{ "captureDate": "2026-10-14T22:49:22.712Z", "study": { "slug": "hair-salon-monday-panel-maps", "question": "When a hair salon that was closed all day Monday is open again on Wednesday, does it recover the Google Maps top-20 position it held below the open salons on Monday, and do the salons that were open on Monday give back the places they held; the same 22 searches as the Monday snapshot, matched listing by listing, in large metros and in small cities.", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 12, "excludedReasons": [ [ "salon suite building that leases rooms to independent stylists, by its own description, not a hair salon", 9 ], [ "listed under \"Spa\", not the kind of business this study measures", 1 ], [ "named for a nail, lash, brow, waxing, skin, scalp spa or massage service and not for hair, not a hair salon", 1 ], [ "listed under \"Barber shop\", not the kind of business this study measures", 1 ] ], "uniqueBusinesses": 428, "reachable": 282, "pageCountMeasured": 229, "pageCountMissing": 199, "siteUnmeasurable": 108, "siteUnmeasurableReasons": [ [ "booking platform or storefront, not a website of the business", 30 ], [ "no website", 55 ], [ "directory, marketplace or social platform", 23 ] ] }, "distributions": { "rating": { "n": 428, "min": 3.9, "p25": 4.7, "median": 4.8, "p75": 4.9, "p90": 4.9, "max": 5, "mean": 4.75 }, "reviews": { "n": 428, "min": 13, "p25": 70, "median": 160, "p75": 374, "p90": 717, "max": 2057, "mean": 276.86 }, "nameWords": { "n": 428, "min": 1, "p25": 2, "median": 3, "p75": 4, "p90": 5, "max": 12, "mean": 3.41 }, "categoryCount": { "n": 428, "min": 1, "p25": 1, "median": 2, "p75": 4, "p90": 6, "max": 10, "mean": 2.92 }, "hoursPerWeek": { "n": 408, "min": 21, "p25": 44, "median": 51, "p75": 61, "p90": 68, "max": 168, "mean": 52.83 }, "daysOpen": { "n": 408, "min": 3, "p25": 5, "median": 6, "p75": 6, "p90": 7, "max": 7, "mean": 5.67 }, "pages": { "n": 229, "min": 1, "p25": 10, "median": 22, "p75": 62, "p90": 144, "max": 11615, "mean": 266.94 }, "blogPages": { "n": 229, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 2, "max": 377, "mean": 4 }, "blogPosts12mo": { "n": 48, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 23, "max": 99, "mean": 7.46 }, "mostRecentDays": { "n": 48, "min": 3, "p25": 44, "median": 514, "p75": 1283, "p90": 2275, "max": 3543, "mean": 880.83 }, "siteUpdated12mo": { "n": 216, "min": 0, "p25": 3, "median": 9, "p75": 32, "p90": 98, "max": 11615, "mean": 255.27 }, "siteMostRecentDays": { "n": 216, "min": 0, "p25": 9, "median": 44, "p75": 154, "p90": 418, "max": 2412, "mean": 159.72 }, "locationPages": { "n": 229, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 99, "mean": 1.32 }, "cityPages": { "n": 229, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 5, "max": 177, "mean": 3.41 }, "cityPagesDedicated": { "n": 229, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 3, "max": 105, "mean": 1.74 }, "cityLandingPages": { "n": 229, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 12, "mean": 0.35 }, "articlePages": { "n": 170, "min": 1, "p25": 2, "median": 10, "p75": 35, "p90": 78, "max": 4394, "mean": 149.62 }, "sharedPages": { "n": 170, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 4, "max": 47, "mean": 1.88 }, "sharedPagesPct": { "n": 170, "min": 0, "p25": 0, "median": 0, "p75": 5, "p90": 25, "max": 100, "mean": 9.99 }, "templatePages": { "n": 170, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 2, "mean": 0.22 }, "words": { "n": 246, "min": 57, "p25": 254, "median": 421, "p75": 678, "p90": 1121, "max": 9147, "mean": 624.34 }, "bytes": { "n": 282, "min": 169, "p25": 91494, "median": 188709, "p75": 336007, "p90": 661433, "max": 3044717, "mean": 284410.49 }, "superlatives": { "n": 246, "min": 0, "p25": 0, "median": 1, "p75": 3, "p90": 7, "max": 52, "mean": 2.61 }, "numericClaims": { "n": 246, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 17, "mean": 0.41 }, "praiseTerms": { "n": 246, "min": 0, "p25": 0, "median": 1, "p75": 1, "p90": 2, "max": 6, "mean": 1.02 }, "distinctClaims": { "n": 246, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 5, "mean": 0.35 } }, "adoption": { "isChain": { "yes": 19, "outOf": 428, "pct": 4 }, "hasWebsite": { "yes": 373, "outOf": 428, "pct": 87 }, "hasOwnWebsite": { "yes": 320, "outOf": 428, "pct": 75 }, "hasPhone": { "yes": 413, "outOf": 428, "pct": 96 }, "nameHasService": { "yes": 360, "outOf": 428, "pct": 84 }, "nameHasCity": { "yes": 29, "outOf": 428, "pct": 7 }, "nameHasState": { "yes": 4, "outOf": 428, "pct": 1 }, "nameHasGeo": { "yes": 31, "outOf": 428, "pct": 7 }, "hoursListed": { "yes": 408, "outOf": 428, "pct": 95 }, "open24All": { "yes": 1, "outOf": 428, "pct": 0 }, "open24Any": { "yes": 3, "outOf": 428, "pct": 1 }, "openWeekends": { "yes": 95, "outOf": 408, "pct": 23 }, "openSunday": { "yes": 95, "outOf": 408, "pct": 23 }, "openSaturday": { "yes": 379, "outOf": 408, "pct": 93 }, "openFriday": { "yes": 403, "outOf": 408, "pct": 99 }, "openMonday": { "yes": 235, "outOf": 408, "pct": 58 }, "openToday": { "yes": 405, "outOf": 408, "pct": 99 }, "openAtSearch": { "yes": 347, "outOf": 410, "pct": 85 }, "linksToHomepage": { "yes": 281, "outOf": 320, "pct": 88 }, "linksToInnerPage": { "yes": 39, "outOf": 320, "pct": 12 }, "linksToLocationPage": { "yes": 25, "outOf": 320, "pct": 8 }, "linkPathNamesMarketCity": { "yes": 20, "outOf": 320, "pct": 6 }, "linkHasUtm": { "yes": 16, "outOf": 320, "pct": 5 }, "linkHasAnyParams": { "yes": 22, "outOf": 320, "pct": 7 }, "hasPageForRankedCity": { "yes": 25, "outOf": 229, "pct": 11 }, "textReadable": { "yes": 246, "outOf": 282, "pct": 87 }, "hasJsonLd": { "yes": 202, "outOf": 246, "pct": 82 }, "hasLocalBusinessSchema": { "yes": 82, "outOf": 246, "pct": 33 }, "hasReviewSchema": { "yes": 12, "outOf": 246, "pct": 5 }, "hasFaqSchema": { "yes": 11, "outOf": 246, "pct": 4 }, "hasCareersLink": { "yes": 124, "outOf": 246, "pct": 50 }, "hasBlogLink": { "yes": 59, "outOf": 246, "pct": 24 }, "hasPricingLink": { "yes": 11, "outOf": 246, "pct": 4 }, "hasFinancingMention": { "yes": 0, "outOf": 246, "pct": 0 }, "hasOnlineBooking": { "yes": 146, "outOf": 246, "pct": 59 }, "hasChatWidget": { "yes": 2, "outOf": 246, "pct": 1 }, "hasForm": { "yes": 77, "outOf": 246, "pct": 31 }, "mentionsEmergency": { "yes": 9, "outOf": 246, "pct": 4 }, "mentionsGuarantee": { "yes": 8, "outOf": 246, "pct": 3 } }, "correlations": { "rankVs_rating": { "n": 428, "rho": -0.057, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 428, "rho": -0.298, "significant": true, "strength": "weak" }, "rankVs_nameWords": { "n": 428, "rho": -0.018, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 428, "rho": -0.186, "significant": true, "strength": "weak" }, "rankVs_hoursPerWeek": { "n": 408, "rho": -0.073, "significant": false, "strength": "no meaningful relationship" }, "rankVs_daysOpen": { "n": 408, "rho": 0.027, "significant": false, "strength": "no meaningful relationship" }, "rankVs_pages": { "n": 229, "rho": -0.06, "significant": false, "strength": "no meaningful relationship" }, "rankVs_blogPages": { "n": 229, "rho": -0.163, "significant": true, "strength": "weak" }, "rankVs_blogPosts12mo": { "n": 48, "rho": 0.339, "significant": true, "strength": "moderate" }, "rankVs_mostRecentDays": { "n": 48, "rho": -0.215, "significant": false, "strength": "weak" }, "rankVs_siteUpdated12mo": { "n": 216, "rho": -0.066, "significant": false, "strength": "no meaningful relationship" }, "rankVs_siteMostRecentDays": { "n": 216, "rho": 0.048, "significant": false, "strength": "no meaningful relationship" }, "rankVs_locationPages": { "n": 229, "rho": -0.157, "significant": true, "strength": "weak" }, "rankVs_cityPages": { "n": 229, "rho": -0.099, "significant": false, "strength": "no meaningful relationship" }, "rankVs_cityPagesDedicated": { "n": 229, "rho": -0.059, "significant": false, "strength": "no meaningful relationship" }, "rankVs_cityLandingPages": { "n": 229, "rho": -0.065, "significant": false, "strength": "no meaningful relationship" }, "rankVs_articlePages": { "n": 170, "rho": 0.011, "significant": false, "strength": "no meaningful relationship" }, "rankVs_sharedPages": { "n": 170, "rho": 0.125, "significant": false, "strength": "weak" }, "rankVs_sharedPagesPct": { "n": 170, "rho": 0.065, "significant": false, "strength": "no meaningful relationship" }, "rankVs_templatePages": { "n": 170, "rho": -0.042, "significant": false, "strength": "no meaningful relationship" }, "rankVs_words": { "n": 246, "rho": -0.058, "significant": false, "strength": "no meaningful relationship" }, "rankVs_bytes": { "n": 282, "rho": -0.013, "significant": false, "strength": "no meaningful relationship" }, "rankVs_superlatives": { "n": 246, "rho": -0.061, "significant": false, "strength": "no meaningful relationship" }, "rankVs_numericClaims": { "n": 246, "rho": -0.093, "significant": false, "strength": "no meaningful relationship" }, "rankVs_praiseTerms": { "n": 246, "rho": -0.088, "significant": false, "strength": "no meaningful relationship" }, "rankVs_distinctClaims": { "n": 246, "rho": -0.093, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 428, "rho": -0.04, "significant": false, "strength": "no meaningful relationship" }, "pagesVs_reviews": { "n": 229, "rho": 0.318, "significant": true, "strength": "moderate" }, "superlativesVs_numericClaims": { "n": 246, "rho": 0.428, "significant": true, "strength": "moderate" }, "praiseTermsVs_distinctClaims": { "n": 246, "rho": 0.374, "significant": true, "strength": "moderate" } }, "markets": { "perMarket": [ { "market": "Indianapolis, Indiana", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Columbus, Ohio", 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