{ "captureDate": "2026-09-17T13:15:27.955Z", "study": { "slug": "lawn-care-website-maps", "question": "Does a lawn care business need a website of its own to rank in the Google Maps top 20, and does the answer differ between large metros and small cities?", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "excluded": 26, "excludedReasons": [ [ "lead marketplace listing, not a local operator", 24 ], [ "listed under \"Landscaping supply store\", not the kind of business this study measures", 1 ], [ "listed under \"Lawn mower store\", not the kind of business this study measures", 1 ] ], "uniqueBusinesses": 414, "reachable": 287, "pageCountMeasured": 234, "pageCountMissing": 180, "siteUnmeasurable": 97, "siteUnmeasurableReasons": [ [ "no website", 80 ], [ "free site builder page, a site of its own that cannot be measured", 3 ], [ "directory, marketplace or social platform", 13 ], [ "booking platform or storefront, not a website of the business", 1 ] ] }, "distributions": { "rating": { "n": 405, "min": 1, "p25": 4.7, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.76 }, "reviews": { "n": 405, "min": 1, "p25": 14, "median": 40, "p75": 125, "p90": 418, "max": 3486, "mean": 158.52 }, "pages": { "n": 234, "min": 1, "p25": 9, "median": 27, "p75": 120, "p90": 859, "max": 8758, "mean": 270.22 }, "blogPages": { "n": 234, "min": 0, "p25": 0, "median": 0, "p75": 4, "p90": 70, "max": 617, "mean": 39.36 }, "blogPosts12mo": { "n": 93, "min": 0, "p25": 0, "median": 4, "p75": 30, "p90": 224, "max": 237, "mean": 41 }, "mostRecentDays": { "n": 93, "min": 0, "p25": 15, "median": 123, "p75": 427, "p90": 1655, "max": 2991, "mean": 406.92 }, "words": { "n": 267, "min": 52, "p25": 381, "median": 752, "p75": 1245, "p90": 1866, "max": 3569, "mean": 898.18 }, "bytes": { "n": 287, "min": 114, "p25": 98275, "median": 173386, "p75": 366968, "p90": 679329, "max": 3817398, "mean": 284645.61 }, "superlatives": { "n": 267, "min": 0, "p25": 1, "median": 2, "p75": 4, "p90": 6, "max": 15, "mean": 2.55 }, "numericClaims": { "n": 267, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 3, "max": 15, "mean": 0.98 } }, "adoption": { "hasWebsite": { "yes": 334, "outOf": 414, "pct": 81 }, "hasOwnWebsite": { "yes": 320, "outOf": 414, "pct": 77 }, "hasPhone": { "yes": 409, "outOf": 414, "pct": 99 }, "isChain": { "yes": 32, "outOf": 414, "pct": 8 }, "textReadable": { "yes": 267, "outOf": 287, "pct": 93 }, "hasJsonLd": { "yes": 220, "outOf": 267, "pct": 82 }, "hasLocalBusinessSchema": { "yes": 83, "outOf": 267, "pct": 31 }, "hasReviewSchema": { "yes": 16, "outOf": 267, "pct": 6 }, "hasFaqSchema": { "yes": 23, "outOf": 267, "pct": 9 }, "hasCareersLink": { "yes": 90, "outOf": 267, "pct": 34 }, "hasBlogLink": { "yes": 115, "outOf": 267, "pct": 43 }, "hasPricingLink": { "yes": 18, "outOf": 267, "pct": 7 }, "hasFinancingMention": { "yes": 6, "outOf": 267, "pct": 2 }, "hasOnlineBooking": { "yes": 20, "outOf": 267, "pct": 7 }, "hasChatWidget": { "yes": 14, "outOf": 267, "pct": 5 }, "hasForm": { "yes": 144, "outOf": 267, "pct": 54 }, "mentionsEmergency": { "yes": 26, "outOf": 267, "pct": 10 }, "mentionsGuarantee": { "yes": 74, "outOf": 267, "pct": 28 } }, "correlations": { "rankVs_rating": { "n": 405, "rho": 0.037, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 405, "rho": -0.267, "significant": true, "strength": "weak" }, "rankVs_pages": { "n": 234, "rho": -0.085, "significant": false, "strength": "no meaningful relationship" }, "rankVs_blogPages": { "n": 234, "rho": -0.088, "significant": false, "strength": "no meaningful relationship" }, "rankVs_blogPosts12mo": { "n": 93, "rho": 