{ "captureDate": "2026-10-18T16:46:56.001Z", "study": { "slug": "maps-listing-link-nine-trades", "question": "Where does the website button on a Google Maps top-20 listing go, in nine local trades searched in the same 22 US cities: how many listings link to a site of their own, how many to nothing, a booking platform or a social page; of the own-site links, how many land on the homepage, on a location or city page, or on another inner page; how many carry UTM tracking tags; how much of the location-page linking is chains and franchises; whether independents that link to a location page sit higher than independents that link to their homepage, pooled, per trade, per market size and inside review thirds; and what the top three and position 1 link to, trade by trade.", "lane": "rollup", "belief": "Local search advice tells every owner the same thing about the website field on a Google Business Profile: do not link the homepage, link a page built for the city or the location, and tag the link with UTM parameters. The reasoning is that Google reads the linked page, so a page naming the city makes the listing more relevant to the trade plus that city. One study (house cleaning, 2026-09-30) found three in four links went to the homepage and the city-page links were mostly franchises. This study tests whether that holds across nine trades on one list of 22 cities, how far the shares move by trade and market size, and whether a location-page link goes with a better position for an independent in any trade once review volume is held constant.", "benchmark": "A reader opens their own listing, taps Website, reads where it lands and whether the address carries utm_ tags, then finds their trade and market size in the table: the share of competitors linking to a homepage, to a location page, to nothing, and the share of location-page links that belong to chains. Then they do the same for the three listings above them and count how many of the location-page links are brands.", "sources": [ { "trade": "Roofing", "slug": "roofer-review-multiple-maps", "query": "roofing contractor {market}" }, { "trade": "House cleaning", "slug": "house-cleaning-listing-link", "query": "house cleaning service {market}" }, { "trade": "Garage door repair", "slug": "garage-door-24-hour-listings", "query": "garage door repair {market}" }, { "trade": "Locksmiths", "slug": "locksmith-real-address-maps", "query": "locksmith {market}" }, { "trade": "Dentists", "slug": "dentist-saturday-hours-maps", "query": "dentist {market}" }, { "trade": "Moving", "slug": "moving-company-brands-maps", "query": "moving company {market}" }, { "trade": "Hair salons", "slug": "hair-salon-closed-monday-maps", "query": "hair salon {market}" }, { "trade": "Physical therapy", "slug": "physical-therapy-independents-maps", "query": "physical therapy {market}" }, { "trade": "HVAC", "slug": "hvac-saturday-hours-maps", "query": "hvac repair {market}" } ] }, "sample": { "sources": 9, "markets": 22, "serpCalls": 0, "resultsSeen": 3792, "excluded": 354, "uniqueBusinesses": 3438, "rated": 3402, "unrated": 36, "chainLocations": 498, "tradeMarketLists": 198, "listsWithResults": 198, "strata": { "largeMetro": { "markets": 11, "n": 1952, "rated": 1951 }, "smallCity": { "markets": 11, "n": 1486, "rated": 1451 } }, "perSource": [ { "trade": "Roofing", "slug": "roofer-review-multiple-maps", "query": "roofing contractor {market}", "captureDate": "2026-10-02", "searchedAtUTC": "2026-10-02T13:59:21.845Z", "weekdayUTC": "Friday", "hourUTC": 13, "resultsSeen": 440, "kept": 422, "excluded": 18, "rated": 421, "chainLocations": 29, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/roofer-review-multiple-maps" }, { "trade": "House cleaning", "slug": "house-cleaning-listing-link", "query": "house cleaning service {market}", "captureDate": "2026-09-30", "searchedAtUTC": "2026-09-30T19:31:19.465Z", "weekdayUTC": "Wednesday", "hourUTC": 19, "resultsSeen": 440, "kept": 395, "excluded": 45, "rated": 383, "chainLocations": 71, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/house-cleaning-listing-link" }, { "trade": "Garage door repair", "slug": "garage-door-24-hour-listings", "query": "garage door repair {market}", "captureDate": "2026-09-29", "searchedAtUTC": "2026-09-29T13:57:49.905Z", "weekdayUTC": "Tuesday", "hourUTC": 13, "resultsSeen": 382, "kept": 335, "excluded": 47, "rated": 332, "chainLocations": 60, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/garage-door-24-hour-listings" }, { "trade": "Locksmiths", "slug": "locksmith-real-address-maps", "query": "locksmith {market}", "captureDate": "2026-10-07", "searchedAtUTC": "2026-10-07T19:49:47.866Z", "weekdayUTC": "Wednesday", "hourUTC": 19, "resultsSeen": 344, "kept": 282, "excluded": 62, "rated": 281, "chainLocations": 9, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/locksmith-real-address-maps" }, { "trade": "Dentists", "slug": "dentist-saturday-hours-maps", "query": "dentist {market}", "captureDate": "2026-10-08", "searchedAtUTC": "2026-10-08T13:21:05.649Z", "weekdayUTC": "Thursday", "hourUTC": 13, "resultsSeen": 439, "kept": 430, "excluded": 9, "rated": 430, "chainLocations": 25, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/dentist-saturday-hours-maps" }, { "trade": "Moving", "slug": "moving-company-brands-maps", "query": "moving company {market}", "captureDate": "2026-10-11", "searchedAtUTC": "2026-10-11T16:30:27.371Z", "weekdayUTC": "Sunday", "hourUTC": 16, "resultsSeen": 427, "kept": 359, "excluded": 68, "rated": 348, "chainLocations": 81, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/moving-company-brands-maps" }, { "trade": "Hair salons", "slug": "hair-salon-closed-monday-maps", "query": "hair salon {market}", "captureDate": "2026-10-12", "searchedAtUTC": "2026-10-12T14:02:24.705Z", "weekdayUTC": "Monday", "hourUTC": 14, "resultsSeen": 