{ "captureDate": "2026-10-01T14:36:56.793Z", "study": { "slug": "fence-company-site-size", "question": "How big are the websites of the fence companies on Google's organic page one, how many of the ten results are fence companies at all, does site size relate to position, and how different are the answers in large metros and small cities?", "lane": "organic", "belief": "To rank on page one you need a big website and a busy blog, and the page-count benchmarks owners are shown, which come from large metros, apply to every market.", "benchmark": "An owner opens their own sitemap, counts the URLs, and compares the count against the page-one median for a market their size; then counts the fence companies on their own page one against the median for markets like theirs.", "sample": { "queryTemplate": "fence company {market}", "topN": 10, "markets": [ "Dallas, Texas", "Atlanta, Georgia", "Charlotte, North Carolina", "San Antonio, Texas", "Columbus, Ohio", "Kansas City, Missouri", "Nashville, Tennessee", "Raleigh, North Carolina", "Denver, Colorado", "Indianapolis, Indiana", "Jacksonville, Florida", "Wausau, Wisconsin", "Dubuque, Iowa", "Bangor, Maine", "Missoula, Montana", "Cheyenne, Wyoming", "Rapid City, South Dakota", "Grand Junction, Colorado", "Traverse City, Michigan", "Pocatello, Idaho", "Hattiesburg, Mississippi", "Corvallis, Oregon" ], "strata": { "largeMetros": [ "Dallas, Texas", "Atlanta, Georgia", "Charlotte, North Carolina", "San Antonio, Texas", "Columbus, Ohio", "Kansas City, Missouri", "Nashville, Tennessee", "Raleigh, North Carolina", "Denver, Colorado", "Indianapolis, Indiana", "Jacksonville, Florida" ], "smallCities": [ "Wausau, Wisconsin", "Dubuque, Iowa", "Bangor, Maine", "Missoula, Montana", "Cheyenne, Wyoming", "Rapid City, South Dakota", "Grand Junction, Colorado", "Traverse City, Michigan", "Pocatello, Idaho", "Hattiesburg, Mississippi", "Corvallis, Oregon" ] }, "failedMarkets": { "Atlanta, Georgia": "search returned general pages about the word company (an encyclopedia entry, a dictionary, a consulting firm, a utility, a carmaker, music videos), the same pages at the same positions as Cheyenne, and no fence result; Google dropped the trade and the city from the query", "Cheyenne, Wyoming": "search returned general pages about the word company (an encyclopedia entry, a dictionary, a consulting firm, a federal registration page, a carmaker, music videos), the same pages at the same positions as Atlanta, and no fence result; Google dropped the trade and the city from the query", "Nashville, Tennessee": "search returned general pages about the word fence (an encyclopedia entry, a dictionary, a finance company named Fence, a photo festival, a lifestyle blog, a viral story, forum threads) and no fence company or fence directory; Google dropped the city and the word company from the query" } }, "exclude": { "directoryReasons": [ { "url": "dogwatch", "reason": "electronic pet containment brand's dealer page, not a fence builder" }, { "url": "(yelp\\.com/biz/|mapquest\\.com/us/|nextdoor\\.com/pages/|facebook\\.com/(?!groups/|fb-answers/)|instagram\\.com/|linkedin\\.com/company/|yellowpages\\.com/.+/mip/|bbb\\.org/.+/profile/|homeadvisor\\.com/rated\\.|buildzoom\\.com/contractor/|houzz\\.com/professionals/.+pf~|thumbtack\\.com/.+/service/)", "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "url": ".", "reason": "directory list page, review roundup or forum thread" } ], "groups": [ { "reason": "one company's own profile, listing or post on a directory or social platform, not its website", "domains": [ "cityscapedsm.com", "network.highwire.com", "patch.com", "cgmimm.com", "usfenceguide.com", "local.yahoo.com", "experience.com", "industrynet.com", "finditguide.com" ] }, { "reason": "lead generation or referral site that routes requests to contractors, by its own description, not a fence company", "domains": [ "trustpatrick.com", "fencecompanyofkansascity.com", "wausaufences.com" ] }, { "reason": "site with no identifiable local operator (no local phone number or street address, or a nationwide city-page template), not verifiable as a fence company", "domains": [ "san-antonio-fence.com", "charlottepremierfence.com", "dollarfence.com" ] }, { "reason": "site answered with a bot challenge or not at all, so the operator could not be verified", "domains": [ "sprinklersevergreenservices.com", "wholesalevinylfencing.net", "buettsfence.com" ] }, { "reason": "publisher ranking fence companies, not a fence company", "domains": [ "kansascity.bloggerlocal.com" ] }, { "reason": "city government page, not a fence company", "domains": [ "cityofdubuque.org" ] }, { "reason": "electronic pet containment brand's dealer page, not a fence builder", "domains": [ "invisiblefence.com" ] }, { "reason": "home improvement retailer's installation page, not a fence company", "domains": [ "homedepot.com", "lowes.com", "menards.com", "tractorsupply.com" ] } ], "domains": [ "consumeraffairs.com", "thisoldhouse.com", "bobvila.com", "forbes.com", "usnews.com", "architecturaldigest.com", "todayshomeowner.com", "nytimes.com", "bestcompany.com", "trustpilot.com", "chamberofcommerce.com", "networx.com", "modernize.com", "homeguide.com", "fixr.com", "houselogic.com", "familyhandyman.com", "groupon.com", "craigslist.org", "alignable.com", "bizapedia.com", "dandb.com", "opencorporates.com", "angi.com", "homeadvisor.com", "thumbtack.com", "houzz.com", "porch.com", "buildzoom.com", "expertise.com", "threebestrated.com", "fencecompanies.com", "fencingdirectory.com", "americanfenceassociation.com" ] }, "measureSites": true, "minReadableWords": 50, "measure": { "claimNouns": [ "years?", "customers", "clients", "homes", "families", "fences", "feet", "reviews", "projects", "jobs", "properties", "installations" ], "features": { "freeEstimate": { "text": "\\b(free\\s+(estimates?|quotes?|consultations?|in[-\\s]home\\s+estimates?)|no[-\\s]cost\\s+(estimates?|quotes?)|complimentary\\s+(estimates?|quotes?))\\b" }, "listsMaterials": { "text": "\\b(vinyl|chain[-\\s]?link|wrought\\s+iron|ornamental\\s+(iron|aluminum|steel)|aluminum\\s+fenc\\w*|cedar|composite)\\b" }, "financing": { "text": "\\b(financing|finance\\s+options?|monthly\\s+payments?|0%\\s+apr|special\\s+financing)\\b" }, "warranty": { "text": "\\b(warrant(y|ies)|guarantee[ds]?)\\b" }, "insured": { "text": "\\b(fully\\s+insured|licensed\\s+(and|&)\\s+insured|insured\\s+(and|&)\\s+(licensed|bonded)|liability\\s+insurance)\\b" }, "linksToServiceArea": { "html": "href=\"[^\"]*(service[-_]?areas?|areas?[-_]we[-_]serve|locations?)\\b" } }, "featureScore": [ "hasForm", "freeEstimate", "listsMaterials", "financing", "warranty", "insured" ] }, "screen": { "relevantIf": "fence|fencing|gate|rail|deck|iron|vinyl|aluminum|wood|landscap|outdoor|construct|contract|build|home|property|yard", "chainHosts": [ "superiorfenceandrail.com", "vikingfence.com", "mossyoakfence.com", "herculesfence.com", "longfence.com", "fencebuilders.com", "fencecorral.com", "americanfenceco.com", "allamericanfence.com" ] }, "budget": { "maxSerpCalls": 22 }, "screening": "Directories, lead marketplaces, retailers, comparison and review publishers, social platforms and association pages are excluded, each with its reason; excluded rows stay in the dataset. Results whose title and host name nothing to do with fencing or building are excluded as off-topic. National and multi-market brands are kept and flagged isChain, because a brand office still occupies the slot, and the site size figures are repeated without them.", "verification": "Pending: filled in after the kept rows are read by hand." }, "rows": [ { "market": "Dallas, Texas", "query": "fence company Dallas, Texas", "rank": 1, "serpPage": 1, "url": "https://76fence.com/dallas/home-and-business", "title": "Fencing Service in Dallas, TX", "host": "76fence.com", "excluded": false, "reason": null, "isChain": false, "chainBy": null, "sitemap": { "pages": 88, "method": "sitemap urlset" }, "blog": { "blogPages": 29, "blogPosts12mo": 9, "mostRecentDays": 7, "siteUpdated12mo": 68, "siteMostRecentDays": 2 }, "home": { "reachable": true, "textReadable": true, "bytes": 343961, "words": 3761, "superlatives": 13, "numericClaims": 3, "praiseTerms": 4, "distinctClaims": 2, "schemaTypes": [ "HomeAndConstructionBusiness", "PostalAddress", "GeoCoordinates", "OpeningHoursSpecification", "Review", 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Thank you in advance", "host": "facebook.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Bangor, Maine", "query": "fence company Bangor, Maine", "rank": 6, "serpPage": 1, "url": "https://www.houzz.com/professionals/landscape-contractors/the-maine-cut-pfvwus-pf~2115552272", "title": "THE MAINE CUT - Project Photos & Reviews - Holden, ME ...", "host": "houzz.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Bangor, Maine", "query": "fence company Bangor, Maine", "rank": 7, "serpPage": 1, "url": "https://www.homeadvisor.com/rated.SuperiorFence.66932151.html", "title": "Superior Fence, Inc. Reviews - Brewer, ME", "host": "homeadvisor.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Bangor, Maine", "query": "fence company Bangor, Maine", "rank": 8, "serpPage": 1, "url": "https://at.linkedin.com/company/allenfarm-fence-co", "title": "Allenfarm Fence Co", "host": "at.linkedin.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 1, "serpPage": 1, "url": "https://m.yelp.com/search?find_desc=Fences+%26+Gates&find_loc=East+Missoula%2C+MT", "title": "Best Fences & Gates near East Missoula, MT", "host": "m.yelp.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 2, "serpPage": 1, "url": "https://www.mapquest.com/us/montana/missoula/hillbilly-fencing-llc-548381153", "title": "Hillbilly Fencing LLC, Missoula, MT 59801, US", "host": "mapquest.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 3, "serpPage": 1, "url": "https://www.facebook.com/jabbs.mammothfencing/", "title": "Mammoth Fencing | Missoula MT", "host": "facebook.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 4, "serpPage": 1, "url": "https://www.bbb.org/us/mt/missoula/category/wood-fence", "title": "Wood Fences near Missoula, MT", "host": "bbb.org", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 5, "serpPage": 1, "url": "https://www.usfenceguide.com/montana/grizzly-fence/", "title": "Grizzly Fence | Missoula, MT, Montana | USFenceGuide®", "host": "usfenceguide.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 6, "serpPage": 1, "url": "https://www.instagram.com/peakfencingmt/", "title": "Peak Fencing (@peakfencingmt) · Missoula, MT", "host": "instagram.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 7, "serpPage": 1, "url": "https://www.yellowpages.com/missoula-mt/mip/secure-fence-14255002", "title": "Secure Fence - Missoula, MT 59808", "host": "yellowpages.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 8, "serpPage": 1, "url": "https://www.mapquest.com/us/montana/fence-masters-inc-7442389", "title": "Fence Masters Inc, 7890 Thornton DR, Missoula, MT ...", "host": "mapquest.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Missoula, Montana", "query": "fence company Missoula, Montana", "rank": 9, "serpPage": 1, "url": "https://local.yahoo.com/info-17128622-burlington-fence-co-missoula", "title": "Burlington Fence Co in Missoula, MT", "host": "local.yahoo.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Rapid City, South Dakota", "query": "fence company Rapid City, South Dakota", "rank": 1, "serpPage": 1, "url": "https://www.yelp.com/search?find_desc=Fence+Repair&find_loc=Pennington+County%2C+SD", "title": "TOP 10 BEST Fence Repair in Pennington County, SD", "host": "yelp.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Rapid City, South Dakota", "query": "fence company Rapid City, South Dakota", "rank": 2, "serpPage": 1, "url": "https://www.bbb.org/us/sd/rapid-city/category/fence-repair", "title": "Fence Repair near Rapid City, SD", "host": "bbb.org", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Rapid City, South Dakota", "query": "fence company Rapid City, South Dakota", "rank": 3, "serpPage": 1, "url": "https://www.mapquest.com/us/south-dakota/c-c-fence-llc-778401084", "title": "C & C Fence LLC, 22961 Radar Hill Rd, Rapid ...", "host": "mapquest.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Rapid City, South Dakota", "query": "fence company Rapid City, South Dakota", "rank": 4, "serpPage": 1, "url": "https://www.facebook.com/fb-answers/fence-installers-in-rapid-city-sd/?locale=sw_KE", "title": "Fence Installers in Rapid City, SD", "host": "facebook.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Rapid City, South Dakota", "query": "fence company Rapid City, South Dakota", "rank": 6, "serpPage": 1, "url": "https://www.yellowpages.com/rapid-city-sd/mip/bechen-fencing-495933518", "title": "Bechen Fencing. - Rapid City, SD 57703", "host": "yellowpages.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Rapid City, South Dakota", "query": "fence company Rapid City, South Dakota", "rank": 7, "serpPage": 1, "url": "https://local.liftmaster.com/sd/rapid-city//", "title": "LiftMaster Dealers in RAPID CITY, South Dakota", "host": "local.liftmaster.com", "excluded": true, "reason": "off-topic result, not the kind of business this study measures" }, { "market": "Rapid City, South Dakota", "query": "fence company Rapid City, South Dakota", "rank": 8, "serpPage": 1, "url": "https://www.mapquest.com/us/south-dakota/jl-fence-company-llc-429944478", "title": "Jl Fence Company LLC - South Dakota", "host": "mapquest.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Grand Junction, Colorado", "query": "fence company Grand Junction, Colorado", "rank": 1, "serpPage": 1, "url": "https://www.bbb.org/us/co/grand-junction/category/fence-services", "title": "Fence Services near Grand Junction, CO", "host": "bbb.org", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Grand Junction, Colorado", "query": "fence company Grand Junction, Colorado", "rank": 2, "serpPage": 1, "url": "https://www.yelp.com/search?find_desc=Wood+Fence+Repair&find_loc=Grand+Junction%2C+CO", "title": "TOP 10 BEST Wood Fence Repair in Grand Junction, CO", "host": "yelp.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Grand Junction, Colorado", "query": "fence company Grand Junction, Colorado", "rank": 3, "serpPage": 1, "url": "https://www.yellowpages.com/grand-junction-co/mip/j-s-fence-co-inc-10632746", "title": "J & S Fence Co Inc - 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Updated September 2026", "host": "yelp.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Traverse City, Michigan", "query": "fence company Traverse City, Michigan", "rank": 7, "serpPage": 1, "url": "https://www.usfenceguide.com/michigan/perfect-fence-co/", "title": "Perfect Fence Co | Michigan, Traverse City, MI", "host": "usfenceguide.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Traverse City, Michigan", "query": "fence company Traverse City, Michigan", "rank": 8, "serpPage": 1, "url": "https://www.mapquest.com/us/michigan/grand-traverse-bay-fence-6652834", "title": "Grand Traverse Bay Fence", "host": "mapquest.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Traverse City, Michigan", "query": "fence company Traverse City, Michigan", "rank": 9, "serpPage": 1, "url": "https://www.yelp.com/search?find_desc=Metal+Fence+%26+Gate+Fabrication&find_loc=Traverse+City%2C+MI", "title": "TOP 10 BEST Metal Fence & Gate Fabrication in Traverse ...", "host": "yelp.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Pocatello, Idaho", "query": "fence company Pocatello, Idaho", "rank": 1, "serpPage": 1, "url": "https://www.yelp.com/biz/christensen-fence-and-deck-pocatello", "title": "CHRISTENSEN FENCE & DECK - 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Pocatello, ID 83202", "host": "yellowpages.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Pocatello, Idaho", "query": "fence company Pocatello, Idaho", "rank": 7, "serpPage": 1, "url": "https://buettsfence.com/closed-top-picket-fence/", "title": "Closed Top Picket Fence", "host": "buettsfence.com", "excluded": true, "reason": "site answered with a bot challenge or not at all, so the operator could not be verified" }, { "market": "Hattiesburg, Mississippi", "query": "fence company Hattiesburg, Mississippi", "rank": 2, "serpPage": 1, "url": "https://www.facebook.com/adamsfencecompany/", "title": "Adam's Fence Company | Hattiesburg MS", "host": "facebook.