{
  "captureDate": "2026-10-10T16:56:32.234Z",
  "study": {
    "slug": "dentist-closed-saturday-maps",
    "question": "On a Saturday, when most dental practices are closed, does a practice closed all day keep the Google Maps top 20 place it held on Thursday, or do the few practices open at the moment of the search take the top slots, and does the answer differ between large metros and small cities?",
    "lane": "maps",
    "belief": "Dentists are told Google favors a listing that is open when someone searches, so a practice closed on Saturday is assumed to drop down or out of the map pack every Saturday, and a practice that opens Saturday is assumed to win the weekend.",
    "benchmark": "An owner searches dentist plus their city on a weekday morning and again on Saturday morning at the same hour, counts how many of the top 20 are open on Saturday, notes their own position both days, and compares the move against the median move of closed and open practices in this study.",
    "sample": {
      "queryTemplate": "dentist {market}",
      "topN": 20,
      "markets": [
        "Indianapolis, Indiana",
        "Columbus, Ohio",
        "Charlotte, North Carolina",
        "Nashville, Tennessee",
        "Atlanta, Georgia",
        "Houston, Texas",
        "Chicago, Illinois",
        "Tampa, Florida",
        "Detroit, Michigan",
        "Milwaukee, Wisconsin",
        "St. Louis, Missouri",
        "Bowling Green, Kentucky",
        "Johnson City, Tennessee",
        "Rochester, Minnesota",
        "Sioux City, Iowa",
        "Valdosta, Georgia",
        "Wausau, Wisconsin",
        "Abilene, Texas",
        "Lawton, Oklahoma",
        "Bismarck, North Dakota",
        "Florence, South Carolina",
        "Dothan, Alabama"
      ],
      "strata": {
        "largeMetro": [
          "Indianapolis, Indiana",
          "Columbus, Ohio",
          "Charlotte, North Carolina",
          "Nashville, Tennessee",
          "Atlanta, Georgia",
          "Houston, Texas",
          "Chicago, Illinois",
          "Tampa, Florida",
          "Detroit, Michigan",
          "Milwaukee, Wisconsin",
          "St. Louis, Missouri"
        ],
        "smallCity": [
          "Bowling Green, Kentucky",
          "Johnson City, Tennessee",
          "Rochester, Minnesota",
          "Sioux City, Iowa",
          "Valdosta, Georgia",
          "Wausau, Wisconsin",
          "Abilene, Texas",
          "Lawton, Oklahoma",
          "Bismarck, North Dakota",
          "Florence, South Carolina",
          "Dothan, Alabama"
        ]
      }
    },
    "measureSites": true,
    "minReadableWords": 50,
    "measure": {
      "nameServiceWords": "dent\\w*|smile\\w*|tooth|teeth|orthodont\\w*",
      "claimNouns": [
        "years?",
        "patients",
        "families",
        "smiles",
        "reviews",
        "implants",
        "procedures",
        "locations",
        "dentists",
        "doctors"
      ]
    },
    "exclude": {
      "domains": [
        "1800dentist.com",
        "emergencydentalservice.com",
        "emergencydentistsusa.com",
        "zocdoc.com",
        "opencare.com",
        "yelp.com",
        "healthgrades.com"
      ],
      "manufacturers": []
    },
    "screen": {
      "excludeCategories": [
        "Orthodontist",
        "Oral surgeon",
        "Oral and maxillofacial surgeon",
        "Periodontist",
        "Endodontist",
        "Prosthodontist",
        "Denture care center",
        "Dental laboratory",
        "Dental supply store",
        "Dental school",
        "Dental hygienist",
        "Teeth whitening service",
        "Dental radiology",
        "Medical clinic",
        "Medical center",
        "Community health center",
        "Public health department",
        "Hospital",
        "Doctor",
        "Medical spa",
        "Health insurance agency",
        "Insurance agency",
        "University",
        "College",
        "Non-profit organization",
        "Association or organization",
        "Pharmacy",
        "Urgent care center",
        "Walk-in clinic"
      ],
      "excludeTitles": [
        {
          "match": "^1800 emergency dentist\\b|\\bemergency dental service\\b|\\bemergency dentists? usa\\b",
          "reason": "lead network listing that routes callers to member dentists, by its own description, not a dental practice"
        },
        {
          "match": "\\b(school of dentistry|college of dentistry|dental school|dental college|dental hygiene program)\\b",
          "reason": "dental school or teaching clinic, not a dental practice"
        },
        {
          "match": "\\boral (surg\\w*|and maxillofacial|& maxillofacial)\\b",
          "reason": "oral surgery practice, a specialty that does not provide general dental care, not a general dental practice"
        },
        {
          "match": "^affordable dentist brooklyn$",
          "reason": "unverifiable listing: names a different city, shows no website, one review and 24-hour hours, so it could not be confirmed as a dental practice"
        }
      ],
      "keepIfTitleMatches": "^(?!.*\\b(suppl\\w*|wholesale\\w*|distribut\\w*|laborator\\w*|lab|school|college|universit\\w*|institute|insurance|orthodont\\w*|braces|aligners?|oral surg\\w*|periodont\\w*|endodont\\w*|prosthodont\\w*|dentures?)\\b).*\\b(dentist\\w*|dental|dentistry|smiles?|tooth|teeth|dds|dmd)\\b",
      "keepIfCategoriesMatch": "Dentist|Dental clinic|Cosmetic dentist|Pediatric dentist|Emergency dental service|Family dentist|Dental implants provider|Dental implants periodontist",
      "marketplaceHosts": [
        "1800dentist.com",
        "emergencydentalservice.com",
        "emergencydentistsusa.com",
        "zocdoc.com",
        "opencare.com",
        "yelp.com",
        "healthgrades.com"
      ],
      "chainHosts": [
        "247dental.com",
        "aspendental.com",
        "affordabledentures.com",
        "westerndental.com",
        "comfortdental.com",
        "brightnow.com",
        "greatexpressions.com",
        "mykoolsmiles.com",
        "familiadental.com",
        "dentalworks.com",
        "gentledental.com",
        "castledental.com",
        "monarchdental.com",
        "midwest-dental.com",
        "coastdental.com",
        "mysagedental.com",
        "risasdental.com",
        "mycommunitydental.com",
        "dentalassociates.com",
        "lovettdental.com",
        "jeffersondentalclinics.com",
        "idealdental.com",
        "mintdentistry.com",
        "smilegeneration.com",
        "mb2dental.com",
        "mortensondental.com",
        "familydentalcare.com",
        "dentalone.com",
        "thedentalcare.com",
        "midwestdental.com",
        "advanceddentalcenters.com",
        "smilesincluded.com",
        "mydental.org",
        "hellotend.com",
        "samedaydental.com",
        "emergencydental.com",
        "emergencydental.me",
        "dentalcare247.com"
      ],
      "chainTitleMatches": "\\baspen dental\\b|\\baffordable dentures\\b|\\bwestern dental\\b|\\bcomfort dental\\b|\\bbright now\\b|\\bgreat expressions\\b|\\bkool smiles\\b|\\bfamilia dental\\b|\\bdentalworks\\b|\\bdental works\\b|\\bcastle dental\\b|\\bmonarch dental\\b|\\bmidwest dental\\b|\\bcoast dental\\b|\\bsage dental\\b|\\brisas dental\\b|\\bmy community dental\\b|\\blovett dental\\b|\\bjefferson dental\\b|\\bideal dental\\b|\\bmint dentistry\\b|\\bmortenson\\b|\\bdentalone\\b|\\bsmile brands\\b|\\bpacific dental\\b|\\bheartland dental\\b|\\btend dental\\b|\\bemergency dental of\\b|\\bsame day dental\\b|\\bemergency dental care usa\\b|\\bdental care 24/7\\b"
    },
    "budget": {
      "maxSerpCalls": 22
    },
    "screening": "Specialists (orthodontists, oral surgeons, periodontists, endodontists, prosthodontists), denture centers, labs, suppliers, dental schools, medical clinics and public health departments are excluded as not being general dental practices, each with its reason; a listing filed under one of those categories is kept when its name or secondary categories show it is a general practice. Lead network listings that route callers to member dentists are excluded as marketplaces. Dental service organizations and multi-market brands are kept and tagged isChain, because their locations occupy the slots a practice competes for, and every hours figure is repeated on independents alone.",
    "verification": "Pending.",
    "compareRun": "dentist-saturday-hours-maps-2026-10-08-r3"
  },
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      "query": "dentist Indianapolis, Indiana",
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        "Dental clinic",
        "Dental implants periodontist",
        "Emergency dental service"
      ],
      "address": "973 Shadeland Ave, Indianapolis, IN 46219",
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      "lng": -86.0447645,
      "openState": "Open · Closes 8 PM",
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        "sunday": "8 AM–8 PM",
        "monday": "8 AM–8 PM",
        "tuesday": "8 AM–8 PM",
        "wednesday": "8 AM–8 PM",
        "thursday": "8 AM–8 PM",
        "friday": "8 AM–8 PM"
      },
      "searchedAt": "2026-10-10T16:51:20.099Z",
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      },
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      },
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