440, "kept": 424, "excluded": 16, "rated": 424, "chainLocations": 17, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/hair-salon-closed-monday-maps" }, { "trade": "Physical therapy", "slug": "physical-therapy-independents-maps", "query": "physical therapy {market}", "captureDate": "2026-10-15", "searchedAtUTC": "2026-10-15T01:45:17.648Z", "weekdayUTC": "Thursday", "hourUTC": 1, "resultsSeen": 440, "kept": 384, "excluded": 56, "rated": 376, "chainLocations": 176, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/physical-therapy-independents-maps" }, { "trade": "HVAC", "slug": "hvac-saturday-hours-maps", "query": "hvac repair {market}", "captureDate": "2026-10-17", "searchedAtUTC": "2026-10-17T20:46:32.743Z", "weekdayUTC": "Saturday", "hourUTC": 20, "resultsSeen": 440, "kept": 407, "excluded": 33, "rated": 407, "chainLocations": 30, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/hvac-saturday-hours-maps" } ], "excludedReasons": [ [ "automated key-duplication kiosk, not a locksmith business", 58 ], [ "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business", 19 ], [ "listed under \"Trucking company\", not the kind of business this study measures", 15 ], [ "listed under \"Self-storage facility\", not the kind of business this study measures", 14 ], [ "listed under \"Janitorial service\", not the kind of business this study measures", 13 ], [ "listed under \"Door supplier\", not the kind of business this study measures", 13 ], [ "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company", 13 ], [ "salon suite building that leases rooms to independent stylists, by its own description, not a hair salon", 9 ], [ "inpatient rehabilitation hospital, not an outpatient physical therapy clinic", 9 ], [ "individual practitioner listing (a named therapist), not a clinic", 8 ], [ "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business", 8 ], [ "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer", 7 ], [ "listed under \"Water damage restoration service\", not the kind of business this study measures", 7 ], [ "truck rental counter, by its own name, not a moving company", 7 ], [ "listed under \"Sports medicine clinic\", not the kind of business this study measures", 7 ], [ "listed under \"General contractor\", not the kind of business this study measures", 6 ], [ "listed under \"Pressure washing service\", not the kind of business this study measures", 6 ], [ "listed under \"Carpet cleaning service\", not the kind of business this study measures", 6 ], [ "oral surgery practice, a specialty that does not provide general dental care, not a general dental practice", 6 ], [ "listed under \"Barber shop\", not the kind of business this study measures", 5 ], [ "listed under \"Occupational therapist\", not the kind of business this study measures", 5 ], [ "listed under \"Contractor\", not the kind of business this study measures", 4 ], [ "listed under \"Handyman/Handywoman/Handyperson\", not the kind of business this study measures", 4 ], [ "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover", 4 ], [ "self-storage operator, not a moving company", 4 ], [ "nursing or senior living facility, not an outpatient physical therapy clinic", 4 ], [ "listed under \"Medical clinic\", not the kind of business this study measures", 4 ], [ "commercial cleaning company by its own name, not a house cleaner", 3 ], [ "listed under \"Window installation service\", not the kind of business this study measures", 3 ], [ "listed under \"Roofing contractor\", not the kind of business this study measures", 3 ], [ "listed under \"Junk removal service\", not the kind of business this study measures", 3 ], [ "listed under \"Orthopedic surgeon\", not the kind of business this study measures", 3 ], [ "chiropractic or injury clinic, by its own name, not a physical therapy clinic", 3 ], [ "listed under \"Orthopedic clinic\", not the kind of business this study measures", 3 ], [ "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business", 3 ], [ "listed under \"Construction company\", not the kind of business this study measures", 2 ], [ "restoration company, its listing carries restoration and janitorial categories", 2 ], [ "listed under \"Dry cleaner\", not the kind of business this study measures", 2 ], [ "listed under \"Locksmith\", not the kind of business this study measures", 2 ], [ "towing company filed under towing service, not a locksmith business", 2 ], [ "lead marketplace listing, not a local operator", 2 ], [ "listed under \"Logistics service\", not the kind of business this study measures", 2 ], [ "listed under \"Storage facility\", not the kind of business this study measures", 2 ], [ "listed under \"Heating equipment supplier\", not the kind of business this study measures", 2 ], [ "listing links to a subdomain of a find-a-roofer referral site", 1 ], [ "site shows a South Dakota call number on a page presented as a Detroit roofer; lead generation tells", 1 ], [ "carries the template network's name and listing pattern (Open 24 hours, a suite-number address) and has no website to verify it; excluded as unverifiable", 1 ], [ "listed under \"Building materials store\", not the kind of business this study measures", 1 ], [ "listing links to one city page on a referral domain carrying pages for dozens of cities", 1 ], [ "listed under \"Gutter service\", not the kind of business this study measures", 1 ], [ "listed under \"Gutter cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Event planner\", not the kind of business this study measures", 1 ], [ "listed under \"Upholstery cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Window cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Dryer vent cleaning service\", not the kind of business this study measures", 1 ], [ "construction cleanup company, its listing also filed as a