0.107, "significant": false, "strength": "weak" }, "rankVs_mostRecentDays": { "n": 93, "rho": -0.142, "significant": false, "strength": "weak" }, "rankVs_words": { "n": 267, "rho": -0.134, "significant": true, "strength": "weak" }, "rankVs_bytes": { "n": 287, "rho": -0.076, "significant": false, "strength": "no meaningful relationship" }, "rankVs_superlatives": { "n": 267, "rho": -0.044, "significant": false, "strength": "no meaningful relationship" }, "rankVs_numericClaims": { "n": 267, "rho": -0.167, "significant": true, "strength": "weak" }, "ratingVs_reviews": { "n": 405, "rho": -0.236, "significant": true, "strength": "weak" }, "pagesVs_reviews": { "n": 234, "rho": 0.58, "significant": true, "strength": "strong" }, "superlativesVs_numericClaims": { "n": 267, "rho": 0.365, "significant": true, "strength": "moderate" } }, "markets": { "perMarket": [ { "market": "Houston, Texas", "resultsSeen": 20, "excluded": 2, "kept": 18 }, { "market": "Atlanta, Georgia", "resultsSeen": 20, "excluded": 3, "kept": 17 }, { "market": "Charlotte, North Carolina", "resultsSeen": 20, "excluded": 1, "kept": 19 }, { "market": "Nashville, Tennessee", "resultsSeen": 20, "excluded": 2, "kept": 18 }, { "market": "Kansas City, Missouri", "resultsSeen": 20, "excluded": 2, "kept": 18 }, { "market": "Indianapolis, Indiana", "resultsSeen": 20, "excluded": 2, "kept": 18 }, { "market": "Columbus, Ohio", "resultsSeen": 20, "excluded": 2, "kept": 18 }, { "market": "San Antonio, Texas", "resultsSeen": 20, "excluded": 3, "kept": 17 }, { "market": "Oklahoma City, Oklahoma", "resultsSeen": 20, "excluded": 1, "kept": 19 }, { "market": "Raleigh, North Carolina", "resultsSeen": 20, "excluded": 2, "kept": 18 }, { "market": "St. Louis, Missouri", "resultsSeen": 20, "excluded": 2, "kept": 18 }, { "market": "Tyler, Texas", "resultsSeen": 20, "excluded": 1, "kept": 19 }, { "market": "Florence, South Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20 }, { "market": "Dothan, Alabama", "resultsSeen": 20, "excluded": 0, "kept": 20 }, { "market": "Jackson, Tennessee", "resultsSeen": 20, "excluded": 0, "kept": 20 }, { "market": "Joplin, Missouri", "resultsSeen": 20, "excluded": 0, "kept": 20 }, { "market": "Muncie, Indiana", "resultsSeen": 20, "excluded": 0, "kept": 20 }, { "market": "Lima, Ohio", "resultsSeen": 20, "excluded": 0, "kept": 20 }, { "market": "Hattiesburg, Mississippi", "resultsSeen": 20, "excluded": 1, "kept": 19 }, { "market": "Enid, Oklahoma", "resultsSeen": 20, "excluded": 1, "kept": 19 }, { "market": "Rocky Mount, North Carolina", "resultsSeen": 20, "excluded": 1, "kept": 19 }, { "market": "Paducah, Kentucky", "resultsSeen": 20, "excluded": 0, "kept": 20 } ], "keptPerMarket": { "n": 22, "min": 17, "p25": 18, "median": 19, "p75": 20, "p90": 20, "max": 20, "mean": 18.82 }, "excludedShareOfResults": 6, "marketsWhereExcludedTakeHalfOrMore": 0, "topExcludedHosts": [ { "host": "lawnstarter.com", "appearances": 15 }, { "host": "lawnlove.com", "appearances": 9 }, { "host": "progradesodandstone.com", "appearances": 1 }, { "host": "stihldealer.net", "appearances": 1 } ] }, "strata": { "labels": { "largeMetro": { "markets": 11, "n": 198, "distributions": { "rating": { "n": 197, "min": 3.6, "p25": 4.7, "median": 4.9, "p75": 4.9, "p90": 5, "max": 5, "mean": 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"shareWithOwnWebsite": 84, "medianRankWith": 7, "medianRankWithout": 3, "rankVsOwnWebsite": { "n": 68, "rho": 0.106, "significant": false, "strength": "weak" } } ] } }, "strataDifference": { "order": [ "largeMetro", "smallCity" ], "n": 414, "rho": -0.311, "significant": true, "strength": "moderate" }, "markets": { "perMarket": [ { "market": "Houston, Texas", "n": 18, "withoutOwnWebsite": 2, "bestRankWithout": 11 }, { "market": "Atlanta, Georgia", "n": 17, "withoutOwnWebsite": 1, "bestRankWithout": 18 }, { "market": "Charlotte, North Carolina", "n": 19, "withoutOwnWebsite": 3, "bestRankWithout": 6 }, { "market": "Nashville, Tennessee", "n": 18, "withoutOwnWebsite": 0, "bestRankWithout": null }, { "market": "Kansas City, Missouri", "n": 18, "withoutOwnWebsite": 0, "bestRankWithout": null }, { "market": "Indianapolis, Indiana", "n": 18, "withoutOwnWebsite": 2, "bestRankWithout": 7 }, { "market": "Columbus, Ohio", "n": 18, "withoutOwnWebsite": 2, "bestRankWithout": 14 }, { "market": "San Antonio, Texas", "n": 17, "withoutOwnWebsite": 4, "bestRankWithout": 7 }, { "market": "Oklahoma City, Oklahoma", "n": 19, "withoutOwnWebsite": 1, "bestRankWithout": 11 }, { "market": "Raleigh, North Carolina", "n": 18, "withoutOwnWebsite": 1, "bestRankWithout": 18 }, { "market": "St. Louis, Missouri", "n": 18, "withoutOwnWebsite": 2, "bestRankWithout": 2 }, { "market": "Tyler, Texas", "n": 19, "withoutOwnWebsite": 5, "bestRankWithout": 3 }, { "market": "Florence, South Carolina", "n": 20, "withoutOwnWebsite": 9, "bestRankWithout": 3 }, { "market": "Dothan, Alabama", "n": 20, "withoutOwnWebsite": 5, "bestRankWithout": 2 }, { "market": "Jackson, Tennessee", "n": 20, "withoutOwnWebsite": 5, "bestRankWithout": 2 }, { "market": "Joplin, Missouri", "n": 20, "withoutOwnWebsite": 5, "bestRankWithout": 5 }, { "market": "Muncie, Indiana", "n": 20, "withoutOwnWebsite": 6, "bestRankWithout": 3 }, { "market": "Lima, Ohio", "n": 20, "withoutOwnWebsite": 11, "bestRankWithout": 1 }, { "market": "Hattiesburg, Mississippi", "n": 19, "withoutOwnWebsite": 6, "bestRankWithout": 13 }, { "market": "Enid, Oklahoma", "n": 19, "withoutOwnWebsite": 9, "bestRankWithout": 1 }, { "market": "Rocky Mount, North Carolina", "n": 19, "withoutOwnWebsite": 8, "bestRankWithout": 3 }, { "market": "Paducah, Kentucky", "n": 20, "withoutOwnWebsite": 7, "bestRankWithout": 2 } ], "marketsWithAnyWithout": 20, "marketsWhereOneWithoutIsTop3": 10, "withoutPerMarket": { "n": 22, "min": 0, "p25": 2, "median": 5, "p75": 6, "p90": 9, "max": 11, "mean": 4.27 }, "medianBestRankWithout": 5 } }, "contrast": { "rating": { "topMedian": 4.9, "topN": 59, "bottomMedian": 4.9, "bottomN": 123 }, "reviews": { "topMedian": 114, "topN": 59, "bottomMedian": 32, "bottomN": 123 }, "pages": { "topMedian": 39, "topN": 41, "bottomMedian": 31, "bottomN": 58 }, "blogPages": { "topMedian": 0, "topN": 41, "bottomMedian": 0, "bottomN": 58 }, "blogPosts12mo": { "topMedian": 5, "topN": 20, "bottomMedian": 16, "bottomN": 22 }, "mostRecentDays": { "topMedian": 161, "topN": 20, "bottomMedian": 127, "bottomN": 22 }, "words": { "topMedian": 818, "topN": 43, "bottomMedian": 661, "bottomN": 66 }, "bytes": { "topMedian": 224088, "topN": 45, "bottomMedian": 173387, "bottomN": 73 }, "superlatives": { "topMedian": 2, "topN": 43, "bottomMedian": 2, "bottomN": 66 }, "numericClaims": { "topMedian": 0, "topN": 43, "bottomMedian": 0, "bottomN": 66 } }, "limits": [ "Results were captured once on 2026-09-17, from one location setting per market. Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.", "Blog volume counts sitemap URLs under a blog, news, article or resources path; sites publishing under other paths are undercounted.", "Recency uses the sitemap lastmod value, a modification date rather than strictly a publication date.", "Claim counts come from homepage text only and count phrases, not intent.", "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }