{
  "captureDate": "2026-10-08T13:33:45.076Z",
  "study": {
    "slug": "dentist-saturday-hours-maps",
    "question": "How many of the dental practices in Google's Maps top 20 list Saturday hours, how many days a week do they open, does a Saturday or a longer week hold the top three once review volume and chains are accounted for, and does the answer differ between large metros and small cities?",
    "lane": "maps",
    "belief": "Practice consultants and review vendors tell dentists to open Saturdays and extend their hours, because patients search outside work hours, Google favors a listing that is open when someone searches, and the practices at the top of the map pack are the ones with the longest weeks; a four-day practice closed on Friday and Saturday is assumed to be giving the top spots away.",
    "benchmark": "An owner reads the hours line under every listing in their own city's dentist map pack, counts how many show Saturday hours in the top three and in the top 20, counts the days each is open, and compares their own week and review count against the listings at each position for a market their size.",
    "sample": {
      "queryTemplate": "dentist {market}",
      "topN": 20,
      "markets": [
        "Indianapolis, Indiana",
        "Columbus, Ohio",
        "Charlotte, North Carolina",
        "Nashville, Tennessee",
        "Atlanta, Georgia",
        "Houston, Texas",
        "Chicago, Illinois",
        "Tampa, Florida",
        "Detroit, Michigan",
        "Milwaukee, Wisconsin",
        "St. Louis, Missouri",
        "Bowling Green, Kentucky",
        "Johnson City, Tennessee",
        "Rochester, Minnesota",
        "Sioux City, Iowa",
        "Valdosta, Georgia",
        "Wausau, Wisconsin",
        "Abilene, Texas",
        "Lawton, Oklahoma",
        "Bismarck, North Dakota",
        "Florence, South Carolina",
        "Dothan, Alabama"
      ],
      "strata": {
        "largeMetro": [
          "Indianapolis, Indiana",
          "Columbus, Ohio",
          "Charlotte, North Carolina",
          "Nashville, Tennessee",
          "Atlanta, Georgia",
          "Houston, Texas",
          "Chicago, Illinois",
          "Tampa, Florida",
          "Detroit, Michigan",
          "Milwaukee, Wisconsin",
          "St. Louis, Missouri"
        ],
        "smallCity": [
          "Bowling Green, Kentucky",
          "Johnson City, Tennessee",
          "Rochester, Minnesota",
          "Sioux City, Iowa",
          "Valdosta, Georgia",
          "Wausau, Wisconsin",
          "Abilene, Texas",
          "Lawton, Oklahoma",
          "Bismarck, North Dakota",
          "Florence, South Carolina",
          "Dothan, Alabama"
        ]
      }
    },
    "measureSites": true,
    "minReadableWords": 50,
    "measure": {
      "nameServiceWords": "dent\\w*|smile\\w*|tooth|teeth|orthodont\\w*",
      "claimNouns": [
        "years?",
        "patients",
        "families",
        "smiles",
        "reviews",
        "implants",
        "procedures",
        "locations",
        "dentists",
        "doctors"
      ]
    },
    "exclude": {
      "domains": [
        "1800dentist.com",
        "emergencydentalservice.com",
        "emergencydentistsusa.com",
        "zocdoc.com",
        "opencare.com",
        "yelp.com",
        "healthgrades.com"
      ],
      "manufacturers": []
    },
    "screen": {
      "excludeCategories": [
        "Orthodontist",
        "Oral surgeon",
        "Oral and maxillofacial surgeon",
        "Periodontist",
        "Endodontist",
        "Prosthodontist",
        "Denture care center",
        "Dental laboratory",
        "Dental supply store",
        "Dental school",
        "Dental hygienist",
        "Teeth whitening service",
        "Dental radiology",
        "Medical clinic",
        "Medical center",
        "Community health center",
        "Public health department",
        "Hospital",
        "Doctor",
        "Medical spa",
        "Health insurance agency",
        "Insurance agency",
        "University",
        "College",
        "Non-profit organization",
        "Association or organization",
        "Pharmacy",
        "Urgent care center",
        "Walk-in clinic"
      ],
      "excludeTitles": [
        {
          "match": "^1800 emergency dentist\\b|\\bemergency dental service\\b|\\bemergency dentists? usa\\b",
          "reason": "lead network listing that routes callers to member dentists, by its own description, not a dental practice"
        },
        {
          "match": "\\b(school of dentistry|college of dentistry|dental school|dental college|dental hygiene program)\\b",
          "reason": "dental school or teaching clinic, not a dental practice"
        },
        {
          "match": "\\boral (surg\\w*|and maxillofacial|& maxillofacial)\\b",
          "reason": "oral surgery practice, a specialty that does not provide general dental care, not a general dental practice"
        },
        {
          "match": "^affordable dentist brooklyn$",
          "reason": "unverifiable listing: names a different city, shows no website, one review and 24-hour hours, so it could not be confirmed as a dental practice"
        }
      ],
      "keepIfTitleMatches": "^(?!.*\\b(suppl\\w*|wholesale\\w*|distribut\\w*|laborator\\w*|lab|school|college|universit\\w*|institute|insurance|orthodont\\w*|braces|aligners?|oral surg\\w*|periodont\\w*|endodont\\w*|prosthodont\\w*|dentures?)\\b).*\\b(dentist\\w*|dental|dentistry|smiles?|tooth|teeth|dds|dmd)\\b",
      "keepIfCategoriesMatch": "Dentist|Dental clinic|Cosmetic dentist|Pediatric dentist|Emergency dental service|Family dentist|Dental implants provider|Dental implants periodontist",
      "marketplaceHosts": [
        "1800dentist.com",
        "emergencydentalservice.com",
        "emergencydentistsusa.com",
        "zocdoc.com",
        "opencare.com",
        "yelp.com",
        "healthgrades.com"
      ],
      "chainHosts": [
        "247dental.com",
        "aspendental.com",
        "affordabledentures.com",
        "westerndental.com",
        "comfortdental.com",
        "brightnow.com",
        "greatexpressions.com",
        "mykoolsmiles.com",
        "familiadental.com",
        "dentalworks.com",
        "gentledental.com",
        "castledental.com",
        "monarchdental.com",
        "midwest-dental.com",
        "coastdental.com",
        "mysagedental.com",
        "risasdental.com",
        "mycommunitydental.com",
        "dentalassociates.com",
        "lovettdental.com",
        "jeffersondentalclinics.com",
        "idealdental.com",
        "mintdentistry.com",
        "smilegeneration.com",
        "mb2dental.com",
        "mortensondental.com",
        "familydentalcare.com",
        "dentalone.com",
        "thedentalcare.com",
        "midwestdental.com",
        "advanceddentalcenters.com",
        "smilesincluded.com",
        "mydental.org"
      ],
      "chainTitleMatches": "\\baspen dental\\b|\\baffordable dentures\\b|\\bwestern dental\\b|\\bcomfort dental\\b|\\bbright now\\b|\\bgreat expressions\\b|\\bkool smiles\\b|\\bfamilia dental\\b|\\bdentalworks\\b|\\bdental works\\b|\\bcastle dental\\b|\\bmonarch dental\\b|\\bmidwest dental\\b|\\bcoast dental\\b|\\bsage dental\\b|\\brisas dental\\b|\\bmy community dental\\b|\\blovett dental\\b|\\bjefferson dental\\b|\\bideal dental\\b|\\bmint dentistry\\b|\\bmortenson\\b|\\bdentalone\\b|\\bsmile brands\\b|\\bpacific dental\\b|\\bheartland dental\\b"
    },
    "budget": {
      "maxSerpCalls": 22
    },
    "screening": "Specialists (orthodontists, oral surgeons, periodontists, endodontists, prosthodontists), denture centers, labs, suppliers, dental schools, medical clinics and public health departments are excluded as not being general dental practices, each with its reason; a listing filed under one of those categories is kept when its name or secondary categories show it is a general practice. Lead network listings that route callers to member dentists are excluded as marketplaces. Dental service organizations and multi-market brands are kept and tagged isChain, because their locations occupy the slots a practice competes for, and every hours figure is repeated on independents alone.",
    "verification": "Run 1 (2026-10-08) spent 22 searches, kept 434 of 440 listings and tagged 37 brand locations. Reading the tagged rows found that three brand phrases written for national names (family dental care, dental associates, gentle dental) are also ordinary practice names and had tagged 14 listings of independent practices in 9 cities; those phrases were removed and brands are matched by website host instead, with two multi-location groups added by host. Run 3 (reuse, 0 searches) corrected one instrument: the open-at-search flag had counted listings showing Opens soon as open. Reading every listing filed outside the Dentist category found three oral surgery practices filed as Dentist or Dental implants provider, one unverifiable one-review listing named for another city, and one general practice (a DMD) filed under Medical clinic that the screen had excluded; the screen was corrected for each. Run 2 reused the same 440 listings and spent no searches."
  },
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      "query": "dentist Indianapolis, Indiana",
      "rank": 1,
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        "Denture care center",
        "Teeth whitening service"
      ],
      "address": "310 N Delaware St, Indianapolis, IN 46204",
      "hasPhone": true,
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      "lat": 39.771659199999995,
      "lng": -86.1544741,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "thursday": "8 AM–5 PM",
        "friday": "Closed",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "Closed",
        "tuesday": "8 AM–5 PM",
        "wednesday": "8 AM–5 PM"
      },
      "searchedAt": "2026-10-08T13:21:05.649Z",
      "host": "holisticdentistindianapolis.com",
      "excluded": false,
      "reason": null,
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        "pages": 240,
        "method": "sitemap index (4 of 4 children read)",
        "truncated": false
      },
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      },
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        "reachable": true,
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        ],
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      },
      "name": {
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    },
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        "Denture care center",
        "Oral surgeon",
        "Orthodontist",
        "Pediatric dentist",
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      },
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      "operatingHours": {
        "thursday": "8 AM–4 PM",
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}