{ "captureDate": "2026-10-26T13:11:04.207Z", "study": { "slug": "maps-category-count-twelve-trades", "question": "How many Google Business Profile categories do the listings in the Google Maps top 20 carry, in twelve local trades and professions searched in the same 22 US cities; how many carry only one; whether listings with more categories sit higher, pooled, per trade, per market size, on independents alone and inside review thirds; and which categories the top three carry most in each trade.", "lane": "rollup", "belief": "A standard piece of local search advice is to fill every secondary category Google allows on the Business Profile, because each category is read as a relevance signal and more categories mean more searches to show up for. Owners who list only their main category believe they are leaving rankings on the table. This study tests whether listings with more categories sit higher in the Maps top 20 for the trade's main search, across twelve trades on one list of 22 cities.", "benchmark": "A reader opens their own Business Profile, counts the categories (primary plus additional), and finds their trade and market size in the table: the median count on the list, the median count in the top three, the share that carry only one, and whether more categories went with a higher position in that trade once review count is held roughly constant.", "sources": [ { "trade": "Roofing", "slug": "roofer-review-multiple-maps", "query": "roofing contractor {market}" }, { "trade": "House cleaning", "slug": "house-cleaning-listing-link", "query": "house cleaning service {market}" }, { "trade": "Garage door repair", "slug": "garage-door-24-hour-listings", "query": "garage door repair {market}" }, { "trade": "Locksmiths", "slug": "locksmith-real-address-maps", "query": "locksmith {market}" }, { "trade": "Dentists", "slug": "dentist-saturday-hours-maps", "query": "dentist {market}" }, { "trade": "Moving", "slug": "moving-company-brands-maps", "query": "moving company {market}" }, { "trade": "Hair salons", "slug": "hair-salon-closed-monday-maps", "query": "hair salon {market}" }, { "trade": "Physical therapy", "slug": "physical-therapy-independents-maps", "query": "physical therapy {market}" }, { "trade": "HVAC", "slug": "hvac-saturday-hours-maps", "query": "hvac repair {market}" }, { "trade": "Pest control", "slug": "pest-control-location-maps", "query": "pest control {market}" }, { "trade": "Accountants", "slug": "accountant-reviews-maps", "query": "accountant {market}" }, { "trade": "Insurance agencies", "slug": "insurance-agency-brands-maps", "query": "insurance agency {market}" } ] }, "sample": { "sources": 12, "markets": 22, "serpCalls": 0, "resultsSeen": 5111, "excluded": 484, "uniqueBusinesses": 4627, "rated": 4569, "unrated": 58, "chainLocations": 711, "tradeMarketLists": 264, "listsWithResults": 264, "strata": { "largeMetro": { "markets": 11, "n": 2547, "rated": 2543 }, "smallCity": { "markets": 11, "n": 2080, "rated": 2026 } }, "perSource": [ { "trade": "Roofing", "slug": "roofer-review-multiple-maps", "query": "roofing contractor {market}", "captureDate": "2026-10-02", "searchedAtUTC": "2026-10-02T13:59:21.845Z", "weekdayUTC": "Friday", "hourUTC": 13, "resultsSeen": 440, "kept": 422, "excluded": 18, "rated": 421, "chainLocations": 29, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/roofer-review-multiple-maps" }, { "trade": "House cleaning", "slug": "house-cleaning-listing-link", "query": "house cleaning service {market}", "captureDate": "2026-09-30", "searchedAtUTC": "2026-09-30T19:31:19.465Z", "weekdayUTC": "Wednesday", "hourUTC": 19, "resultsSeen": 440, "kept": 395, "excluded": 45, "rated": 383, "chainLocations": 71, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/house-cleaning-listing-link" }, { "trade": "Garage door repair", "slug": "garage-door-24-hour-listings", "query": "garage door repair {market}", "captureDate": "2026-09-29", "searchedAtUTC": "2026-09-29T13:57:49.905Z", "weekdayUTC": "Tuesday", "hourUTC": 13, "resultsSeen": 382, "kept": 335, "excluded": 47, "rated": 332, "chainLocations": 60, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/garage-door-24-hour-listings" }, { "trade": "Locksmiths", "slug": "locksmith-real-address-maps", "query": "locksmith {market}", "captureDate": "2026-10-07", "searchedAtUTC": "2026-10-07T19:49:47.866Z", "weekdayUTC": "Wednesday", "hourUTC": 19, "resultsSeen": 344, "kept": 282, "excluded": 62, "rated": 281, "chainLocations": 9, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/locksmith-real-address-maps" }, { "trade": "Dentists", "slug": "dentist-saturday-hours-maps", "query": "dentist {market}", "captureDate": "2026-10-08", "searchedAtUTC": "2026-10-08T13:21:05.649Z", "weekdayUTC": "Thursday", "hourUTC": 13, "resultsSeen": 439, "kept": 430, "excluded": 9, "rated": 430, "chainLocations": 25, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/dentist-saturday-hours-maps" }, { "trade": "Moving", "slug": "moving-company-brands-maps", "query": "moving company {market}", "captureDate": "2026-10-11", "searchedAtUTC": "2026-10-11T16:30:27.371Z", "weekdayUTC": "Sunday", "hourUTC": 16, "resultsSeen": 427, "kept": 359, "excluded": 68, "rated": 348, "chainLocations": 81, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/moving-company-brands-maps" }, { "trade": "Hair salons", "slug": "hair-salon-closed-monday-maps", "query": "hair salon {market}", "captureDate": "2026-10-12", "searchedAtUTC": "2026-10-12T14:02:24.705Z", "weekdayUTC": "Monday", "hourUTC": 14, "resultsSeen": 440, "kept": 424, "excluded": 16, "rated": 424, "chainLocations": 17, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/hair-salon-closed-monday-maps" }, { "trade": "Physical therapy", "slug": "physical-therapy-independents-maps", "query": "physical therapy {market}", "captureDate": "2026-10-15", "searchedAtUTC": "2026-10-15T01:45:17.648Z", "weekdayUTC": "Thursday", "hourUTC": 1, "resultsSeen": 440, "kept": 384, "excluded": 56, "rated": 376, "chainLocations": 176, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/physical-therapy-independents-maps" }, { "trade": "HVAC", "slug": "hvac-saturday-hours-maps", "query": "hvac repair {market}", "captureDate": "2026-10-17", "searchedAtUTC": "2026-10-17T20:46:32.743Z", "weekdayUTC": "Saturday", "hourUTC": 20, "resultsSeen": 440, "kept": 407, "excluded": 33, "rated": 407, "chainLocations": 30, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/hvac-saturday-hours-maps" }, { "trade": "Pest control", "slug": "pest-control-location-maps", "query": "pest control {market}", "captureDate": "2026-10-22", "searchedAtUTC": "2026-10-22T16:33:50.432Z", "weekdayUTC": "Thursday", "hourUTC": 16, "resultsSeen": 439, "kept": 388, "excluded": 51, "rated": 383, "chainLocations": 102, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/pest-control-location-maps" }, { "trade": "Accountants", "slug": "accountant-reviews-maps", "query": "accountant {market}", "captureDate": "2026-10-24", "searchedAtUTC": "2026-10-24T15:15:40.438Z", "weekdayUTC": "Saturday", "hourUTC": 15, "resultsSeen": 440, "kept": 434, "excluded": 6, "rated": 417, "chainLocations": 17, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/accountant-reviews-maps" }, { "trade": "Insurance agencies", "slug": "insurance-agency-brands-maps", "query": "insurance agency {market}", "captureDate": "2026-10-25", "searchedAtUTC": "2026-10-25T14:26:49.725Z", "weekdayUTC": "Sunday", "hourUTC": 14, "resultsSeen": 440, "kept": 367, "excluded": 73, "rated": 367, "chainLocations": 94, "marketsWithResults": 22, "marketsMissing": [], "article": "/insights/insurance-agency-brands-maps" } ], "excludedReasons": [ [ "unverifiable listing: a keyword name (an SR-22 filing name, a price word such as low cost or affordable, or the city and the word insurance) with at most twenty reviews and no website, a template or broken site on a keyword domain, a multi-state lead site, a page about another state or a distant area code, so it could not be confirmed as a local agency", 64 ], [ "automated key-duplication kiosk, not a locksmith business", 58 ], [ "unverifiable listing: a keyword name on a template or keyword-domain website (a .site, .online or .us domain, a page built for another city or state, a distant area code, a page of a few words, or no response), no or almost no reviews, and no business name beyond the keywords, so it could not be confirmed as a business", 27 ], [ "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business", 19 ], [ "listed under \"Trucking company\", not the kind of business this study measures", 15 ], [ "listed under \"Self-storage facility\", not the kind of business this study measures", 14 ], [ "listed under \"Janitorial service\", not the kind of business this study measures", 13 ], [ "listed under \"Door supplier\", not the kind of business this study measures", 13 ], [ "portable storage container service that delivers a container for the customer to load, by its own description, not a moving company", 13 ], [ "unverifiable listing: a generic trade-plus-city name with no website and at most a few reviews, the same naming pattern repeated across cities, so it could not be confirmed as a business", 12 ], [ "salon suite building that leases rooms to independent stylists, by its own description, not a hair salon", 9 ], [ "inpatient rehabilitation hospital, not an outpatient physical therapy clinic", 9 ], [ "individual practitioner listing (a named therapist), not a clinic", 8 ], [ "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business", 8 ], [ "listed under \"Lawn care service\", not the kind of business this study measures", 8 ], [ "one of seven listings in four cities whose websites share one page template (the same headline and layout, about 350 words, a call number, Open 24 hours); one links to a site about New Jersey; a lead network, not a local roofer", 7 ], [ "listed under \"Water damage restoration service\", not the kind of business this study measures", 7 ], [ "truck rental counter, by its own name, not a moving company", 7 ], [ "listed under \"Sports medicine clinic\", not the kind of business this study measures", 7 ], [ "listed under \"General contractor\", not the kind of business this study measures", 6 ], [ "listed under \"Pressure washing service\", not the kind of business this study measures", 6 ], [ "listed under \"Carpet cleaning service\", not the kind of business this study measures", 6 ], [ "oral surgery practice, a specialty that does not provide general dental care, not a general dental practice", 6 ], [ "insurance carrier or national online insurer headquarters or office, not a local agency", 6 ], [ "listed under \"Barber shop\", not the kind of business this study measures", 5 ], [ "listed under \"Occupational therapist\", not the kind of business this study measures", 5 ], [ "listed under \"Contractor\", not the kind of business this study measures", 4 ], [ "listed under \"Handyman/Handywoman/Handyperson\", not the kind of business this study measures", 4 ], [ "lead marketplace listing, not a local operator", 4 ], [ "one of four listings in four small cities, each filed as a logistics service, whose websites share one page template (the same menu, about 750 words, a toll-style number, open 24 hours, one carrying a car shipping quote form); a lead network, not a local mover", 4 ], [ "self-storage operator, not a moving company", 4 ], [ "nursing or senior living facility, not an outpatient physical therapy clinic", 4 ], [ "listed under \"Medical clinic\", not the kind of business this study measures", 4 ], [ "listed under \"Construction company\", not the kind of business this study measures", 3 ], [ "commercial cleaning company by its own name, not a house cleaner", 3 ], [ "listed under \"Window installation service\", not the kind of business this study measures", 3 ], [ "listed under \"Roofing contractor\", not the kind of business this study measures", 3 ], [ "listed under \"Junk removal service\", not the kind of business this study measures", 3 ], [ "listed under \"Orthopedic surgeon\", not the kind of business this study measures", 3 ], [ "chiropractic or injury clinic, by its own name, not a physical therapy clinic", 3 ], [ "listed under \"Orthopedic clinic\", not the kind of business this study measures", 3 ], [ "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business", 3 ], [ "insurance carrier claims office, not an agency that sells policies", 3 ], [ "restoration company, its listing carries restoration and janitorial categories", 2 ], [ "listed under \"Dry cleaner\", not the kind of business this study measures", 2 ], [ "listed under \"Locksmith\", not the kind of business this study measures", 2 ], [ "towing company filed under towing service, not a locksmith business", 2 ], [ "listed under \"Logistics service\", not the kind of business this study measures", 2 ], [ "listed under \"Storage facility\", not the kind of business this study measures", 2 ], [ "listed under \"Heating equipment supplier\", not the kind of business this study measures", 2 ], [ "financial advisor or retirement planner whose primary category is financial planning, not an accounting practice", 2 ], [ "listing links to a subdomain of a find-a-roofer referral site", 1 ], [ "site shows a South Dakota call number on a page presented as a Detroit roofer; lead generation tells", 1 ], [ "carries the template network's name and listing pattern (Open 24 hours, a suite-number address) and has no website to verify it; excluded as unverifiable", 1 ], [ "listed under \"Building materials store\", not the kind of business this study measures", 1 ], [ "listing links to one city page on a referral domain carrying pages for dozens of cities", 1 ], [ "listed under \"Gutter service\", not the kind of business this study measures", 1 ], [ "listed under \"Gutter cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Event planner\", not the kind of business this study measures", 1 ], [ "listed under \"Upholstery cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Window cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Dryer vent cleaning service\", not the kind of business this study measures", 1 ], [ "construction cleanup company, its listing also filed as a construction company", 1 ], [ "listed under \"Laundry service\", not the kind of business this study measures", 1 ], [ "listed under \"Auto repair shop\", not the kind of business this study measures", 1 ], [ "listed under \"Building materials supplier\", not the kind of business this study measures", 1 ], [ "listed under \"Fence contractor\", not the kind of business this study measures", 1 ], [ "listed under \"Glass & mirror shop\", not the kind of business this study measures", 1 ], [ "listed under \"Steel fabricator\", not the kind of business this study measures", 1 ], [ "listed under \"Thrift store\", not the kind of business this study measures", 1 ], [ "listed under \"Tool store\", not the kind of business this study measures", 1 ], [ "home improvement retailer's installation desk, not a garage door company", 1 ], [ "listed under \"Bathroom remodeler\", not the kind of business this study measures", 1 ], [ "listed under \"Truck repair shop\", not the kind of business this study measures", 1 ], [ "listed under \"Lumber store\", not the kind of business this study measures", 1 ], [ "listed under \"Hardware store\", not the kind of business this study measures", 1 ], [ "listed under \"Shed builder\", not the kind of business this study measures", 1 ], [ "listed under \"Truck accessories store\", not the kind of business this study measures", 1 ], [ "battery retailer, not a locksmith business", 1 ], [ "handyman service filed under handyman, not a locksmith business", 1 ], [ "unverifiable listing: names a different city, shows no website, one review and 24-hour hours, so it could not be confirmed as a dental practice", 1 ], [ "listed under \"Transportation service\", not the kind of business this study measures", 1 ], [ "listed under \"Manufactured home transporter\", not the kind of business this study measures", 1 ], [ "listed under \"Mobile home dealer\", not the kind of business this study measures", 1 ], [ "listed under \"Freight forwarding service\", not the kind of business this study measures", 1 ], [ "beauty school, not a hair salon", 1 ], [ "named for a nail, lash, brow, waxing, skin, scalp spa or massage service and not for hair, not a hair salon", 1 ], [ "listed under \"University\", not the kind of business this study measures", 1 ], [ "listed under \"Acupuncture clinic\", not the kind of business this study measures", 1 ], [ "unverifiable listing: one generic word, no website and no reviews", 1 ], [ "orthopedic and pain physician practice filed as anesthesiologist, not a physical therapy clinic", 1 ], [ "listed under \"Chiropractor\", not the kind of business this study measures", 1 ], [ "massage therapy business filed with a therapy category, not a physical therapy clinic", 1 ], [ "listed under \"Home health care service\", not the kind of business this study measures", 1 ], [ "listed under \"Personal trainer\", not the kind of business this study measures", 1 ], [ "listed under \"Wellness center\", not the kind of business this study measures", 1 ], [ "listed under \"Pain control clinic\", not the kind of business this study measures", 1 ], [ "listed under \"Air duct cleaning service\", not the kind of business this study measures", 1 ], [ "listed under \"Garden center\", not the kind of business this study measures", 1 ], [ "listed under \"Consultant\", not the kind of business this study measures", 1 ], [ "tax resolution service filed as a tax attorney, listed open 24 hours and linking to a multi-state tax resolution site, not a local accounting practice", 1 ], [ "unverifiable listing: a name with no accounting word, no website, no hours and one review, so it could not be confirmed as an accounting practice", 1 ], [ "professional association of accountants, not an accounting practice", 1 ] ] }, "distributions": { "reviews": { "n": 4569, "min": 1, "p25": 33, "median": 121, "p75": 398, "p90": 1012, "max": 36773, "mean": 439.18 }, "rating": { "n": 4569, "min": 1, "p25": 4.7, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.76 }, "note": "Pooled across 12 trades and two market sizes; describes no single list. Use trades.* and ladder." }, "correlations": { "rankVs_reviews": { "n": 4569, "rho": -0.229, "significant": true, "strength": "weak" }, "rankVs_rating": { "n": 4569, "rho": 0.011, "significant": false, "strength": "no meaningful relationship" } }, "strata": { "largeMetro": { "n": 2547, "rated": 2543, "unrated": 4, "reviews": { "n": 2543, "min": 1, "p25": 83, "median": 227, "p75": 600, "p90": 1433, "max": 36773, "mean": 653.25 }, "rating": { "n": 2543, "min": 1, "p25": 4.7, "median": 4.9, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.81 }, "bands": [ { "positions": "1-3", "n": 388, "medianReviews": 491, "medianRating": 4.9, "medianTimesMarketMedian": 2.37 }, { "positions": "4-7", "n": 512, "medianReviews": 280, "medianRating": 4.9, "medianTimesMarketMedian": 1.33 }, { "positions": "8-12", "n": 638, "medianReviews": 225, "medianRating": 4.9, "medianTimesMarketMedian": 0.98 }, { "positions": "13-20", "n": 1005, "medianReviews": 144, "medianRating": 4.9, "medianTimesMarketMedian": 0.68 } ], "listingsBelow": { "25": { "listings": 221, "outOf": 2543, "pct": 9 }, "50": { "listings": 415, "outOf": 2543, "pct": 16 }, "100": { "listings": 729, "outOf": 2543, "pct": 29 }, "200": { "listings": 1187, "outOf": 2543, "pct": 47 }, "500": { "listings": 1799, "outOf": 2543, "pct": 71 } }, "top3Reviews": { "n": 388, "min": 8, "p25": 171, "median": 491, "p75": 1207, "p90": 2733, "max": 32007, "mean": 1166.24 }, "top3Below": { "25": { "listings": 11, "outOf": 388, "pct": 3 }, "50": { "listings": 27, "outOf": 388, "pct": 7 }, "100": { "listings": 54, "outOf": 388, "pct": 14 }, "200": { "listings": 113, "outOf": 388, "pct": 29 }, "500": { "listings": 197, "outOf": 388, "pct": 51 } }, "floor": { "markets": 11, "distribution": { "n": 11, "min": 8, "p25": 16, "median": 22, "p75": 27, "p90": 40, "max": 89, "mean": 26.82 }, "median": 22, "marketsBelow": { "25": { "markets": 7, "outOf": 11, "pct": 64 }, "50": { "markets": 10, "outOf": 11, "pct": 91 }, "100": { "markets": 11, "outOf": 11, "pct": 100 }, "200": { "markets": 11, "outOf": 11, "pct": 100 }, "500": { "markets": 11, "outOf": 11, "pct": 100 } } }, "marketMedians": { "n": 11, "min": 114, "p25": 219, "median": 237, "p75": 275, "p90": 298, "max": 335, "mean": 226.55 }, "top3Multiple": 2.37, "chains": { "locations": 423, "outOf": 2547, "pct": 17, "top3Chain": 85, "top3Slots": 388, "top3Pct": 22, "rank1Chain": 29, "rank1Slots": 131 }, "ratingTiers": { "rated": 2543, "at50": { "listings": 576, "pct": 23 }, "atLeast49": { "listings": 1443, "pct": 57 }, "atLeast48": { "listings": 1903, "pct": 75 }, "below45": { "listings": 147, "pct": 6 }, "top3MedianRating": 4.9, "bottomBandMedianRating": 4.9 }, "websites": { "yes": 2454, "outOf": 2547, "pct": 96 }, "correlations": { "rankVs_reviews": { "n": 2543, "rho": -0.267, "significant": true, "strength": "weak" }, "rankVs_rating": { "n": 2543, "rho": 0.005, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 2543, "rho": -0.085, "significant": true, "strength": "no meaningful relationship" } } }, "smallCity": { "n": 2080, "rated": 2026, "unrated": 54, "reviews": { "n": 2026, "min": 1, "p25": 13, "median": 47, "p75": 166, "p90": 467, "max": 4387, "mean": 170.47 }, "rating": { "n": 2026, "min": 1, "p25": 4.6, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.71 }, "bands": [ { "positions": "1-3", "n": 384, "medianReviews": 170, "medianRating": 4.9, "medianTimesMarketMedian": 3.42 }, { "positions": "4-7", "n": 464, "medianReviews": 59, "medianRating": 4.9, "medianTimesMarketMedian": 1.23 }, { "positions": "8-12", "n": 499, "medianReviews": 32, "medianRating": 4.9, "medianTimesMarketMedian": 0.67 }, { "positions": "13-20", "n": 679, "medianReviews": 27, "medianRating": 4.9, "medianTimesMarketMedian": 0.56 } ], "listingsBelow": { "25": { "listings": 735, "outOf": 2026, "pct": 36 }, "50": { "listings": 1036, "outOf": 2026, "pct": 51 }, "100": { "listings": 1346, "outOf": 2026, "pct": 66 }, "200": { "listings": 1583, "outOf": 2026, "pct": 78 }, "500": { "listings": 1840, "outOf": 2026, "pct": 91 } }, "top3Reviews": { "n": 384, "min": 1, "p25": 62, "median": 170, "p75": 398, "p90": 909, "max": 4387, "mean": 360.51 }, "top3Below": { "25": { "listings": 45, "outOf": 384, "pct": 12 }, "50": { "listings": 84, "outOf": 384, "pct": 22 }, "100": { "listings": 146, "outOf": 384, "pct": 38 }, "200": { "listings": 213, "outOf": 384, "pct": 55 }, "500": { "listings": 307, "outOf": 384, "pct": 80 } }, "floor": { "markets": 11, "distribution": { "n": 11, "min": 1, "p25": 4, "median": 10, "p75": 15, "p90": 15, "max": 17, "mean": 8.45 }, "median": 10, "marketsBelow": { "25": { "markets": 11, "outOf": 11, "pct": 100 }, "50": { "markets": 11, "outOf": 11, "pct": 100 }, "100": { "markets": 11, "outOf": 11, "pct": 100 }, "200": { "markets": 11, "outOf": 11, "pct": 100 }, "500": { "markets": 11, "outOf": 11, "pct": 100 } } }, "marketMedians": { "n": 11, "min": 24, "p25": 37, "median": 48, "p75": 63, "p90": 72, "max": 80, 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"modeShare": 100 }, { "trade": "Insurance agencies", "host": "amfam.com", "locations": 8, "min": 1, "max": 1, "modeShare": 100 }, { "trade": "House cleaning", "host": "thecleaningauthority.com", "locations": 7, "min": 1, "max": 3, "modeShare": 86 }, { "trade": "Physical therapy", "host": "locations.atipt.com", "locations": 7, "min": 3, "max": 3, "modeShare": 100 }, { "trade": "Physical therapy", "host": "benchmarkpt.com", "locations": 7, "min": 4, "max": 10, "modeShare": 71 }, { "trade": "Physical therapy", "host": "starpt.com", "locations": 7, "min": 3, "max": 3, "modeShare": 100 }, { "trade": "Physical therapy", "host": "ssmphysicaltherapy.com", "locations": 7, "min": 6, "max": 6, "modeShare": 100 }, { "trade": "Garage door repair", "host": "donsgaragedoors.com", "locations": 6, "min": 4, "max": 4, "modeShare": 100 }, { "trade": "Garage door repair", "host": "ogd.com", "locations": 6, "min": 8, "max": 8, "modeShare": 100 }, { "trade": "Pest control", "host": "moxieservices.com", "locations": 6, "min": 1, "max": 2, "modeShare": 83 }, { "trade": "Pest control", "host": "hawxpestcontrol.com", "locations": 6, "min": 2, "max": 2, "modeShare": 100 }, { "trade": "Accountants", "host": "hrblock.com", "locations": 6, "min": 1, "max": 5, "modeShare": 83 }, { "trade": "Insurance agencies", "host": "agents.farmers.com", "locations": 6, "min": 1, "max": 6, "modeShare": 50 }, { "trade": "Locksmiths", "host": "popalock.com", "locations": 5, "min": 1, "max": 7, "modeShare": 40 }, { "trade": "Moving", "host": "allied.com", "locations": 5, "min": 1, "max": 1, "modeShare": 100 }, { "trade": "Hair salons", "host": "smartstyle.com", "locations": 5, "min": 5, "max": 5, "modeShare": 100 }, { "trade": "Physical therapy", "host": "ecommunity.com", "locations": 5, "min": 4, "max": 4, "modeShare": 100 }, { "trade": "Physical therapy", "host": "novacare.com", "locations": 5, "min": 6, "max": 6, "modeShare": 100 }, { "trade": "HVAC", "host": "serviceexperts.com", "locations": 5, "min": 8, "max": 10, "modeShare": 60 }, { "trade": "HVAC", "host": "aireserv.com", "locations": 5, "min": 6, "max": 7, "modeShare": 60 }, { "trade": "Insurance agencies", "host": "agents.allstate.com", "locations": 5, "min": 7, "max": 7, "modeShare": 100 }, { "trade": "Insurance agencies", "host": "local.directauto.com", "locations": 5, "min": 5, "max": 5, "modeShare": 100 }, { "trade": "Roofing", "host": "bestchoiceroofing.com", "locations": 4, "min": 1, "max": 1, "modeShare": 100 }, { "trade": "House cleaning", "host": "twomaidscleaning.com", "locations": 4, "min": 1, "max": 3, "modeShare": 75 }, { "trade": "House cleaning", "host": "maidpro.com", "locations": 4, "min": 1, "max": 3, "modeShare": 50 }, { "trade": "Garage door repair", "host": "centurygaragedoorservice.com", "locations": 4, "min": 1, "max": 2, "modeShare": 50 }, { "trade": "Moving", "host": "colemanallied.com", "locations": 4, "min": 2, "max": 5, "modeShare": 50 }, { "trade": "Physical therapy", "host": "unitypoint.org", "locations": 4, "min": 1, "max": 3, "modeShare": 50 }, { "trade": "Physical therapy", "host": "bonejoint.net", "locations": 4, "min": 1, "max": 3, "modeShare": 75 }, { "trade": "Physical therapy", "host": "fyzical.com", "locations": 4, "min": 1, "max": 1, "modeShare": 100 }, { "trade": "Pest control", "host": "aptivepestcontrol.com", "locations": 4, "min": 1, "max": 2, "modeShare": 50 }, { "trade": "Pest control", "host": "arrowexterminators.com", "locations": 4, "min": 1, "max": 1, "modeShare": 100 } ], "overTen": [ { "trade": "House cleaning", "market": "Johnson City, Tennessee", "rank": 6, "title": "Christie's Green Clean", "count": 11, "categories": [ "House cleaning service", "Carpet cleaning service", "Cleaning service", "Service establishment", "Health food store", "Holistic medicine practitioner", "Home health care service", "House sitter", "Interior designer", "Natural goods store", "Upholstery cleaning service" ] } ] }, "limits": [ "Twelve snapshots taken on twelve different days between September 29 and October 25, 2026, on different weekdays and at different hours; the lists are not a single moment.", "Only businesses already in the top 20 are measured, so nothing here says whether categories help a business get onto the list, only how the listed ones are arranged.", "The categories are the ones Google returned with each listing on the capture day. The order is not used, because Google reorders it toward the search, so the primary category cannot be told apart from the rest.", "Each trade was searched with its main phrase only. A secondary category may matter for a different search (furnace repair for an HVAC company), which this study does not measure.", "The chain or organization tag is each study's own definition and is not uniform across trades." ] }