{ "captureDate": "2026-09-18T14:30:47.497Z", "study": { "slug": "martial-arts-free-trial-page-one", "question": "What does a martial arts school homepage that ranks on Google's page one offer and claim: a free trial class or a paid intro offer, a class schedule, pricing, testimonials, and checkable numbers versus unverifiable superlatives?", "lane": "organic" }, "sample": { "markets": 12, "serpCalls": 0, "resultsSeen": 187, "paginationRepeats": 2, "excluded": 127, "excludedReasons": [ [ "community, municipal or campus program, not a martial arts school", 7 ], [ "directory, marketplace or social platform", 66 ], [ "off-topic result, not the kind of business this study measures", 52 ], [ "manufacturer or national brand, not a local operator", 2 ] ], "uniqueBusinesses": 59, "reachable": 57, "pageCountMeasured": 48, "pageCountMissing": 11, "siteUnmeasurable": 0, "siteUnmeasurableReasons": [] }, "distributions": { "pages": { "n": 48, "min": 4, "p25": 18, "median": 31, "p75": 66, "p90": 124, "max": 4360, "mean": 171.88 }, "blogPages": { "n": 48, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 6, "max": 66, "mean": 4.48 }, "blogPosts12mo": { "n": 19, "min": 0, "p25": 0, "median": 0, "p75": 3, "p90": 6, "max": 49, "mean": 4.47 }, "mostRecentDays": { "n": 19, "min": 2, "p25": 122, "median": 412, "p75": 1202, "p90": 1859, "max": 3249, "mean": 740.32 }, "words": { "n": 55, "min": 103, "p25": 536, "median": 825, "p75": 1432, "p90": 1882, "max": 16586, "mean": 1329.16 }, "bytes": { "n": 57, "min": 169, "p25": 116291, "median": 159855, "p75": 407876, "p90": 590790, "max": 1243309, "mean": 279602.16 }, "superlatives": { "n": 55, "min": 0, "p25": 1, "median": 2, "p75": 4, "p90": 5, "max": 47, "mean": 3.47 }, "numericClaims": { "n": 55, "min": 0, "p25": 0, "median": 0, "p75": 2, "p90": 5, "max": 11, "mean": 1.42 } }, "adoption": { "textReadable": { "yes": 55, "outOf": 57, "pct": 96 }, "hasJsonLd": { "yes": 47, "outOf": 55, "pct": 85 }, "hasLocalBusinessSchema": { "yes": 16, 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"excluded": 2, "kept": 7 } ], "keptPerMarket": { "n": 12, "min": 0, "p25": 5, "median": 6, "p75": 6, "p90": 7, "max": 8, "mean": 5 }, "excludedShareOfResults": 68, "marketsWhereExcludedTakeHalfOrMore": 10, "topExcludedHosts": [ { "host": "youtube.com", "appearances": 30 }, { "host": "yelp.com", "appearances": 9 }, { "host": "instagram.com", "appearances": 9 }, { "host": "reddit.com", "appearances": 7 }, { "host": "lessons.com", "appearances": 5 }, { "host": "dndbeyond.com", "appearances": 3 }, { "host": "waba.org", "appearances": 3 }, { "host": "myfloridacfo.com", "appearances": 2 }, { "host": "ufcgym.com", "appearances": 2 }, { "host": "typescriptlang.org", "appearances": 2 }, { "host": "facebook.com", "appearances": 2 }, { "host": "sanantonio.gov", "appearances": 1 }, { "host": "ymcasatx.org", "appearances": 1 }, { "host": "fun4alamokids.com", "appearances": 1 }, { "host": "oag.ca.gov", "appearances": 1 } ] }, "strata": null, "positionGroups": { "labels": { "pageOne": { "positions": 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null, "significant": false, "strength": "strong" }, "bytes": { "order": [ "pageOne", "pageTwo" ], "n": 57, "rho": null, "significant": false, "strength": "strong" }, "superlatives": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "numericClaims": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "featureScore": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" } }, "adoptionDifferences": { "textReadable": { "order": [ "pageOne", "pageTwo" ], "n": 