{
  "captureDate": "2026-09-12T15:21:35.252Z",
  "study": {
    "slug": "med-spa-conversion-features",
    "question": "Which trust and conversion features do med spas ranking in the Google Maps top 20 actually have on their websites: online booking, live chat, financing, review schema, a real blog?",
    "lane": "maps",
    "sample": {
      "queryTemplate": "med spa {market}",
      "topN": 20,
      "markets": [
        "Orlando, Florida",
        "Nashville, Tennessee",
        "Kansas City, Missouri",
        "Sacramento, California",
        "San Diego, California",
        "Indianapolis, Indiana",
        "Las Vegas, Nevada",
        "Minneapolis, Minnesota",
        "Pittsburgh, Pennsylvania",
        "Raleigh, North Carolina",
        "Salt Lake City, Utah",
        "Austin, Texas",
        "Portland, Oregon",
        "Cincinnati, Ohio",
        "Milwaukee, Wisconsin",
        "Oklahoma City, Oklahoma",
        "Richmond, Virginia",
        "Phoenix, Arizona",
        "Dallas, Texas",
        "Houston, Texas",
        "Atlanta, Georgia",
        "Charlotte, North Carolina"
      ]
    },
    "exclude": {
      "domains": [
        "spafinder.com",
        "groupon.com",
        "booksy.com",
        "vagaro.com",
        "styleseat.com",
        "fresha.com",
        "zenoti.com",
        "mindbodyonline.com",
        "massagebook.com",
        "schedulicity.com",
        "squareup.com",
        "aedit.com",
        "americanmedspa.org",
        "medspadirectory.com",
        "wellness.com",
        "spafinder.co.uk",
        "classpass.com",
        "treatwell.com",
        "linktr.ee",
        "thecut.com",
        "newbeauty.com",
        "byrdie.com",
        "yelp.ca"
      ],
      "manufacturers": [
        "coolsculpting.com",
        "botoxcosmetic.com",
        "allergan.com",
        "allerganaesthetics.com",
        "sculpsure.com",
        "cynosure.com",
        "candelamedical.com",
        "inmodemd.com",
        "emsculptneo.com",
        "btlaesthetics.com",
        "juvederm.com",
        "galderma.com",
        "sciton.com",
        "hydrafacial.com",
        "morpheus8.com"
      ]
    },
    "measureSites": true,
    "budget": {
      "maxSerpCalls": 22
    },
    "screen": {
      "excludeCategories": [
        "Spa",
        "Day spa",
        "Massage spa",
        "Health spa",
        "Facial spa"
      ],
      "keepIfTitleMatches": "med\\s?spa|medspa|medical|aesthetic|inject|laser|derm|skin|cosmetic|rejuven|botox|wellness center|wellness spa"
    },
    "minReadableWords": 50
  },
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      "hasWebsite": true,
      "host": "luxemedspaaesthetics.com",
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      "reason": null,
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        "hasLocalBusinessSchema": false,
        "hasReviewSchema": true,
        "hasFaqSchema": false,
        "hasCareersLink": false,
        "hasBlogLink": true,
        "hasPricingLink": false,
        "hasFinancingMention": true,
        "hasOnlineBooking": true,
        "hasChatWidget": false,
        "hasForm": true,
        "mentionsEmergency": false,
        "mentionsGuarantee": false
      }
    }
  ],
  "excluded": [
    {
      "market": "Nashville, Tennessee",
      "query": "med spa Nashville, Tennessee",
      "rank": 9,
      "url": "https://locations.woodhousespas.com/dir/tn/nashville/2001-division-st",
      "title": "Woodhouse Spa - Nashville",
      "rating": 4.6,
      "reviews": 555,
      "category": "Day spa",
      "address": "2001 Division St, Nashville, TN 37203",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "locations.woodhousespas.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Nashville, Tennessee",
      "query": "med spa Nashville, Tennessee",
      "rank": 12,
      "url": "https://www.greenhouseluxuryspa.com/",
      "title": "GreenHouse Luxury Spa",
      "rating": 4.9,
      "reviews": 528,
      "category": "Spa",
      "address": "212 Louise Ave, Nashville, TN 37203",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "greenhouseluxuryspa.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Kansas City, Missouri",
      "query": "med spa Kansas City, Missouri",
      "rank": 7,
      "url": "http://www.bohemiahealingspa.com/",
      "title": "Bohemia Healing Spa",
      "rating": 4.8,
      "reviews": 607,
      "category": "Spa",
      "address": "611 W Douglas Ave, Wichita, KS 67213",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "bohemiahealingspa.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Sacramento, California",
