{ "captureDate": "2026-10-16T13:56:58.873Z", "study": { "slug": "maps-review-benchmarks-eight-trades", "question": "How many Google reviews does the Google Maps top 20 carry in eight local trades searched in the same 22 US cities: the median listing, the top three, the least reviewed business in each city's top three, the top three as a multiple of the city's median listing, the share of lists and of trades where a listing under 100 reviews sits in the top three, how much of each list belongs to chains or organizations, and whether review volume orders the list while rating does not, in large metros and in small cities, trade by trade.", "lane": "rollup", "belief": "Owners in every local trade are handed one review number to hit, usually a round one (100 reviews, or several hundred), as if the map pack had a single entry price. The series has measured eight trades on one list of 22 cities since late September; this study puts them side by side to test whether a single number exists, how far the benchmark moves between trades and between a metro and a small city, and whether the one rule that was meant to travel (the top three carry about three times the city's median listing) survives eight trades.", "benchmark": "A reader finds their trade and their market size in the table, reads the median listing, the top-three median, the floor (the least reviewed business in a top three), and the top-three multiple, then searches their trade plus their city, reads the twenty review counts, takes the middle one, multiplies by the multiple for their row, and compares their own count.", "sources": [ { "trade": "Roofing", "slug": "roofer-review-multiple-maps", "query": "roofing contractor {market}" }, { "trade": "House cleaning", "slug": "house-cleaning-listing-link", "query": "house cleaning service {market}" }, { "trade": "Garage door repair", "slug": "garage-door-24-hour-listings", "query": "garage door repair {market}" }, { "trade": "Locksmiths", "slug": "locksmith-real-address-maps", "query": "locksmith {market}" }, { "trade": "Dentists", "slug": "dentist-saturday-hours-maps", "query": "dentist {market}" }, { "trade": "Moving", "slug": "moving-company-brands-maps", "query": "moving company {market}" }, { "trade": "Hair salons", "slug": "hair-salon-closed-monday-maps", "query": "hair salon {market}" }, { "trade": "Physical therapy", "slug": "physical-therapy-independents-maps", "query": "physical therapy {market}" } ] }, "sample": { "sources": 8, "markets": 22, "serpCalls": 0, "resultsSeen": 3352, "excluded": 321, "uniqueBusinesses": 3031, "rated": 2995, "unrated": 36, "chainLocations": 468, "tradeMarketLists": 176, "listsWithResults": 176, "strata": { "largeMetro": { "markets": 11, "n": 1738, "rated": 1737 }, "smallCity": { "markets": 11, "n": 1293, "rated": 1258 } }, "perSource": [ { "trade": "Roofing", "slug": "roofer-review-multiple-maps", "query": "roofing contractor {market}", "captureDate": "2026-10-02", "searchedAtUTC": "2026-10-02T13:59:21.845Z", "weekdayUTC": "Friday", "hourUTC": 13, "resultsSeen": 440, "kept": 422, "excluded": 18, "rated": 421, "chainLocations": 29, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/roofer-review-multiple-maps" }, { "trade": "House cleaning", "slug": "house-cleaning-listing-link", "query": "house cleaning service {market}", "captureDate": "2026-09-30", "searchedAtUTC": "2026-09-30T19:31:19.465Z", "weekdayUTC": "Wednesday", "hourUTC": 19, "resultsSeen": 440, "kept": 395, "excluded": 45, "rated": 383, "chainLocations": 71, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/house-cleaning-listing-link" }, { "trade": "Garage door repair", "slug": "garage-door-24-hour-listings", "query": "garage door repair {market}", "captureDate": "2026-09-29", "searchedAtUTC": "2026-09-29T13:57:49.905Z", "weekdayUTC": "Tuesday", "hourUTC": 13, "resultsSeen": 382, "kept": 335, "excluded": 47, "rated": 332, "chainLocations": 60, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/garage-door-24-hour-listings" }, { "trade": "Locksmiths", "slug": "locksmith-real-address-maps", "query": "locksmith {market}", "captureDate": "2026-10-07", "searchedAtUTC": "2026-10-07T19:49:47.866Z", "weekdayUTC": "Wednesday", "hourUTC": 19, "resultsSeen": 344, "kept": 282, "excluded": 62, "rated": 281, "chainLocations": 9, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/locksmith-real-address-maps" }, { "trade": "Dentists", "slug": "dentist-saturday-hours-maps", "query": "dentist {market}", "captureDate": "2026-10-08", "searchedAtUTC": "2026-10-08T13:21:05.649Z", "weekdayUTC": "Thursday", "hourUTC": 13, "resultsSeen": 439, "kept": 430, "excluded": 9, "rated": 430, "chainLocations": 25, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/dentist-saturday-hours-maps" }, { "trade": "Moving", "slug": "moving-company-brands-maps", "query": "moving company {market}", "captureDate": "2026-10-11", "searchedAtUTC": "2026-10-11T16:30:27.371Z", "weekdayUTC": "Sunday", "hourUTC": 16, "resultsSeen": 427, "kept": 359, "excluded": 68, "rated": 348, "chainLocations": 81, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/moving-company-brands-maps" }, { "trade": "Hair salons", "slug": "hair-salon-closed-monday-maps", "query": "hair salon {market}", "captureDate": "2026-10-12", "searchedAtUTC": "2026-10-12T14:02:24.705Z", "weekdayUTC": "Monday", "hourUTC": 14, "resultsSeen": 440, "kept": 424, "excluded": 16, "rated": 424, "chainLocations": 17, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/hair-salon-closed-monday-maps" }, { "trade": "Physical therapy", "slug": "physical-therapy-independents-maps", "query": "physical therapy {market}", "captureDate": "2026-10-15", "searchedAtUTC": "2026-10-15T01:45:17.648Z", "weekdayUTC": "Thursday", "hourUTC": 1, "resultsSeen": 440, "kept": 384, "excluded": 56, "rated": 376, "chainLocations": 176, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/physical-therapy-independents-maps" } ], "excludedReasons": [ [ "automated key-duplication kiosk, not a locksmith business", 58 ], [ "listed under \"Trucking company\", not the kind of business this study measures", 15 ], [ "listed under \"Self-storage facility\", not the kind of business this study measures", 14 ], [ "listed under \"Janitorial service\", not the kind of business this study measures", 13 ], [ "listed under \"Door supplier\", not the kind of business this study measures", 13 ], [ "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company", 13 ], [ "salon suite building that leases rooms to independent stylists, by its own description, not a hair salon", 9 ], [ "inpatient rehabilitation hospital, not an outpatient physical therapy clinic", 9 ], [ "individual practitioner listing (a named therapist), not a clinic", 8 ], [ "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer", 7 ], [ "listed under \"Water damage restoration service\", not the kind of business this study measures", 7 ], [ "truck rental counter, by its own name, not a moving company", 7 ], [ "listed under \"Sports medicine clinic\", not the kind of business this study measures", 7 ], [ "listed under \"General contractor\", not the kind of business this study measures", 6 ], [ "listed under \"Pressure washing service\", not the kind of business this study measures", 6 ], [ "listed under \"Carpet cleaning service\", not the kind of business this study measures", 6 ], [ "oral surgery practice, a specialty that does not provide general dental care, not a general dental practice", 6 ], [ "listed under \"Barber shop\", not the kind of business this study measures", 5 ], [ "listed under \"Occupational therapist\", not the kind of business this study measures", 5 ], [ "listed under \"Contractor\", not the kind of business this study measures", 4 ], [ "listed under \"Handyman/Handywoman/Handyperson\", not the kind of business this study measures", 4 ], [ "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover", 4 ], [ "self-storage operator, not a moving company", 4 ], [ "nursing or senior living facility, not an outpatient physical therapy clinic", 4 ], [ "listed under \"Medical clinic\", not the kind of business this study measures", 4 ], [ "commercial cleaning company by its own name, not a house cleaner", 3 ], [ "listed under \"Window installation service\", not the kind of business this study measures", 3 ], [ "listed under \"Roofing contractor\", not the kind of business this study measures", 3 ], [ "listed under \"Junk removal service\", not the kind of business this study measures", 3 ], [ "listed under \"Orthopedic surgeon\", not the kind of business this study measures", 3 ], [ "chiropractic or injury clinic, by its own name, not a physical therapy clinic", 3 ], [ "listed under \"Orthopedic clinic\", not the kind of business this study measures", 3 ], [ "listed under \"Construction company\", not the kind of business this study measures", 2 ], [ "restoration company, its listing carries restoration and janitorial categories", 2 ], [ "listed under \"Dry cleaner\", not the kind of business this study measures", 2 ], [ "listed under \"Locksmith\", not the kind of business this study measures", 2 ], [ "towing company filed under towing service, not a locksmith business", 2 ], [ "lead marketplace listing, not a local operator", 2 ], [ "listed under \"Logistics service\", not the kind of business this study measures", 2 ], [ "listed under \"Storage facility\", not the kind of business this study measures", 2 ], [ "listing links to a subdomain of a find-a-roofer referral site", 1 ], [ "site shows a South Dakota call number on a page presented as a Detroit roofer; lead generation tells", 1 ], [ "carries the template network's name and listing pattern (Open 24 hours, a suite-number address) and has no website to verify it; excluded as unverifiable", 1 ], [ "listed under \"Building materials store\", not the kind of business this study measures", 1 ], [ "listing links to one city page on a referral domain carrying pages for dozens of cities", 1 ], [ "listed under \"Gutter service\", not the kind of business this study measures", 1 ], [ "listed under \"Gutter cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Event planner\", not the kind of business this study measures", 1 ], [ "listed under \"Upholstery cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Window cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Dryer vent cleaning service\", not the kind of business this study measures", 1 ], [ "construction cleanup company, its listing also filed as a construction company", 1 ], [ "listed under \"Laundry service\", not the kind of business this study measures", 1 ], [ "listed under \"Auto repair shop\", not the kind of business this study measures", 1 ], [ "listed under \"Building materials supplier\", not the kind of business this study measures", 1 ], [ "listed under \"Fence contractor\", not the kind of business this study measures", 1 ], [ "listed under \"Glass & mirror shop\", not the kind of business this study measures", 1 ], [ "listed under \"Steel fabricator\", not the kind of business this study measures", 1 ], [ "listed under \"Thrift store\", not the kind of business this study measures", 1 ], [ "listed under \"Tool store\", not the kind of business this study measures", 1 ], [ "home improvement retailer's installation desk, not a garage door company", 1 ], [ "listed under \"Bathroom remodeler\", not the kind of business this study measures", 1 ], [ "listed under \"Truck repair shop\", not the kind of business this study measures", 1 ], [ "listed under \"Lumber store\", not the kind of business this study measures", 1 ], [ "listed under \"Hardware store\", not the kind of business this study measures", 1 ], [ "listed under \"Shed builder\", not the kind of business this study measures", 1 ], [ "listed under \"Truck accessories store\", not the kind of business this study measures", 1 ], [ "battery retailer, not a locksmith business", 1 ], [ "handyman service filed under handyman, not a locksmith business", 1 ], [ "unverifiable listing: names a different city, shows no website, one review and 24-hour hours, so it could not be confirmed as a dental practice", 1 ], [ "listed under \"Transportation service\", not the kind of business this study measures", 1 ], [ "listed under \"Manufactured home transporter\", not the kind of business this study measures", 1 ], [ "listed under \"Mobile home dealer\", not the kind of business this study measures", 1 ], [ "listed under \"Freight forwarding service\", not the kind of business this study measures", 1 ], [ "beauty school, not a hair salon", 1 ], [ "named for a nail, lash, brow, waxing, skin, scalp spa or massage service and not for hair, not a hair salon", 1 ], [ "listed under \"University\", not the kind of business this study measures", 1 ], [ "listed under \"Acupuncture clinic\", not the kind of business this study measures", 1 ], [ "unverifiable listing: one generic word, no website and no reviews", 1 ], [ "orthopedic and pain physician practice filed as anesthesiologist, not a physical therapy clinic", 1 ], [ "listed under \"Chiropractor\", not the kind of business this study measures", 1 ], [ "massage therapy business filed with a therapy category, not a physical therapy clinic", 1 ], [ "listed under \"Home health care service\", not the kind of business this study measures", 1 ], [ "listed under \"Personal trainer\", not the kind of business this study measures", 1 ], [ "listed under \"Wellness center\", not the kind of business this study measures", 1 ], [ "listed under \"Pain control clinic\", not the kind of business this study measures", 1 ] ] }, "distributions": { "reviews": { "n": 2995, "min": 1, "p25": 42, "median": 141, "p75": 405, "p90": 887, "max": 14088, "mean": 361.72 }, "rating": { "n": 2995, "min": 1, "p25": 4.7, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.77 }, "note": "Pooled across eight trades and two market sizes; describes no single list. Use trades.* and ladder." }, "correlations": { "rankVs_reviews": { "n": 2995, "rho": -0.235, "significant": true, "strength": "weak" }, "rankVs_rating": { "n": 2995, "rho": 0.002, "significant": false, "strength": "no meaningful relationship" } }, "strata": { "largeMetro": { "n": 1738, "rated": 1737, "unrated": 1, "reviews": { "n": 1737, "min": 1, "p25": 99, "median": 238, "p75": 573, "p90": 1129, "max": 14088, "mean": 502.86 }, "rating": { "n": 1737, "min": 1, "p25": 4.8, "median": 4.9, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.82 }, "bands": [ { "positions": "1-3", "n": 263, "medianReviews": 545, "medianRating": 4.9, "medianTimesMarketMedian": 2.35 }, { "positions": "4-7", "n": 349, "medianReviews": 307, "medianRating": 4.9, "medianTimesMarketMedian": 1.28 }, { "positions": "8-12", "n": 438, "medianReviews": 230, "medianRating": 4.9, "medianTimesMarketMedian": 0.94 }, { "positions": "13-20", "n": 687, "medianReviews": 153, "medianRating": 4.9, "medianTimesMarketMedian": 0.66 } ], "listingsBelow": { "25": { "listings": 104, "outOf": 1737, "pct": 6 }, "50": { "listings": 216, "outOf": 1737, "pct": 12 }, "100": { "listings": 437, "outOf": 1737, "pct": 25 }, "200": { "listings": 772, "outOf": 1737, "pct": 44 }, "500": { "listings": 1245, "outOf": 1737, "pct": 72 } }, "top3Reviews": { "n": 263, "min": 9, "p25": 206, "median": 545, "p75": 1162, "p90": 2116, "max": 14088, "mean": 990.04 }, "top3Below": { "25": { "listings": 4, "outOf": 263, "pct": 2 }, "50": { "listings": 9, "outOf": 263, "pct": 3 }, "100": { "listings": 22, "outOf": 263, "pct": 8 }, "200": { "listings": 63, "outOf": 263, "pct": 24 }, "500": { "listings": 124, "outOf": 263, "pct": 47 } }, "floor": { "markets": 11, "distribution": { "n": 11, "min": 9, "p25": 30, "median": 45, "p75": 100, "p90": 103, "max": 147, "mean": 60.64 }, "median": 45, "marketsBelow": { "25": { "markets": 3, "outOf": 11, "pct": 27 }, "50": { "markets": 6, "outOf": 11, "pct": 55 }, "100": { "markets": 8, "outOf": 11, "pct": 73 }, "200": { "markets": 11, "outOf": 11, "pct": 100 }, "500": { "markets": 11, "outOf": 11, "pct": 100 } } }, "marketMedians": { "n": 11, "min": 141, "p25": 235, "median": 250, "p75": 280, "p90": 298, "max": 335, "mean": 241.27 }, "top3Multiple": 2.35, "chains": { "locations": 309, "outOf": 1738, "pct": 18, "top3Chain": 64, "top3Slots": 263, "top3Pct": 24, "rank1Chain": 24, "rank1Slots": 88 }, "ratingTiers": { "rated": 1737, "at50": { "listings": 409, "pct": 24 }, "atLeast49": { "listings": 1012, "pct": 58 }, "atLeast48": { "listings": 1308, "pct": 75 }, "below45": { "listings": 87, "pct": 5 }, "top3MedianRating": 4.9, "bottomBandMedianRating": 4.9 }, "websites": { "yes": 1685, "outOf": 1738, "pct": 97 }, "correlations": { "rankVs_reviews": { "n": 1737, "rho": -0.325, "significant": true, "strength": "moderate" }, "rankVs_rating": { "n": 1737, "rho": 0.013, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 1737, "rho": -0.106, "significant": true, "strength": "weak" } } }, "smallCity": { "n": 1293, "rated": 1258, "unrated": 35, "reviews": { "n": 1258, "min": 1, "p25": 16, "median": 54, "p75": 178, "p90": 468, "max": 2661, "mean": 166.84 }, "rating": { "n": 1258, "min": 1, "p25": 4.6, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.72 }, "bands": [ { "positions": "1-3", "n": 255, "medianReviews": 164, "medianRating": 4.9, "medianTimesMarketMedian": 2.87 }, { "positions": "4-7", "n": 305, "medianReviews": 61, "medianRating": 4.9, "medianTimesMarketMedian": 1.07 }, { "positions": "8-12", "n": 307, "medianReviews": 37, "medianRating": 4.9, "medianTimesMarketMedian": 0.65 }, { "positions": "13-20", "n": 391, "medianReviews": 28, "medianRating": 4.9, "medianTimesMarketMedian": 0.5 } ], "listingsBelow": { "25": { "listings": 418, "outOf": 1258, "pct": 33 }, "50": { "listings": 607, "outOf": 1258, "pct": 48 }, "100": { "listings": 805, "outOf": 1258, "pct": 64 }, "200": { "listings": 969, "outOf": 1258, "pct": 77 }, "500": { "listings": 1143, "outOf": 1258, "pct": 91 } }, "top3Reviews": { "n": 255, "min": 4, "p25": 71, "median": 164, "p75": 321, "p90": 743, "max": 2661, "mean": 303.49 }, "top3Below": { "25": { "listings": 24, "outOf": 255, "pct": 9 }, "50": { "listings": 44, "outOf": 255, "pct": 17 }, "100": { "listings": 92, "outOf": 255, "pct": 36 }, "200": { "listings": 149, "outOf": 255, "pct": 58 }, "500": { "listings": 213, "outOf": 255, "pct": 84 } }, "floor": { "markets": 11, "distribution": { "n": 11, "min": 4, "p25": 12, "median": 16, "p75": 29, "p90": 35, "max": 49, "mean": 19.09 }, "median": 16, "marketsBelow": { "25": { "markets": 8, "outOf": 11, "pct": 73 }, "50": { "markets": 11, "outOf": 11, "pct": 100 }, "100": { "markets": 11, "outOf": 11, "pct": 100 }, "200": { "markets": 11, "outOf": 11, "pct": 100 }, "500": { "markets": 11, "outOf": 11, "pct": 100 } } }, "marketMedians": { "n": 11, "min": 30, "p25": 42, "median": 53, "p75": 67, "p90": 80, "max": 112, "mean": 56.64 }, "top3Multiple": 2.87, "chains": { "locations": 159, "outOf": 1293, "pct": 12, "top3Chain": 38, "top3Slots": 256, "top3Pct": 15, "rank1Chain": 16, "rank1Slots": 87 }, "ratingTiers": { "rated": 1258, "at50": { "listings": 419, "pct": 33 }, "atLeast49": { "listings": 681, "pct": 54 }, "atLeast48": { "listings": 849, "pct": 67 }, "below45": { "listings": 200, "pct": 16 }, "top3MedianRating": 4.9, "bottomBandMedianRating": 4.9 }, "websites": { "yes": 1066, "outOf": 1293, "pct": 82 }, "correlations": { "rankVs_reviews": { "n": 1258, "rho": -0.327, "significant": true, "strength": "moderate" }, "rankVs_rating": { "n": 1258, "rho": -0.016, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 1258, "rho": -0.104, "significant": true, "strength": "weak" } } } }, "trades": { "Roofing": { "all": { "n": 422, "rated": 421, "unrated": 1, "reviews": { "n": 421, "min": 1, "p25": 27, "median": 80, "p75": 193, "p90": 442, "max": 2508, "mean": 185.33 }, "rating": { "n": 421, "min": 1, "p25": 4.8, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.79 }, "bands": [ { "positions": "1-3", "n": 66, "medianReviews": 182, "medianRating": 4.9, "medianTimesMarketMedian": 2.12 }, { "positions": "4-7", "n": 86, "medianReviews": 106, "medianRating": 4.9, "medianTimesMarketMedian": 1.3 }, { "positions": "8-12", "n": 110, "medianReviews": 64, "medianRating": 4.9, "medianTimesMarketMedian": 1 }, { "positions": "13-20", "n": 159, "medianReviews": 51, "medianRating": 4.9, "medianTimesMarketMedian": 0.57 } ], "listingsBelow": { "25": { "listings": 92, "outOf": 421, "pct": 22 }, "50": { "listings": 158, "outOf": 421, "pct": 38 }, "100": { "listings": 235, "outOf": 421, "pct": 56 }, "200": { "listings": 318, "outOf": 421, "pct": 76 }, "500": { "listings": 384, "outOf": 421, "pct": 91 } }, "top3Reviews": { "n": 66, "min": 22, "p25": 99, "median": 182, "p75": 335, "p90": 879, "max": 2475, "mean": 349.95 }, "top3Below": { "25": { "listings": 1, "outOf": 66, "pct": 2 }, "50": { "listings": 5, "outOf": 66, "pct": 8 }, "100": { "listings": 17, "outOf": 66, "pct": 26 }, "200": { "listings": 37, "outOf": 66, "pct": 56 }, "500": { "listings": 54, "outOf": 66, "pct": 82 } }, "floor": { "markets": 22, "distribution": { "n": 22, "min": 22, "p25": 52, "median": 98, "p75": 141, "p90": 218, "max": 879, "mean": 137.59 }, "median": 98, "marketsBelow": { "25": { "markets": 1, "outOf": 22, "pct": 5 }, "50": { "markets": 5, "outOf": 22, "pct": 23 }, "100": { "markets": 12, "outOf": 22, "pct": 55 }, "200": { "markets": 19, "outOf": 22, "pct": 86 }, "500": { "markets": 21, "outOf": 22, "pct": 95 } } }, "marketMedians": { "n": 22, "min": 11, "p25": 34, "median": 91, "p75": 153, "p90": 208, "max": 246, "mean": 100.27 }, "top3Multiple": 2.12, "chains": { "locations": 29, "outOf": 422, "pct": 7, "top3Chain": 8, "top3Slots": 66, "top3Pct": 12, "rank1Chain": 3, "rank1Slots": 22 }, "ratingTiers": { "rated": 421, "at50": { "listings": 142, "pct": 34 }, "atLeast49": { "listings": 261, 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}, { "trade": "House cleaning", "value": 148 }, { "trade": "Physical therapy", "value": 114 } ], "smallCity": [ { "trade": "Dentists", "value": 364 }, { "trade": "Locksmiths", "value": 126 }, { "trade": "Hair salons", "value": 79 }, { "trade": "Moving", "value": 47 }, { "trade": "Garage door repair", "value": 36 }, { "trade": "Roofing", "value": 33 }, { "trade": "Physical therapy", "value": 19 }, { "trade": "House cleaning", "value": 13 } ] }, "top3MedianByTrade": { "pooled": [ { "trade": "Dentists", "value": 876 }, { "trade": "Locksmiths", "value": 391 }, { "trade": "Moving", "value": 367 }, { "trade": "Hair salons", "value": 303 }, { "trade": "Garage door repair", "value": 301 }, { "trade": "Roofing", "value": 182 }, { "trade": "Physical therapy", "value": 154 }, { "trade": "House cleaning", "value": 138 } ], "largeMetro": [ { "trade": "Moving", "value": 1395 }, { "trade": "Garage door repair", "value": 1131 }, { "trade": "Dentists", "value": 851 }, { "trade": "Locksmiths", "value": 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"min": 1.13, "max": 4.1 } } }, "floors": { "pooled": { "lists": 176, "floorDistribution": { "n": 176, "min": 4, "p25": 51, "median": 132, "p75": 401, "p90": 662, "max": 1515, "mean": 254.18 }, "listsFloorBelow": { "25": { "lists": 20, "outOf": 176, "pct": 11 }, "50": { "lists": 43, "outOf": 176, "pct": 24 }, "100": { "lists": 76, "outOf": 176, "pct": 43 }, "200": { "lists": 112, "outOf": 176, "pct": 64 }, "500": { "lists": 147, "outOf": 176, "pct": 84 } }, "marketMedianDistribution": { "n": 176, "min": 8, "p25": 54, "median": 140, "p75": 290, "p90": 512, "max": 931, "mean": 206.87 }, "top3MedianDistribution": { "n": 176, "min": 7, "p25": 127, "median": 282, "p75": 722, "p90": 1281, "max": 4399, "mean": 534.77 } }, "largeMetro": { "lists": 88, "floorDistribution": { "n": 88, "min": 9, "p25": 106, "median": 238, "p75": 520, "p90": 913, "max": 1515, "mean": 375.76 }, "listsFloorBelow": { "25": { "lists": 4, "outOf": 88, "pct": 5 }, "50": { "lists": 9, "outOf": 88, "pct": 10 }, "100": { "lists": 18, "outOf": 88, "pct": 20 }, "200": { "lists": 40, "outOf": 88, "pct": 45 }, "500": { "lists": 63, "outOf": 88, "pct": 72 } }, "marketMedianDistribution": { "n": 88, "min": 42, "p25": 144, "median": 235, "p75": 403, "p90": 627, "max": 931, "mean": 309.41 }, "top3MedianDistribution": { "n": 88, "min": 60, "p25": 269, "median": 561, "p75": 1101, "p90": 1867, "max": 4399, "mean": 813.86 } }, "smallCity": { "lists": 88, "floorDistribution": { "n": 88, "min": 4, "p25": 38, "median": 71, "p75": 146, "p90": 275, "max": 962, "mean": 132.59 }, "listsFloorBelow": { "25": { "lists": 16, "outOf": 88, "pct": 18 }, "50": { "lists": 34, "outOf": 88, "pct": 39 }, "100": { "lists": 58, "outOf": 88, "pct": 66 }, "200": { "lists": 72, "outOf": 88, "pct": 82 }, "500": { "lists": 84, "outOf": 88, "pct": 95 } }, "marketMedianDistribution": { "n": 88, "min": 8, "p25": 26, "median": 61, "p75": 123, "p90": 282, "max": 707, "mean": 104.33 }, "top3MedianDistribution": { "n": 88, "min": 7, "p25": 91, "median": 148, "p75": 282, "p90": 584, "max": 1281, "mean": 255.67 } } }, "ratingVsVolume": { "pooled": { "trades": 8, "reviewsSignificantNegative": 8, "ratingSignificant": 0, "ratingSignificantNegative": 0, "rhoReviewsRange": { "min": -0.359, "max": -0.206 }, "rhoRatingRange": { "min": -0.048, "max": 0.071 }, "pctAt50ByTrade": [ { "trade": "Physical therapy", "value": 52 }, { "trade": "Garage door repair", "value": 39 }, { "trade": "Roofing", "value": 34 }, { "trade": "House cleaning", "value": 31 }, { "trade": "Locksmiths", "value": 20 }, { "trade": "Moving", "value": 20 }, { "trade": "Dentists", "value": 16 }, { "trade": "Hair salons", "value": 12 } ], "pctAtLeast49ByTrade": [ { "trade": "Physical therapy", "value": 77 }, { "trade": "Garage door repair", "value": 69 }, { "trade": "Roofing", "value": 62 }, { "trade": "House cleaning", "value": 57 }, { "trade": "Dentists", "value": 57 }, { "trade": "Locksmiths", "value": 47 }, { "trade": "Moving", "value": 44 }, { "trade": "Hair salons", "value": 40 } ], "medianRatingByTrade": [ { "trade": "Physical therapy", "value": 5 }, { "trade": "Roofing", "value": 4.9 }, { "trade": "House cleaning", "value": 4.9 }, { "trade": "Garage door repair", "value": 4.9 }, { "trade": "Dentists", "value": 4.9 }, { "trade": "Locksmiths", "value": 4.8 }, { "trade": "Moving", "value": 4.8 }, { "trade": "Hair salons", "value": 4.8 } ] }, "largeMetro": { "trades": 8, "reviewsSignificantNegative": 8, "ratingSignificant": 0, "ratingSignificantNegative": 0, "rhoReviewsRange": { "min": -0.488, "max": -0.228 }, "rhoRatingRange": { "min": -0.033, "max": 0.057 }, "pctAt50ByTrade": [ { "trade": "Physical therapy", "value": 50 }, { "trade": "Garage door repair", "value": 40 }, { "trade": "Roofing", "value": 27 }, { "trade": "Locksmiths", "value": 17 }, { "trade": "Moving", "value": 17 }, { "trade": "House cleaning", "value": 15 }, { "trade": "Dentists", "value": 13 }, { "trade": "Hair salons", "value": 9 } ], "pctAtLeast49ByTrade": [ { "trade": "Physical therapy", "value": 83 }, { "trade": "Garage door repair", "value": 74 }, { "trade": "Roofing", "value": 64 }, { "trade": "Dentists", "value": 58 }, { "trade": "House cleaning", "value": 52 }, { "trade": "Locksmiths", "value": 49 }, { "trade": "Moving", "value": 44 }, { "trade": "Hair salons", "value": 44 } ], "medianRatingByTrade": [ { "trade": "Physical therapy", "value": 5 }, { "trade": "Roofing", "value": 4.9 }, { "trade": "House cleaning", "value": 4.9 }, { "trade": "Garage door repair", "value": 4.9 }, { "trade": "Dentists", "value": 4.9 }, { "trade": "Locksmiths", "value": 4.8 }, { "trade": "Moving", "value": 4.8 }, { "trade": "Hair salons", "value": 4.8 } ] }, "smallCity": { "trades": 8, "reviewsSignificantNegative": 8, "ratingSignificant": 1, "ratingSignificantNegative": 0, "rhoReviewsRange": { "min": -0.537, "max": -0.379 }, "rhoRatingRange": { "min": -0.154, "max": 0.207 }, "pctAt50ByTrade": [ { "trade": "Physical therapy", "value": 55 }, { "trade": "House cleaning", "value": 52 }, { "trade": "Roofing", "value": 40 }, { "trade": "Garage door repair", "value": 37 }, { "trade": "Locksmiths", "value": 27 }, { "trade": "Moving", "value": 24 }, { "trade": "Dentists", "value": 18 }, { "trade": "Hair salons", "value": 15 } ], "pctAtLeast49ByTrade": [ { "trade": "Physical therapy", "value": 69 }, { "trade": "House cleaning", "value": 63 }, { "trade": "Roofing", "value": 60 }, { "trade": "Garage door repair", "value": 59 }, { "trade": "Dentists", "value": 56 }, { "trade": "Moving", "value": 44 }, { "trade": "Locksmiths", "value": 39 }, { "trade": "Hair salons", "value": 35 } ], "medianRatingByTrade": [ { "trade": "House cleaning", "value": 5 }, { "trade": "Physical therapy", "value": 5 }, { "trade": "Roofing", "value": 4.9 }, { "trade": "Garage door repair", "value": 4.9 }, { "trade": "Dentists", "value": 4.9 }, { "trade": "Locksmiths", "value": 4.8 }, { "trade": "Moving", "value": 4.8 }, { "trade": "Hair salons", "value": 4.8 } ] } }, "chainShareByTrade": { "pooled": [ { "trade": "Physical therapy", "value": 46 }, { "trade": "Moving", "value": 23 }, { "trade": "House cleaning", "value": 18 }, { "trade": "Garage door repair", "value": 18 }, { "trade": "Roofing", "value": 7 }, { "trade": "Dentists", "value": 6 }, { "trade": "Hair salons", "value": 4 }, { "trade": "Locksmiths", "value": 3 } ], "largeMetro": [ { "trade": "Physical therapy", "value": 47 }, { "trade": "House cleaning", "value": 29 }, { "trade": "Moving", "value": 29 }, { "trade": "Garage door repair", "value": 21 }, { "trade": "Roofing", "value": 8 }, { "trade": "Dentists", "value": 5 }, { "trade": "Locksmiths", "value": 3 }, { "trade": "Hair salons", "value": 1 } ], "smallCity": [ { "trade": "Physical therapy", "value": 44 }, { "trade": "Moving", "value": 13 }, { "trade": "Garage door repair", "value": 12 }, { "trade": "Dentists", "value": 7 }, { "trade": "Hair salons", "value": 7 }, { "trade": "Roofing", "value": 6 }, { "trade": "House cleaning", "value": 4 }, { "trade": "Locksmiths", "value": 3 } ] }, "top3ChainShareByTrade": { "pooled": [ { "trade": "Physical therapy", "value": 42 }, { "trade": "House cleaning", "value": 29 }, { "trade": "Garage door repair", "value": 29 }, { "trade": "Moving", "value": 29 }, { "trade": "Locksmiths", "value": 13 }, { "trade": "Roofing", "value": 12 }, { "trade": "Hair salons", "value": 3 }, { "trade": "Dentists", "value": 2 } ], "largeMetro": [ { "trade": "Physical therapy", "value": 50 }, { "trade": "Moving", "value": 45 }, { "trade": "House cleaning", "value": 36 }, { "trade": "Garage door repair", "value": 33 }, { "trade": "Locksmiths", "value": 18 }, { "trade": "Roofing", "value": 9 }, { "trade": "Dentists", "value": 3 }, { "trade": "Hair salons", "value": 0 } ], "smallCity": [ { "trade": "Physical therapy", "value": 33 }, { "trade": "Garage door repair", "value": 24 }, { "trade": "House cleaning", "value": 20 }, { "trade": "Roofing", "value": 15 }, { "trade": "Moving", "value": 13 }, { "trade": "Locksmiths", "value": 7 }, { "trade": "Hair salons", "value": 6 }, { "trade": "Dentists", "value": 0 } ] }, "rank1HoldsMarketMax": { "byTrade": { "Roofing": { "pooled": { "markets": 22, "rank1IsMax": 4 }, "largeMetro": { "markets": 11, "rank1IsMax": 1 }, "smallCity": { "markets": 11, "rank1IsMax": 3 } }, "House cleaning": { "pooled": { "markets": 21, "rank1IsMax": 6 }, "largeMetro": { "markets": 11, "rank1IsMax": 3 }, "smallCity": { "markets": 10, "rank1IsMax": 3 } }, "Garage door repair": { "pooled": { "markets": 22, "rank1IsMax": 5 }, "largeMetro": { "markets": 11, "rank1IsMax": 2 }, "smallCity": { "markets": 11, "rank1IsMax": 3 } }, "Locksmiths": { "pooled": { "markets": 22, "rank1IsMax": 9 }, "largeMetro": { "markets": 11, "rank1IsMax": 3 }, "smallCity": { "markets": 11, "rank1IsMax": 6 } }, "Dentists": { "pooled": { "markets": 22, "rank1IsMax": 7 }, "largeMetro": { "markets": 11, "rank1IsMax": 2 }, "smallCity": { "markets": 11, "rank1IsMax": 5 } }, "Moving": { "pooled": { "markets": 22, "rank1IsMax": 5 }, "largeMetro": { "markets": 11, "rank1IsMax": 2 }, "smallCity": { "markets": 11, "rank1IsMax": 3 } }, "Hair salons": { "pooled": { "markets": 22, "rank1IsMax": 7 }, "largeMetro": { "markets": 11, "rank1IsMax": 3 }, "smallCity": { "markets": 11, "rank1IsMax": 4 } }, "Physical therapy": { "pooled": { "markets": 22, "rank1IsMax": 5 }, "largeMetro": { "markets": 11, "rank1IsMax": 1 }, "smallCity": { "markets": 11, "rank1IsMax": 4 } } }, "pooled": { "lists": 175, "rank1IsMax": 48 }, "largeMetro": { "lists": 88, "rank1IsMax": 17 }, "smallCity": { "lists": 87, "rank1IsMax": 31 } } }, "limits": [ "Eight snapshots taken on eight different days between September 29 and October 15, 2026, on different weekdays and at different hours; the lists are not a single moment.", "Two trades were searched when a day effect was in play: dentists on a Thursday morning (the baseline of a later panel) and hair salons on a Monday morning, when a third of salons are closed; the panel studies show the positions of closed listings move by about three places, which affects the ordering, not the review counts.", "The chain tag is each study's own definition and is not uniform across trades.", "Review counts are Google's displayed counts on the day; the roll-up measures the lists as they stood, not the businesses over time.", "Only businesses already in the top 20 are measured, so nothing here says what separates a listed business from an unlisted one." ] }