{ "captureDate": "2026-10-01T14:36:56.793Z", "study": { "slug": "fence-company-site-size", "question": "How big are the websites of the fence companies on Google's organic page one, how many of the ten results are fence companies at all, does site size relate to position, and how different are the answers in large metros and small cities?", "lane": "organic" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 158, "paginationRepeats": 0, "failedMarkets": [ { "market": "Atlanta, Georgia", "reason": "search returned general pages about the word company (an encyclopedia entry, a dictionary, a consulting firm, a utility, a carmaker, music videos), the same pages at the same positions as Cheyenne, and no fence result; Google dropped the trade and the city from the query", "resultsDropped": 9 }, { "market": "Cheyenne, Wyoming", "reason": "search returned general pages about the word company (an encyclopedia entry, a dictionary, a consulting firm, a federal registration page, a carmaker, music videos), the same pages at the same positions as Atlanta, and no fence result; Google dropped the trade and the city from the query", "resultsDropped": 9 }, { "market": "Nashville, Tennessee", "reason": "search returned general pages about the word fence (an encyclopedia entry, a dictionary, a finance company named Fence, a photo festival, a lifestyle blog, a viral story, forum threads) and no fence company or fence directory; Google dropped the city and the word company from the query", "resultsDropped": 8 } ], "marketsWithNoResults": [], "excluded": 127, "excludedReasons": [ [ "one company's own profile, listing or post on a directory or social platform, not its website", 66 ], [ "directory list page, review roundup or forum thread", 44 ], [ "site with no identifiable local operator (no local phone number or street address, or a nationwide city-page template), not verifiable as a fence company", 3 ], [ "lead generation or referral site that routes requests to contractors, by its own description, not a fence company", 3 ], [ "publisher ranking fence companies, not a fence company", 1 ], [ "site answered with a bot challenge or not at all, so the operator could not be verified", 3 ], [ "electronic pet containment brand's dealer page, not a fence builder", 3 ], [ "city government page, not a fence company", 1 ], [ "home improvement retailer's installation page, not a fence company", 1 ], [ "off-topic result, not the kind of business this study measures", 2 ] ], "uniqueBusinesses": 30, "reachable": 30, "pageCountMeasured": 30, "pageCountMissing": 0, "siteUnmeasurable": 0, "siteUnmeasurableReasons": [] }, "distributions": { "pages": { "n": 30, "min": 3, "p25": 28, "median": 88, "p75": 332, "p90": 1471, "max": 4581, "mean": 481.2 }, "blogPages": { "n": 30, "min": 0, "p25": 0, "median": 1, "p75": 16, "p90": 258, "max": 1623, "mean": 92.43 }, "blogPosts12mo": { "n": 16, "min": 0, "p25": 0, "median": 1, "p75": 13, "p90": 123, "max": 387, "mean": 38.31 }, "mostRecentDays": { "n": 16, "min": 0, "p25": 6, "median": 13, "p75": 385, "p90": 941, "max": 2762, "mean": 377.31 }, "siteUpdated12mo": { "n": 26, "min": 0, "p25": 9, "median": 26, "p75": 88, "p90": 361, "max": 3307, "mean": 194.62 }, "siteMostRecentDays": { "n": 26, "min": 0, "p25": 2, "median": 40, "p75": 182, "p90": 623, "max": 2762, "mean": 237.23 }, "locationPages": { "n": 30, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 12, "max": 2892, "mean": 98.63 }, "cityPages": { "n": 30, "min": 0, "p25": 0, "median": 4, "p75": 12, "p90": 158, "max": 2197, "mean": 99.03 }, "cityPagesDedicated": { "n": 30, "min": 0, "p25": 0, "median": 1, "p75": 4, "p90": 25, "max": 2115, "mean": 79.53 }, "cityLandingPages": { "n": 30, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 2, "max": 2115, "mean": 72.77 }, "articlePages": { "n": 29, "min": 1, "p25": 11, "median": 45, "p75": 310, "p90": 514, "max": 3785, "mean": 319.97 }, "sharedPages": { "n": 29, "min": 0, "p25": 0, "median": 1, "p75": 4, "p90": 5, "max": 78, "mean": 6.72 }, "sharedPagesPct": { "n": 29, "min": 0, "p25": 0, "median": 1, "p75": 5, "p90": 22, "max": 55, "mean": 7.79 }, "templatePages": { "n": 29, "min": 0, "p25": 0, "median": 0, "p75": 0, "p90": 1, "max": 1, "mean": 0.17 }, "words": { "n": 30, "min": 99, "p25": 661, "median": 1260, "p75": 1895, "p90": 2382, "max": 3761, "mean": 1324.93 }, "bytes": { "n": 30, "min": 26867, "p25": 130327, "median": 214041, "p75": 405501, "p90": 968897, "max": 1412814, "mean": 356123.27 }, "superlatives": { "n": 30, "min": 0, "p25": 1, "median": 3, "p75": 9, "p90": 10, "max": 32, "mean": 5.03 }, "numericClaims": { "n": 30, "min": 0, "p25": 0, "median": 1, "p75": 2, "p90": 4, "max": 8, "mean": 1.63 }, "praiseTerms": { "n": 30, "min": 0, "p25": 1, "median": 2, "p75": 3, "p90": 4, "max": 5, "mean": 1.93 }, "distinctClaims": { "n": 30, "min": 0, "p25": 0, "median": 1, "p75": 1, "p90": 2, "max": 4, "mean": 1 } }, "adoption": { "hasPageForRankedCity": { "yes": 7, "outOf": 30, "pct": 23 }, "isChain": { "yes": 2, "outOf": 30, "pct": 7 }, "textReadable": { "yes": 30, "outOf": 30, "pct": 100 }, "hasJsonLd": { "yes": 27, "outOf": 30, "pct": 90 }, "hasLocalBusinessSchema": { "yes": 12, "outOf": 30, "pct": 40 }, "hasReviewSchema": { "yes": 6, "outOf": 30, "pct": 20 }, "hasFaqSchema": { "yes": 7, "outOf": 30, "pct": 23 }, "hasCareersLink": { "yes": 6, "outOf": 30, "pct": 20 }, "hasBlogLink": { "yes": 21, "outOf": 30, "pct": 70 }, "hasPricingLink": { "yes": 0, "outOf": 30, "pct": 0 }, "hasFinancingMention": { "yes": 11, "outOf": 30, "pct": 37 }, "hasOnlineBooking": { "yes": 4, "outOf": 30, "pct": 13 }, "hasChatWidget": { "yes": 5, "outOf": 30, "pct": 17 }, "hasForm": { "yes": 12, "outOf": 30, "pct": 40 }, "mentionsEmergency": { "yes": 4, "outOf": 30, "pct": 13 }, "mentionsGuarantee": { "yes": 15, "outOf": 30, "pct": 50 }, "freeEstimate": { "yes": 18, "outOf": 30, "pct": 60 }, "listsMaterials": { "yes": 26, "outOf": 30, "pct": 87 }, "financing": { "yes": 11, "outOf": 30, "pct": 37 }, "warranty": { "yes": 15, "outOf": 30, "pct": 50 }, "insured": { "yes": 3, "outOf": 30, "pct": 10 }, "linksToServiceArea": { "yes": 11, "outOf": 30, "pct": 37 } }, "correlations": { "rankVs_pages": { "n": 30, "rho": 0.015, "significant": false, "strength": "no meaningful relationship" }, "rankVs_blogPages": { "n": 30, "rho": -0.054, "significant": false, "strength": "no meaningful relationship" }, "rankVs_blogPosts12mo": { "n": 16, "rho": -0.007, "significant": false, "strength": "no meaningful relationship" }, "rankVs_mostRecentDays": { "n": 16, "rho": 0.167, "significant": false, "strength": "weak" }, "rankVs_siteUpdated12mo": { "n": 26, "rho": -0.017, "significant": false, "strength": "no meaningful relationship" }, "rankVs_siteMostRecentDays": { "n": 26, "rho": 0.044, "significant": false, "strength": "no meaningful relationship" }, "rankVs_locationPages": { "n": 30, "rho": -0.158, "significant": false, "strength": "weak" }, "rankVs_cityPages": { "n": 30, "rho": 0.193, "significant": false, "strength": "weak" }, "rankVs_cityPagesDedicated": { "n": 30, "rho": 0.031, "significant": false, "strength": "no meaningful relationship" }, "rankVs_cityLandingPages": { "n": 30, "rho": -0.046, "significant": false, "strength": "no meaningful relationship" }, "rankVs_articlePages": { "n": 29, "rho": 0.168, "significant": false, "strength": "weak" }, "rankVs_sharedPages": { "n": 29, "rho": -0.054, "significant": false, "strength": "no meaningful relationship" }, "rankVs_sharedPagesPct": { "n": 29, "rho": -0.137, "significant": false, "strength": "weak" }, "rankVs_templatePages": { "n": 29, "rho": -0.066, "significant": false, "strength": "no meaningful relationship" }, "rankVs_words": { "n": 30, "rho": 0.244, "significant": false, "strength": "weak" }, "rankVs_bytes": { "n": 30, "rho": -0.023, "significant": false, "strength": "no meaningful relationship" }, "rankVs_superlatives": { "n": 30, "rho": 0.36, "significant": true, "strength": "moderate" }, "rankVs_numericClaims": { "n": 30, "rho": 0.405, "significant": true, "strength": "moderate" }, "rankVs_praiseTerms": { "n": 30, "rho": 0.421, "significant": true, "strength": "moderate" }, "rankVs_distinctClaims": { "n": 30, "rho": 0.36, "significant": true, "strength": "moderate" }, "superlativesVs_numericClaims": { "n": 30, "rho": 0.501, "significant": true, "strength": "strong" }, "praiseTermsVs_distinctClaims": { "n": 30, "rho": 0.507, "significant": true, "strength": "strong" } }, "markets": { "perMarket": [ { "market": "Dallas, Texas", "resultsSeen": 9, "excluded": 3, "kept": 6, "firstKeptRank": 1, "reasons": { "one company's own profile, listing or post on a directory or social platform, not its website": 3 } }, { "market": "Charlotte, North Carolina", "resultsSeen": 9, "excluded": 7, "kept": 2, "reasons": { "directory list page, review roundup or forum thread": 3, "site with no identifiable local operator (no local phone number or street address, or a nationwide city-page template), not verifiable as a fence company": 1, "one company's own profile, listing or post on a directory or social platform, not its website": 3 }, "firstKeptRank": 2 }, { "market": "San Antonio, Texas", "resultsSeen": 8, "excluded": 5, "kept": 3, "firstKeptRank": 1, "reasons": { "one company's own profile, listing or post on a directory or social platform, not its website": 2, "site with no identifiable local operator (no local phone number or street address, or a nationwide city-page template), not verifiable as a fence company": 1, "directory list page, review roundup or forum thread": 1, "lead generation or referral site that routes requests to contractors, by its own description, not a fence company": 1 } }, { "market": "Columbus, Ohio", "resultsSeen": 8, "excluded": 5, "kept": 3, "reasons": { "directory list page, review roundup or forum thread": 2, "one company's own profile, listing or post on a directory or social platform, not its website": 3 }, "firstKeptRank": 2 }, { "market": "Kansas City, Missouri", "resultsSeen": 8, "excluded": 7, "kept": 1, "firstKeptRank": 1, "reasons": { "directory list page, review roundup or forum thread": 2, "one company's own profile, listing or post on a directory or social platform, not its website": 3, "lead generation or referral site that routes requests to contractors, by its own description, not a fence company": 1, "publisher ranking fence companies, not a fence company": 1 } }, { "market": "Raleigh, North Carolina", "resultsSeen": 8, "excluded": 7, "kept": 1, "reasons": { "directory list page, review roundup or forum thread": 2, "one company's own profile, listing or post on a directory or social platform, not its website": 5 }, "firstKeptRank": 6 }, { "market": "Denver, Colorado", "resultsSeen": 9, "excluded": 6, "kept": 3, "reasons": { "directory list page, review roundup or forum thread": 3, "site answered with a bot challenge or not at all, so the operator could not be verified": 1, "one company's own profile, listing or post on a directory or social platform, not its website": 2 }, "firstKeptRank": 5 }, { "market": "Indianapolis, Indiana", "resultsSeen": 9, "excluded": 8, "kept": 1, "reasons": { "directory list page, review roundup or forum thread": 3, "site answered with a bot challenge or not at all, so the operator could not be verified": 1, "one company's own profile, listing or post on a directory or social platform, not its website": 4 }, "firstKeptRank": 7 }, { "market": "Jacksonville, Florida", "resultsSeen": 8, "excluded": 7, "kept": 1, "reasons": { "directory list page, review roundup or forum thread": 2, "one company's own profile, listing or post on a directory or social platform, not its website": 4, "site with no identifiable local operator (no local phone number or street address, or a nationwide city-page template), not verifiable as a fence company": 1 }, "firstKeptRank": 8 }, { "market": "Wausau, Wisconsin", "resultsSeen": 7, "excluded": 6, "kept": 1, "reasons": { 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"host": "m.yelp.com", "appearances": 2 }, { "host": "homeadvisor.com", "appearances": 2 }, { "host": "usfenceguide.com", "appearances": 2 }, { "host": "local.yahoo.com", "appearances": 2 } ], "composition": { "all": { "markets": 19, "slots": 158, "kept": 31, "keptPct": 20, "byReason": { "one company's own profile, listing or post on a directory or social platform, not its website": { "slots": 66, "pct": 42 }, "directory list page, review roundup or forum thread": { "slots": 44, "pct": 28 }, "site with no identifiable local operator (no local phone number or street address, or a nationwide city-page template), not verifiable as a fence company": { "slots": 3, "pct": 2 }, "lead generation or referral site that routes requests to contractors, by its own description, not a fence company": { "slots": 3, "pct": 2 }, "site answered with a bot challenge or not at all, so the operator could not be verified": { "slots": 3, "pct": 2 }, "electronic pet containment brand's dealer page, not a fence builder": { "slots": 3, "pct": 2 }, "off-topic result, not the kind of business this study measures": { "slots": 2, "pct": 1 }, "publisher ranking fence companies, not a fence company": { "slots": 1, "pct": 1 }, "city government page, not a fence company": { "slots": 1, "pct": 1 }, "home improvement retailer's installation page, not a fence company": { "slots": 1, "pct": 1 } }, "keptPerMarket": { "n": 19, "min": 0, "p25": 1, "median": 1, "p75": 3, "p90": 3, "max": 6, "mean": 1.63 }, "marketsWithNoneKept": 5, "marketsWithTwoOrFewerKept": 13, "firstKeptRank": { "n": 14, "min": 1, "p25": 1, "median": 2, "p75": 5, "p90": 7, "max": 8, "mean": 3.36 }, "marketsWhereRank1IsKept": 5 }, "byStratum": { "largeMetros": { "markets": 9, "slots": 76, "kept": 21, "keptPct": 28, "byReason": { "one company's own profile, listing or post on a directory or social platform, not its website": { "slots": 29, "pct": 38 }, "directory list page, review roundup or forum thread": { "slots": 18, "pct": 24 }, "site 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website": { "slots": 37, "pct": 45 }, "directory list page, review roundup or forum thread": { "slots": 26, "pct": 32 }, "electronic pet containment brand's dealer page, not a fence builder": { "slots": 3, "pct": 4 }, "off-topic result, not the kind of business this study measures": { "slots": 2, "pct": 2 }, "lead generation or referral site that routes requests to contractors, by its own description, not a fence company": { "slots": 1, "pct": 1 }, "city government page, not a fence company": { "slots": 1, "pct": 1 }, "home improvement retailer's installation page, not a fence company": { "slots": 1, "pct": 1 }, "site answered with a bot challenge or not at all, so the operator could not be verified": { "slots": 1, "pct": 1 } }, "keptPerMarket": { "n": 10, "min": 0, "p25": 0, "median": 1, "p75": 1, "p90": 3, "max": 4, "mean": 1 }, "marketsWithNoneKept": 5, "marketsWithTwoOrFewerKept": 8, "firstKeptRank": { "n": 5, "min": 1, "p25": 1, "median": 2, "p75": 5, "p90": 5, "max": 5, "mean": 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