{
  "captureDate": "2026-09-19T13:40:51.075Z",
  "study": {
    "slug": "daycare-national-brands-maps",
    "question": "Do national daycare brands (KinderCare, Primrose, Goddard, The Learning Experience and the rest) hold the top of Google Maps for \"daycare\", or do independent centers, and how many reviews does an independent center carry at each position, in large metros and in small cities?",
    "lane": "maps"
  },
  "sample": {
    "markets": 22,
    "serpCalls": 0,
    "resultsSeen": 440,
    "paginationRepeats": 0,
    "excluded": 7,
    "excludedReasons": [
      [
        "whole YMCA branch listing, whose reviews cover the gym and every program, not a child care center",
        2
      ],
      [
        "listed under \"Pet boarding service\", not the kind of business this study measures",
        4
      ],
      [
        "listed under \"Social services organization\", not the kind of business this study measures",
        1
      ]
    ],
    "uniqueBusinesses": 433,
    "reachable": 0,
    "pageCountMeasured": 0,
    "pageCountMissing": null,
    "siteUnmeasurable": 121,
    "siteUnmeasurableReasons": [
      [
        "no website",
        101
      ],
      [
        "directory, marketplace or social platform",
        20
      ]
    ]
  },
  "distributions": {
    "rating": {
      "n": 416,
      "min": 2.2,
      "p25": 4.3,
      "median": 4.7,
      "p75": 5,
      "p90": 5,
      "max": 5,
      "mean": 4.54
    },
    "reviews": {
      "n": 416,
      "min": 1,
      "p25": 9,
      "median": 21,
      "p75": 40,
      "p90": 71,
      "max": 497,
      "mean": 31.07
    }
  },
  "adoption": {
    "hasWebsite": {
      "yes": 332,
      "outOf": 433,
      "pct": 77
    },
    "hasOwnWebsite": {
      "yes": 312,
      "outOf": 433,
      "pct": 72
    },
    "hasPhone": {
      "yes": 425,
      "outOf": 433,
      "pct": 98
    },
    "isChain": {
      "yes": 70,
      "outOf": 433,
      "pct": 16
    }
  },
  "correlations": {
    "rankVs_rating": {
      "n": 416,
      "rho": -0.016,
      "significant": false,
      "strength": "no meaningful relationship"
    },
    "rankVs_reviews": {
      "n": 416,
      "rho": -0.264,
      "significant": true,
      "strength": "weak"
    },
    "ratingVs_reviews": {
      "n": 416,
      "rho": -0.224,
      "significant": true,
      "strength": "weak"
    }
  },
  "markets": {
    "perMarket": [
      {
        "market": "Dallas, Texas",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Atlanta, Georgia",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Charlotte, North Carolina",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Houston, Texas",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Phoenix, Arizona",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Denver, Colorado",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Nashville, Tennessee",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Columbus, Ohio",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Indianapolis, Indiana",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Tampa, Florida",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Minneapolis, Minnesota",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Abilene, Texas",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Bowling Green, Kentucky",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Johnson City, Tennessee",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Rochester, Minnesota",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Sioux City, Iowa",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Cheyenne, Wyoming",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Lawton, Oklahoma",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Valdosta, Georgia",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Jonesboro, Arkansas",
        "resultsSeen": 20,
        "excluded": 0,
        "kept": 20
      },
      {
        "market": "Wausau, Wisconsin",
        "resultsSeen": 20,
        "excluded": 6,
        "kept": 14
      },
      {
        "market": "Bismarck, North Dakota",
        "resultsSeen": 20,
        "excluded": 1,
        "kept": 19
      }
    ],
    "keptPerMarket": {
      "n": 22,
      "min": 14,
      "p25": 20,
      "median": 20,
      "p75": 20,
      "p90": 20,
      "max": 20,
      "mean": 19.68
    },
    "excludedShareOfResults": 2,
    "marketsWhereExcludedTakeHalfOrMore": 0,
    "topExcludedHosts": [
      {
        "host": "woodsonymca.com",
        "appearances": 1
      },
      {
        "host": "null",
        "appearances": 1
      },
      {
        "host": "redwoofinnllc.com",
        "appearances": 1
      },
      {
        "host": "firstclasspetlodgewi.com",
        "appearances": 1
      },
      {
        "host": "newdogday.com",
        "appearances": 1
      },
      {
        "host": "marathoncounty.gov",
        "appearances": 1
      },
      {
        "host": "bismarckymca.org",
        "appearances": 1
      }
    ]
  },
  "strata": {
    "labels": {
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        "markets": 11,
        "n": 220,
        "distributions": {
          "rating": {
            "n": 219,
            "min": 3.3,
            "p25": 4.4,
            "median": 4.7,
            "p75": 4.9,
            "p90": 5,
            "max": 5,
            "mean": 4.64
          },
          "reviews": {
            "n": 219,
            "min": 1,
            "p25": 17,
            "median": 33,
            "p75": 53,
            "p90": 86,
            "max": 497,
            "mean": 43.22
          }
        },
        "adoption": {
          "hasWebsite": {
            "yes": 181,
            "outOf": 220,
            "pct": 82
          },
          "hasOwnWebsite": {
            "yes": 176,
            "outOf": 220,
            "pct": 80
          },
          "hasPhone": {
            "yes": 220,
            "outOf": 220,
            "pct": 100
          },
          "isChain": {
            "yes": 52,
            "outOf": 220,
            "pct": 24
          }
        },
        "featureScore": null,
        "correlations": {
          "rankVs_rating": {
            "n": 219,
            "rho": 0.035,
            "significant": false,
            "strength": "no meaningful relationship"
          },
          "rankVs_reviews": {
            "n": 219,
            "rho": -0.297,
            "significant": true,
            "strength": "weak"
          }
        },
        "bands": [
          {
            "positions": "1-3",
            "n": 33,
            "reviews": 44,
            "rating": 4.7
          },
          {
            "positions": "4-7",
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            "rating": 4.7
          },
          {
            "positions": "8-12",
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            "reviews": 40,
            "rating": 4.7
          },
          {
            "positions": "13-20",
            "n": 88,
            "reviews": 24,
            "rating": 4.7
          }
        ]
      },
      "smallCity": {
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        "n": 213,
        "distributions": {
          "rating": {
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            "min": 2.2,
            "p25": 4.2,
            "median": 4.6,
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            "p90": 5,
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          },
          "reviews": {
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            "min": 1,
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            "median": 12,
            "p75": 25,
            "p90": 40,
            "max": 113,
            "mean": 17.56
          }
        },
        "adoption": {
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            "outOf": 213,
            "pct": 71
          },
          "hasOwnWebsite": {
            "yes": 136,
            "outOf": 213,
            "pct": 64
          },
          "hasPhone": {
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            "outOf": 213,
            "pct": 96
          },
          "isChain": {
            "yes": 18,
            "outOf": 213,
            "pct": 8
          }
        },
        "featureScore": null,
        "correlations": {
          "rankVs_rating": {
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            "rho": -0.083,
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            "strength": "no meaningful relationship"
          },
          "rankVs_reviews": {
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            "rho": -0.331,
            "significant": true,
            "strength": "moderate"
          }
        },
        "bands": [
          {
            "positions": "1-3",
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            "rating": 4.6
          },
          {
            "positions": "4-7",
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            "rating": 4.6
          },
          {
            "positions": "8-12",
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          },
          {
            "positions": "13-20",
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            "rating": 4.5
          }
        ]
      }
    },
    "differences": {
      "rating": {
        "order": [
          "largeMetro",
          "smallCity"
        ],
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        "rho": -0.106,
        "significant": true,
        "strength": "weak"
      },
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          "smallCity"
        ],
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      }
    },
    "unassignedRows": 0
  },
  "positionGroups": null,
  "bands": [
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      "positions": "1-3",
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      "rating": 4.7,
      "reviews": 32,
      "adoption": {},
      "featureScore": null
    },
    {
      "positions": "4-7",
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      "rating": 4.6,
      "reviews": 25,
      "adoption": {},
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    },
    {
      "positions": "8-12",
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      "adoption": {},
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    },
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      "rating": 4.7,
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      "adoption": {},
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    }
  ],
  "rankVsFeatures": {
    "featureScore": {
      "n": 0,
      "rho": null,
      "note": "sample too small to report a correlation"
    }
  },
  "thresholds": {
    "reviews": {
      "n": 416,
      "shareBelow": {
        "50": 83,
        "100": 96,
        "200": 100,
        "300": 100,
        "500": 100,
        "1000": 100,
        "2000": 100
      }
    },
    "rating": {
      "n": 416,
      "shareAtLeast": {
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        "4.5": 67,
        "4.7": 51,
        "4.8": 43,
        "4.9": 36
      }
    }
  },
  "derived": {
    "blogLinkButEmpty": {
      "yes": 0,
      "outOf": 0
    },
    "superlativesWithoutNumbers": {
      "yes": 0,
      "outOf": 0
    },
    "chainLocations": {
      "yes": 70,
      "outOf": 433
    },
    "featureScore": null
  },
  "ratings": {
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      "n": 70,
      "medianRating": 4.6,
      "medianReviews": 44,
      "medianRank": 9
    },
    "independents": {
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        "significant": false,
        "strength": "no meaningful relationship"
      },
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      },
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        },
        {
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        },
        {
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        },
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        }
      ]
    },
    "rated": 416,
    "unrated": 17,
    "tiers": [
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        "tier": "5.0",
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          "mean": 18.12
        },
        "medianRank": 12,
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        "chainLocations": 4,
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        "shareFewerThan50Reviews": 97
      },
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        "reviews": {
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        },
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        "shareFewerThan50Reviews": 73
      },
      {
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        },
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        "shareInTop3": 22,
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        "shareFewerThan50Reviews": 68
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      {
        "tier": "below 4.5",
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      }
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        "sharePerfect": 21,
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      },
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      },
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    ],
    "withinReviewTerciles": [
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        ],
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        },
        "rankVsReviews": {
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      },
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          "strength": "no meaningful relationship"
        },
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    }
  },
  "websites": {
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    "kinds": [
      {
        "kind": "own website",
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        "shareInTop3": 16,
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          "mean": 36.38
        },
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      },
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    ],
    "medianRankWith": 10,
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    },
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      },
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      },
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      }
    ],
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      "rankVsOwnWebsite": {
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        },
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            "medianRatingIndependent": 4.9
          },
          {
            "positions": "4-7",
            "n": 44,
            "chain": 7,
            "shareChain": 16,
            "medianReviewsChain": 47,
            "medianReviewsIndependent": 30,
            "medianRatingIndependent": 4.8
          },
          {
            "positions": "8-12",
            "n": 55,
            "chain": 14,
            "shareChain": 25,
            "medianReviewsChain": 50,
            "medianReviewsIndependent": 40,
            "medianRatingIndependent": 4.7
          },
          {
            "positions": "13-20",
            "n": 88,
            "chain": 18,
            "shareChain": 20,
            "medianReviewsChain": 56,
            "medianReviewsIndependent": 17,
            "medianRatingIndependent": 4.8
          }
        ],
        "withinReviewTerciles": [
          {
            "reviewRange": [
              1,
              23
            ],
            "n": 73,
            "chain": 6,
            "medianRankChain": 10,
            "medianRankIndependent": 14,
            "rankVsChain": {
              "n": 73,
              "rho": -0.187,
              "significant": false,
              "strength": "weak"
            }
          },
          {
            "reviewRange": [
              24,
              43
            ],
            "n": 73,
            "chain": 14,
            "medianRankChain": 10,
            "medianRankIndependent": 10,
            "rankVsChain": {
              "n": 73,
              "rho": -0.102,
              "significant": false,
              "strength": "weak"
            }
          },
          {
            "reviewRange": [
              43,
              497
            ],
            "n": 73,
            "chain": 32,
            "medianRankChain": 10,
            "medianRankIndependent": 8,
            "rankVsChain": {
              "n": 73,
              "rho": 0.19,
              "significant": false,
              "strength": "weak"
            }
          }
        ]
      },
      "smallCity": {
        "n": 213,
        "chainLocations": 18,
        "shareChain": 8,
        "top3Slots": 33,
        "top3Chain": 6,
        "shareTop3Chain": 18,
        "rank1Chain": 3,
        "rank1Slots": 11,
        "chain": {
          "n": 18,
          "medianRank": 5,
          "medianReviews": 29,
          "reviews": {
            "n": 18,
            "min": 13,
            "p25": 20,
            "median": 29,
            "p75": 46,
            "p90": 48,
            "max": 81,
            "mean": 33.39
          },
          "medianRating": 4.6,
          "shareInTop3": 33
        },
        "independent": {
          "n": 195,
          "medianRank": 11,
          "medianReviews": 11,
          "reviews": {
            "n": 179,
            "min": 1,
            "p25": 4,
            "median": 11,
            "p75": 20,
            "p90": 37,
            "max": 113,
            "mean": 15.97
          },
          "medianRating": 4.6,
          "shareInTop3": 14
        },
        "rankVsChain": {
          "n": 213,
          "rho": -0.167,
          "significant": true,
          "strength": "weak"
        },
        "reviewsVsChain": {
          "n": 197,
          "rho": 0.327,
          "significant": true,
          "strength": "moderate"
        },
        "ratingVsChain": {
          "n": 197,
          "rho": 0.034,
          "significant": false,
          "strength": "no meaningful relationship"
        },
        "bands": [
          {
            "positions": "1-3",
            "n": 33,
            "chain": 6,
            "shareChain": 18,
            "medianReviewsChain": 28,
            "medianReviewsIndependent": 12,
            "medianRatingIndependent": 4.7
          },
          {
            "positions": "4-7",
            "n": 43,
            "chain": 5,
            "shareChain": 12,
            "medianReviewsChain": 41,
            "medianReviewsIndependent": 14,
            "medianRatingIndependent": 4.5
          },
          {
            "positions": "8-12",
            "n": 54,
            "chain": 3,
            "shareChain": 6,
            "medianReviewsChain": 20,
            "medianReviewsIndependent": 13,
            "medianRatingIndependent": 4.6
          },
          {
            "positions": "13-20",
            "n": 83,
            "chain": 4,
            "shareChain": 5,
            "medianReviewsChain": 44,
            "medianReviewsIndependent": 5,
            "medianRatingIndependent": 4.6
          }
        ],
        "withinReviewTerciles": [
          {
            "reviewRange": [
              1,
              6
            ],
            "n": 66,
            "chain": 0,
            "medianRankChain": null,
            "medianRankIndependent": 14,
            "rankVsChain": {
              "n": 66,
              "rho": null,
              "note": "one variable is constant, no correlation to report"
            }
          },
          {
            "reviewRange": [
              6,
              18
            ],
            "n": 66,
            "chain": 3,
            "medianRankChain": 9,
            "medianRankIndependent": 8,
            "rankVsChain": {
              "n": 66,
              "rho": -0.04,
              "significant": false,
              "strength": "no meaningful relationship"
            }
          },
          {
            "reviewRange": [
              18,
              113
            ],
            "n": 65,
            "chain": 15,
            "medianRankChain": 4,
            "medianRankIndependent": 9,
            "rankVsChain": {
              "n": 65,
              "rho": -0.135,
              "significant": false,
              "strength": "weak"
            }
          }
        ]
      }
    },
    "strataDifference": {
      "order": [
        "largeMetro",
        "smallCity"
      ],
      "n": 433,
      "rho": -0.206,
      "significant": true,
      "strength": "weak"
    }
  },
  "contrast": {
    "rating": {
      "topMedian": 4.7,
      "topN": 66,
      "bottomMedian": 4.7,
      "bottomN": 120
    },
    "reviews": {
      "topMedian": 32,
      "topN": 66,
      "bottomMedian": 14,
      "bottomN": 120
    }
  },
  "limits": [
    "Results were captured once on 2026-09-19, from one location setting per market. Rankings vary by device, personalization and time.",
    "Rank is the position within this query only. It is not a measure of overall visibility.",
    "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.",
    "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.",
    "Businesses appearing in more than one market are counted once."
  ]
}