{ "captureDate": "2026-10-08T13:33:45.076Z", "study": { "slug": "dentist-saturday-hours-maps", "question": "How many of the dental practices in Google's Maps top 20 list Saturday hours, how many days a week do they open, does a Saturday or a longer week hold the top three once review volume and chains are accounted for, and does the answer differ between large metros and small cities?", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 9, "excludedReasons": [ [ "unverifiable listing: names a different city, shows no website, one review and 24-hour hours, so it could not be confirmed as a dental practice", 1 ], [ "lead marketplace listing, not a local operator", 2 ], [ "oral surgery practice, a specialty that does not provide general dental care, not a general dental practice", 6 ] ], "uniqueBusinesses": 430, "reachable": 383, "pageCountMeasured": 328, "pageCountMissing": 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"hasOwnWebsite": true } ] } }, "location": null, "contrast": { "rating": { "topMedian": 4.9, "topN": 66, "bottomMedian": 4.9, "bottomN": 123 }, "reviews": { "topMedian": 876, "topN": 66, "bottomMedian": 362, "bottomN": 123 }, "nameWords": { "topMedian": 3, "topN": 66, "bottomMedian": 4, "bottomN": 123 }, "categoryCount": { "topMedian": 5, "topN": 66, "bottomMedian": 3, "bottomN": 123 }, "hoursPerWeek": { "topMedian": 41, "topN": 66, "bottomMedian": 38, "bottomN": 121 }, "daysOpen": { "topMedian": 5, "topN": 66, "bottomMedian": 5, "bottomN": 121 }, "pages": { "topMedian": 66, "topN": 49, "bottomMedian": 64, "bottomN": 85 }, "blogPages": { "topMedian": 1, "topN": 49, "bottomMedian": 1, "bottomN": 85 }, "blogPosts12mo": { "topMedian": 1, "topN": 24, "bottomMedian": 1, "bottomN": 40 }, "mostRecentDays": { "topMedian": 136, "topN": 24, "bottomMedian": 196, "bottomN": 40 }, "siteUpdated12mo": { "topMedian": 46, "topN": 43, "bottomMedian": 24, "bottomN": 75 }, "siteMostRecentDays": { "topMedian": 14, "topN": 43, "bottomMedian": 16, "bottomN": 75 }, "locationPages": { "topMedian": 0, "topN": 49, "bottomMedian": 0, "bottomN": 85 }, "cityPages": { "topMedian": 0, "topN": 49, "bottomMedian": 0, "bottomN": 85 }, "cityPagesDedicated": { "topMedian": 0, "topN": 49, "bottomMedian": 0, "bottomN": 85 }, "cityLandingPages": { "topMedian": 0, "topN": 49, "bottomMedian": 0, "bottomN": 85 }, "articlePages": { "topMedian": 22, "topN": 47, "bottomMedian": 31, "bottomN": 79 }, "sharedPages": { "topMedian": 6, "topN": 47, "bottomMedian": 4, "bottomN": 79 }, "sharedPagesPct": { "topMedian": 22, "topN": 47, "bottomMedian": 12, "bottomN": 79 }, "templatePages": { "topMedian": 1, "topN": 47, "bottomMedian": 0, "bottomN": 79 }, "words": { "topMedian": 1040, "topN": 54, "bottomMedian": 905, "bottomN": 103 }, "bytes": { "topMedian": 211194, "topN": 58, "bottomMedian": 137797, "bottomN": 108 }, "superlatives": { "topMedian": 2, "topN": 54, "bottomMedian": 2, "bottomN": 103 }, "numericClaims": { "topMedian": 1, "topN": 54, "bottomMedian": 0, "bottomN": 103 }, "praiseTerms": { "topMedian": 1, "topN": 54, "bottomMedian": 1, "bottomN": 103 }, "distinctClaims": { "topMedian": 1, "topN": 54, "bottomMedian": 0, "bottomN": 103 } }, "limits": [ "Results were captured once on 2026-10-08, from one location setting per market. Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.", "Blog volume counts sitemap URLs under a blog, news, article or resources path. A site that publishes posts at its root is undercounted by that measure, which is why whole-site freshness is reported beside it.", "Whole-site freshness counts sitemap URLs carrying a lastmod date, so a site-wide template change can register as an update.", "A shared page is one whose URL slug also appears on another sampled business site. The match is on the slug, not on the words of the page.", "Recency uses the sitemap lastmod value, a modification date rather than strictly a publication date.", "Claim counts come from homepage text only and count phrases, not intent.", "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }