{ "captureDate": "2026-10-20T10:42:35.768Z", "study": { "slug": "hvac-weekday-panel-maps", "question": "When an HVAC contractor that was closed all day Saturday is searched again on a weekday, does it recover the Google Maps top-20 position it held below the open contractors on Saturday, do the contractors that were open on Saturday give those places back, and does the recovery arrive before the contractor's listed opening time on the weekday or only once it is open; the same 22 searches as the Saturday snapshot, matched listing by listing, in large metros and in small cities.", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 22, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 28, "excludedReasons": [ [ "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business", 18 ], [ "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business", 2 ], [ "listed under \"Heating equipment supplier\", not the kind of business this study measures", 2 ], [ "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business", 6 ] ], "uniqueBusinesses": 412, "reachable": 0, "pageCountMeasured": 0, "pageCountMissing": null, "siteUnmeasurable": 28, "siteUnmeasurableReasons": [ [ "no website", 23 ], [ "directory, marketplace or social platform", 5 ] ] }, "distributions": { "rating": { "n": 412, "min": 2.5, "p25": 4.7, "median": 4.8, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.76 }, "reviews": { "n": 412, "min": 1, "p25": 62, "median": 234, "p75": 962, "p90": 2990, "max": 36781, "mean": 1184.8 }, "nameWords": { "n": 412, "min": 1, "p25": 3, "median": 5, "p75": 6, "p90": 7, "max": 12, "mean": 4.6 }, "categoryCount": { "n": 412, "min": 1, "p25": 3, "median": 5, "p75": 7, "p90": 9, "max": 10, "mean": 5.17 }, "hoursPerWeek": { "n": 412, "min": 35, "p25": 63, "median": 168, "p75": 168, "p90": 168, "max": 168, "mean": 127.09 }, "daysOpen": { "n": 412, "min": 3, "p25": 6, "median": 7, "p75": 7, "p90": 7, "max": 7, "mean": 6.47 } }, "adoption": { "isChain": { "yes": 29, "outOf": 412, "pct": 7 }, "hasWebsite": { "yes": 389, "outOf": 412, "pct": 94 }, "hasOwnWebsite": { "yes": 384, "outOf": 412, "pct": 93 }, "hasPhone": { "yes": 410, "outOf": 412, "pct": 100 }, "nameHasService": { "yes": 360, "outOf": 412, "pct": 87 }, "nameHasCity": { "yes": 52, "outOf": 412, "pct": 13 }, "nameHasState": { "yes": 6, "outOf": 412, "pct": 1 }, "nameHasGeo": { "yes": 57, "outOf": 412, "pct": 14 }, "hoursListed": { "yes": 412, "outOf": 412, "pct": 100 }, "open24All": { "yes": 249, "outOf": 412, "pct": 60 }, "open24Any": { "yes": 265, "outOf": 412, "pct": 64 }, "openWeekends": { "yes": 285, "outOf": 412, "pct": 69 }, "openSunday": { "yes": 288, "outOf": 412, "pct": 70 }, "openSaturday": { "yes": 321, "outOf": 412, "pct": 78 }, "openFriday": { "yes": 411, "outOf": 412, "pct": 100 }, "openMonday": { "yes": 410, "outOf": 412, "pct": 100 }, "openToday": { "yes": 412, "outOf": 412, "pct": 100 }, "openAtSearch": { "yes": 270, "outOf": 412, "pct": 66 }, "linksToHomepage": { "yes": 313, "outOf": 384, "pct": 82 }, "linksToInnerPage": { "yes": 71, "outOf": 384, "pct": 18 }, "linksToLocationPage": { "yes": 66, "outOf": 384, "pct": 17 }, "linkPathNamesMarketCity": { "yes": 59, "outOf": 384, "pct": 15 }, "linkHasUtm": { "yes": 143, "outOf": 384, "pct": 37 }, "linkHasAnyParams": { "yes": 145, "outOf": 384, "pct": 38 } }, "correlations": { "rankVs_rating": { "n": 412, "rho": 0.031, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 412, "rho": -0.379, "significant": true, "strength": "moderate" }, "rankVs_nameWords": { "n": 412, "rho": -0.087, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 412, "rho": -0.144, "significant": true, "strength": "weak" }, "rankVs_hoursPerWeek": { "n": 412, "rho": -0.216, "significant": true, "strength": "weak" }, "rankVs_daysOpen": { "n": 412, "rho": -0.137, "significant": true, "strength": "weak" }, "ratingVs_reviews": { "n": 412, "rho": 0.097, "significant": false, "strength": "no meaningful relationship" } }, "markets": { "perMarket": [ { "market": "Indianapolis, Indiana", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Columbus, Ohio", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Charlotte, North Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Nashville, Tennessee", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Atlanta, Georgia", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Houston, Texas", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Chicago, Illinois", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Tampa, Florida", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Detroit, Michigan", "resultsSeen": 20, "excluded": 4, "kept": 16, "firstKeptRank": 1, "reasons": { "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business": 4 } }, { "market": "Milwaukee, Wisconsin", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business": 1 } }, { "market": "St. Louis, Missouri", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Bowling Green, Kentucky", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Johnson City, Tennessee", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Rochester, Minnesota", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Heating equipment supplier\", not the kind of business this study measures": 1 } }, { "market": "Sioux City, Iowa", "resultsSeen": 20, "excluded": 5, "kept": 15, "firstKeptRank": 1, "reasons": { "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business": 5 } }, { "market": "Valdosta, Georgia", "resultsSeen": 20, "excluded": 7, "kept": 13, "firstKeptRank": 1, "reasons": { "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business": 7 } }, { "market": "Wausau, Wisconsin", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Abilene, Texas", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Lawton, Oklahoma", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business": 1 } }, { "market": "Bismarck, North Dakota", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business": 1, "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business": 1 } }, { "market": "Florence, South Carolina", "resultsSeen": 20, "excluded": 4, "kept": 16, "firstKeptRank": 1, "reasons": { "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business": 2, "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business": 1, "listed under \"Heating equipment supplier\", not the kind of business this study measures": 1 } }, { "market": "Dothan, Alabama", "resultsSeen": 20, "excluded": 3, "kept": 17, "firstKeptRank": 1, "reasons": { "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business": 1, "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business": 2 } } ], "keptPerMarket": { "n": 22, "min": 13, "p25": 18, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 18.73 }, "excludedShareOfResults": 6, "marketsWhereExcludedTakeHalfOrMore": 0, "topExcludedHosts": [ { "host": "null", "appearances": 19 }, { "host": "milwaukeecityhvacservices.com", "appearances": 1 }, { "host": "johnstonesupply.com", "appearances": 1 }, { "host": "thermafieldacrepairlawton.site", "appearances": 1 }, { "host": "ironmeadowcoolinggroup.site", "appearances": 1 }, { "host": "breezeproairflorence.com", "appearances": 1 }, { "host": "thermacedaracrepairflorence.site", "appearances": 1 }, { "host": "creggercompany.com", "appearances": 1 }, { "host": "airpineworksacrepairdothan.site", "appearances": 1 }, { "host": "wiregrasscoolacrepairdothan.site", "appearances": 1 } ], "composition": { "all": { "markets": 22, "slots": 440, "kept": 412, "keptPct": 94, "byReason": { "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business": { "slots": 18, "pct": 4 }, "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business": { "slots": 6, "pct": 1 }, "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business": { "slots": 2, "pct": 0 }, "listed under \"Heating equipment supplier\", not the kind of business this study measures": { "slots": 2, "pct": 0 } }, "keptPerMarket": { "n": 22, "min": 13, "p25": 18, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 18.73 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 22, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 22 }, "byStratum": { "largeMetro": { "markets": 11, "slots": 220, "kept": 215, "keptPct": 98, "byReason": { "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business": { "slots": 4, "pct": 2 }, "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 11, "min": 16, "p25": 20, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.55 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 }, "smallCity": { "markets": 11, "slots": 220, "kept": 197, "keptPct": 90, "byReason": { "unverifiable listing: a coined word followed by HVAC Repair and the city name, no website, fewer than ten reviews, and hours identical to the other such listings in the same city, so it could not be confirmed as a business": { "slots": 14, "pct": 6 }, "unverifiable listing: a keyword name on a template website (a .site domain or a one-line page that returned a block, no address and no business name beyond the keywords), fewer than ten reviews, so it could not be confirmed as a business": { "slots": 6, "pct": 3 }, "listed under \"Heating equipment supplier\", not the kind of business this study measures": { "slots": 2, "pct": 1 }, "unverifiable listing: a generic city-plus-trade name with no reachable website, no street address or no rating, and at most two reviews, so it could not be confirmed as a business": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 11, "min": 13, "p25": 17, "median": 19, "p75": 20, "p90": 20, "max": 20, "mean": 17.91 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, 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"pct": 13 }, "linksToLocationPage": { "yes": 21, "outOf": 177, "pct": 12 }, "linkPathNamesMarketCity": { "yes": 21, "outOf": 177, "pct": 12 }, "linkHasUtm": { "yes": 45, "outOf": 177, "pct": 25 }, "linkHasAnyParams": { "yes": 47, "outOf": 177, "pct": 27 } }, "featureScore": null, "correlations": { "rankVs_rating": { "n": 197, "rho": -0.022, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 197, "rho": -0.586, "significant": true, "strength": "strong" }, "rankVs_nameWords": { "n": 197, "rho": -0.12, "significant": false, "strength": "weak" }, "rankVs_categoryCount": { "n": 197, "rho": -0.263, "significant": true, "strength": "weak" }, "rankVs_hoursPerWeek": { "n": 197, "rho": -0.246, "significant": true, "strength": "weak" }, "rankVs_daysOpen": { "n": 197, "rho": -0.227, "significant": true, "strength": "weak" } }, "bands": [ { "positions": "1-3", "n": 33, "reviews": 562, "rating": 4.9 }, { "positions": "4-7", "n": 42, "reviews": 134, "rating": 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