      "query": "med spa Sacramento, California",
      "rank": 19,
      "url": "http://massagemagictouch.com/",
      "title": "Magic Massage Spa Retreat",
      "rating": 4.5,
      "reviews": 142,
      "category": "Massage spa",
      "address": "1510 J St Ste 140, Sacramento, CA 95814",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "massagemagictouch.com",
      "excluded": true,
      "reason": "listed under \"Massage spa\", not the kind of business this study measures"
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "med spa Indianapolis, Indiana",
      "rank": 11,
      "url": "https://locations.woodhousespas.com/dir/in/indianapolis/850-massachusetts-avenue",
      "title": "Woodhouse Spa - Bottleworks",
      "rating": 4.7,
      "reviews": 522,
      "category": "Day spa",
      "address": "850 Massachusetts Ave Ste 140, Indianapolis, IN 46204",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "locations.woodhousespas.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "med spa Indianapolis, Indiana",
      "rank": 13,
      "url": "https://www.perfectbalancedayspa.net/?utm_source=google&utm_medium=organic&utm_campaign=gmb",
      "title": "Perfect Balance Day Spa",
      "rating": 4.9,
      "reviews": 229,
      "category": "Day spa",
      "address": "5401 S East St Ste 102, Indianapolis, IN 46227",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "perfectbalancedayspa.net",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "med spa Indianapolis, Indiana",
      "rank": 16,
      "url": "https://www.blackswanholisticheadspa.com/",
      "title": "Black Swan Holistic Head Spa",
      "rating": 5,
      "reviews": 242,
      "category": "Spa",
      "address": "6512 Cornell Ave Suite # C, Indianapolis, IN 46220",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "blackswanholisticheadspa.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Minneapolis, Minnesota",
      "query": "med spa Minneapolis, Minnesota",
      "rank": 7,
      "url": "https://emeraldcitydayspa.com/",
      "title": "Emerald City Day Spa",
      "rating": 4.9,
      "reviews": 789,
      "category": "Spa",
      "address": "651 Nicollet Mall Ste 247, Minneapolis, MN 55402",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "emeraldcitydayspa.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Minneapolis, Minnesota",
      "query": "med spa Minneapolis, Minnesota",
      "rank": 10,
      "url": "https://www.watershedspa.com/watershed-main?utm_source=google-my-business&utm_medium=organic-search&utm_campaign=gmb-main-cta",
      "title": "watershed spa",
      "rating": 4.8,
      "reviews": 468,
      "category": "Health spa",
      "address": "514 2nd St SE, Minneapolis, MN 55414",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "watershedspa.com",
      "excluded": true,
      "reason": "listed under \"Health spa\", not the kind of business this study measures"
    },
    {
      "market": "Minneapolis, Minnesota",
      "query": "med spa Minneapolis, Minnesota",
      "rank": 12,
      "url": "https://michelle-aesthetics.square.site/",
      "title": "Michelle Aesthetics",
      "rating": 5,
      "reviews": 33,
      "category": "Medical spa",
      "address": "1620 W Lake St, Minneapolis, MN 55408",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "michelle-aesthetics.square.site",
      "excluded": true,
      "reason": "booking platform or storefront, not a website of the business"
    },
    {
      "market": "Minneapolis, Minnesota",
      "query": "med spa Minneapolis, Minnesota",
      "rank": 15,
      "url": "http://www.mnsecretgardenspa.com/",
      "title": "Secret Garden Spa",
      "rating": 5,
      "reviews": 63,
      "category": "Spa",
      "address": "Inside Semple Mansion, 100 W Franklin Ave #301, Minneapolis, MN 55404",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "mnsecretgardenspa.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Minneapolis, Minnesota",
      "query": "med spa Minneapolis, Minnesota",
      "rank": 18,
      "url": "http://tulaspa.com/",
      "title": "Tula",
      "rating": 4.9,
      "reviews": 524,
      "category": "Day spa",
      "address": "319 W 48th St, Minneapolis, MN 55419",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "tulaspa.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Minneapolis, Minnesota",
      "query": "med spa Minneapolis, Minnesota",
      "rank": 20,
      "url": "https://www.solastaspa.com/",
