasFinancingMention": { "yes": 12, "outOf": 267, "pct": 4 }, "hasOnlineBooking": { "yes": 26, "outOf": 267, "pct": 10 }, "hasChatWidget": { "yes": 29, "outOf": 267, "pct": 11 }, "hasForm": { "yes": 164, "outOf": 267, "pct": 61 }, "mentionsEmergency": { "yes": 81, "outOf": 267, "pct": 30 }, "mentionsGuarantee": { "yes": 67, "outOf": 267, "pct": 25 } }, "correlations": { "rankVs_rating": { "n": 348, "rho": -0.009, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 348, "rho": -0.206, "significant": true, "strength": "weak" }, "rankVs_nameWords": { "n": 359, "rho": -0.056, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 359, "rho": -0.096, "significant": false, "strength": "no meaningful relationship" }, "rankVs_hoursPerWeek": { "n": 343, "rho": 0.028, "significant": false, "strength": "no meaningful relationship" }, "rankVs_daysOpen": { "n": 343, "rho": 0.003, "significant": false, "strength": "no meaningful relationship" }, "rankVs_pages": { "n": 258, "rho": -0.144, "significant": true, "strength": "weak" }, "rankVs_blogPages": { "n": 258, "rho": -0.122, "significant": false, "strength": "weak" }, "rankVs_blogPosts12mo": { "n": 118, "rho": -0.228, "significant": true, "strength": "weak" }, "rankVs_mostRecentDays": { "n": 118, "rho": 0.164, "significant": false, "strength": "weak" }, "rankVs_siteUpdated12mo": { "n": 226, "rho": -0.136, "significant": true, "strength": "weak" }, "rankVs_siteMostRecentDays": { "n": 226, "rho": 0.109, "significant": false, "strength": "weak" }, "rankVs_locationPages": { "n": 258, "rho": -0.043, "significant": false, "strength": "no meaningful relationship" }, "rankVs_cityPages": { "n": 258, "rho": -0.028, "significant": false, "strength": "no meaningful relationship" }, "rankVs_cityPagesDedicated": { "n": 258, "rho": -0.048, "significant": false, "strength": "no meaningful relationship" }, "rankVs_cityLandingPages": { "n": 258, "rho": -0.115, "significant": false, "strength": "weak" }, "rankVs_articlePages": { "n": 228, "rho": -0.125, "significant": false, "strength": "weak" }, "rankVs_sharedPages": { "n": 228, "rho": -0.159, "significant": true, "strength": "weak" }, "rankVs_sharedPagesPct": { "n": 228, "rho": -0.016, "significant": false, "strength": "no meaningful relationship" }, "rankVs_templatePages": { "n": 228, "rho": 0.034, "significant": false, "strength": "no meaningful relationship" }, "rankVs_words": { "n": 267, "rho": -0.004, "significant": false, "strength": "no meaningful relationship" }, "rankVs_bytes": { "n": 292, "rho": 0.051, "significant": false, "strength": "no meaningful relationship" }, "rankVs_superlatives": { "n": 267, "rho": 0.099, "significant": false, "strength": "no meaningful relationship" }, "rankVs_numericClaims": { "n": 267, "rho": -0.012, "significant": false, "strength": "no meaningful relationship" }, "rankVs_praiseTerms": { "n": 267, "rho": 0.109, "significant": false, "strength": "weak" }, "rankVs_distinctClaims": { "n": 267, "rho": -0.004, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 348, "rho": 0.154, "significant": true, "strength": "weak" }, "pagesVs_reviews": { "n": 258, "rho": 0.487, "significant": true, "strength": "moderate" }, "superlativesVs_numericClaims": { "n": 267, "rho": 0.137, "significant": true, "strength": "weak" }, "praiseTermsVs_distinctClaims": { "n": 267, "rho": 0.123, "significant": true, "strength": "weak" } }, "markets": { "perMarket": [ { "market": "Indianapolis, Indiana", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Columbus, Ohio", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Charlotte, North Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Nashville, Tennessee", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Atlanta, Georgia", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Houston, Texas", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Chicago, Illinois", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Tampa, Florida", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Junk removal service\", not the kind of business this study measures": 1 } }, { "market": "Detroit, Michigan", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Milwaukee, Wisconsin", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "St. Louis, Missouri", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Bowling Green, Kentucky", "resultsSeen": 20, "excluded": 9, "kept": 11, "firstKeptRank": 1, "reasons": { "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 3, "listed under \"Self-storage facility\", not the kind of business this study measures": 2, "listed under \"Trucking company\", not the kind of business this study measures": 2, "truck rental counter, by its own name, not a moving company": 1, "listed under \"Logistics service\", not the kind of business this study measures": 1 } }, { "market": "Johnson City, Tennessee", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 2 } }, { "market": "Rochester, Minnesota", "resultsSeen": 20, "excluded": 4, "kept": 16, "firstKeptRank": 1, "reasons": { "listed under \"Self-storage facility\", not the kind of business this study measures": 2, "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover": 1, "listed under \"Transportation service\", not the kind of business this study measures": 1 } }, { "market": "Sioux City, Iowa", "resultsSeen": 20, "excluded": 10, "kept": 10, "firstKeptRank": 1, "reasons": { "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 1, "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover": 1, "truck rental counter, by its own name, not a moving company": 1, "listed under \"Trucking company\", not the kind of business this study measures": 4, "listed under \"Self-storage facility\", not the kind of business this study measures": 3 } }, { "market": "Valdosta, Georgia", "resultsSeen": 20, "excluded": 6, "kept": 14, "firstKeptRank": 1, "reasons": { "listed under \"Junk removal service\", not the kind of business this study measures": 1, "listed under \"Manufactured home transporter\", not the kind of business this study measures": 1, "self-storage operator, not a moving company": 1, "listed under \"Self-storage facility\", not the kind of business this study measures": 1, "listed under \"Trucking company\", not the kind of business this study measures": 2 } }, { "market": "Wausau, Wisconsin", "resultsSeen": 20, "excluded": 10, "kept": 10, "firstKeptRank": 1, "reasons": { "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 1, "listed under \"Self-storage facility\", not the kind of business this study measures": 3, "listed under \"Storage facility\", not the kind of business this study measures": 1, "listed under \"Trucking company\", not the kind of business this study measures": 3, "truck rental counter, by its own name, not a moving company": 1, "listed under \"Junk removal service\", not the kind of business this study measures": 1 } }, { "market": "Abilene, Texas", "resultsSeen": 15, "excluded": 3, "kept": 12, "firstKeptRank": 1, "reasons": { "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover": 1, "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 2 } }, { "market": "Lawton, Oklahoma", "resultsSeen": 20, "excluded": 5, "kept": 15, "firstKeptRank": 1, "reasons": { "truck rental counter, by its own name, not a moving company": 1, "listed under \"Storage facility\", not the kind of business this study measures": 1, "listed under \"Self-storage facility\", not the kind of business this study measures": 2, "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 1 } }, { "market": "Bismarck, North Dakota", "resultsSeen": 12, "excluded": 4, "kept": 8, "firstKeptRank": 1, "reasons": { "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover": 1, "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 1, "listed under \"Mobile home dealer\", not the kind of business this study measures": 1, "truck rental counter, by its own name, not a moving company": 1 } }, { "market": "Florence, South Carolina", "resultsSeen": 20, "excluded": 12, "kept": 8, "firstKeptRank": 1, "reasons": { "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 1, "listed under \"Trucking company\", not the kind of business this study measures": 4, "listed under \"Freight forwarding service\", not the kind of business this study measures": 1, "listed under \"Self-storage facility\", not the kind of business this study measures": 1, "truck rental counter, by its own name, not a moving company": 2, "self-storage operator, not a moving company": 3 } }, { "market": "Dothan, Alabama", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": 1, "listed under \"Logistics service\", not the kind of business this study measures": 1 } } ], "keptPerMarket": { "n": 22, "min": 8, "p25": 12, "median": 19, "p75": 20, "p90": 20, "max": 20, "mean": 16.32 }, "excludedShareOfResults": 16, "marketsWhereExcludedTakeHalfOrMore": 3, "topExcludedHosts": [ { "host": "uhaul.com", "appearances": 7 }, { "host": "null", "appearances": 6 }, { "host": "upack.com", "appearances": 5 }, { "host": "arcb.com", "appearances": 3 }, { "host": "gominis.com", "appearances": 2 }, { "host": "centraltransport.com", "appearances": 2 }, { "host": "estes-express.com", "appearances": 2 }, { "host": "storage-r-us.net", "appearances": 2 }, { "host": "publicstorage.com", "appearances": 2 }, { "host": "collegehunkshaulingjunk.com", "appearances": 1 }, { "host": "cowsofbowlinggreen.com", "appearances": 1 }, { "host": "affordablestorageguys.com", "appearances": 1 }, { "host": "safer.fmcsa.dot.gov", "appearances": 1 }, { "host": "strykerlogistics.com", "appearances": 1 }, { "host": "storagesense.com", "appearances": 1 } ], "composition": { "all": { "markets": 22, "slots": 427, "kept": 359, "keptPct": 84, "byReason": { "listed under \"Trucking company\", not the kind of business this study measures": { "slots": 15, "pct": 4 }, "listed under \"Self-storage facility\", not the kind of business this study measures": { "slots": 14, "pct": 3 }, "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company": { "slots": 13, "pct": 3 }, "truck rental counter, by its own name, not a moving company": { "slots": 7, "pct": 2 }, "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover": { "slots": 4, "pct": 1 }, "self-storage operator, not a moving company": { "slots": 4, "pct": 1 }, "listed under \"Junk removal service\", not the kind of business this study measures": { "slots": 3, "pct": 1 }, "listed under \"Logistics service\", not the kind of business this study measures": { "slots": 2, "pct": 0 }, "listed under \"Storage facility\", not the kind of business this study measures": { "slots": 2, "pct": 0 }, "listed under \"Transportation service\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Manufactured home transporter\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Mobile home dealer\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Freight forwarding service\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 22, "min": 8, "p25": 12, "median": 19, "p75": 20, "p90": 20, "max": 20, "mean": 16.32 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 22, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 22 }, "byStratum": { "largeMetro": { "markets": 11, "slots": 220, "kept": 219, "keptPct": 100, "byReason": { "listed under \"Junk removal service\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 11, "min": 19, "p25": 20, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.91 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 }, "smallCity": { "markets": 11, "slots": 207, "kept": 140, "keptPct": 68, "byReason": { "listed under \"Trucking company\", not the kind of business this study measures": { "slots": 15, "pct": 7 }, "listed under \"Self-storage facility\", not the kind of business this study measures": { "slots": 14, "pct": 7 }, "portable storage container service that delivers a container for the 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Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.", "Blog volume counts sitemap URLs under a blog, news, article or resources path. A site that publishes posts at its root is undercounted by that measure, which is why whole-site freshness is reported beside it.", "Whole-site freshness counts sitemap URLs carrying a lastmod date, so a site-wide template change can register as an update.", "A shared page is one whose URL slug also appears on another sampled business site. The match is on the slug, not on the words of the page.", "Recency uses the sitemap lastmod value, a modification date rather than strictly a publication date.", "Claim counts come from homepage text only and count phrases, not intent.", "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }