{ "captureDate": "2026-09-17T13:15:27.955Z", "study": { "slug": "lawn-care-website-maps", "question": "Does a lawn care business need a website of its own to rank in the Google Maps top 20, and does the answer differ between large metros and small cities?", "lane": "maps", "belief": "Owners hold both beliefs: that a Google Business Profile is all a lawn care company needs to show up in Maps, and that a listing without a website cannot compete for the top spots.", "benchmark": "An owner checks whether their listing links to a site of their own, then compares their review count to the median for businesses with and without one in a market like theirs.", "sample": { "queryTemplate": "lawn care {market}", "topN": 20, "markets": [ "Houston, Texas", "Atlanta, Georgia", "Charlotte, North Carolina", "Nashville, Tennessee", "Kansas City, Missouri", "Indianapolis, Indiana", "Columbus, Ohio", "San Antonio, Texas", "Oklahoma City, Oklahoma", "Raleigh, North Carolina", "St. Louis, Missouri", "Tyler, Texas", "Florence, South Carolina", "Dothan, Alabama", "Jackson, Tennessee", "Joplin, Missouri", "Muncie, Indiana", "Lima, Ohio", "Hattiesburg, Mississippi", "Enid, Oklahoma", "Rocky Mount, North Carolina", "Paducah, Kentucky" ], "strata": { "largeMetro": [ "Houston, Texas", "Atlanta, Georgia", "Charlotte, North Carolina", "Nashville, Tennessee", "Kansas City, Missouri", "Indianapolis, Indiana", "Columbus, Ohio", "San Antonio, Texas", "Oklahoma City, Oklahoma", "Raleigh, North Carolina", "St. Louis, Missouri" ], "smallCity": [ "Tyler, Texas", "Florence, South Carolina", "Dothan, Alabama", "Jackson, Tennessee", "Joplin, Missouri", "Muncie, Indiana", "Lima, Ohio", "Hattiesburg, Mississippi", "Enid, Oklahoma", "Rocky Mount, North Carolina", "Paducah, Kentucky" ] } }, "exclude": { "domains": [ "lawnstarter.com", "lawnlove.com", "greenpal.com", "taskeasy.com", "angi.com", "thumbtack.com", "homeadvisor.com", "craigslist.org" ], "manufacturers": [] }, "screen": { "excludeCategories": [ "Garden center", "Plant nursery", "Hardware store", "Home improvement store", "Lawn mower store", "Lawn mower repair service", "Small engine repair service", "Farm equipment supplier", "Irrigation equipment supplier", "Landscaping supply store", "Feed store", "Tree service", "Pest control service", "Pool cleaning service", "Snow removal service", "Fence contractor", "Pressure washing service", "Gutter cleaning service", "Janitorial service", "Construction company", "Real estate agency", "Park", "Golf course" ], "keepIfTitleMatches": "lawn|turf|mow|yard|grass|landscap|green", "marketplaceHosts": [ "lawnstarter.com", "lawnlove.com", "greenpal.com", "taskeasy.com" ] }, "measureSites": true, "minReadableWords": 50, "budget": { "maxSerpCalls": 22 }, "verification": "Run 1 (2026-09-17) kept 24 Maps listings operated by two lead marketplaces (LawnStarter, Lawn Love) as local businesses without a website of their own, because the Maps lane keeps every listing whose link is not measurable. 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"address": "121 Jacksonian Dr, Hermitage, TN 37076", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Kansas City, Missouri", "query": "lawn care Kansas City, Missouri", "rank": 1, "url": "https://www.lawnstarter.com/kansas-city-mo-lawn-care?utm_source=google&utm_medium=GLocal&utm_campaign=KansasCityLocal", "title": "LawnStarter Lawn Care Service", "rating": 4.3, "reviews": 668, "category": "Lawn care service", "address": "2300 Main St Ste 900, Kansas City, MO 64108", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Kansas City, Missouri", "query": "lawn care Kansas City, Missouri", "rank": 10, "url": "https://lawnlove.com/missouri/kansas-city-lawn-care?utm_source=Google&utm_medium=Places&utm_campaign=KansasCity", "title": "Lawn Love Lawn Care of Kansas City", "rating": 4.6, "reviews": 580, "category": "Lawn care service", "address": null, "hasPhone": true, "hasWebsite": true, "host": "lawnlove.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Indianapolis, Indiana", "query": "lawn care Indianapolis, Indiana", "rank": 2, "url": "https://www.lawnstarter.com/indianapolis-in-lawn-care/?utm_source=google&utm_medium=GLocal&utm_campaign=IndianapolisGLocal", "title": "LawnStarter - Indianapolis", "rating": 4.9, "reviews": 221, "category": "Lawn care service", "address": "5710 Winston Dr, Indianapolis, IN 46226", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Indianapolis, Indiana", "query": "lawn care Indianapolis, Indiana", "rank": 9, "url": "https://lawnlove.com/indiana/indianapolis-lawn-care?utm_source=Google&utm_medium=Places&utm_campaign=Indianapolis", "title": "Lawn Love Lawn Care of Indianapolis", "rating": 4.4, "reviews": 399, "category": "Lawn care service", "address": null, "hasPhone": true, "hasWebsite": true, "host": "lawnlove.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Columbus, Ohio", "query": "lawn care Columbus, Ohio", "rank": 3, "url": "https://lawnlove.com/ohio/columbus-lawn-care?utm_source=Google&utm_medium=Places&utm_campaign=Columbus", "title": "Lawn Love - Columbus", "rating": 4.9, "reviews": 151, "category": "Lawn care service", "address": "4104 Fitzpatrick Blvd, Canal Winchester, OH 43110", "hasPhone": true, "hasWebsite": true, "host": "lawnlove.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Columbus, Ohio", "query": "lawn care Columbus, Ohio", "rank": 4, "url": "https://www.lawnstarter.com/columbus-oh-lawn-care?utm_source=google&utm_medium=GLocal&utm_campaign=columbusGLocal", "title": "LawnStarter Lawn Care Service", "rating": 4.2, "reviews": 550, "category": "Lawn care service", "address": "52 E Lane Ave, Columbus, OH 43201", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "San Antonio, Texas", "query": "lawn care San Antonio, Texas", "rank": 11, "url": "https://lawnlove.com/texas/san-antonio-lawn-care?utm_source=Google&utm_medium=Places&utm_campaign=SanAntonio", "title": "Lawn Love Lawn Care of San Antonio", "rating": 4.5, "reviews": 475, "category": "Lawn care service", "address": null, "hasPhone": true, "hasWebsite": true, "host": "lawnlove.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "San Antonio, Texas", "query": "lawn care San Antonio, Texas", "rank": 12, "url": "https://www.lawnstarter.com/san-antonio-tx-landscaping/?utm_source=google&utm_medium=GLocal&utm_campaign=San-AntonioGLocal", "title": "LawnStarter - San Antonio Landscaping", "rating": 5, "reviews": 109, "category": "Landscaper", "address": "12243 Stratsburg, San Antonio, TX 78252", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "San Antonio, Texas", "query": "lawn care San Antonio, Texas", "rank": 13, "url": "https://www.lawnstarter.com/san-antonio-lawn-care?utm_source=google&utm_medium=GLocal&utm_campaign=SanAntonioLocal", "title": "LawnStarter", "rating": 4.2, "reviews": 854, "category": "Lawn care service", "address": "17223 Old Lyme, San Antonio, TX 78248", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Oklahoma City, Oklahoma", "query": "lawn care Oklahoma City, Oklahoma", "rank": 3, "url": "https://lawnlove.com/oklahoma/oklahoma-city-lawn-care?utm_source=Google&utm_medium=Places&utm_campaign=OklahomaCity", "title": "Lawn Love", "rating": 4.8, "reviews": 144, "category": "Lawn care service", "address": "5956 NW 60th St, Warr Acres, OK 73122", "hasPhone": true, "hasWebsite": true, "host": "lawnlove.