construction company", 1 ], [ "listed under \"Laundry service\", not the kind of business this study measures", 1 ], [ "listed under \"Auto repair shop\", not the kind of business this study measures", 1 ], [ "listed under \"Building materials supplier\", not the kind of business this study measures", 1 ], [ "listed under \"Fence contractor\", not the kind of business this study measures", 1 ], [ "listed under \"Glass & mirror shop\", not the kind of business this study measures", 1 ], [ "listed under \"Steel fabricator\", not the kind of business this study measures", 1 ], [ "listed under \"Thrift store\", not the kind of business this study measures", 1 ], [ "listed under \"Tool store\", not the kind of business this study measures", 1 ], [ "home improvement retailer's installation desk, not a garage door company", 1 ], [ "listed under \"Bathroom remodeler\", not the kind of business this study measures", 1 ], [ "listed under \"Truck repair shop\", not the kind of business this study measures", 1 ], [ "listed under \"Lumber store\", not the kind of business this study measures", 1 ], [ "listed under \"Hardware store\", not the kind of business this study measures", 1 ], [ "listed under \"Shed builder\", not the kind of business this study measures", 1 ], [ "listed under \"Truck accessories store\", not the kind of business this study measures", 1 ], [ "battery retailer, not a locksmith business", 1 ], [ "handyman service filed under handyman, not a locksmith business", 1 ], [ "unverifiable listing: names a different city, shows no website, one review and 24-hour hours, so it could not be confirmed as a dental practice", 1 ], [ "listed under \"Transportation service\", not the kind of business this study measures", 1 ], [ "listed under \"Manufactured home transporter\", not the kind of business this study measures", 1 ], [ "listed under \"Mobile home dealer\", not the kind of business this study measures", 1 ], [ "listed under \"Freight forwarding service\", not the kind of business this study measures", 1 ], [ "beauty school, not a hair salon", 1 ], [ "named for a nail, lash, brow, waxing, skin, scalp spa or massage service and not for hair, not a hair salon", 1 ], [ "listed under \"University\", not the kind of business this study measures", 1 ], [ "listed under \"Acupuncture clinic\", not the kind of business this study measures", 1 ], [ "unverifiable listing: one generic word, no website and no reviews", 1 ], [ "orthopedic and pain physician practice filed as anesthesiologist, not a physical therapy clinic", 1 ], [ "listed under \"Chiropractor\", not the kind of business this study measures", 1 ], [ "massage therapy business filed with a therapy category, not a physical therapy clinic", 1 ], [ "listed under \"Home health care service\", not the kind of business this study measures", 1 ], [ "listed under \"Personal trainer\", not the kind of business this study measures", 1 ], [ "listed under \"Wellness center\", not the kind of business this study measures", 1 ], [ "listed under \"Pain control clinic\", not the kind of business this study measures", 1 ], [ "listed under \"Air duct cleaning service\", not the kind of business this study measures", 1 ] ] }, "distributions": { "reviews": { "n": 3402, "min": 1, "p25": 45, "median": 153, "p75": 450, "p90": 1044, "max": 36773, "mean": 467.58 }, "rating": { "n": 3402, "min": 1, "p25": 4.7, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.77 }, "note": "Pooled across 9 trades and two market sizes; describes no single list. Use trades.* and ladder." }, "correlations": { "rankVs_reviews": { "n": 3402, "rho": -0.246, "significant": true, "strength": "weak" }, "rankVs_rating": { "n": 3402, "rho": 0.005, "significant": false, "strength": "no meaningful relationship" } }, "strata": { "largeMetro": { "n": 1952, "rated": 1951, "unrated": 1, "reviews": { "n": 1951, "min": 1, "p25": 104, "median": 259, "p75": 648, "p90": 1399, "max": 36773, "mean": 674.05 }, "rating": { "n": 1951, "min": 1, "p25": 4.8, "median": 4.9, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.82 }, "bands": [ { "positions": "1-3", "n": 296, "medianReviews": 604, "medianRating": 4.9, "medianTimesMarketMedian": 2.52 }, { "positions": "4-7", "n": 393, "medianReviews": 319, "medianRating": 4.9, "medianTimesMarketMedian": 1.29 }, { "positions": "8-12", "n": 491, "medianReviews": 246, "medianRating": 4.9, "medianTimesMarketMedian": 0.97 }, { "positions": "13-20", "n": 771, "medianReviews": 166, "medianRating": 4.9, "medianTimesMarketMedian": 0.69 } ], "listingsBelow": { "25": { "listings": 108, "outOf": 1951, "pct": 6 }, "50": { "listings": 227, "outOf": 1951, "pct": 12 }, "100": { "listings": 463, "outOf": 1951, "pct": 24 }, "200": { "listings": 820, "outOf": 1951, "pct": 42 }, "500": { "listings": 1337, "outOf": 1951, "pct": 69 } }, "top3Reviews": { "n": 296, "min": 9, "p25": 219, "median": 604, "p75": 1353, "p90": 3085, "max": 32007, "mean": 1317.52 }, "top3Below": { "25": { "listings": 4, "outOf": 296, "pct": 1 }, "50": { "listings": 9, "outOf": 296, "pct": 3 }, "100": { "listings": 23, "outOf": 296, "pct": 8 }, "200": { "listings": 65, "outOf": 296, "pct": 22 }, "500": { "listings": 130, "outOf": 296, "pct": 44 } }, "floor": { "markets": 11, "distribution": { "n": 11, "min": 9, "p25": 30, "median": 45, "p75": 100, "p90": 103, "max": 147, "mean": 60.64 }, "median": 45, "marketsBelow": { "25": { "markets": 3, "outOf": 11, "pct": 27 }, "50": { "markets": 6, "outOf": 11, "pct": 55 }, "100": { "markets": 8, "outOf": 11, "pct": 73 }, "200": { "markets": 11, "outOf": 11, "pct": 100 }, "500": { "markets": 11, "outOf": 11, "pct": 100 } } }, "marketMedians": { "n": 11, "min": 156, "p25": 240, "median": 258, "p75": 313, "p90": 334, "max": 351, "mean": 258.09 }, "top3Multiple": 2.52, "chains": { "locations": 331, "outOf": 1952, "pct": 