{
  "captureDate": "2026-09-30T19:36:11.304Z",
  "study": {
    "slug": "house-cleaning-listing-link",
    "question": "Where does the website button on a house cleaning company's Google Maps listing go: the homepage, a page for the city, or somewhere else? Do listings that link to a city or location page hold the top three once chains and review volume are accounted for, and does the answer differ between large metros and small cities?",
    "lane": "maps"
  },
  "sample": {
    "markets": 22,
    "serpCalls": 0,
    "resultsSeen": 440,
    "paginationRepeats": 0,
    "failedMarkets": [],
    "marketsWithNoResults": [],
    "excluded": 45,
    "excludedReasons": [
      [
        "listed under \"Janitorial service\", not the kind of business this study measures",
        13
      ],
      [
        "listed under \"Pressure washing service\", not the kind of business this study measures",
        6
      ],
      [
        "listed under \"Carpet cleaning service\", not the kind of business this study measures",
        6
      ],
      [
        "commercial cleaning company by its own name, not a house cleaner",
        3
      ],
      [
        "listed under \"Water damage restoration service\", not the kind of business this study measures",
        7
      ],
      [
        "restoration company, its listing carries restoration and janitorial categories",
        2
      ],
      [
        "listed under \"Event planner\", not the kind of business this study measures",
        1
      ],
      [
        "listed under \"Upholstery cleaning service\", not the kind of business this study measures",
        1
      ],
      [
        "listed under \"Window cleaning service\", not the kind of business this study measures",
        1
      ],
      [
        "listed under \"Dry cleaner\", not the kind of business this study measures",
        2
      ],
      [
        "listed under \"Dryer vent cleaning service\", not the kind of business this study measures",
        1
      ],
      [
        "construction cleanup company, its listing also filed as a construction company",
        1
      ],
      [
        "listed under \"Laundry service\", not the kind of business this study measures",
        1
      ]
    ],
    "uniqueBusinesses": 395,
    "reachable": 0,
    "pageCountMeasured": 0,
    "pageCountMissing": null,
    "siteUnmeasurable": 61,
    "siteUnmeasurableReasons": [
      [
        "no website",
        53
      ],
      [
        "directory, marketplace or social platform",
        5
      ],
      [
        "booking platform or storefront, not a website of the business",
        2
      ],
      [
        "free site builder page, a site of its own that cannot be measured",
        1
      ]
    ]
  },
  "distributions": {
    "rating": {
      "n": 383,
      "min": 1.6,
      "p25": 4.7,
      "median": 4.9,
      "p75": 5,
      "p90": 5,
      "max": 5,
      "mean": 4.77
    },
    "reviews": {
      "n": 383,
      "min": 1,
      "p25": 16,
      "median": 66,
      "p75": 213,
      "p90": 455,
      "max": 1728,
      "mean": 174.76
    },
    "nameWords": {
      "n": 395,
      "min": 1,
      "p25": 3,
      "median": 3,
      "p75": 4,
      "p90": 5,
      "max": 10,
      "mean": 3.73
    },
    "categoryCount": {
      "n": 395,
      "min": 1,
      "p25": 1,
      "median": 2,
      "p75": 3,
      "p90": 5,
      "max": 11,
      "mean": 2.48
    },
    "hoursPerWeek": {
      "n": 388,
      "min": 24,
      "p25": 45,
      "median": 54,
      "p75": 91,
      "p90": 168,
      "max": 168,
      "mean": 74.08
    },
    "daysOpen": {
      "n": 388,
      "min": 4,
      "p25": 5,
      "median": 6,
      "p75": 7,
      "p90": 7,
      "max": 7,
      "mean": 5.88
    }
  },
  "adoption": {
    "isChain": {
      "yes": 71,
      "outOf": 395,
      "pct": 18
    },
    "hasWebsite": {
      "yes": 342,
      "outOf": 395,
      "pct": 87
    },
    "hasOwnWebsite": {
      "yes": 335,
      "outOf": 395,
      "pct": 85
    },
    "hasPhone": {
      "yes": 391,
      "outOf": 395,
      "pct": 99
    },
    "nameHasService": {
      "yes": 351,
      "outOf": 395,
      "pct": 89
    },
    "nameHasCity": {
      "yes": 100,
      "outOf": 395,
      "pct": 25
    },
    "nameHasState": {
      "yes": 9,
      "outOf": 395,
      "pct": 2
    },
    "nameHasGeo": {
      "yes": 106,
      "outOf": 395,
      "pct": 27
    },
    "hoursListed": {
      "yes": 388,
      "outOf": 395,
      "pct": 98
    },
    "open24All": {
      "yes": 49,
      "outOf": 395,
      "pct": 12
    },
    "open24Any": {
      "yes": 62,
      "outOf": 395,
      "pct": 16
    },
    "openWeekends": {
      "yes": 125,
      "outOf": 388,
      "pct": 32
    },
    "openSunday": {
      "yes": 130,
      "outOf": 388,
      "pct": 34
    },
    "openAtSearch": {
      "yes": 390,
      "outOf": 392,
      "pct": 99
    },
    "linksToHomepage": {
      "yes": 251,
      "outOf": 335,
      "pct": 75
    },
    "linksToInnerPage": {
      "yes": 84,
      "outOf": 335,
      "pct": 25
    },
    "linksToLocationPage": {
      "yes": 81,
      "outOf": 335,
      "pct": 24
    },
    "linkPathNamesMarketCity": {
      "yes": 65,
      "outOf": 335,
      "pct": 19
    },
    "linkHasUtm": {
      "yes": 61,
      "outOf": 335,
      "pct": 18
    },
    "linkHasAnyParams": {
      "yes": 65,
      "outOf": 335,
      "pct": 19
    }
  },
  "correlations": {
    "rankVs_rating": {
      "n": 383,
      "rho": 0.068,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_reviews": {
      "n": 383,
      "rho": -0.242,
      "significant": true,
      "strength": "weak"
    },
    "rankVs_nameWords": {
      "n": 395,
      "rho": -0.078,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_categoryCount": {
      "n": 395,
      "rho": 0.037,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_hoursPerWeek": {
      "n": 388,
      "rho": -0.086,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_daysOpen": {
      "n": 388,
      "rho": -0.029,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "ratingVs_reviews": {
      "n": 383,
      "rho": -0.264,
      "significant": true,
      "strength": "weak"
    }
  },
  "markets": {
    "perMarket": [
      {
        "market": "Indianapolis, Indiana",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Columbus, Ohio",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Charlotte, North Carolina",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Nashville, Tennessee",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Atlanta, Georgia",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Houston, Texas",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Chicago, Illinois",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Tampa, Florida",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Detroit, Michigan",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Milwaukee, Wisconsin",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "St. Louis, Missouri",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      },
      {
        "market": "Bowling Green, Kentucky",
        "resultsSeen": 20,
        "excluded": 4,
        "kept": 16,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Janitorial service\", not the kind of business this study measures": 3,
          "listed under \"Pressure washing service\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Johnson City, Tennessee",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Carpet cleaning service\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Rochester, Minnesota",
        "resultsSeen": 20,
        "excluded": 3,
        "kept": 17,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Carpet cleaning service\", not the kind of business this study measures": 1,
          "listed under \"Pressure washing service\", not the kind of business this study measures": 2
        }
      },
      {
        "market": "Sioux City, Iowa",
        "resultsSeen": 20,
        "excluded": 4,
        "kept": 16,
        "firstKeptRank": 1,
        "reasons": {
          "commercial cleaning company by its own name, not a house cleaner": 1,
          "listed under \"Water damage restoration service\", not the kind of business this study measures": 1,
          "listed under \"Janitorial service\", not the kind of business this study measures": 1,
          "restoration company, its listing carries restoration and janitorial categories": 1
        }
      },
      {
        "market": "Valdosta, Georgia",
        "resultsSeen": 20,
        "excluded": 5,
        "kept": 15,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Water damage restoration service\", not the kind of business this study measures": 1,
          "listed under \"Pressure washing service\", not the kind of business this study measures": 2,
          "listed under \"Event planner\", not the kind of business this study measures": 1,
          "listed under \"Upholstery cleaning service\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Wausau, Wisconsin",
        "resultsSeen": 20,
        "excluded": 11,
        "kept": 9,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Carpet cleaning service\", not the kind of business this study measures": 2,
          "listed under \"Janitorial service\", not the kind of business this study measures": 2,
          "listed under \"Window cleaning service\", not the kind of business this study measures": 1,
          "listed under \"Water damage restoration service\", not the kind of business this study measures": 2,
          "commercial cleaning company by its own name, not a house cleaner": 1,
          "listed under \"Dry cleaner\", not the kind of business this study measures": 1,
          "listed under \"Pressure washing service\", not the kind of business this study measures": 1,
          "listed under \"Dryer vent cleaning service\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Abilene, Texas",
        "resultsSeen": 20,
        "excluded": 3,
        "kept": 17,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Janitorial service\", not the kind of business this study measures": 1,
          "construction cleanup company, its listing also filed as a construction company": 1,
          "listed under \"Water damage restoration service\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Lawton, Oklahoma",
        "resultsSeen": 20,
        "excluded": 8,
        "kept": 12,
        "reasons": {
          "listed under \"Janitorial service\", not the kind of business this study measures": 2,
          "listed under \"Carpet cleaning service\", not the kind of business this study measures": 2,
          "restoration company, its listing carries restoration and janitorial categories": 1,
          "listed under \"Laundry service\", not the kind of business this study measures": 1,
          "listed under \"Water damage restoration service\", not the kind of business this study measures": 1,
          "listed under \"Dry cleaner\", not the kind of business this study measures": 1
        },
        "firstKeptRank": 2
      },
      {
        "market": "Bismarck, North Dakota",
        "resultsSeen": 20,
        "excluded": 4,
        "kept": 16,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Janitorial service\", not the kind of business this study measures": 3,
          "listed under \"Water damage restoration service\", not the kind of business this study measures": 1
        }
      },
      {
        "market": "Florence, South Carolina",
        "resultsSeen": 20,
        "excluded": 2,
        "kept": 18,
        "firstKeptRank": 1,
        "reasons": {
          "listed under \"Janitorial service\", not the kind of business this study measures": 1,
          "commercial cleaning company by its own name, not a house cleaner": 1
        }
      },
      {
        "market": "Dothan, Alabama",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20,
        "firstKeptRank": 1,
        "reasons": {}
      }
    ],
    "keptPerMarket": {
      "n": 22,
      "min": 9,
      "p25": 16,
      "median": 20,
      "p75": 20,
      "p90": 20,
      "max": 20,
      "mean": 17.95
    },
    "excludedShareOfResults": 10,
    "marketsWhereExcludedTakeHalfOrMore": 1,
    "topExcludedHosts": [
      {
        "host": "null",
        "appearances": 9
      },
      {
        "host": "servpro.com",
        "appearances": 2
      },
      {
        "host": "bandbcleaningcompany.com",
        "appearances": 1
      },
      {
        "host": "bgkycleaning.com",
        "appearances": 1
      },
      {
        "host": "brownspwbg.com",
        "appearances": 1
      },
      {
        "host": "spotlessrestoration.com",
        "appearances": 1
      },
      {
        "host": "americasbestclean.com",
        "appearances": 1
      },
      {
        "host": "prohousewashers.com",
        "appearances": 1
      },
      {
        "host": "eliteexteriorsolutionsmn.com",
        "appearances": 1
      },
      {
        "host": "je-cleaningservice.com",
        "appearances": 1
      },
      {
        "host": "cleanslatedba.com",
        "appearances": 1
      },
      {
        "host": "maidvalet.com",
        "appearances": 1
      },
      {
        "host": "customaryprofessionals.com",
        "appearances": 1
      },
      {
        "host": "bishopclean.com",
        "appearances": 1
      },
      {
        "host": "cleanfreakssoftwash.com",
        "appearances": 1
      }
    ],
    "composition": {
      "all": {
        "markets": 22,
        "slots": 440,
        "kept": 395,
        "keptPct": 90,
        "byReason": {
          "listed under \"Janitorial service\", not the kind of business this study measures": {
            "slots": 13,
            "pct": 3
          },
          "listed under \"Water damage restoration service\", not the kind of business this study measures": {
            "slots": 7,
            "pct": 2
          },
          "listed under \"Pressure washing service\", not the kind of business this study measures": {
            "slots": 6,
            "pct": 1
          },
          "listed under \"Carpet cleaning service\", not the kind of business this study measures": {
            "slots": 6,
            "pct": 1
          },
          "commercial cleaning company by its own name, not a house cleaner": {
            "slots": 3,
            "pct": 1
          },
          "restoration company, its listing carries restoration and janitorial categories": {
            "slots": 2,
            "pct": 0
          },
          "listed under \"Dry cleaner\", not the kind of business this study measures": {
            "slots": 2,
            "pct": 0
          },
          "listed under \"Event planner\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"Upholstery cleaning service\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"Window cleaning service\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"Dryer vent cleaning service\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          },
          "construction cleanup company, its listing also filed as a construction company": {
            "slots": 1,
            "pct": 0
          },
          "listed under \"Laundry service\", not the kind of business this study measures": {
            "slots": 1,
            "pct": 0
          }
        },
        "keptPerMarket": {
          "n": 22,
          "min": 9,
          "p25": 16,
          "median": 20,
          "p75": 20,
          "p90": 20,
          "max": 20,
          "mean": 17.95
        },
        "marketsWithNoneKept": 0,
        "marketsWithTwoOrFewerKept": 0,
        "firstKeptRank": {
          "n": 22,
          "min": 1,
          "p25": 1,
          "median": 1,
          "p75": 1,
          "p90": 1,
          "max": 2,
          "mean": 1.05
        },
        "marketsWhereRank1IsKept": 21
      },
      "byStratum": {
        "largeMetro": {
          "markets": 11,
          "slots": 220,
          "kept": 220,
          "keptPct": 100,
          "byReason": {},
          "keptPerMarket": {
            "n": 11,
            "min": 20,
            "p25": 20,
            "median": 20,
            "p75": 20,
            "p90": 20,
            "max": 20,
            "mean": 20
          },
          "marketsWithNoneKept": 0,
          "marketsWithTwoOrFewerKept": 0,
          "firstKeptRank": {
            "n": 11,
            "min": 1,
            "p25": 1,
            "median": 1,
            "p75": 1,
            "p90": 1,
            "max": 1,
            "mean": 1
          },
          "marketsWhereRank1IsKept": 11
        },
        "smallCity": {
          "markets": 11,
          "slots": 220,
          "kept": 175,
          "keptPct": 80,
          "byReason": {
            "listed under \"Janitorial service\", not the kind of business this study measures": {
              "slots": 13,
              "pct": 6
            },
            "listed under \"Water damage restoration service\", not the kind of business this study measures": {
              "slots": 7,
              "pct": 3
            },
            "listed under \"Pressure washing service\", not the kind of business this study measures": {
              "slots": 6,
              "pct": 3
            },
            "listed under \"Carpet cleaning service\", not the kind of business this study measures": {
              "slots": 6,
              "pct": 3
            },
            "commercial cleaning company by its own name, not a house cleaner": {
              "slots": 3,
              "pct": 1
            },
            "restoration company, its listing carries restoration and janitorial categories": {
              "slots": 2,
              "pct": 1
            },
            "listed under \"Dry cleaner\", not the kind of business this study measures": {
              "slots": 2,
              "pct": 1
            },
            "listed under \"Event planner\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            },
            "listed under \"Upholstery cleaning service\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            },
            "listed under \"Window cleaning service\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            },
            "listed under \"Dryer vent cleaning service\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            },
            "construction cleanup company, its listing also filed as a construction company": {
              "slots": 1,
              "pct": 0
            },
            "listed under \"Laundry service\", not the kind of business this study measures": {
              "slots": 1,
              "pct": 0
            }
          },
          "keptPerMarket": {
            "n": 11,
            "min": 9,
            "p25": 16,
            "median": 16,
            "p75": 18,
            "p90": 19,
            "max": 20,
            "mean": 15.91
          },
          "marketsWithNoneKept": 0,
          "marketsWithTwoOrFewerKept": 0,
          "firstKeptRank": {
            "n": 11,
            "min": 1,
            "p25": 1,
            "median": 1,
            "p75": 1,
            "p90": 1,
            "max": 2,
            "mean": 1.09
          },
          "marketsWhereRank1IsKept": 10
        }
      }
    }
  },
  "strata": {
    "labels": {
      "largeMetro": {
        "markets": 11,
        "n": 220,
        "distributions": {
          "rating": {
            "n": 220,
            "min": 3.9,
            "p25": 4.7,
            "median": 4.9,
            "p75": 4.9,
            "p90": 5,
            "max": 5,
            "mean": 4.8
          },
          "reviews": {
            "n": 220,
            "min": 4,
            "p25": 69,
            "median": 148,
            "p75": 313,
            "p90": 687,
            "max": 1728,
            "mean": 274.99
          },
          "nameWords": {
            "n": 220,
            "min": 1,
            "p25": 3,
            "median": 3,
            "p75": 4,
            "p90": 6,
            "max": 9,
            "mean": 3.78
          },
          "categoryCount": {
            "n": 220,
            "min": 1,
            "p25": 1,
            "median": 2,
            "p75": 3,
            "p90": 4,
            "max": 10,
            "mean": 2.32
          },
          "hoursPerWeek": {
            "n": 219,
            "min": 28,
            "p25": 45,
            "median": 58,
            "p75": 98,
            "p90": 168,
            "max": 168,
            "mean": 77.72
          },
          "daysOpen": {
            "n": 219,
            "min": 4,
            "p25": 5,
            "median": 6,
            "p75": 7,
            "p90": 7,
            "max": 7,
            "mean": 6
          }
        },
        "adoption": {
          "isChain": {
            "yes": 64,
            "outOf": 220,
            "pct": 29
          },
          "hasWebsite": {
            "yes": 216,
            "outOf": 220,
            "pct": 98
          },
          "hasOwnWebsite": {
            "yes": 216,
            "outOf": 220,
            "pct": 98
          },
          "hasPhone": {
            "yes": 220,
            "outOf": 220,
            "pct": 100
          },
          "nameHasService": {
            "yes": 196,
            "outOf": 220,
            "pct": 89
          },
          "nameHasCity": {
            "yes": 85,
            "outOf": 220,
            "pct": 39
          },
          "nameHasState": {
            "yes": 5,
            "outOf": 220,
            "pct": 2
          },
          "nameHasGeo": {
            "yes": 89,
            "outOf": 220,
            "pct": 40
          },
          "hoursListed": {
            "yes": 219,
            "outOf": 220,
            "pct": 100
          },
          "open24All": {
            "yes": 29,
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    },
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  },
  "limits": [
    "Results were captured once on 2026-09-30, from one location setting per market. Rankings vary by device, personalization and time.",
    "Rank is the position within this query only. It is not a measure of overall visibility.",
    "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.",
    "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.",
    "Businesses appearing in more than one market are counted once."
  ]
}