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Raleigh, North Carolina", "query": "lawn care Raleigh, North Carolina", "rank": 1, "url": "https://www.lawnstarter.com/raleigh-nc-lawn-care?utm_source=google&utm_medium=GLocal&utm_campaign=RaleighLocal", "title": "Lawn Starter - Raleigh", "rating": 4.9, "reviews": 123, "category": "Lawn care service", "address": "2512 Fitzgerald Dr, Raleigh, NC 27610", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Raleigh, North Carolina", "query": "lawn care Raleigh, North Carolina", "rank": 8, "url": "https://lawnlove.com/north-carolina/raleigh-lawn-care?utm_source=Google&utm_medium=Places&utm_campaign=Raleigh", "title": "Lawn Love - Raleigh", "rating": 4.7, "reviews": 124, "category": "Lawn care service", "address": "867 Sandy Rd, Four Oaks, NC 27524", "hasPhone": true, "hasWebsite": true, "host": "lawnlove.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "St. Louis, Missouri", "query": "lawn care St. Louis, Missouri", "rank": 5, "url": "https://lawnlove.com/missouri/st-louis-lawn-care?utm_source=Google&utm_medium=Places&utm_campaign=StLouis", "title": "Lawn Love - St. Louis", "rating": 4.9, "reviews": 206, "category": "Lawn care service", "address": "4000 Lynton Dr, St. Louis, MO 63129", "hasPhone": true, "hasWebsite": true, "host": "lawnlove.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "St. Louis, Missouri", "query": "lawn care St. Louis, Missouri", "rank": 7, "url": "https://www.lawnstarter.com/st-louis-mo-lawn-care?utm_source=google&utm_medium=GLocal&utm_campaign=St.LouisGLocal", "title": "LawnStarter Lawn Care Service", "rating": 4, "reviews": 563, "category": "Lawn care service", "address": "6105 Delmar Blvd #1418, St. Louis, MO 63112", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Tyler, Texas", "query": "lawn care Tyler, Texas", "rank": 13, "url": "https://www.lawnstarter.com/tyler-tx-lawn-care/?utm_source=google&utm_medium=GLocal&utm_campaign=TylerGLocal", "title": "LawnStarter - Tyler", "rating": 5, "reviews": 1, "category": "Lawn care service", "address": "818 W 28th St, Tyler, TX 75702", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" }, { "market": "Hattiesburg, Mississippi", "query": "lawn care Hattiesburg, Mississippi", "rank": 19, "url": "https://progradesodandstone.com/", "title": "Pro Grade Sod & Stone", "rating": 4.9, "reviews": 66, "category": "Landscaping supply store", "address": "522 Cole Rd, Hattiesburg, MS 39402", "hasPhone": true, "hasWebsite": true, "host": "progradesodandstone.com", "excluded": true, "reason": "listed under \"Landscaping supply store\", not the kind of business this study measures" }, { "market": "Enid, Oklahoma", "query": "lawn care Enid, Oklahoma", "rank": 15, "url": "http://www.stihldealer.net/default-dealer-_c4ncea.aspx", "title": "Jack's Outdoor Power Equipment", "rating": 4.3, "reviews": 114, "category": "Lawn mower store", "address": "1321 N Van Buren St, Enid, OK 73703", "hasPhone": true, "hasWebsite": true, "host": "stihldealer.net", "excluded": true, "reason": "listed under \"Lawn mower store\", not the kind of business this study measures" }, { "market": "Rocky Mount, North Carolina", "query": "lawn care Rocky Mount, North Carolina", "rank": 4, "url": "https://www.lawnstarter.com/rocky-mount-nc-lawn-care/?utm_source=google&utm_medium=GLocal&utm_campaign=RockyMountGLocal", "title": "LawnStarter - Rocky Mount", "rating": 5, "reviews": 1, "category": "Lawn care service", "address": "219 Clayton St, Rocky Mount, NC 27803", "hasPhone": true, "hasWebsite": true, "host": "lawnstarter.com", "excluded": true, "reason": "lead marketplace listing, not a local operator" } ] }