{ "captureDate": "2026-10-12T14:15:03.917Z", "study": { "slug": "hair-salon-closed-monday-maps", "question": "How many of the hair salons in Google's Maps top 20 are closed all day Monday, in large metros and in small cities; on a Monday morning, do the salons that are closed for the day sit lower on the list than the salons that open, once review volume is accounted for; and how many days and hours a week does a top-20 salon keep?", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 16, "excludedReasons": [ [ "salon suite building that leases rooms to independent stylists, by its own description, not a hair salon", 9 ], [ "beauty school, not a hair salon", 1 ], [ "listed under \"Barber shop\", not the kind of business this study measures", 5 ], [ "named for a nail, lash, brow, waxing, skin, scalp spa or massage service and not for hair, not a hair salon", 1 ] ], "uniqueBusinesses": 424, "reachable": 272, "pageCountMeasured": 218, "pageCountMissing": 206, "siteUnmeasurable": 108, "siteUnmeasurableReasons": [ [ "booking platform or storefront, not a website of the business", 32 ], [ "no website", 57 ], [ "directory, marketplace or social platform", 19 ] ] }, "distributions": { "rating": { "n": 424, "min": 3.9, "p25": 4.7, "median": 4.8, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.77 }, "reviews": { "n": 424, "min": 5, "p25": 71, "median": 171, "p75": 378, "p90": 690, "max": 2057, "mean": 279.2 }, "nameWords": { "n": 424, "min": 1, "p25": 2, "median": 3, "p75": 4, "p90": 5, "max": 12, "mean": 3.39 }, "categoryCount": { "n": 424, "min": 1, "p25": 1, "median": 2, "p75": 4, "p90": 6, "max": 10, "mean": 2.93 }, "hoursPerWeek": { "n": 399, "min": 21, "p25": 44, "median": 52, "p75": 61, "p90": 68, "max": 168, "mean": 52.73 }, "daysOpen": { "n": 399, "min": 3, "p25": 5, "median": 6, "p75": 6, "p90": 7, "max": 7, "mean": 5.71 }, "pages": { "n": 218, "min": 1, "p25": 10, "median": 24, "p75": 66, "p90": 144, "max": 11615, "mean": 117.15 }, "blogPages": { "n": 218, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 2, "max": 377, "mean": 4.63 }, "blogPosts12mo": { "n": 45, "min": 0, "p25": 0, "median": 0, "p75": 3, "p90": 31, "max": 99, "mean": 8.38 }, "mostRecentDays": { "n": 45, "min": 2, "p25": 33, "median": 399, "p75": 1120, "p90": 2240, "max": 3857, "mean": 770.69 }, "siteUpdated12mo": { "n": 205, "min": 0, "p25": 3, "median": 10, "p75": 36, "p90": 98, "max": 11615, "mean": 94.81 }, "siteMostRecentDays": { "n": 205, "min": 0, "p25": 10, "median": 39, "p75": 120, "p90": 388, "max": 2410, "mean": 145.65 }, "locationPages": { "n": 218, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 99, "mean": 1.23 }, "cityPages": { "n": 218, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 5, "max": 177, "mean": 3.62 }, "cityPagesDedicated": { "n": 218, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 2, "max": 105, "mean": 1.71 }, "cityLandingPages": { "n": 218, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 0, "max": 10, "mean": 0.25 }, "articlePages": { "n": 166, "min": 1, "p25": 3, "median": 9, "p75": 37, "p90": 78, "max": 4394, "mean": 69.93 }, "sharedPages": { "n": 166, "min": 0, "p25": 0, "median": 0, "p75": 1, "p90": 4, "max": 55, "mean": 2.13 }, "sharedPagesPct": { "n": 166, "min": 0, "p25": 0, "median": 0, "p75": 4, "p90": 33, "max": 100, "mean": 8.44 }, "templatePages": { "n": 166, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 2, "mean": 0.22 }, "words": { "n": 228, "min": 56, "p25": 253, "median": 419, "p75": 678, "p90": 1121, "max": 9140, "mean": 647.38 }, "bytes": { "n": 272, "min": 169, "p25": 84303, "median": 171529, "p75": 315134, "p90": 739895, "max": 2995220, "mean": 304798.3 }, "superlatives": { "n": 228, "min": 0, "p25": 0, "median": 1, "p75": 3, "p90": 7, "max": 52, "mean": 2.73 }, "numericClaims": { "n": 228, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 92, "mean": 0.78 }, "praiseTerms": { "n": 228, "min": 0, "p25": 0, "median": 1, "p75": 1, "p90": 2, "max": 6, "mean": 1 }, "distinctClaims": { "n": 228, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 9, "mean": 0.34 } }, "adoption": { "isChain": { "yes": 17, "outOf": 424, "pct": 4 }, "hasWebsite": { "yes": 367, "outOf": 424, "pct": 87 }, "hasOwnWebsite": { "yes": 316, "outOf": 424, "pct": 75 }, "hasPhone": { "yes": 404, "outOf": 424, "pct": 95 }, "nameHasService": { "yes": 359, "outOf": 424, "pct": 85 }, "nameHasCity": { "yes": 26, "outOf": 424, "pct": 6 }, "nameHasState": { "yes": 3, "outOf": 424, "pct": 1 }, "nameHasGeo": { "yes": 28, "outOf": 424, "pct": 7 }, "hoursListed": { "yes": 399, "outOf": 424, "pct": 94 }, "open24All": { "yes": 1, "outOf": 424, "pct": 0 }, "open24Any": { "yes": 2, "outOf": 424, "pct": 0 }, "openWeekends": { "yes": 86, "outOf": 399, "pct": 22 }, "openSunday": { "yes": 86, "outOf": 399, "pct": 22 }, "openSaturday": { "yes": 366, "outOf": 399, "pct": 92 }, "openFriday": { "yes": 393, "outOf": 399, "pct": 98 }, "openMonday": { "yes": 260, "outOf": 399, "pct": 65 }, "openToday": { "yes": 260, "outOf": 399, "pct": 65 }, "openAtSearch": { "yes": 209, "outOf": 399, "pct": 52 }, "linksToHomepage": { "yes": 281, "outOf": 316, "pct": 89 }, "linksToInnerPage": { "yes": 35, "outOf": 316, "pct": 11 }, "linksToLocationPage": { "yes": 24, "outOf": 316, "pct": 8 }, "linkPathNamesMarketCity": { "yes": 19, "outOf": 316, "pct": 6 }, "linkHasUtm": { "yes": 12, "outOf": 316, "pct": 4 }, "linkHasAnyParams": { "yes": 20, "outOf": 316, "pct": 6 }, "hasPageForRankedCity": { "yes": 19, "outOf": 218, "pct": 9 }, "textReadable": { "yes": 228, "outOf": 272, "pct": 84 }, "hasJsonLd": { "yes": 191, "outOf": 228, "pct": 84 }, "hasLocalBusinessSchema": { "yes": 84, "outOf": 228, "pct": 37 }, "hasReviewSchema": { "yes": 13, "outOf": 228, "pct": 6 }, "hasFaqSchema": { "yes": 10, "outOf": 228, "pct": 4 }, "hasCareersLink": { "yes": 110, "outOf": 228, "pct": 48 }, "hasBlogLink": { "yes": 53, "outOf": 228, "pct": 23 }, "hasPricingLink": { "yes": 8, "outOf": 228, "pct": 4 }, "hasFinancingMention": { "yes": 2, "outOf": 228, "pct": 1 }, "hasOnlineBooking": { "yes": 132, "outOf": 228, "pct": 58 }, "hasChatWidget": { "yes": 2, "outOf": 228, "pct": 1 }, "hasForm": { "yes": 75, "outOf": 228, "pct": 33 }, "mentionsEmergency": { "yes": 8, "outOf": 228, "pct": 4 }, "mentionsGuarantee": { "yes": 8, "outOf": 228, "pct": 4 } }, "correlations": { "rankVs_rating": { "n": 424, "rho": 0, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 424, "rho": -0.265, "significant": true, "strength": "weak" }, "rankVs_nameWords": { "n": 424, "rho": -0.036, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 424, "rho": -0.196, "significant": true, "strength": "weak" }, "rankVs_hoursPerWeek": { "n": 399, "rho": -0.168, "significant": true, "strength": "weak" }, "rankVs_daysOpen": { "n": 399, "rho": -0.137, "significant": true, "strength": "weak" }, "rankVs_pages": { "n": 218, "rho": -0.059, "significant": false, "strength": "no