      "title": "Solasta Spa",
      "rating": 5,
      "reviews": 70,
      "category": "Spa",
      "address": "3200 Bryant Ave S, Minneapolis, MN 55408",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "solastaspa.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Pittsburgh, Pennsylvania",
      "query": "med spa Pittsburgh, Pennsylvania",
      "rank": 13,
      "url": "http://www.spajema.com/",
      "title": "Spa Jema",
      "rating": 4.6,
      "reviews": 221,
      "category": "Day spa",
      "address": "117 First Ave, Pittsburgh, PA 15222",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "spajema.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Pittsburgh, Pennsylvania",
      "query": "med spa Pittsburgh, Pennsylvania",
      "rank": 20,
      "url": "https://booking.mangomint.com/elementsheadspa-pgh",
      "title": "Elements Japanese Head Spa & More",
      "rating": 4.8,
      "reviews": 119,
      "category": "Spa",
      "address": "7210 McKnight Rd Unit 212 (Top parking lot near, Old McKnight Rd, Pittsburgh, PA 15237",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "booking.mangomint.com",
      "excluded": true,
      "reason": "booking platform or storefront, not a website of the business"
    },
    {
      "market": "Raleigh, North Carolina",
      "query": "med spa Raleigh, North Carolina",
      "rank": 9,
      "url": "http://www.adaraspa.com/",
      "title": "Adara Spa",
      "rating": 4.9,
      "reviews": 420,
      "category": "Day spa",
      "address": "608 W Peace St, Raleigh, NC 27605",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "adaraspa.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Raleigh, North Carolina",
      "query": "med spa Raleigh, North Carolina",
      "rank": 13,
      "url": "https://locations.woodhousespas.com/dir/nc/raleigh/4204-six-forks-road",
      "title": "Woodhouse Spa - North Hills",
      "rating": 4.7,
      "reviews": 564,
      "category": "Day spa",
      "address": "4204 Six Forks Rd Ste 102, Raleigh, NC 27609",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "locations.woodhousespas.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Raleigh, North Carolina",
      "query": "med spa Raleigh, North Carolina",
      "rank": 18,
      "url": null,
      "title": "The Lotus Spa of Aesthetics",
      "rating": 5,
      "reviews": 32,
      "category": "Medical spa",
      "address": "714 W Jones St, Raleigh, NC 27603",
      "hasPhone": true,
      "hasWebsite": false,
      "host": null,
      "excluded": true,
      "reason": "no website"
    },
    {
      "market": "Salt Lake City, Utah",
      "query": "med spa Salt Lake City, Utah",
      "rank": 15,
      "url": "http://matrixmassagespa.com/",
      "title": "Matrix Spa & Massage",
      "rating": 4.6,
      "reviews": 709,
      "category": "Massage spa",
      "address": "533 S 700 E, Salt Lake City, UT 84102",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "matrixmassagespa.com",
      "excluded": true,
      "reason": "listed under \"Massage spa\", not the kind of business this study measures"
    },
    {
      "market": "Cincinnati, Ohio",
      "query": "med spa Cincinnati, Ohio",
      "rank": 12,
      "url": "http://cincinnati.woodhousespas.com/",
      "title": "Woodhouse Spa - Cincinnati",
      "rating": 4.7,
      "reviews": 551,
      "category": "Day spa",
      "address": "9370 Montgomery Rd, Cincinnati, OH 45242",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "cincinnati.woodhousespas.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Cincinnati, Ohio",
      "query": "med spa Cincinnati, Ohio",
      "rank": 16,
      "url": "https://cincinnatioh.spaviadayspa.com/",
      "title": "Spavia Day Spa - Rookwood",
      "rating": 4.7,
      "reviews": 542,
      "category": "Day spa",
      "address": "3825 Edwards Rd #106, Cincinnati, OH 45209",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "cincinnatioh.spaviadayspa.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Milwaukee, Wisconsin",
      "query": "med spa Milwaukee, Wisconsin",
      "rank": 13,
      "url": "https://dnamedspa.janeapp.com/locations/destination-nursing-aesthetics",
      "title": "Destination Nursing Aesthetics",
      "rating": 4.9,
      "reviews": 103,
      "category": "Medical spa",
      "address": "5918 W North Ave, Milwaukee, WI 53208",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "dnamedspa.janeapp.com",
      "excluded": true,
      "reason": "booking platform or storefront, not a website of the business"