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Hattiesburg, Mississippi", "query": "fence company Hattiesburg, Mississippi", "rank": 5, "serpPage": 1, "url": "https://www.yelp.com/search?cflt=fencesgates&find_loc=Hattiesburg%2C+MS", "title": "THE BEST 10 FENCES & GATES IN HATTIESBURG, MS", "host": "yelp.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Hattiesburg, Mississippi", "query": "fence company Hattiesburg, Mississippi", "rank": 6, "serpPage": 1, "url": "https://www.houzz.com/professionals/fencing-and-gates/hattiesburg-ms-us-probr0-bo~t_11833~r_4429295", "title": "Best 15 Fence Companies & Installers in Hattiesburg, MS", "host": "houzz.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Hattiesburg, Mississippi", "query": "fence company Hattiesburg, Mississippi", "rank": 7, "serpPage": 1, "url": "https://www.finditguide.com/united-states-of-america/hattiesburg/business/hattiesburg-fencing-company", "title": "Hattiesburg Fencing Company", "host": "finditguide.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Hattiesburg, Mississippi", "query": "fence company Hattiesburg, Mississippi", "rank": 9, "serpPage": 1, "url": "https://www.facebook.com/p/Jefcoat-Fence-Co-Inc-of-Hattiesburg-100057319934647/", "title": "Jefcoat Fence Co. Inc. of Hattiesburg", "host": "facebook.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Corvallis, Oregon", "query": "fence company Corvallis, Oregon", "rank": 1, "serpPage": 1, "url": "https://www.mapquest.com/us/oregon/tj-thomas-fence-deck-patio-420179428", "title": "T.J. Thomas Fence Deck & Patio - Corvallis", "host": "mapquest.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Corvallis, Oregon", "query": "fence company Corvallis, Oregon", "rank": 2, "serpPage": 1, "url": "https://www.bbb.org/us/or/corvallis/profile/fence-contractors/rdm-deck-fence-1296-22124495", "title": "RDM Deck & Fence | BBB Business Profile", "host": "bbb.org", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Corvallis, Oregon", "query": "fence company Corvallis, Oregon", "rank": 3, "serpPage": 1, "url": "https://network.procore.com/p/ram-z-fab-corvallis", "title": "Ram-Z Fab | Corvallis, OR", "host": "network.procore.com", "excluded": true, "reason": "off-topic result, not the kind of business this study measures" }, { "market": "Corvallis, Oregon", "query": "fence company Corvallis, Oregon", "rank": 4, "serpPage": 1, "url": "https://www.yelp.com/search?find_desc=Deck+Repair&find_loc=Corvallis%2C+OR", "title": "TOP 10 BEST Deck Repair in Corvallis, OR - (2026 Guide)", "host": "yelp.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Corvallis, Oregon", "query": "fence company Corvallis, Oregon", "rank": 5, "serpPage": 1, "url": "https://www.facebook.com/groups/1771533906427128/posts/4497805620466596/", "title": "Wood fence repair bids needed for 1-year-old fence near ...", "host": "facebook.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Corvallis, Oregon", "query": "fence company Corvallis, Oregon", "rank": 6, "serpPage": 1, "url": "https://www.houzz.com/professionals/decks-and-patios/corvallis-or-us-probr0-bo~t_11830~r_5720727", "title": "Best 15 Deck Builders & Contractors in Corvallis, OR", "host": "houzz.com", "excluded": true, "reason": "directory list page, review roundup or forum thread" }, { "market": "Corvallis, Oregon", "query": "fence company Corvallis, Oregon", "rank": 7, "serpPage": 1, "url": "https://www.mapquest.com/us/oregon/jts-fence-357850142", "title": "JTS Fence, 138 N 18th St, Philomath, OR 97370-9386, US", "host": "mapquest.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" }, { "market": "Corvallis, Oregon", "query": "fence company Corvallis, Oregon", "rank": 8, "serpPage": 1, "url": "https://www.facebook.com/JITLandscaping/posts/kyler-and-jhett-just-dont-stop-another-gorgeous-fence-built-with-skill-precision/1309046387891209/", "title": "Kyler and Jhett just don't stop! Another gorgeous fence built ...", "host": "facebook.com", "excluded": true, "reason": "one company's own profile, listing or post on a directory or social platform, not its website" } ] }