meaningful relationship" }, "rankVs_blogPages": { "n": 218, "rho": -0.087, "significant": false, "strength": "no meaningful relationship" }, "rankVs_blogPosts12mo": { "n": 45, "rho": 0.089, "significant": false, "strength": "no meaningful relationship" }, "rankVs_mostRecentDays": { "n": 45, "rho": -0.093, "significant": false, "strength": "no meaningful relationship" }, "rankVs_siteUpdated12mo": { "n": 205, "rho": -0.08, "significant": false, "strength": "no meaningful relationship" }, "rankVs_siteMostRecentDays": { "n": 205, "rho": 0.033, "significant": false, "strength": "no meaningful relationship" }, "rankVs_locationPages": { "n": 218, "rho": -0.238, "significant": true, "strength": "weak" }, "rankVs_cityPages": { "n": 218, "rho": -0.07, "significant": false, "strength": "no meaningful relationship" }, "rankVs_cityPagesDedicated": { "n": 218, "rho": -0.137, "significant": true, "strength": "weak" }, "rankVs_cityLandingPages": { "n": 218, "rho": -0.121, "significant": false, "strength": "weak" }, "rankVs_articlePages": { "n": 166, "rho": -0.016, "significant": false, "strength": "no meaningful relationship" }, "rankVs_sharedPages": { "n": 166, "rho": -0.021, "significant": false, "strength": "no meaningful relationship" }, "rankVs_sharedPagesPct": { "n": 166, "rho": -0.04, "significant": false, "strength": "no meaningful relationship" }, "rankVs_templatePages": { "n": 166, "rho": -0.122, "significant": false, "strength": "weak" }, "rankVs_words": { "n": 228, "rho": -0.059, "significant": false, "strength": "no meaningful relationship" }, "rankVs_bytes": { "n": 272, "rho": -0.007, "significant": false, "strength": "no meaningful relationship" }, "rankVs_superlatives": { "n": 228, "rho": -0.09, "significant": false, "strength": "no meaningful relationship" }, "rankVs_numericClaims": { "n": 228, "rho": -0.203, "significant": 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"appearances": 1 }, { "host": "florencesalonsuites.com", "appearances": 1 }, { "host": "tinn.top", "appearances": 1 }, { "host": "booking.galaxyaccess.us", "appearances": 1 } ], "composition": { "all": { "markets": 22, "slots": 440, "kept": 424, "keptPct": 96, "byReason": { "salon suite building that leases rooms to independent stylists, by its own description, not a hair salon": { "slots": 9, "pct": 2 }, "listed under \"Barber shop\", not the kind of business this study measures": { "slots": 5, "pct": 1 }, "beauty school, not a hair salon": { "slots": 1, "pct": 0 }, "named for a nail, lash, brow, waxing, skin, scalp spa or massage service and not for hair, not a hair salon": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 22, "min": 16, "p25": 19, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.27 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 22, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, 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Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.", "Blog volume counts sitemap URLs under a blog, news, article or resources path. A site that publishes posts at its root is undercounted by that measure, which is why whole-site freshness is reported beside it.", "Whole-site freshness counts sitemap URLs carrying a lastmod date, so a site-wide template change can register as an update.", "A shared page is one whose URL slug also appears on another sampled business site. 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