17, "top3Chain": 72, "top3Slots": 296, "top3Pct": 24, "rank1Chain": 27, "rank1Slots": 99 }, "ratingTiers": { "rated": 1951, "at50": { "listings": 433, "pct": 22 }, "atLeast49": { "listings": 1126, "pct": 58 }, "atLeast48": { "listings": 1481, "pct": 76 }, "below45": { "listings": 91, "pct": 5 }, "top3MedianRating": 4.9, "bottomBandMedianRating": 4.9 }, "websites": { "yes": 1895, "outOf": 1952, "pct": 97 }, "correlations": { "rankVs_reviews": { "n": 1951, "rho": -0.31, "significant": true, "strength": "moderate" }, "rankVs_rating": { "n": 1951, "rho": 0.023, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 1951, "rho": -0.102, "significant": true, "strength": "weak" } } }, "smallCity": { "n": 1486, "rated": 1451, "unrated": 35, "reviews": { "n": 1451, "min": 1, "p25": 17, "median": 58, "p75": 194, "p90": 529, "max": 4387, "mean": 189.96 }, "rating": { "n": 1451, "min": 1, "p25": 4.6, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.72 }, "bands": [ { "positions": "1-3", "n": 288, "medianReviews": 181, "medianRating": 4.9, "medianTimesMarketMedian": 3.09 }, { "positions": "4-7", "n": 344, "medianReviews": 69, "medianRating": 4.9, "medianTimesMarketMedian": 1.12 }, { "positions": "8-12", "n": 355, "medianReviews": 41, "medianRating": 4.9, "medianTimesMarketMedian": 0.64 }, { "positions": "13-20", "n": 464, "medianReviews": 29, "medianRating": 4.9, "medianTimesMarketMedian": 0.49 } ], "listingsBelow": { "25": { "listings": 457, "outOf": 1451, "pct": 31 }, "50": { "listings": 676, "outOf": 1451, "pct": 47 }, "100": { "listings": 909, "outOf": 1451, "pct": 63 }, "200": { "listings": 1096, "outOf": 1451, "pct": 76 }, "500": { "listings": 1299, "outOf": 1451, "pct": 90 } }, "top3Reviews": { "n": 288, "min": 4, "p25": 76, "median": 181, "p75": 432, "p90": 944, "max": 4387, "mean": 390.94 }, "top3Below": { "25": { "listings": 24, "outOf": 288, "pct": 8 }, "50": { "listings": 45, "outOf": 288, "pct": 16 }, "100": { "listings": 94, "outOf": 288, "pct": 33 }, "200": { "listings": 154, "outOf": 288, "pct": 53 }, "500": { "listings": 225, "outOf": 288, "pct": 78 } }, "floor": { "markets": 11, "distribution": { "n": 11, "min": 4, "p25": 12, "median": 16, "p75": 29, "p90": 35, "max": 49, "mean": 19.09 }, "median": 16, "marketsBelow": { "25": { "markets": 8, "outOf": 11, "pct": 73 }, "50": { "markets": 11, "outOf": 11, "pct": 100 }, "100": { "markets": 11, "outOf": 11, "pct": 100 }, "200": { "markets": 11, "outOf": 11, "pct": 100 }, "500": { "markets": 11, "outOf": 11, "pct": 100 } } }, "marketMedians": { "n": 11, "min": 35, "p25": 43, "median": 54, "p75": 69, "p90": 89, "max": 115, "mean": 60.27 }, "top3Multiple": 3.09, "chains": { "locations": 167, "outOf": 1486, "pct": 11, "top3Chain": 39, "top3Slots": 289, "top3Pct": 13, "rank1Chain": 16, "rank1Slots": 98 }, "ratingTiers": { "rated": 1451, "at50": { "listings": 466, "pct": 32 }, "atLeast49": { "listings": 772, "pct": 53 }, "atLeast48": { "listings": 973, "pct": 67 }, "below45": { "listings": 229, "pct": 16 }, "top3MedianRating": 4.9, "bottomBandMedianRating": 4.9 }, "websites": { "yes": 1240, "outOf": 1486, "pct": 83 }, "correlations": { "rankVs_reviews": { "n": 1451, "rho": -0.35, "significant": true, "strength": "moderate" }, "rankVs_rating": { "n": 1451, "rho": -0.02, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 1451, "rho": -0.086, "significant": true, "strength": "no meaningful relationship" } } } }, "trades": { "Roofing": { "all": { "n": 422, "rated": 421, "unrated": 1, "reviews": { "n": 421, "min": 1, "p25": 27, "median": 80, "p75": 193, "p90": 442, "max": 2508, "mean": 185.33 }, "rating": { "n": 421, "min": 1, "p25": 4.8, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.79 }, "bands": [ { "positions": "1-3", "n": 66, "medianReviews": 182, "medianRating": 4.9, "medianTimesMarketMedian": 2.12 }, { "positions": "4-7", "n": 86, "medianReviews": 106, "medianRating": 4.9, "medianTimesMarketMedian": 1.3 }, { "positions": "8-12", "n": 110, "medianReviews": 64, "medianRating": 4.9, "medianTimesMarketMedian": 1 }, { "positions": "13-20", "n": 159, "medianReviews": 51, "medianRating": 4.9, "medianTimesMarketMedian": 0.57 } ], "listingsBelow": { "25": { "listings": 92, "outOf": 421, "pct": 22 }, "50": { "listings": 158, "outOf": 421, "pct": 38 }, "100": { "listings": 235, "outOf": 421, "pct": 56 }, "200": { "listings": 318, "outOf": 421, "pct": 76 }, "500": { "listings": 384, "outOf": 421, "pct": 91 } }, "top3Reviews": { "n": 66, "min": 22, "p25": 99, "median": 182, "p75": 335, "p90": 879, "max": 2475, "mean": 349.95 }, "top3Below": { "25": { "listings": 1, "outOf": 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], "largeMetro": [ { "trade": "Physical therapy", "value": 47 }, { "trade": "House cleaning", "value": 29 }, { "trade": "Moving", "value": 29 }, { "trade": "Garage door repair", "value": 21 }, { "trade": "HVAC", "value": 10 }, { "trade": "Roofing", "value": 8 }, { "trade": "Dentists", "value": 5 }, { "trade": "Locksmiths", "value": 3 }, { "trade": "Hair salons", "value": 1 } ], "smallCity": [ { "trade": "Physical therapy", "value": 44 }, { "trade": "Moving", "value": 13 }, { "trade": "Garage door repair", "value": 12 }, { "trade": "Dentists", "value": 7 }, { "trade": "Hair salons", "value": 7 }, { "trade": "Roofing", "value": 6 }, { "trade": "House cleaning", "value": 4 }, { "trade": "HVAC", "value": 4 }, { "trade": "Locksmiths", "value": 3 } ] }, "top3ChainShareByTrade": { "pooled": [ { "trade": "Physical therapy", "value": 42 }, { "trade": "House cleaning", "value": 29 }, { "trade": "Garage door repair", "value": 29 }, { "trade": "Moving", "value": 29 }, { "trade": "HVAC", "value": 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link": { "n": 0, "pct": 0, "medianRank": null, "top3": 0, "rank1": 0, "medianReviews": null, "chainLocations": 0 } }, "ownSite": { "n": 3060, "pct": 89, "targets": { "homepage": { "n": 2386, "pctOfOwnSite": 78, "pctOfListings": 69, "medianRank": 10, "top3": 416, "rank1": 136, "medianReviews": 171, "medianRating": 4.9, "withUtm": 345, "chainLocations": 68 }, "location or city page": { "n": 637, "pctOfOwnSite": 21, "pctOfListings": 19, "medianRank": 9, "top3": 133, "rank1": 56, "medianReviews": 245, "medianRating": 4.9, "withUtm": 343, "chainLocations": 412 }, "other inner page": { "n": 37, "pctOfOwnSite": 1, "pctOfListings": 1, "medianRank": 11, "top3": 3, "rank1": 0, "medianReviews": 56, "medianRating": 4.8, "withUtm": 6, "chainLocations": 14 } }, "utm": { "n": 694, "pct": 23, "medianRank": 9, "medianRankWithout": 10, "medianReviews": 453, "medianReviewsWithout": 144, "chainLocations": 290, "top3": 157 }, "anyParams": { "n": 754, "pct": 25 }, "locationBy": [ [ "market city in path", 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"third": "middle", "n": 54, "reviewsFrom": 51, "reviewsTo": 220, "locationPage": { "n": 1, "medianRank": 20, "chainLocations": 0 }, "homepage": { "n": 53, "medianRank": 9 }, "utm": { "n": 7, "medianRank": 7, "medianRankWithout": 10 }, "rankVs_locationPage": { "n": 54, "rho": 0.225, "significant": false, "strength": "weak" } }, { "third": "most reviewed", "n": 55, "reviewsFrom": 225, "reviewsTo": 4387, "locationPage": { "n": 8, "medianRank": 3, "chainLocations": 0 }, "homepage": { "n": 47, "medianRank": 4 }, "utm": { "n": 25, "medianRank": 3, "medianRankWithout": 6 }, "rankVs_locationPage": { "n": 55, "rho": -0.116, "significant": false, "strength": "weak" } } ] }, "chains": { "n": 8, "top3Slots": 1, "chainLocations": 8, "listingLink": { "own website": { "n": 8, "pct": 100, "medianRank": 6, "top3": 1, "rank1": 0, "medianReviews": 134, "chainLocations": 8 }, "no link": { "n": 0, "pct": 0, "medianRank": null, "top3": 0, "rank1": 0, "medianReviews": null, "chainLocations": 0 }, "booking platform or storefront": { "n": 0, "pct": 0, "medianRank": null, "top3": 0, "rank1": 0, "medianReviews": null, "chainLocations": 0 }, "social page, directory or marketplace": { "n": 0, "pct": 0, "medianRank": null, "top3": 0, "rank1": 0, "medianReviews": null, "chainLocations": 0 }, "unparsable link": { "n": 0, "pct": 0, "medianRank": null, "top3": 0, "rank1": 0, "medianReviews": null, "chainLocations": 0 } }, "ownSite": { "n": 8, "pct": 100, "targets": { "homepage": { "n": 2, "pctOfOwnSite": 25, "pctOfListings": 25, "medianRank": 13, "top3": 0, "rank1": 0, "medianReviews": 919, "medianRating": 4.8, "withUtm": 2, "chainLocations": 2 }, "location or city page": { "n": 6, "pctOfOwnSite": 75, "pctOfListings": 75, "medianRank": 5, "top3": 1, "rank1": 0, "medianReviews": 134, "medianRating": 4.8, "withUtm": 5, "chainLocations": 6 }, "other inner page": { "n": 0, "pctOfOwnSite": 0, "pctOfListings": 0, "medianRank": null, "top3": 0, "rank1": 0, "medianReviews": null, "medianRating": null, "withUtm": 0, "chainLocations": 0 } }, "utm": { "n": 7, "pct": 88, "medianRank": 6, "medianRankWithout": 5, "medianReviews": 134, "medianReviewsWithout": 12, "chainLocations": 7, "top3": 1 }, "anyParams": { "n": 8, "pct": 100 }, "locationBy": [ [ "market city in path", 6 ] ], "locationLinks": { "n": 6, "chainLocations": 6, "pctChain": 100 } }, "top3": { "slots": 1, "homepage": 0, "locationPage": 1, "otherInner": 0, "noLink": 0, "thirdParty": 0, "withUtm": 1, "locationPageChains": 1 }, "rank1": { "slots": 0, "homepage": 0, "locationPage": 0, "noLink": 0, "withUtm": 0 }, "correlations": { "rankVs_hasOwnSite": { "n": 8, "rho": null, "note": "one variable is constant, no correlation to report" }, "rankVs_locationPage": { "n": 8, "rho": -0.701, "significant": true, "strength": "strong" }, "rankVs_homepage": { "n": 8, "rho": 0.701, "significant": true, "strength": "strong" }, "rankVs_utm": { "n": 8, "rho": 0.167, "significant": false, "strength": "weak" }, "reviewsVs_locationPage": { "n": 8, "rho": 0, "significant": false, "strength": "no meaningful relationship" } }, "withinReviewThirds": null } } } } }, "table": [ { "trade": "Roofing", "stratum": "pooled", "listings": 422, "chainLocations": 29, "chainPct": 7, "ownSite": 382, "ownSitePct": 91, "noLink": 38, "noLinkPct": 9, "noLinkMedianRank": 15, "noLinkMedianReviews": 12, "bookingPlatform": 0, "socialOrDirectory": 2, "homepage": 326, "homepagePct": 85, "locationPage": 53, "locationPagePct": 14, "otherInner": 3, "otherInnerPct": 1, "utm": 72, "utmPct": 19, "locationLinksThatAreChains": 20, "locationLinksChainPct": 38, "top3Slots": 66, "top3Homepage": 55, "top3LocationPage": 8, "top3LocationPageChains": 6, "top3NoLink": 3, "top3WithUtm": 14, "rank1Homepage": 18, "rank1LocationPage": 3, "medianRankHomepage": 10, "medianRankLocationPage": 9, "medianReviewsHomepage": 88, "medianReviewsLocationPage": 126, "rhoLocationPage": -0.011, "rhoLocationPageSignificant": false, "rhoHasOwnSite": -0.193, "rhoHasOwnSiteSignificant": true, "independents": { "listings": 393, "ownSite": 353, "ownSitePct": 90, "homepage": 317, "homepagePct": 90, "locationPage": 33, "locationPagePct": 9, "otherInner": 3, "utm": 58, "utmPct": 16, "medianRankHomepage": 10, "medianRankLocationPage": 9, "medianReviewsHomepage": 88, "medianReviewsLocationPage": 101, "top3Slots": 58, "top3Homepage": 53, "top3LocationPage": 2, "rhoLocationPage": 0.005, "rhoLocationPageSignificant": false, "rhoUtm": 0.004, "rhoUtmSignificant": false, "thirdsSignificant": 0, "thirdsReported": 3 }, "chains": { "listings": 29, "ownSite": 29, "homepage": 9, "homepagePct": 31, "locationPage": 20, "locationPagePct": 69, "utm": 14, "utmPct": 48 } }, { "trade": "Roofing", "stratum": "largeMetro", "listings": 211, "chainLocations": 16, "chainPct": 8, "ownSite": 204, "ownSitePct": 97, "noLink": 7, "noLinkPct": 3, "noLinkMedianRank": 11, "noLinkMedianReviews": 22, "bookingPlatform": 0, "socialOrDirectory": 0, "homepage": 170, "homepagePct": 83, "locationPage": 34, "locationPagePct": 17, "otherInner": 0, "otherInnerPct": 0, "utm": 48, "utmPct": 24, "locationLinksThatAreChains": 10, "locationLinksChainPct": 29, "top3Slots": 33, "top3Homepage": 29, "top3LocationPage": 3, "top3LocationPageChains": 2, "top3NoLink": 1, "top3WithUtm": 7, "rank1Homepage": 10, "rank1LocationPage": 1, "medianRankHomepage": 10, "medianRankLocationPage": 10, "medianReviewsHomepage": 161, "medianReviewsLocationPage": 155, "rhoLocationPage": -0.014, "rhoLocationPageSignificant": false, "rhoHasOwnSite": -0.032, "rhoHasOwnSiteSignificant": false, "independents": { "listings": 195, "ownSite": 188, "ownSitePct": 96, "homepage": 164, "homepagePct": 87, "locationPage": 24, "locationPagePct": 13, "otherInner": 0, "utm": 41, "utmPct": 22, "medianRankHomepage": 10, "medianRankLocationPage": 9, "medianReviewsHomepage": 161, "medianReviewsLocationPage": 153, "top3Slots": 30, "top3Homepage": 28, "top3LocationPage": 1, "rhoLocationPage": -0.009, "rhoLocationPageSignificant": false, "rhoUtm": -0.035, "rhoUtmSignificant": false, "thirdsSignificant": 0, "thirdsReported": 3 }, "chains": { "listings": 16, "ownSite": 16, "homepage": 6, "homepagePct": 38, "locationPage": 10, "locationPagePct": 63, "utm": 7, "utmPct": 44 } }, { "trade": "Roofing", "stratum": "smallCity", "listings": 211, "chainLocations": 13, "chainPct": 6, "ownSite": 178, "ownSitePct": 84, "noLink": 31, "noLinkPct": 15, "noLinkMedianRank": 16, "noLinkMedianReviews": 9, "bookingPlatform": 0, "socialOrDirectory": 2, "homepage": 156, "homepagePct": 88, "locationPage": 19, "locationPagePct": 11, "otherInner": 3, "otherInnerPct": 2, "utm": 24, "utmPct": 13, "locationLinksThatAreChains": 10, "locationLinksChainPct": 53, "top3Slots": 33, "top3Homepage": 26, "top3LocationPage": 5, "top3LocationPageChains": 4, "top3NoLink": 2, "top3WithUtm": 7, "rank1Homepage": 8, "rank1LocationPage": 2, "medianRankHomepage": 9, "medianRankLocationPage": 9, "medianReviewsHomepage": 40, "medianReviewsLocationPage": 53, "rhoLocationPage": -0.026, "rhoLocationPageSignificant": false, "rhoHasOwnSite": -0.297, "rhoHasOwnSiteSignificant": true, "independents": { "listings": 198, "ownSite": 165, "ownSitePct": 83, "homepage": 153, "homepagePct": 93, "locationPage": 9, "locationPagePct": 5, "otherInner": 3, "utm": 17, "utmPct": 10, "medianRankHomepage": 9, "medianRankLocationPage": 9, "medianReviewsHomepage": 39, "medianReviewsLocationPage": 21, "top3Slots": 28, "top3Homepage": 25, "top3LocationPage": 1, "rhoLocationPage": 0.006, "rhoLocationPageSignificant": false, "rhoUtm": 0.051, "rhoUtmSignificant": false, "thirdsSignificant": 0, "thirdsReported": 3 }, "chains": { "listings": 13, "ownSite": 13, "homepage": 3, "homepagePct": 23, "locationPage": 10, "locationPagePct": 77, "utm": 7, "utmPct": 54 } }, { "trade": "House cleaning", "stratum": "pooled", "listings": 395, "chainLocations": 71, "chainPct": 18, "ownSite": 335, "ownSitePct": 85, "noLink": 53, "noLinkPct": 13, "noLinkMedianRank": 13, "noLinkMedianReviews": 9, "bookingPlatform": 2, "socialOrDirectory": 5, "homepage": 252, "homepagePct": 75, "locationPage": 81, "locationPagePct": 24, "otherInner": 2, "otherInnerPct": 1, "utm": 61, "utmPct": 18, "locationLinksThatAreChains": 67, "locationLinksChainPct": 83, "top3Slots": 63, "top3Homepage": 38, "top3LocationPage": 22, "top3LocationPageChains": 18, "top3NoLink": 2, "top3WithUtm": 16, "rank1Homepage": 11, "rank1LocationPage": 9, "medianRankHomepage": 10, "medianRankLocationPage": 8, "medianReviewsHomepage": 65, "medianReviewsLocationPage": 221, "rhoLocationPage": -0.08, "rhoLocationPageSignificant": false, "rhoHasOwnSite": -0.156, "rhoHasOwnSiteSignificant": true, "independents": { "listings": 324, "ownSite": 264, "ownSitePct": 81, "homepage": 248, "homepagePct": 94, "locationPage": 14, "locationPagePct": 5, "otherInner": 2, "utm": 22, "utmPct": 8, "medianRankHomepage": 10, "medianRankLocationPage": 9, "medianReviewsHomepage": 61, "medianReviewsLocationPage": 93, "top3Slots": 45, "top3Homepage": 38, "top3LocationPage": 4, "rhoLocationPage": -0.045, "rhoLocationPageSignificant": false, "rhoUtm": 0.003, "rhoUtmSignificant": false, "thirdsSignificant": 0, "thirdsReported": 3 }, "chains": { "listings": 71, "ownSite": 71, "homepage": 4, "homepagePct": 6, "locationPage": 67, "locationPagePct": 94, "utm": 39, "utmPct": 55 } }, { "trade": "House cleaning", "stratum": "largeMetro", "listings": 220, "chainLocations": 64, "chainPct": 29, "ownSite": 216, "ownSitePct": 98, "noLink": 4, "noLinkPct": 2, "noLinkMedianRank": 13, "noLinkMedianReviews": 34, "bookingPlatform": 0, "socialOrDirectory": 0, "homepage": 144, "homepagePct": 67, "locationPage": 71, "locationPagePct": 33, "otherInner": 1, "otherInnerPct": 0, "utm": 52, "utmPct": 24, "locationLinksThatAreChains": 60, "locationLinksChainPct": 85, "top3Slots": 33, "top3Homepage": 19, "top3LocationPage": 14, "top3LocationPageChains": 12, "top3NoLink": 0, "top3WithUtm": 10, "rank1Homepage": 6, "rank1LocationPage": 5, "medianRankHomepage": 11, "medianRankLocationPage": 9, "medianReviewsHomepage": 122, "medianReviewsLocationPage": 232, "rhoLocationPage": -0.071, "rhoLocationPageSignificant": false, "rhoHasOwnSite": -0.047, "rhoHasOwnSiteSignificant": false, "independents": { "listings": 156, "ownSite": 152, "ownSitePct": 97, "homepage": 140, "homepagePct": 92, "locationPage": 11, "locationPagePct": 7, "otherInner": 1, "utm": 19, "utmPct": 13, "medianRankHomepage": 11, "medianRankLocationPage": 11, "medianReviewsHomepage": 119, "medianReviewsLocationPage": 93, "top3Slots": 21, "top3Homepage": 19, "top3LocationPage": 2, "rhoLocationPage": -0.01, "rhoLocationPageSignificant": false, "rhoUtm": -0.04, "rhoUtmSignificant": false, "thirdsSignificant": 0, "thirdsReported": 3 }, "chains": { "listings": 64, "ownSite": 64, "homepage": 4, "homepagePct": 6, "locationPage": 60, "locationPagePct": 94, "utm": 33, "utmPct": 52 } }, { "trade": "House cleaning", "stratum": "smallCity", "listings": 175, "chainLocations": 7, "chainPct": 4, "ownSite": 119, "ownSitePct": 68, "noLink": 49, "noLinkPct": 28, "noLinkMedianRank": 13, "noLinkMedianReviews": 7, "bookingPlatform": 2, "socialOrDirectory": 5, "homepage": 108, "homepagePct": 91, "locationPage": 10, "locationPagePct": 8, "otherInner": 1, "otherInnerPct": 1, "utm": 9, "utmPct": 8, "locationLinksThatAreChains": 7, "locationLinksChainPct": 70, "top3Slots": 30, "top3Homepage": 19, "top3LocationPage": 8, "top3LocationPageChains": 6, "top3NoLink": 2, "top3WithUtm": 6, "rank1Homepage": 5, "rank1LocationPage": 4, "medianRankHomepage": 8, "medianRankLocationPage": 2, "medianReviewsHomepage": 16, "medianReviewsLocationPage": 88, "rhoLocationPage": -0.344, "rhoLocationPageSignificant": true, "rhoHasOwnSite": -0.307, "rhoHasOwnSiteSignificant": true, "independents": { "listings": 168, "ownSite": 112, "ownSitePct": 67, "homepage": 108, "homepagePct": 96, "locationPage": 3, "locationPagePct": 3, "otherInner": 1, "utm": 3, "utmPct": 3, "medianRankHomepage": 8, "medianRankLocationPage": 2, "medianReviewsHomepage": 16, "medianReviewsLocationPage": 88, "top3Slots": 24, "top3Homepage": 19, "top3LocationPage": 2, "rhoLocationPage": -0.194, "rhoLocationPageSignificant": true, "rhoUtm": 0.015, "rhoUtmSignificant": false, "thirdsSignificant": 0, "thirdsReported": 3 }, "chains": { "listings": 7, "ownSite": 7, "homepage": 0, "homepagePct": 0, "locationPage": 7, "locationPagePct": 100, "utm": 6, "utmPct": 86 } }, { "trade": "Garage door repair", "stratum": "pooled", "listings": 335, "chainLocations": 60, "chainPct": 18, "ownSite": 308, "ownSitePct": 92, "noLink": 27, "noLinkPct": 8, "noLinkMedianRank": 9, "noLinkMedianReviews": 14, "bookingPlatform": 0, "socialOrDirectory": 0, "homepage": 252, "homepagePct": 82, "locationPage": 54, "locationPagePct": 18, "otherInner": 2, "otherInnerPct": 1, "utm": 79, "utmPct": 26, "locationLinksThatAreChains": 29, "locationLinksChainPct": 54, "top3Slots": 66, "top3Homepage": 54, "top3LocationPage": 8, "top3LocationPageChains": 4, "top3NoLink": 4, "top3WithUtm": 23, "rank1Homepage": 17, "rank1LocationPage": 5, "medianRankHomepage": 9, "medianRankLocationPage": 10, "medianReviewsHomepage": 91, "medianReviewsLocationPage": 466, "rhoLocationPage": 0.034, "rhoLocationPageSignificant": false, "rhoHasOwnSite": -0.036, "rhoHasOwnSiteSignificant": false, "independents": { "listings": 275, "ownSite": 248, "ownSitePct": 90, "homepage": 221, "homepagePct": 89, "locationPage": 25, "locationPagePct": 10, "otherInner": 2, "utm": 38, "utmPct": 15, "medianRankHomepage": 9, "medianRankLocationPage": 11, "medianReviewsHomepage": 73, "medianReviewsLocationPage": 198, "top3Slots": 47, "top3Homepage": 39, "top3LocationPage": 4, "rhoLocationPage": 0.034, "rhoLocationPageSignificant": false, "rhoUtm": -0.023, "rhoUtmSignificant": false, "thirdsSignificant": 0, "thirdsReported": 3 }, "chains": { "listings": 60, "ownSite": 60, "homepage": 31, "homepagePct": 52, "locationPage": 29, "locationPagePct": 48, "utm": 41, "utmPct": 68 } }, { "trade": "Garage door repair", "stratum": "largeMetro", "listings": 220, "chainLocations": 46, "chainPct": 21, "ownSite": 211, "ownSitePct": 96, "noLink": 9, "noLinkPct": 4, "noLinkMedianRank": 14, "noLinkMedianReviews": 12, "bookingPlatform": 0, "socialOrDirectory": 0, "homepage": 166, "homepagePct": 79, "locationPage": 45, "locationPagePct": 21, "otherInner": 0, "otherInnerPct": 0, "utm": 69, "utmPct": 33, "locationLinksThatAreChains": 28, "locationLinksChainPct": 62, "top3Slots": 33, "top3Homepage": 26, "top3LocationPage": 5, "top3LocationPageChains": 3, "top3NoLink": 2, "top3WithUtm": 16, "rank1Homepage": 7, "rank1LocationPage": 4, "medianRankHomepage": 11, "medianRankLocationPage": 10, "medianReviewsHomepage": 170, "medianReviewsLocationPage": 489, "rhoLocationPage": -0.065, "rhoLocationPageSignificant": false, "rhoHasOwnSite": -0.038, "rhoHasOwnSiteSignificant": false, "independents": { "listings": 174, "ownSite": 165, "ownSitePct": 95, "homepage": 148, "homepagePct": 90, "locationPage": 17, "locationPagePct": 10, "otherInner": 0, "utm": 33, "utmPct": 20, "medianRankHomepage": 12, "medianRankLocationPage": 11, "medianReviewsHomepage": 147, "medianReviewsLocationPage": 413, "top3Slots": 22, "top3Homepage": 18, "top3LocationPage": 2, "rhoLocationPage": -0.037, "rhoLocationPageSignificant": false, "rhoUtm": -0.064, "rhoUtmSignificant": false, "thirdsSignificant": 0, "thirdsReported": 3 }, "chains": { "listings": 46, "ownSite": 46, "homepage": 18, "homepagePct": 39, "locationPage": 28, "locationPagePct": 61, "utm": 36, "utmPct": 78 } }, { "trade": "Garage door repair", "stratum": "smallCity", "listings": 115, "chainLocations": 14, "chainPct": 12, "ownSite": 97, "ownSitePct": 84, "noLink": 18, "noLinkPct": 16, "noLinkMedianRank": 8, "noLinkMedianReviews": 17, "bookingPlatform": 0, "socialOrDirectory": 0, "homepage": 86, "homepagePct": 89, "locationPage": 9, "locationPagePct": 9, "otherInner": 2, "otherInnerPct": 2, "utm": 10, "utmPct": 10, "locationLinksThatAreChains": 1, "locationLinksChainPct": 11, "top3Slots": 33, "top3Homepage": 28, "top3LocationPage": 3, "top3LocationPageChains": 1, "top3NoLink": 2, "top3WithUtm": 7, "rank1Homepage": 10, "rank1LocationPage": 1, "medianRankHomepage": 5, "medianRankLocationPage": 6, "medianReviewsHomepage": 48, "medianReviewsLocationPage": 146, "rhoLocationPage": 0.108, "rhoLocationPageSignificant": false, "rhoHasOwnSite": -0.181, "rhoHasOwnSiteSignificant": false, "independents": { "listings": 101, "ownSite": 83, "ownSitePct": 82, "homepage": 73, "homepagePct": 88, "locationPage": 8, "locationPagePct": 10, "otherInner": 2, "utm": 5, "utmPct": 6, "medianRankHomepage": 7, "medianRankLocationPage": 15, "medianReviewsHomepage": 39, "medianReviewsLocationPage": 146, "top3Slots": 25, "top3Homepage": 21, "top3LocationPage": 2, "rhoLocationPage": 0.127, "rhoLocationPageSignificant": false, "rhoUtm": -0.141, "rhoUtmSignificant": false, "thirdsSignificant": 1, "thirdsReported": 3 }, "chains": { "listings": 14, "ownSite": 14, "homepage": 13, "homepagePct": 93, "locationPage": 1, "locationPagePct": 7, "utm": 5, "utmPct": 36 } }, { "trade": "Locksmiths", "stratum": "pooled", "listings": 282, "chainLocations": 9, "chainPct": 3, "ownSite": 251, "ownSitePct": 89, "noLink": 29, "noLinkPct": 10, "noLinkMedianRank": 6, "noLinkMedianReviews": 68, "bookingPlatform": 0, "socialOrDirectory": 2, "homepage": 226, "homepagePct": 90, "locationPage": 24, "locationPagePct": 10, "otherInner": 1, "otherInnerPct": 0, "utm": 19, "utmPct": 8, "locationLinksThatAreChains": 9, "locationLinksChainPct": 38, "top3Slots": 62, "top3Homepage": 46, "top3LocationPage": 8, "top3LocationPageChains": 8, "top3NoLink": 7, "top3WithUtm": 5, "rank1Homepage": 18, "rank1LocationPage": 4, "medianRankHomepage": 9, "medianRankLocationPage": 10, "medianReviewsHomepage": 205, "medianReviewsLocationPage": 448, "rhoLocationPage": -0.031, "rhoLocationPageSignificant": 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Ahern Co.", "isChain": false, "reviews": 8, "target": "location or city page", "by": "market city in path", "host": "jfahern.com", "path": "/multi-trade-services/multi-trade-services-location/rochester" }, { "trade": "HVAC", "market": "Rochester, Minnesota", "rank": 18, "title": "Ferguson HVAC Supply", "isChain": false, "reviews": 1, "target": "location or city page", "by": "market city in path", "host": "ferguson.com", "path": "/store/mn/rochester/hvac-1659" }, { "trade": "HVAC", "market": "Rochester, Minnesota", "rank": 20, "title": "SERVPRO® of Rochester", "isChain": false, "reviews": 178, "target": "location or city page", "by": "market city in path", "host": "servpro.com", "path": "/locations/mn/servpro-of-rochester" }, { "trade": "HVAC", "market": "Sioux City, Iowa", "rank": 1, "title": "Kalins Indoor Comfort", "isChain": false, "reviews": 2921, "target": "location or city page", "by": "market city in path", "host": "kalinsindoor.com", "path": "/contact/sioux-city/" }, { "trade": "HVAC", "market": "Sioux City, Iowa", "rank": 10, "title": "Rasmussen Mechanical Services", "isChain": false, "reviews": 11, "target": "location or city page", "by": "market city in path", "host": "rasmech.com", "path": "/locations/sioux-city/" }, { "trade": "HVAC", "market": "Valdosta, Georgia", "rank": 5, "title": "Premier Heating and Air", "isChain": true, "reviews": 12, "target": "location or city page", "by": "market city in path", "host": "premierishere.com", "path": "/service-areas/valdosta-ga-hvac" }, { "trade": "HVAC", "market": "Valdosta, Georgia", "rank": 8, "title": "Aire Serv of Valdosta", "isChain": true, "reviews": 80, "target": "location or city page", "by": "market city in path", "host": "aireserv.com", "path": "/valdosta/" }, { "trade": "HVAC", "market": "Wausau, Wisconsin", "rank": 1, "title": "Southport Plumbing, Heating & Cooling", "isChain": false, "reviews": 400, "target": "location or city page", "by": "market city in path", "host": "southportheating.com", "path": "/wausau/" }, { "trade": "HVAC", "market": "Wausau, Wisconsin", "rank": 2, "title": "Frasier's Plumbing, Heating, & Cooling", "isChain": false, "reviews": 1368, "target": "location or city page", "by": "market city in path", "host": "frasiers.com", "path": "/wausau-wi/" }, { "trade": "HVAC", "market": "Wausau, Wisconsin", "rank": 8, "title": "Home Heating & Air Conditioning Wausau", "isChain": false, "reviews": 1, "target": "location or city page", "by": "market city in path", "host": "wausauguide.com", "path": "/places/wausau/hvac-contractor/home-heating-air-conditioning-wausau/" }, { "trade": "HVAC", "market": "Wausau, Wisconsin", "rank": 18, "title": "JEM Heating and Cooling", "isChain": false, "reviews": 2, "target": "location or city page", "by": "market city in path", "host": "wausauguide.com", "path": "/places/wausau/hvac-contractor/jem-heating-and-cooling/" }, { "trade": "HVAC", "market": "Abilene, Texas", "rank": 1, "title": "Quality Cooling, Heating & Plumbing", "isChain": false, "reviews": 2683, "target": "location or city page", "by": "market city in path", "host": "qualitycool.com", "path": "/hvac-abilene-tx/" }, { "trade": "HVAC", "market": "Abilene, Texas", "rank": 19, "title": "Black Plumbing Heating & Air", "isChain": false, "reviews": 1343, "target": "location or city page", "by": "market city in path", "host": "blackplumbing.com", "path": "/abilene/" }, { "trade": "HVAC", "market": "Florence, South Carolina", "rank": 7, "title": "First Choice Heating & Air", "isChain": false, "reviews": 16, "target": "location or city page", "by": "market city in path", "host": "first-choicehvac.com", "path": "/florence-sc/" } ] }, "limits": [ "Nine snapshots taken on nine different days between September 29 and October 17, 2026, on different weekdays and at different hours; the lists are not a single moment.", "The link is classified from its address alone. A homepage that names the city in its first line may do everything a city page does, and a location page is recognized by its path, so a brand's location page under an unusual path reads as another inner page.", "The chain or organization tag is each study's own definition and is not uniform across trades.", "Only businesses already in the top 20 are measured, so nothing here says whether the link helps a business get onto the list, only how the listed ones are arranged.", "Franchise status, review volume and location-page links travel together; business size, which was not measured, plausibly drives all three." ] }