{ "captureDate": "2026-09-28T13:38:20.892Z", "study": { "slug": "kitchen-remodeler-homepage-proof", "question": "When a homeowner searches Google for kitchen remodeling in their city, how do the remodelers on page one make their case on the homepage: with praise words nobody can check (best, trusted, premier, award-winning) or with proof a homeowner can check (a founding year, a star rating, counted projects, a named warranty, a named third-party award, a license or insurance statement, a project gallery), and does either relate to position, in large metros and in small cities?", "lane": "organic", "belief": "Homeowners hire on trust, so the remodelers who win page one fill the homepage with 'best', 'trusted' and 'award-winning', and a remodeler without that language is underselling.", "benchmark": "An owner reads their own homepage, counts the praise words and the checkable proof points using the published lists, and compares both counts with the page-one medians for markets like theirs.", "sample": { "queryTemplate": "kitchen remodeling {market}", "topN": 10, "markets": [ "Phoenix, Arizona", "Dallas, Texas", "Atlanta, Georgia", "Denver, Colorado", "Tampa, Florida", "San Antonio, Texas", "Columbus, Ohio", "Kansas City, Missouri", "Las Vegas, Nevada", "Nashville, Tennessee", "Raleigh, North Carolina", "Dubuque, Iowa", "Bangor, Maine", "Missoula, Montana", "Cheyenne, Wyoming", "Rapid City, South Dakota", "Grand Junction, Colorado", "Traverse City, Michigan", "Jonesboro, Arkansas", "Pocatello, Idaho", "Hattiesburg, Mississippi", "Corvallis, Oregon" ], "strata": { "largeMetros": [ "Phoenix, Arizona", "Dallas, Texas", "Atlanta, Georgia", "Denver, Colorado", "Tampa, Florida", "San Antonio, Texas", "Columbus, Ohio", "Kansas City, Missouri", "Las Vegas, Nevada", "Nashville, Tennessee", "Raleigh, North Carolina" ], "smallCities": [ "Dubuque, Iowa", "Bangor, Maine", "Missoula, Montana", "Cheyenne, Wyoming", "Rapid City, South Dakota", "Grand Junction, Colorado", 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