    },
    {
      "market": "Milwaukee, Wisconsin",
      "query": "med spa Milwaukee, Wisconsin",
      "rank": 15,
      "url": "https://www.revivebody-dayspa.com/",
      "title": "Revive Body Day Spa MKE",
      "rating": 5,
      "reviews": 44,
      "category": "Spa",
      "address": "2625 S Greeley St Unit 100, Milwaukee, WI 53207",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "revivebody-dayspa.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Oklahoma City, Oklahoma",
      "query": "med spa Oklahoma City, Oklahoma",
      "rank": 17,
      "url": null,
      "title": "Timeless Spa Center",
      "rating": 4.8,
      "reviews": 174,
      "category": "Day spa",
      "address": "937 SW 89th St Ste b, Oklahoma City, OK 73139",
      "hasPhone": true,
      "hasWebsite": false,
      "host": null,
      "excluded": true,
      "reason": "no website"
    },
    {
      "market": "Richmond, Virginia",
      "query": "med spa Richmond, Virginia",
      "rank": 13,
      "url": "https://www.vitalityfloatspa.com/",
      "title": "Vitality Float Spa",
      "rating": 4.9,
      "reviews": 886,
      "category": "Health spa",
      "address": "202 S Robinson St, Richmond, VA 23220",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "vitalityfloatspa.com",
      "excluded": true,
      "reason": "listed under \"Health spa\", not the kind of business this study measures"
    },
    {
      "market": "Richmond, Virginia",
      "query": "med spa Richmond, Virginia",
      "rank": 14,
      "url": "http://www.awakenmassagerva.com/",
      "title": "Awaken, A Day Spa",
      "rating": 5,
      "reviews": 336,
      "category": "Spa",
      "address": "1409 W Main St, Richmond, VA 23220",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "awakenmassagerva.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Richmond, Virginia",
      "query": "med spa Richmond, Virginia",
      "rank": 15,
      "url": "https://www.cirrinarva.com/?utm_source=google&utm_medium=wix_google_business_profile&utm_campaign=7803604941699444440",
      "title": "Cirrina Head and Body Spa",
      "rating": 4.9,
      "reviews": 72,
      "category": "Day spa",
      "address": "1329 E Cary St Suites 201 and 202, Richmond, VA 23219",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "cirrinarva.com",
      "excluded": true,
      "reason": "listed under \"Day spa\", not the kind of business this study measures"
    },
    {
      "market": "Richmond, Virginia",
      "query": "med spa Richmond, Virginia",
      "rank": 19,
      "url": "https://scentsofserenityspa.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
      "title": "Scents of Serenity Organic Spa",
      "rating": 4.9,
      "reviews": 268,
      "category": "Spa",
      "address": "5707 Grove Ave, Richmond, VA 23226",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "scentsofserenityspa.com",
      "excluded": true,
      "reason": "listed under \"Spa\", not the kind of business this study measures"
    },
    {
      "market": "Richmond, Virginia",
      "query": "med spa Richmond, Virginia",
      "rank": 20,
      "url": "http://iadoreher.glossgenius.com/",
      "title": "I Adore Her Body Spa",
      "rating": 5,
      "reviews": 140,
      "category": "Medical spa",
      "address": "6800 Paragon Pl Suite 226, Richmond, VA 23230",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "iadoreher.glossgenius.com",
      "excluded": true,
      "reason": "booking platform or storefront, not a website of the business"
    },
    {
      "market": "Houston, Texas",
      "query": "med spa Houston, Texas",
      "rank": 8,
      "url": null,
      "title": "The Total You Medical Spa",
      "rating": 4.9,
      "reviews": 132,
      "category": "Medical spa",
      "address": "1140 Business Center Dr #403, Houston, TX 77043",
      "hasPhone": false,
      "hasWebsite": false,
      "host": null,
      "excluded": true,
      "reason": "no website"
    },
    {
      "market": "Houston, Texas",
      "query": "med spa Houston, Texas",
      "rank": 9,
      "url": "https://thehoustonmedspa.glossgenius.com/",
      "title": "Houston Medical Spa",
      "rating": 4.7,
      "reviews": 39,
      "category": "Medical spa",
      "address": "5151 Katy Fwy Ste 311, Houston, TX 77007",
      "hasPhone": true,
      "hasWebsite": true,
      "host": "thehoustonmedspa.glossgenius.com",
      "excluded": true,
      "reason": "booking platform or storefront, not a website of the business"
    }
  ]
}