{
  "captureDate": "2026-09-18T14:30:47.497Z",
  "study": {
    "slug": "martial-arts-free-trial-page-one",
    "question": "What does a martial arts school homepage that ranks on Google's page one offer and claim: a free trial class or a paid intro offer, a class schedule, pricing, testimonials, and checkable numbers versus unverifiable superlatives?",
    "lane": "organic",
    "belief": "Page one belongs to the schools with the strongest pitch: a free trial class front and center, pricing hidden until the visit, and 'best in town' copy.",
    "benchmark": "A school owner checks their own homepage for each offer and proof element, counts their superlatives and checkable numbers, and compares against the page-one and page-two medians from the same searches.",
    "sample": {
      "queryTemplate": "martial arts classes {market}",
      "topN": 20,
      "markets": [
        "San Antonio, Texas",
        "Sacramento, California",
        "Indianapolis, Indiana",
        "Jacksonville, Florida",
        "Louisville, Kentucky",
        "Albuquerque, New Mexico",
        "Omaha, Nebraska",
        "Raleigh, North Carolina",
        "Boise, Idaho",
        "Pittsburgh, Pennsylvania",
        "Tulsa, Oklahoma",
        "Spokane, Washington"
      ],
      "positionGroups": {
        "pageOne": [
          1,
          10
        ],
        "pageTwo": [
          11,
          20
        ]
      }
    },
    "exclude": {
      "domains": [
        "groupon.com",
        "classpass.com",
        "activekids.com",
        "active.com",
        "eventbrite.com",
        "allevents.in",
        "patch.com",
        "usadojo.com",
        "dojos.info",
        "blackbeltmag.com",
        "blackbeltwiki.com",
        "martialartsnearme.com",
        "kidsmartialarts.com",
        "sawyer.com",
        "hisawyer.com",
        "kidpass.com",
        "macaronikid.com",
        "mommypoppins.com",
        "raisingkids.com",
        "localwiki.org",
        "wanderlog.com",
        "tripadvisor.com",
        "nextdoor.com",
        "bestprosintown.com",
        "yably.com",
        "cityseeker.com",
        "lessons.com",
        "fun4alamokids.com",
        "fun4raleighkids.com",
        "fun4firstcoastkids.com"
      ],
      "manufacturers": [
        "ufcgym.com"
      ],
      "groups": [
        {
          "reason": "community, municipal or campus program, not a martial arts school",
          "domains": [
            "ymcasatx.org",
            "indymca.org",
            "ymcalouisville.org",
            "recliquecore.com",
            "jccindy.org",
            "sanantonio.gov",
            "pitt.ska.org"
          ]
        },
        {
          "reason": "off-topic result, not the kind of business this study measures",
          "domains": [
            "classdojo.com"
          ]
        }
      ]
    },
    "measureSites": true,
    "minReadableWords": 50,
    "measure": {
      "claimNouns": [
        "years?",
        "students",
        "members",
        "families",
        "black ?belts?",
        "instructors",
        "locations",
        "classes",
        "champions?",
        "championships",
        "titles",
        "medals"
      ],
      "features": {
        "offersFreeTrial": {
          "text": "\\bfree\\s+(trial|class|lesson|intro(ductory)?|week|session|private|first class)|\\b(first|1st|trial|intro(ductory)?)\\s+(class|lesson|session)\\s+(is\\s+)?(free|on us)\\b|\\btry\\s+(a|your first|us)\\s+(class\\s+)?(for\\s+)?free\\b|\\b\\d+[\\s-]*(day|week)s?\\s+free\\b"
        },
        "offersAnyTrial": {
          "text": "\\bfree\\s+(trial|class|lesson|intro(ductory)?|week|session|private|first class)|\\b(first|1st|trial|intro(ductory)?)\\s+(class|lesson|session)\\s+(is\\s+)?(free|on us)\\b|\\btry\\s+(a|your first|us)\\s+(class\\s+)?(for\\s+)?free\\b|\\b(trial|intro(ductory)?|starter)\\s+(class|lesson|week|offer|special|program|package|session|course)\\b|\\b(web|online|new student|limited.time)\\s+(special|offer)\\b|\\bget started\\s+(today\\s+)?for\\b|\\btry\\s+a\\s+class\\b|\\b\\d+[\\s-]*(day|week|month)s?\\s+(free\\s+)?trial\\b|\\b(new\\s+(member|student)|back.to.school)\\s+(special|offer)\\b|\\bmonth\\s+free\\b"
        },
        "showsSchedule": {
          "text": "\\b(class\\s+schedule|schedule\\s+of\\s+classes|our\\s+schedule|view\\s+(the\\s+)?schedule|class\\s+times|timetable)\\b",
          "html": "href=\"[^\"]*(schedule|timetable|calendar)"
        },
        "showsPricing": {
          "text": "\\b(pricing|tuition|membership\\s+(rates|options|plans|pricing)|monthly\\s+rates)\\b",
          "html": "href=\"[^\"]*(pricing|prices|tuition|rates|memberships?)[\"/#?-]"
        },
        "mentionsKidsProgram": {
          "text": "\\b(kids|children|child|youth|teens?|little\\s+(ninjas|dragons|champions|tigers|warriors)|tiny\\s+tigers|after.?school)\\b"
        },
        "mentionsAdultProgram": {
          "text": "\\b(adults?|adult\\s+programs?|women'?s\\s+self.defen[cs]e)\\b"
        },
        "hasTestimonials": {
          "text": "\\b(testimonials?|what\\s+(our\\s+)?(parents|students|members|families|clients)\\s+(are\\s+)?say(ing)?|success\\s+stories|hear\\s+from\\s+our)\\b"
        },
        "citesRankCredential": {
          "text": "\\b\\d{1,2}(st|nd|rd|th)[\\s-]*(degree|dan)\\b|\\b(grand\\s?master|world\\s+champion|hall\\s+of\\s+fame)\\b"
        }
      },
      "featureScore": [
        "offersAnyTrial",
        "showsSchedule",
        "showsPricing",
        "hasTestimonials",
        "hasForm",
        "hasBlogLink"
      ]
    },
    "budget": {
      "maxSerpCalls": 24
    },
    "screening": "Directories, class marketplaces, parenting guides, social platforms, video results and review aggregators are excluded as directories. YMCA, JCC, city recreation and university club programs are excluded as community programs: they rank, but they are not schools and their homepages describe the whole organization. A national fitness brand page is excluded as a national brand. Results whose title and host name no martial art are excluded as off-topic (government pages, software documentation, a game guide), except one jiu jitsu gym verified by hand. Schools appearing in three or more markets are kept and flagged isChain.",
    "screen": {
      "relevantIf": "martial|karate|jiu|jitsu|bjj|taekwondo|tae kwon do|\\btkd|kung.?fu|wushu|kenpo|krav|\\bmma\\b|muay|kickbox|boxing|self.defen[cs]e|judo|aikido|combat|dojo|shotokan|gracie|\\bkali\\b|arnis|tai chi|shaolin|\\bryu\\b",
      "relevantHosts": [
        "stouttrainpitt.com"
      ]
    },
    "verification": "Run 1 (2026-09-18) spent 21 billed searches; page two failed for Omaha, Pittsburgh and Spokane and returned no organic results for San Antonio. Page two in the other eight markets was almost entirely off-topic (state government pages, a software handbook, a game guide, a pastry school), and page one for Sacramento and Omaha contained no martial arts results at all. Page two is therefore reported as composition, not as a contrast group of schools that nearly ranked, and no further searches were spent. Run 2 re-screens the same sample at no search cost. Run 3 fixed the relevance pattern after shell quoting had turned its word boundaries into literal characters; no school was lost. Checking every homepage by hand found the trial pattern missed four real offers (\"Try A Class\", a 4-week trial with a new member special, a second month free) and that the relevance screen let a classroom app through because its name contains \"dojo\"; run 4 fixes both. Two sites carried \"free trial\" only in their site builder's store settings, not as an offer, and correctly score no. Run 5 drops online booking and review schema from the per-site score: the booking phrases the engine looks for are home-service and medical appointment wording, and 0 of 55 schools used them, a pile-up that measures the instrument rather than the schools; review schema appeared on 2. The score is out of six features that fit a school."
  },
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      "title": "Ohana South Martial Arts Classes - Ohana Academy in Texas",
      "host": "ohanajiujitsu.com",
      "excluded": false,
      "reason": null,
      "isChain": false,
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        "pages": 39,
        "method": "sitemap urlset"
      },
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        "blogPages": 0,
        "blogPosts12mo": null,
        "mostRecentDays": null
      },
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        "numericClaims": 0,
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          "GeoCoordinates",
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        "citesRankCredential": false
      }
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      "market": "Albuquerque, New Mexico",
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      "market": "Albuquerque, New Mexico",
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      "market": "Albuquerque, New Mexico",
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      "market": "Albuquerque, New Mexico",
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    {
      "market": "Albuquerque, New Mexico",
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      "market": "Omaha, Nebraska",
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    {
      "market": "Omaha, Nebraska",
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    {
      "market": "Omaha, Nebraska",
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    {
      "market": "Omaha, Nebraska",
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      "title": "Arts | An Open Access Journal from MDPI",
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      "market": "Omaha, Nebraska",
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      "market": "Omaha, Nebraska",
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    {
      "market": "Omaha, Nebraska",
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    {
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    {
      "market": "Raleigh, North Carolina",
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    {
      "market": "Raleigh, North Carolina",
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    {
      "market": "Raleigh, North Carolina",
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    {
      "market": "Raleigh, North Carolina",
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      "reason": "directory, marketplace or social platform"
    },
    {
      "market": "Raleigh, North Carolina",
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    },
    {
      "market": "Raleigh, North Carolina",
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      "url": "https://www.youtube.com/watch?v=XWANYLFVsUM&vl=en",
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    {
      "market": "Raleigh, North Carolina",
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    {
      "market": "Raleigh, North Carolina",
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    {
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    {
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    {
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      "market": "Boise, Idaho",
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      "reason": "directory, marketplace or social platform"
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    {
      "market": "Boise, Idaho",
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      "market": "Boise, Idaho",
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    },
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    },
    {
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      "reason": "directory, marketplace or social platform"
    },
    {
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    },
    {
      "market": "Tulsa, Oklahoma",
      "query": "martial arts classes Tulsa, Oklahoma",
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      "reason": "directory, marketplace or social platform"
    },
    {
      "market": "Tulsa, Oklahoma",
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      "url": "https://www.yelp.com/search?cflt=martialarts&find_loc=Tulsa%2C+OK",
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    },
    {
      "market": "Tulsa, Oklahoma",
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      "reason": "directory, marketplace or social platform"
    },
    {
      "market": "Tulsa, Oklahoma",
      "query": "martial arts classes Tulsa, Oklahoma",
      "rank": 11,
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      "reason": "directory, marketplace or social platform"
    },
    {
      "market": "Tulsa, Oklahoma",
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      "reason": "directory, marketplace or social platform"
    },
    {
      "market": "Tulsa, Oklahoma",
      "query": "martial arts classes Tulsa, Oklahoma",
      "rank": 13,
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    },
    {
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      "url": "https://www.tfrrs.org/teams/tf/OK_college_f_Tulsa.html",
      "title": "Tulsa Women's Track & Field Results & Statistics",
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      "reason": "off-topic result, not the kind of business this study measures"
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    {
      "market": "Tulsa, Oklahoma",
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    {
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      "url": "https://library.municode.com/ok/tulsa",
      "title": "Code of Ordinances | Tulsa, OK - Municode Library",
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    {
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    {
      "market": "Spokane, Washington",
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    {
      "market": "Spokane, Washington",
      "query": "martial arts classes Spokane, Washington",
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}