{ "captureDate": "2026-10-23T15:29:21.694Z", "study": { "slug": "maps-listing-name-city-ten-trades", "question": "How many Google Maps top-20 listings put the city in the business name, in ten local trades searched in the same 22 US cities; how much of that is chains naming each location brand plus city; whether independents whose name carries the city sit higher than independents whose name does not, pooled, per trade, per market size and inside review thirds; how often the top three and position 1 carry the city; and how many keyword-named listings the source studies could not confirm as businesses.", "lane": "rollup", "belief": "A common piece of local search advice, and a common practice, is to put the city and the service in the Google Business Profile name, because the name is read as a strong relevance signal for a search like trade plus city. Google's guidelines forbid adding keywords that are not part of the real business name, and owners who follow them believe they give up ground to competitors who do not. One study in this series (plumbers, 2026-09-21) found the effect in small cities and saw it vanish once franchise locations named brand plus city came out. This study tests whether that holds across ten trades on one list of 22 cities.", "benchmark": "A reader counts the listings in their own top 20 whose name carries the city, notes how many of those are brands, and finds their trade and market size in the table: the share that name the city, the share of the top three that do, and whether independents that name the city sit higher in that trade.", "sources": [ { "trade": "Roofing", "slug": "roofer-review-multiple-maps", "query": "roofing contractor {market}", "tradeWords": "roof" }, { "trade": "House cleaning", "slug": "house-cleaning-listing-link", "query": "house cleaning service {market}", "tradeWords": "clean|maid|janitor|housekeep|house keep|sweep|dust" }, { "trade": "Garage door repair", "slug": "garage-door-24-hour-listings", "query": "garage door repair {market}", "tradeWords": "garage|door" }, { "trade": "Locksmiths", "slug": "locksmith-real-address-maps", "query": "locksmith {market}", "tradeWords": "lock|key" }, { "trade": "Dentists", "slug": "dentist-saturday-hours-maps", "query": "dentist {market}", "tradeWords": "dent|orthodon|smile|teeth|tooth|\\bdds\\b|\\bdmd\\b" }, { "trade": "Moving", "slug": "moving-company-brands-maps", "query": "moving company {market}", "tradeWords": "mov|relocat|van lines|haul|transfer" }, { "trade": "Hair salons", "slug": "hair-salon-closed-monday-maps", "query": "hair salon {market}", "tradeWords": "salon|hair|barber|beauty|styl" }, { "trade": "Physical therapy", "slug": "physical-therapy-independents-maps", "query": "physical therapy {market}", "tradeWords": "therap|physio|rehab|\\bpt\\b|activept|sports med|orthop" }, { "trade": "HVAC", "slug": "hvac-saturday-hours-maps", "query": "hvac repair {market}", "tradeWords": "hvac|heat|air|cool|furnace|climate|comfort|mechanical|refrigerat" }, { "trade": "Pest control", "slug": "pest-control-location-maps", "query": "pest control {market}", "tradeWords": "pest|termite|exterminat|bug|wildlife|mosquito|rodent" } ] }, "sample": { "sources": 10, "markets": 22, "serpCalls": 0, "resultsSeen": 4231, "excluded": 405, "uniqueBusinesses": 3826, "rated": 3785, "unrated": 41, "chainLocations": 600, "tradeMarketLists": 220, "listsWithResults": 220, "strata": { "largeMetro": { "markets": 11, "n": 2156, "rated": 2155 }, "smallCity": { "markets": 11, "n": 1670, "rated": 1630 } }, "perSource": [ { "trade": "Roofing", "slug": "roofer-review-multiple-maps", "query": "roofing contractor {market}", "captureDate": "2026-10-02", "searchedAtUTC": "2026-10-02T13:59:21.845Z", "weekdayUTC": "Friday", "hourUTC": 13, "resultsSeen": 440, "kept": 422, "excluded": 18, "rated": 421, "chainLocations": 29, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/roofer-review-multiple-maps" }, { "trade": "House cleaning", "slug": "house-cleaning-listing-link", "query": "house cleaning service {market}", "captureDate": "2026-09-30", "searchedAtUTC": "2026-09-30T19:31:19.465Z", "weekdayUTC": "Wednesday", "hourUTC": 