57, "rho": null, "significant": false, "strength": "strong" }, "hasJsonLd": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasLocalBusinessSchema": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasReviewSchema": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasFaqSchema": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasCareersLink": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasBlogLink": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasPricingLink": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasFinancingMention": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasOnlineBooking": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasChatWidget": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasForm": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "mentionsEmergency": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "mentionsGuarantee": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "offersFreeTrial": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "offersAnyTrial": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "showsSchedule": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "showsPricing": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "mentionsKidsProgram": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "mentionsAdultProgram": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "hasTestimonials": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" }, "citesRankCredential": { "order": [ "pageOne", "pageTwo" ], "n": 55, "rho": null, "significant": false, "strength": "strong" } }, "perMarket": { "pages": { "markets": 0, "firstHigher": 0, "secondHigher": 0, "tied": 0, "byMarket": [] }, "blogPages": { "markets": 0, "firstHigher": 0, "secondHigher": 0, "tied": 0, "byMarket": [] }, "words": { "markets": 0, "firstHigher": 0, "secondHigher": 0, "tied": 0, "byMarket": [] }, "superlatives": { "markets": 0, "firstHigher": 0, "secondHigher": 0, "tied": 0, "byMarket": [] }, "numericClaims": { "markets": 0, "firstHigher": 0, "secondHigher": 0, "tied": 0, "byMarket": [] } } }, "bands": [ { "positions": "1-3", "n": 19, "pages": 52, "blogPages": 1, "blogPosts12mo": 1, "mostRecentDays": 239, "words": 1111, "bytes": 250837, "superlatives": 2, "numericClaims": 1, "adoption": { "offersAnyTrial": { "yes": 13, "outOf": 17, "pct": 76 }, "showsSchedule": { "yes": 16, "outOf": 17, "pct": 94 }, "showsPricing": { "yes": 6, "outOf": 17, "pct": 35 }, "hasTestimonials": { "yes": 7, "outOf": 17, "pct": 41 }, "hasForm": { "yes": 11, "outOf": 17, "pct": 65 }, "hasBlogLink": { "yes": 9, "outOf": 17, "pct": 53 }, "offersFreeTrial": { "yes": 10, "outOf": 17, "pct": 59 }, "mentionsKidsProgram": { "yes": 17, "outOf": 17, "pct": 100 }, "mentionsAdultProgram": { "yes": 17, "outOf": 17, "pct": 100 }, "citesRankCredential": { "yes": 5, "outOf": 17, "pct": 29 } }, "featureScore": 4 }, { "positions": "4-6", "n": 19, "pages": 46, "blogPages": 0, "blogPosts12mo": 0, "mostRecentDays": 446, "words": 991, "bytes": 137270, "superlatives": 3, "numericClaims": 0, "adoption": { "offersAnyTrial": { "yes": 14, "outOf": 19, "pct": 74 }, "showsSchedule": { "yes": 17, "outOf": 19, "pct": 89 }, "showsPricing": { "yes": 4, "outOf": 19, "pct": 21 }, "hasTestimonials": { "yes": 3, "outOf": 19, "pct": 16 }, "hasForm": { "yes": 12, "outOf": 19, "pct": 63 }, "hasBlogLink": { "yes": 13, "outOf": 19, "pct": 68 }, "offersFreeTrial": { "yes": 7, "outOf": 19, "pct": 37 }, "mentionsKidsProgram": { "yes": 17, "outOf": 19, "pct": 89 }, "mentionsAdultProgram": { "yes": 18, "outOf": 19, "pct": 95 }, "citesRankCredential": { "yes": 3, "outOf": 19, "pct": 16 } }, "featureScore": 4 }, { "positions": "7-10", "n": 21, "pages": 23, "blogPages": 0, "blogPosts12mo": 0, "mostRecentDays": 417, "words": 622, "bytes": 156137, "superlatives": 1, "numericClaims": 0, "adoption": { "offersAnyTrial": { "yes": 11, "outOf": 19, "pct": 58 }, "showsSchedule": { "yes": 13, "outOf": 19, "pct": 68 }, "showsPricing": { "yes": 7, "outOf": 19, "pct": 37 }, "hasTestimonials": { "yes": 4, "outOf": 19, "pct": 21 }, "hasForm": { "yes": 10, "outOf": 19, "pct": 53 }, "hasBlogLink": { "yes": 8, "outOf": 19, "pct": 42 }, "offersFreeTrial": { "yes": 5, "outOf": 19, "pct": 26 }, "mentionsKidsProgram": { "yes": 16, "outOf": 19, "pct": 84 }, "mentionsAdultProgram": { "yes": 13, "outOf": 19, "pct": 68 }, "citesRankCredential": { "yes": 5, "outOf": 19, "pct": 26 } }, "featureScore": 3 }, { "positions": "11-15", "n": 0, "pages": null, "blogPages": null, "blogPosts12mo": null, "mostRecentDays": null, "words": null, "bytes": null, "superlatives": null, "numericClaims": null, "adoption": {}, "featureScore": null }, { "positions": "16-20", "n": 0, "pages": null, "blogPages": null, "blogPosts12mo": null, "mostRecentDays": null, "words": null, "bytes": null, "superlatives": null, "numericClaims": null, "adoption": {}, "featureScore": null } ], "rankVsFeatures": { "offersAnyTrial": { "n": 55, "rho": -0.148, "significant": false, "strength": "weak" }, "showsSchedule": { "n": 55, "rho": -0.335, "significant": true, "strength": "moderate" }, "showsPricing": { "n": 55, "rho": -0.001, "significant": false, "strength": "no meaningful relationship" }, "hasTestimonials": { "n": 55, "rho": -0.21, "significant": false, "strength": "weak" }, "hasForm": { "n": 55, "rho": -0.021, "significant": false, "strength": "no meaningful relationship" }, "hasBlogLink": { "n": 55, "rho": -0.039, "significant": false, "strength": "no meaningful relationship" }, "offersFreeTrial": { "n": 55, "rho": -0.298, "significant": true, "strength": "weak" }, "mentionsKidsProgram": { "n": 55, "rho": -0.214, "significant": false, "strength": "weak" }, "mentionsAdultProgram": { "n": 55, "rho": -0.401, "significant": true, "strength": "moderate" }, "citesRankCredential": { "n": 55, "rho": -0.015, "significant": false, "strength": "no meaningful relationship" }, "featureScore": { "n": 55, "rho": -0.205, "significant": false, "strength": "weak" } }, "thresholds": { "pages": { "n": 48, "shareBelow": { "10": 6, "25": 40, "50": 65, "100": 88, "200": 94, "500": 94 } }, "blogPages": { "n": 48, "shareBelow": { "1": 58, "5": 85, "10": 92, "25": 92, "50": 98 } }, "superlatives": { "n": 55, "shareBelow": { "1": 25, "3": 58, "5": 84 } }, "numericClaims": { "n": 55, "shareBelow": { "1": 55, "3": 80 } } }, "derived": { "blogLinkButEmpty": { "yes": 18, "outOf": 27 }, "superlativesWithoutNumbers": { "yes": 9, "outOf": 55 }, "chainLocations": { "yes": 0, "outOf": 59 }, "featureScore": { "features": [ "offersAnyTrial", "showsSchedule", "showsPricing", "hasTestimonials", "hasForm", "hasBlogLink" ], "n": 55, "distribution": { "n": 55, "min": 0, "p25": 3, "median": 3, "p75": 4, "p90": 5, "max": 5, "mean": 3.24 }, "countsByScore": { "0": 2, "1": 4, "2": 8, "3": 14, "4": 19, "5": 8, "6": 0 }, "shareWithAtLeast": { "1": 96, "2": 89, "3": 75, "4": 49, "5": 15, "6": 0 } } }, "ratings": null, "websites": null, "contrast": { "pages": { "topMedian": 52, "topN": 14, "bottomMedian": 23, "bottomN": 12 }, "blogPages": { "topMedian": 1, "topN": 14, "bottomMedian": 0, "bottomN": 12 }, "blogPosts12mo": { "topMedian": 1, "topN": 8, "bottomMedian": 0, "bottomN": 4 }, "mostRecentDays": { "topMedian": 239, "topN": 8, "bottomMedian": 417, "bottomN": 4 }, "words": { "topMedian": 1111, "topN": 17, "bottomMedian": 712, "bottomN": 12 }, "bytes": { "topMedian": 250837, "topN": 17, "bottomMedian": 156137, "bottomN": 13 }, "superlatives": { "topMedian": 2, "topN": 17, "bottomMedian": 2, "bottomN": 12 }, "numericClaims": { "topMedian": 1, "topN": 17, "bottomMedian": 0, "bottomN": 12 } }, "limits": [ "Results were captured once on 2026-09-18, from one location setting per market. Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.", "Blog volume counts sitemap URLs under a blog, news, article or resources path; sites publishing under other paths are undercounted.", "Recency uses the sitemap lastmod value, a modification date rather than strictly a publication date.", "Claim counts come from homepage text only and count phrases, not intent.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }