{
  "captureDate": "2026-09-28T13:38:20.892Z",
  "study": {
    "slug": "kitchen-remodeler-homepage-proof",
    "question": "When a homeowner searches Google for kitchen remodeling in their city, how do the remodelers on page one make their case on the homepage: with praise words nobody can check (best, trusted, premier, award-winning) or with proof a homeowner can check (a founding year, a star rating, counted projects, a named warranty, a named third-party award, a license or insurance statement, a project gallery), and does either relate to position, in large metros and in small cities?",
    "lane": "organic"
  },
  "sample": {
    "markets": 22,
    "serpCalls": 0,
    "resultsSeen": 177,
    "paginationRepeats": 0,
    "failedMarkets": [],
    "marketsWithNoResults": [
      "Jonesboro, Arkansas"
    ],
    "excluded": 115,
    "excludedReasons": [
      [
        "directory, marketplace or social platform",
        83
      ],
      [
        "publisher, ranking list, review platform or data vendor page, not a remodeler",
        12
      ],
      [
        "lead-generation site: a templated city page with a call-routing number and no named local business",
        14
      ],
      [
        "unverifiable: keyword domain with no named business address, possibly a lead-generation site",
        3
      ],
      [
        "building supply retailer, not a remodeler",
        1
      ],
      [
        "franchise sales page recruiting owners, not a remodeler serving homeowners",
        1
      ],
      [
        "marketing agency page, not a remodeler",
        1
      ]
    ],
    "uniqueBusinesses": 59,
    "reachable": 54,
    "pageCountMeasured": 45,
    "pageCountMissing": 14,
    "siteUnmeasurable": 0,
    "siteUnmeasurableReasons": []
  },
  "distributions": {
    "pages": {
      "n": 45,
      "min": 10,
      "p25": 30,
      "median": 81,
      "p75": 298,
      "p90": 982,
      "max": 3148,
      "mean": 353.6
    },
    "blogPages": {
      "n": 45,
      "min": 0,
      "p25": 0,
      "median": 1,
      "p75": 8,
      "p90": 49,
      "max": 623,
      "mean": 32.02
    },
    "blogPosts12mo": {
      "n": 21,
      "min": 0,
      "p25": 1,
      "median": 1,
      "p75": 37,
      "p90": 113,
      "max": 357,
      "mean": 37.48
    },
    "mostRecentDays": {
      "n": 21,
      "min": 1,
      "p25": 7,
      "median": 19,
      "p75": 110,
      "p90": 973,
      "max": 4457,
      "mean": 414.38
    },
    "siteUpdated12mo": {
      "n": 40,
      "min": 0,
      "p25": 24,
      "median": 62,
      "p75": 90,
      "p90": 357,
      "max": 1537,
      "mean": 153.3
    },
    "siteMostRecentDays": {
      "n": 40,
      "min": 0,
      "p25": 4,
      "median": 13,
      "p75": 47,
      "p90": 252,
      "max": 2924,
      "mean": 150.25
    },
    "locationPages": {
      "n": 45,
      "min": 0,
      "p25": 0,
      "median": 0,
      "p75": 1,
      "p90": 6,
      "max": 74,
      "mean": 3.36
    },
    "cityPages": {
      "n": 45,
      "min": 0,
      "p25": 0,
      "median": 6,
      "p75": 15,
      "p90": 27,
      "max": 47,
      "mean": 10.36
    },
    "cityPagesDedicated": {
      "n": 45,
      "min": 0,
      "p25": 0,
      "median": 2,
      "p75": 8,
      "p90": 19,
      "max": 43,
      "mean": 6.31
    },
    "cityLandingPages": {
      "n": 45,
      "min": 0,
      "p25": 0,
      "median": 0,
      "p75": 0,
      "p90": 2,
      "max": 20,
      "mean": 1.24
    },
    "articlePages": {
      "n": 38,
      "min": 1,
      "p25": 15,
      "median": 77,
      "p75": 159,
      "p90": 557,
      "max": 1957,
      "mean": 214.26
    },
    "sharedPages": {
      "n": 38,
      "min": 0,
      "p25": 0,
      "median": 0,
      "p75": 2,
      "p90": 4,
      "max": 15,
      "mean": 1.53
    },
    "sharedPagesPct": {
      "n": 38,
      "min": 0,
      "p25": 0,
      "median": 0,
      "p75": 1,
      "p90": 3,
      "max": 8,
      "mean": 1.11
    },
    "templatePages": {
      "n": 38,
      "min": 0,
      "p25": 0,
      "median": 0,
      "p75": 0,
      "p90": 1,
      "max": 1,
      "mean": 0.24
    },
    "words": {
      "n": 48,
      "min": 113,
      "p25": 501,
      "median": 700,
      "p75": 1194,
      "p90": 1665,
      "max": 2768,
      "mean": 920.04
    },
    "bytes": {
      "n": 54,
      "min": 169,
      "p25": 45128,
      "median": 145484,
      "p75": 281993,
      "p90": 597621,
      "max": 1528067,
      "mean": 241461.61
    },
    "superlatives": {
      "n": 48,
      "min": 0,
      "p25": 1,
      "median": 2,
      "p75": 3,
      "p90": 4,
      "max": 12,
      "mean": 2.21
    },
    "numericClaims": {
      "n": 48,
      "min": 0,
      "p25": 0,
      "median": 1,
      "p75": 2,
      "p90": 3,
      "max": 32,
      "mean": 2.06
    },
    "praiseTerms": {
      "n": 48,
      "min": 0,
      "p25": 1,
      "median": 1,
      "p75": 2,
      "p90": 2,
      "max": 5,
      "mean": 1.35
    },
    "distinctClaims": {
      "n": 48,
      "min": 0,
      "p25": 0,
      "median": 1,
      "p75": 1,
      "p90": 2,
      "max": 7,
      "mean": 0.96
    }
  },
  "adoption": {
    "hasPageForRankedCity": {
      "yes": 11,
      "outOf": 45,
      "pct": 24
    },
    "isChain": {
      "yes": 3,
      "outOf": 59,
      "pct": 5
    },
    "textReadable": {
      "yes": 48,
      "outOf": 54,
      "pct": 89
    },
    "hasJsonLd": {
      "yes": 42,
      "outOf": 48,
      "pct": 88
    },
    "hasLocalBusinessSchema": {
      "yes": 15,
      "outOf": 48,
      "pct": 31
    },
    "hasReviewSchema": {
      "yes": 5,
      "outOf": 48,
      "pct": 10
    },
    "hasFaqSchema": {
      "yes": 5,
      "outOf": 48,
      "pct": 10
    },
    "hasCareersLink": {
      "yes": 12,
      "outOf": 48,
      "pct": 25
    },
    "hasBlogLink": {
      "yes": 23,
      "outOf": 48,
      "pct": 48
    },
    "hasPricingLink": {
      "yes": 4,
      "outOf": 48,
      "pct": 8
    },
    "hasFinancingMention": {
      "yes": 12,
      "outOf": 48,
      "pct": 25
    },
    "hasOnlineBooking": {
      "yes": 2,
      "outOf": 48,
      "pct": 4
    },
    "hasChatWidget": {
      "yes": 3,
      "outOf": 48,
      "pct": 6
    },
    "hasForm": {
      "yes": 19,
      "outOf": 48,
      "pct": 40
    },
    "mentionsEmergency": {
      "yes": 3,
      "outOf": 48,
      "pct": 6
    },
    "mentionsGuarantee": {
      "yes": 9,
      "outOf": 48,
      "pct": 19
    },
    "foundingYear": {
      "yes": 12,
      "outOf": 48,
      "pct": 25
    },
    "namesStarRating": {
      "yes": 4,
      "outOf": 48,
      "pct": 8
    },
    "namedWarranty": {
      "yes": 2,
      "outOf": 48,
      "pct": 4
    },
    "namedAward": {
      "yes": 8,
      "outOf": 48,
      "pct": 17
    },
    "licensedInsured": {
      "yes": 10,
      "outOf": 48,
      "pct": 21
    },
    "linksToPortfolio": {
      "yes": 39,
      "outOf": 48,
      "pct": 81
    },
    "freeConsultation": {
      "yes": 23,
      "outOf": 48,
      "pct": 48
    },
    "mentionsShowroom": {
      "yes": 9,
      "outOf": 48,
      "pct": 19
    }
  },
  "correlations": {
    "rankVs_pages": {
      "n": 45,
      "rho": -0.194,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_blogPages": {
      "n": 45,
      "rho": -0.029,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_blogPosts12mo": {
      "n": 21,
      "rho": -0.094,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_mostRecentDays": {
      "n": 21,
      "rho": 0.079,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_siteUpdated12mo": {
      "n": 40,
      "rho": -0.1,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_siteMostRecentDays": {
      "n": 40,
      "rho": 0.107,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_locationPages": {
      "n": 45,
      "rho": 0.16,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_cityPages": {
      "n": 45,
      "rho": -0.029,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_cityPagesDedicated": {
      "n": 45,
      "rho": -0.125,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_cityLandingPages": {
      "n": 45,
      "rho": 0.072,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_articlePages": {
      "n": 38,
      "rho": -0.248,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_sharedPages": {
      "n": 38,
      "rho": -0.304,
      "significant": false,
      "strength": "moderate"
    },
    "rankVs_sharedPagesPct": {
      "n": 38,
      "rho": -0.168,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_templatePages": {
      "n": 38,
      "rho": 0.18,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_words": {
      "n": 48,
      "rho": 0.187,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_bytes": {
      "n": 54,
      "rho": -0.107,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_superlatives": {
      "n": 48,
      "rho": 0.112,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_numericClaims": {
      "n": 48,
      "rho": 0.079,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_praiseTerms": {
      "n": 48,
      "rho": 0.128,
      "significant": false,
      "strength": "weak"
    },
    "rankVs_distinctClaims": {
      "n": 48,
      "rho": 0.082,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "superlativesVs_numericClaims": {
      "n": 48,
      "rho": 0.385,
      "significant": true,
      "strength": "moderate"
    },
    "praiseTermsVs_distinctClaims": {
      "n": 48,
      "rho": 0.247,
      "significant": false,
      "strength": "weak"
    }
  },
  "markets": {
    "perMarket": [
      {
        "market": "Phoenix, Arizona",
        "resultsSeen": 7,
        "excluded": 3,
        "kept": 4,
        "reasons": {
          "directory, marketplace or social platform": 2,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1
        },
        "firstKeptRank": 2
      },
      {
        "market": "Dallas, Texas",
        "resultsSeen": 9,
        "excluded": 3,
        "kept": 6,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 2,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1
        }
      },
      {
        "market": "Atlanta, Georgia",
        "resultsSeen": 9,
        "excluded": 4,
        "kept": 5,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 3,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1
        }
      },
      {
        "market": "Denver, Colorado",
        "resultsSeen": 8,
        "excluded": 4,
        "kept": 4,
        "reasons": {
          "directory, marketplace or social platform": 2,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 2
        },
        "firstKeptRank": 2
      },
      {
        "market": "Tampa, Florida",
        "resultsSeen": 8,
        "excluded": 4,
        "kept": 4,
        "reasons": {
          "directory, marketplace or social platform": 3,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 1
        },
        "firstKeptRank": 2
      },
      {
        "market": "San Antonio, Texas",
        "resultsSeen": 9,
        "excluded": 3,
        "kept": 6,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 3
        }
      },
      {
        "market": "Columbus, Ohio",
        "resultsSeen": 9,
        "excluded": 4,
        "kept": 5,
        "reasons": {
          "directory, marketplace or social platform": 2,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1,
          "unverifiable: keyword domain with no named business address, possibly a lead-generation site": 1
        },
        "firstKeptRank": 2
      },
      {
        "market": "Kansas City, Missouri",
        "resultsSeen": 8,
        "excluded": 6,
        "kept": 2,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 4,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 1,
          "unverifiable: keyword domain with no named business address, possibly a lead-generation site": 1
        }
      },
      {
        "market": "Las Vegas, Nevada",
        "resultsSeen": 8,
        "excluded": 4,
        "kept": 4,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 3,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1
        }
      },
      {
        "market": "Nashville, Tennessee",
        "resultsSeen": 6,
        "excluded": 6,
        "kept": 0,
        "reasons": {
          "lead-generation site: a templated city page with a call-routing number and no named local business": 4,
          "directory, marketplace or social platform": 2
        },
        "firstKeptRank": null
      },
      {
        "market": "Raleigh, North Carolina",
        "resultsSeen": 9,
        "excluded": 5,
        "kept": 4,
        "firstKeptRank": 1,
        "reasons": {
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1,
          "directory, marketplace or social platform": 3,
          "unverifiable: keyword domain with no named business address, possibly a lead-generation site": 1
        }
      },
      {
        "market": "Dubuque, Iowa",
        "resultsSeen": 9,
        "excluded": 8,
        "kept": 1,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 7,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 1
        }
      },
      {
        "market": "Bangor, Maine",
        "resultsSeen": 9,
        "excluded": 4,
        "kept": 5,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 4
        }
      },
      {
        "market": "Missoula, Montana",
        "resultsSeen": 9,
        "excluded": 3,
        "kept": 6,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 2,
          "building supply retailer, not a remodeler": 1
        }
      },
      {
        "market": "Cheyenne, Wyoming",
        "resultsSeen": 9,
        "excluded": 8,
        "kept": 1,
        "reasons": {
          "directory, marketplace or social platform": 7,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 1
        },
        "firstKeptRank": 6
      },
      {
        "market": "Rapid City, South Dakota",
        "resultsSeen": 9,
        "excluded": 9,
        "kept": 0,
        "reasons": {
          "directory, marketplace or social platform": 6,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 1,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1,
          "franchise sales page recruiting owners, not a remodeler serving homeowners": 1
        },
        "firstKeptRank": null
      },
      {
        "market": "Grand Junction, Colorado",
        "resultsSeen": 8,
        "excluded": 7,
        "kept": 1,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 6,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1
        }
      },
      {
        "market": "Traverse City, Michigan",
        "resultsSeen": 8,
        "excluded": 7,
        "kept": 1,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 6,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 1
        }
      },
      {
        "market": "Pocatello, Idaho",
        "resultsSeen": 9,
        "excluded": 9,
        "kept": 0,
        "reasons": {
          "directory, marketplace or social platform": 5,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 2,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1,
          "marketing agency page, not a remodeler": 1
        },
        "firstKeptRank": null
      },
      {
        "market": "Hattiesburg, Mississippi",
        "resultsSeen": 9,
        "excluded": 8,
        "kept": 1,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 7,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 1
        }
      },
      {
        "market": "Corvallis, Oregon",
        "resultsSeen": 8,
        "excluded": 6,
        "kept": 2,
        "firstKeptRank": 1,
        "reasons": {
          "directory, marketplace or social platform": 4,
          "publisher, ranking list, review platform or data vendor page, not a remodeler": 1,
          "lead-generation site: a templated city page with a call-routing number and no named local business": 1
        }
      }
    ],
    "keptPerMarket": {
      "n": 21,
      "min": 0,
      "p25": 1,
      "median": 4,
      "p75": 5,
      "p90": 6,
      "max": 6,
      "mean": 2.95
    },
    "excludedShareOfResults": 65,
    "marketsWhereExcludedTakeHalfOrMore": 14,
    "topExcludedHosts": [
      {
        "host": "houzz.com",
        "appearances": 17
      },
      {
        "host": "yelp.com",
        "appearances": 16
      },
      {
        "host": "facebook.com",
        "appearances": 14
      },
      {
        "host": "bbb.org",
        "appearances": 7
      },
      {
        "host": "mapquest.com",
        "appearances": 6
      },
      {
        "host": "thumbtack.com",
        "appearances": 5
      },
      {
        "host": "reddit.com",
        "appearances": 5
      },
      {
        "host": "revenuebase.ai",
        "appearances": 3
      },
      {
        "host": "angi.com",
        "appearances": 3
      },
      {
        "host": "thehomemag.com",
        "appearances": 2
      },
      {
        "host": "homeguide.com",
        "appearances": 2
      },
      {
        "host": "guildquality.com",
        "appearances": 2
      },
      {
        "host": "youtube.com",
        "appearances": 2
      },
      {
        "host": "buildzoom.com",
        "appearances": 2
      },
      {
        "host": "homeadvisor.com",
        "appearances": 2
      }
    ],
    "composition": {
      "all": {
        "markets": 21,
        "slots": 177,
        "kept": 62,
        "keptPct": 35,
        "byReason": {
          "directory, marketplace or social platform": {
            "slots": 83,
            "pct": 47
          },
          "lead-generation site: a templated city page with a call-routing number and no named local business": {
            "slots": 14,
            "pct": 8
          },
          "publisher, ranking list, review platform or data vendor page, not a remodeler": {
            "slots": 12,
            "pct": 7
          },
          "unverifiable: keyword domain with no named business address, possibly a lead-generation site": {
            "slots": 3,
            "pct": 2
          },
          "building supply retailer, not a remodeler": {
            "slots": 1,
            "pct": 1
          },
          "franchise sales page recruiting owners, not a remodeler serving homeowners": {
            "slots": 1,
            "pct": 1
          },
          "marketing agency page, not a remodeler": {
            "slots": 1,
            "pct": 1
          }
        },
        "keptPerMarket": {
          "n": 21,
          "min": 0,
          "p25": 1,
          "median": 4,
          "p75": 5,
          "p90": 6,
          "max": 6,
          "mean": 2.95
        },
        "marketsWithNoneKept": 3,
        "marketsWithTwoOrFewerKept": 10,
        "firstKeptRank": {
          "n": 18,
          "min": 1,
          "p25": 1,
          "median": 1,
          "p75": 2,
          "p90": 2,
          "max": 6,
          "mean": 1.5
        },
        "marketsWhereRank1IsKept": 13
      },
      "byStratum": {
        "largeMetros": {
          "markets": 11,
          "slots": 90,
          "kept": 44,
          "keptPct": 49,
          "byReason": {
            "directory, marketplace or social platform": {
              "slots": 29,
              "pct": 32
            },
            "publisher, ranking list, review platform or data vendor page, not a remodeler": {
              "slots": 8,
              "pct": 9
            },
            "lead-generation site: a templated city page with a call-routing number and no named local business": {
              "slots": 6,
              "pct": 7
            },
            "unverifiable: keyword domain with no named business address, possibly a lead-generation site": {
              "slots": 3,
              "pct": 3
            }
          },
          "keptPerMarket": {
            "n": 11,
            "min": 0,
            "p25": 4,
            "median": 4,
            "p75": 5,
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      "bottomN": 7
    },
    "bytes": {
      "topMedian": 128971,
      "topN": 21,
      "bottomMedian": 153662,
      "bottomN": 8
    },
    "superlatives": {
      "topMedian": 2,
      "topN": 18,
      "bottomMedian": 3,
      "bottomN": 7
    },
    "numericClaims": {
      "topMedian": 1,
      "topN": 18,
      "bottomMedian": 0,
      "bottomN": 7
    },
    "praiseTerms": {
      "topMedian": 1,
      "topN": 18,
      "bottomMedian": 2,
      "bottomN": 7
    },
    "distinctClaims": {
      "topMedian": 1,
      "topN": 18,
      "bottomMedian": 0,
      "bottomN": 7
    }
  },
  "limits": [
    "Results were captured once on 2026-09-28, from one location setting per market. Rankings vary by device, personalization and time.",
    "Rank is the position within this query only. It is not a measure of overall visibility.",
    "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.",
    "Blog volume counts sitemap URLs under a blog, news, article or resources path. A site that publishes posts at its root is undercounted by that measure, which is why whole-site freshness is reported beside it.",
    "Whole-site freshness counts sitemap URLs carrying a lastmod date, so a site-wide template change can register as an update.",
    "A shared page is one whose URL slug also appears on another sampled business site. The match is on the slug, not on the words of the page.",
    "Recency uses the sitemap lastmod value, a modification date rather than strictly a publication date.",
    "Claim counts come from homepage text only and count phrases, not intent.",
    "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.",
    "Businesses appearing in more than one market are counted once."
  ]
}