19, "resultsSeen": 440, "kept": 395, "excluded": 45, "rated": 383, "chainLocations": 71, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/house-cleaning-listing-link" }, { "trade": "Garage door repair", "slug": "garage-door-24-hour-listings", "query": "garage door repair {market}", "captureDate": "2026-09-29", "searchedAtUTC": "2026-09-29T13:57:49.905Z", "weekdayUTC": "Tuesday", "hourUTC": 13, "resultsSeen": 382, "kept": 335, "excluded": 47, "rated": 332, "chainLocations": 60, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/garage-door-24-hour-listings" }, { "trade": "Locksmiths", "slug": "locksmith-real-address-maps", "query": "locksmith {market}", "captureDate": "2026-10-07", "searchedAtUTC": "2026-10-07T19:49:47.866Z", "weekdayUTC": "Wednesday", "hourUTC": 19, "resultsSeen": 344, "kept": 282, "excluded": 62, "rated": 281, "chainLocations": 9, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/locksmith-real-address-maps" }, { "trade": "Dentists", "slug": "dentist-saturday-hours-maps", "query": "dentist {market}", "captureDate": "2026-10-08", "searchedAtUTC": "2026-10-08T13:21:05.649Z", "weekdayUTC": "Thursday", "hourUTC": 13, "resultsSeen": 439, "kept": 430, "excluded": 9, "rated": 430, "chainLocations": 25, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/dentist-saturday-hours-maps" }, { "trade": "Moving", "slug": "moving-company-brands-maps", "query": "moving company {market}", "captureDate": "2026-10-11", "searchedAtUTC": "2026-10-11T16:30:27.371Z", "weekdayUTC": "Sunday", "hourUTC": 16, "resultsSeen": 427, "kept": 359, "excluded": 68, "rated": 348, "chainLocations": 81, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/moving-company-brands-maps" }, { "trade": "Hair salons", "slug": "hair-salon-closed-monday-maps", "query": "hair salon {market}", "captureDate": "2026-10-12", "searchedAtUTC": "2026-10-12T14:02:24.705Z", "weekdayUTC": "Monday", "hourUTC": 14, "resultsSeen": 440, "kept": 424, "excluded": 16, "rated": 424, "chainLocations": 17, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/hair-salon-closed-monday-maps" }, { "trade": "Physical therapy", "slug": "physical-therapy-independents-maps", "query": "physical therapy {market}", "captureDate": "2026-10-15", "searchedAtUTC": "2026-10-15T01:45:17.648Z", "weekdayUTC": "Thursday", "hourUTC": 1, "resultsSeen": 440, "kept": 384, "excluded": 56, "rated": 376, "chainLocations": 176, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/physical-therapy-independents-maps" }, { "trade": "HVAC", "slug": "hvac-saturday-hours-maps", "query": "hvac repair {market}", "captureDate": "2026-10-17", "searchedAtUTC": "2026-10-17T20:46:32.743Z", "weekdayUTC": "Saturday", "hourUTC": 20, "resultsSeen": 440, "kept": 407, "excluded": 33, "rated": 407, "chainLocations": 30, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/hvac-saturday-hours-maps" }, { "trade": "Pest control", "slug": "pest-control-location-maps", "query": "pest control {market}", "captureDate": "2026-10-22", "searchedAtUTC": "2026-10-22T16:33:50.432Z", "weekdayUTC": "Thursday", "hourUTC": 16, "resultsSeen": 439, "kept": 388, "excluded": 51, "rated": 383, "chainLocations": 102, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/pest-control-location-maps" } ], "excludedReasons": [ [ "automated key-duplication kiosk, not a locksmith business", 58 ], [ "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business", 27 ], [ "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business", 19 ], [ "listed under \"Trucking company\", not the kind of business this study measures", 15 ], [ "listed under \"Self-storage facility\", not the kind of business this study measures", 14 ], [ "listed under \"Janitorial service\", not the kind of business this study measures", 13 ], [ "listed under \"Door supplier\", not the kind of business this study measures", 13 ], [ "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company", 13 ], [ "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business", 12 ], [ "salon suite building that leases rooms to independent stylists, by its own description, not a hair salon", 9 ], [ "inpatient rehabilitation hospital, not an outpatient physical therapy clinic", 9 ], [ "individual practitioner listing (a named therapist), not a clinic", 8 ], [ "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business", 8 ], [ "listed under \"Lawn care service\", not the kind of business this study measures", 8 ], [ "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer", 7 ], [ "listed under \"Water damage restoration service\", not the kind of business this study measures", 7 ], [ "truck rental counter, by its own name, not a moving company", 7 ], [ "listed under \"Sports medicine clinic\", not the kind of business this study measures", 7 ], [ "listed under \"General contractor\", not the kind of business this study measures", 6 ], [ "listed under \"Pressure washing service\", not the kind of business this study measures", 6 ], [ "listed under \"Carpet cleaning service\", not the kind of business this study measures", 6 ], [ "oral surgery practice, a specialty that does not provide general dental care, not a general dental practice", 6 ], [ "listed under \"Barber shop\", not the kind of business this study measures", 5 ], [ "listed under \"Occupational therapist\", not the kind of business this study measures", 5 ], [ "listed under \"Contractor\", not the kind of business this study measures", 4 ], [ "listed under \"Handyman/Handywoman/Handyperson\", not the kind of business this study measures", 4 ], [ "lead marketplace listing, not a local operator", 4 ], [ "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover", 4 ], [ "self-storage operator, not a moving company", 4 ], [ "nursing or senior living facility, not an outpatient physical therapy clinic", 4 ], [ "listed under \"Medical clinic\", not the kind of business this study measures", 4 ], [ "listed under \"Construction company\", not the kind of business this study measures", 3 ], [ "commercial cleaning company by its own name, not a house cleaner", 3 ], [ "listed under \"Window installation service\", not the kind of business this study measures", 3 ], [ "listed under \"Roofing contractor\", not the kind of business this study measures", 3 ], [ "listed under \"Junk removal service\", not the kind of business this study measures", 3 ], [ "listed under \"Orthopedic surgeon\", not the kind of business this study measures", 3 ], [ "chiropractic or injury clinic, by its own name, not a physical therapy clinic", 3 ], [ "listed under \"Orthopedic clinic\", not the kind of business this study measures", 3 ], [ "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business", 3 ], [ "restoration company, its listing carries restoration and janitorial categories", 2 ], [ "listed under \"Dry cleaner\", not the kind of business this study measures", 2 ], [ "listed under \"Locksmith\", not the kind of business this study measures", 2 ], [ "towing company filed under towing service, not a locksmith business", 2 ], [ "listed under \"Logistics service\", not the kind of business this study measures", 2 ], [ "listed under \"Storage facility\", not the kind of business this study measures", 2 ], [ "listed under \"Heating equipment supplier\", not the kind of business this study measures", 2 ], [ "listing links to a subdomain of a find-a-roofer referral site", 1 ], [ "site shows a South Dakota call number on a page presented as a Detroit roofer; lead generation tells", 1 ], [ "carries the template network's name and listing pattern (Open 24 hours, a suite-number address) and has no website to verify it; excluded as unverifiable", 1 ], [ "listed under \"Building materials store\", not the kind of business this study measures", 1 ], [ "listing links to one city page on a referral domain carrying pages for dozens of cities", 1 ], [ "listed under \"Gutter service\", not the kind of business this study measures", 1 ], [ "listed under \"Gutter cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Event planner\", not the kind of business this study measures", 1 ], [ "listed under \"Upholstery cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Window cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Dryer vent cleaning service\", not the kind of business this study measures", 1 ], [ "construction cleanup company, its listing also filed as a construction company", 1 ], [ "listed under \"Laundry service\", not the kind of business this study measures", 1 ], [ "listed under \"Auto repair shop\", not the kind of business this study measures", 1 ], [ "listed under \"Building materials supplier\", not the kind of business this study measures", 1 ], [ "listed under \"Fence contractor\", not the kind of business this study measures", 1 ], [ "listed under \"Glass & mirror shop\", not the kind of business this study measures", 1 ], [ "listed under \"Steel fabricator\", not the kind of business this study measures", 1 ], [ "listed under \"Thrift store\", not the kind of business this study measures", 1 ], [ "listed under \"Tool store\", not the kind of business this study measures", 1 ], [ "home improvement retailer's installation desk, not a garage door company", 1 ], [ "listed under \"Bathroom remodeler\", not the kind of business this study measures", 1 ], [ "listed under \"Truck repair shop\", not the kind of business this study measures", 1 ], [ "listed under \"Lumber store\", not the kind of business this study measures", 1 ], [ "listed under \"Hardware store\", not the kind of business this study measures", 1 ], [ "listed under \"Shed builder\", not the kind of business this study measures", 1 ], [ "listed under \"Truck accessories store\", not the kind of business this study measures", 1 ], [ "battery retailer, not a locksmith business", 1 ], [ "handyman service filed under handyman, not a locksmith business", 1 ], [ "unverifiable listing: names a different city, shows no website, one review and 24-hour hours, so it could not be confirmed as a dental practice", 1 ], [ "listed under \"Transportation service\", not the kind of business this study measures", 1 ], [ "listed under \"Manufactured home transporter\", not the kind of business this study measures", 1 ], [ "listed under \"Mobile home dealer\", not the kind of business this study measures", 1 ], [ "listed under \"Freight forwarding service\", not the kind of business this study measures", 1 ], [ "beauty school, not a hair salon", 1 ], [ "named for a nail, lash, brow, waxing, skin, scalp spa or massage service and not for hair, not a hair salon", 1 ], [ "listed under \"University\", not the kind of business this study measures", 1 ], [ "listed under \"Acupuncture clinic\", not the kind of business this study measures", 1 ], [ "unverifiable listing: one generic word, no website and no reviews", 1 ], [ "orthopedic and pain physician practice filed as anesthesiologist, not a physical therapy clinic", 1 ], [ "listed under \"Chiropractor\", not the kind of business this study measures", 1 ], [ "massage therapy business filed with a therapy category, not a physical therapy clinic", 1 ], [ "listed under \"Home health care service\", not the kind of business this study measures", 1 ], [ "listed under \"Personal trainer\", not the kind of business this study measures", 1 ], [ "listed under \"Wellness center\", not the kind of business this study measures", 1 ], [ "listed under \"Pain control clinic\", not the kind of business this study measures", 1 ], [ "listed under \"Air duct cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Garden center\", not the kind of business this study measures", 1 ] ] }, "distributions": { "reviews": { "n": 3785, "min": 1, "p25": 45, "median": 156, "p75": 469, "p90": 1142, "max": 36773, "mean": 504.22 }, "rating": { "n": 3785, "min": 1, "p25": 4.7, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.77 }, "note": "Pooled across 10 trades and two market sizes; describes no single list. Use trades.* and ladder." }, "correlations": { "rankVs_reviews": { "n": 3785, "rho": -0.236, "significant": true, "strength": "weak" }, "rankVs_rating": { "n": 3785, "rho": 0.008, "significant": false, "strength": "no meaningful relationship" } }, "strata": { "largeMetro": { "n": 2156, "rated": 2155, "unrated": 1, "reviews": { "n": 2155, "min": 1, "p25": 106, "median": 269, "p75": 690, "p90": 1609, "max": 36773, "mean": 737.43 }, "rating": { "n": 2155, "min": 1, "p25": 4.7, "median": 4.9, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.81 }, "bands": [ { "positions": "1-3", "n": 328, "medianReviews": 611, "medianRating": 4.9, "medianTimesMarketMedian": 2.4 }, { "positions": "4-7", "n": 435, "medianReviews": 333, "medianRating": 4.9, "medianTimesMarketMedian": 1.24 }, { "positions": "8-12", "n": 544, "medianReviews": 253, "medianRating": 4.9, "medianTimesMarketMedian": 0.95 }, { "positions": "13-20", "n": 848, "medianReviews": 181, "medianRating": 4.9, "medianTimesMarketMedian": 0.7 } ], "listingsBelow": { "25": { "listings": 120, "outOf": 2155, "pct": 6 }, "50": { "listings": 247, "outOf": 2155, "pct": 11 }, "100": { "listings": 497, "outOf": 2155, "pct": 23 }, "200": { "listings": 882, "outOf": 2155, "pct": 41 }, "500": { "listings": 1439, "outOf": 2155, "pct": 67 } }, "top3Reviews": { "n": 328, "min": 9, "p25": 221, "median": 611, "p75": 1387, "p90": 3085, "max": 32007, "mean": 1326.35 }, "top3Below": { "25": { "listings": 4, "outOf": 328, "pct": 1 }, "50": { "listings": 10, "outOf": 328, "pct": 3 }, "100": { "listings": 26, "outOf": 328, "pct": 8 }, "200": { "listings": 71, "outOf": 328, "pct": 22 }, "500": { "listings": 144, "outOf": 328, "pct": 44 } }, "floor": { "markets": 11, "distribution": { "n": 11, "min": 9, "p25": 30, "median": 45, "p75": 98, "p90": 100, "max": 103, "mean": 56.18 }, "median": 45, "marketsBelow": { "25": { "markets": 3, "outOf": 11, "pct": 27 }, "50": { "markets": 6, "outOf": 11, "pct": 55 }, "100": { "markets": 9, "outOf": 11, "pct": 82 }, "200": { "markets": 11, "outOf": 11, "pct": 100 }, "500": { "markets": 11, "outOf": 11, "pct": 100 } } }, "marketMedians": { "n": 11, "min": 157, "p25": 242, "median": 271, "p75": 356, "p90": 367, "max": 377, "mean": 274.45 }, "top3Multiple": 2.4, "chains": { "locations": 393, "outOf": 2156, "pct": 18, "top3Chain": 83, "top3Slots": 328, "top3Pct": 25, "rank1Chain": 29, "rank1Slots": 110 }, "ratingTiers": { "rated": 2155, "at50": { "listings": 464, "pct": 22 }, "atLeast49": { "listings": 1214, "pct": 56 }, "atLeast48": { "listings": 1615, "pct": 75 }, "below45": { "listings": 104, "pct": 5 }, "top3MedianRating": 4.9, "bottomBandMedianRating": 4.9 }, "websites": { "yes": 2088, "outOf": 2156, "pct": 97 }, "correlations": { "rankVs_reviews": { "n": 2155, "rho": -0.287, "significant": true, "strength": "weak" }, "rankVs_rating": { "n": 2155, "rho": 0.019, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 2155, "rho": -0.116, "significant": true, "strength": "weak" } } }, "smallCity": { "n": 1670, "rated": 1630, "unrated": 40, "reviews": { "n": 1630, "min": 1, "p25": 17, "median": 58, "p75": 198, "p90": 542, "max": 4387, "mean": 195.9 }, "rating": { "n": 1630, "min": 1, "p25": 4.6, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.72 }, "bands": [ { "positions": "1-3", "n": 321, "medianReviews": 187, "medianRating": 4.9, "medianTimesMarketMedian": 3.24 }, { "positions": "4-7", "n": 380, "medianReviews": 70, "medianRating": 4.9, "medianTimesMarketMedian": 1.12 }, { "positions": "8-12", "n": 401, "medianReviews": 40, "medianRating": 4.9, "medianTimesMarketMedian": 0.64 }, { "positions": "13-20", "n": 528, "medianReviews": 29, "medianRating": 4.9, "medianTimesMarketMedian": 0.49 } ], "listingsBelow": { "25": { "listings": 514, "outOf": 1630, "pct": 32 }, "50": { "listings": 759, "outOf": 1630, "pct": 47 }, "100": { "listings": 1021, "outOf": 1630, "pct": 63 }, "200": { "listings": 1223, "outOf": 1630, "pct": 75 }, "500": { "listings": 1451, "outOf": 1630, "pct": 89 } }, "top3Reviews": { "n": 321, "min": 4, "p25": 75, "median": 187, "p75": 465, "p90": 1069, "max": 4387, "mean": 406.24 }, "top3Below": { "25": { "listings": 24, "outOf": 321, "pct": 7 }, "50": { "listings": 49, "outOf": 321, "pct": 15 }, "100": { "listings": 104, "outOf": 321, "pct": 32 }, "200": { "listings": 166, "outOf": 321, "pct": 52 }, "500": { "listings": 247, "outOf": 321, "pct": 77 } }, "floor": { "markets": 11, "distribution": { "n": 11, "min": 4, "p25": 12, "median": 16, "p75": 29, "p90": 35, "max": 49, "mean": 19.09 }, "median": 16, "marketsBelow": { "25": { "markets": 8, "outOf": 11, "pct": 73 }, "50": { "markets": 11, "outOf": 11, "pct": 100 }, "100": { "markets": 11, "outOf": 11, "pct": 100 }, "200": { "markets": 11, "outOf": 11, "pct": 100 }, "500": { "markets": 11, "outOf": 11, "pct": 100 } } }, "marketMedians": { "n": 11, "min": 34, "p25": 45, "median": 53, "p75": 70, "p90": 96, "max": 100, "mean": 59.45 }, "top3Multiple": 3.24, "chains": { "locations": 207, "outOf": 1670, "pct": 12, "top3Chain": 50, "top3Slots": 322, "top3Pct": 16, "rank1Chain": 20, "rank1Slots": 109 }, "ratingTiers": { "rated": 1630, "at50": { "listings": 525, "pct": 32 }, "atLeast49": { "listings": 864, "pct": 53 }, "atLeast48": { "listings": 1093, "pct": 67 }, "below45": { "listings": 253, "pct": 16 }, "top3MedianRating": 4.9, "bottomBandMedianRating": 4.9 }, "websites": { "yes": 1399, "outOf": 1670, "pct": 84 }, "correlations": { "rankVs_reviews": { "n": 1630, "rho": -0.346, "significant": true, "strength": "moderate" }, "rankVs_rating": { "n": 1630, "rho": -0.007, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 1630, "rho": -0.084, "significant": true, "strength": "no meaningful relationship" } } } }, "trades": { "Roofing": { "all": { "n": 422, "rated": 421, "unrated": 1, "reviews": { "n": 421, "min": 1, "p25": 27, "median": 80, "p75": 193, "p90": 442, "max": 2508, "mean": 185.33 }, 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F. Ahern Co." }, { "trade": "HVAC", "title": "SERVPRO® of Rochester" }, { "trade": "HVAC", "title": "CW Suter Services" }, { "trade": "HVAC", "title": "PGA Inc." }, { "trade": "HVAC", "title": "France Sales & Services Inc" }, { "trade": "HVAC", "title": "Pippin Brothers Home Services" }, { "trade": "HVAC", "title": "Call The Doc, LLC" }, { "trade": "HVAC", "title": "HOMETECH SOLUTIONS LLC" }, { "trade": "HVAC", "title": "H.A. Thompson & Sons" }, { "trade": "HVAC", "title": "One&Done, LLC" }, { "trade": "HVAC", "title": "Quality Service Company" }, { "trade": "HVAC", "title": "Thermo King of Florence" }, { "trade": "HVAC", "title": "Walkup Electrical Construction, LLC" }, { "trade": "HVAC", "title": "A+ Maintenance Services Co. Inc" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Zone Home Solutions" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "ABC Home & Commercial Services" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Lawn Doctor of Bowling Green" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Siouxland Bat Company" }, { "trade": "Pest control", "title": "Bakker Critter Control LLC" }, { "trade": "Pest control", "title": "Aqua-Term Inc" }, { "trade": "Pest control", "title": "Blossom Bees LLC" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "CritterGuard Experts" }, { "trade": "Pest control", "title": "TruGreen Lawn Care" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Runyan's Animal Nuisance & Bat" }, { "trade": "Pest control", "title": "Skeeter Shield of Central ND" }, { "trade": "Pest control", "title": "Outdoor Services" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Best Home & Property Services" }, { "trade": "Pest control", "title": "Southern Perimeter LLC" }, { "trade": "Pest control", "title": "Southern Perimeter LLC" }, { "trade": "Pest control", "title": "Terminix" }, { "trade": "Pest control", "title": "Orkin" }, { "trade": "Pest control", "title": "Terminix" } ] }, "limits": [ "Ten snapshots taken on ten different days between September 29 and October 22, 2026, on different weekdays and at different hours; the lists are not a single moment.", "Only businesses already in the top 20 are measured, so nothing here says whether a city in the name helps a business get onto the list, only how the listed ones are arranged.", "The name is read as Google displayed it on the capture day. Whether the city is part of the registered business name or was added to the profile cannot be told from the listing.", "The source studies excluded keyword-named listings they could not confirm as businesses, so the kept sample is real operators; the excluded ones are counted separately and not tested.", "The chain or organization tag is each study's own definition and is not uniform across trades." ] }