{
  "captureDate": "2026-10-28T13:39:22.274Z",
  "study": {
    "slug": "chiropractor-hours-maps",
    "question": "When someone searches Google Maps for chiropractor in their city, how many hours a week and how many days are the twenty practices shown open, how many close in the middle of the day, how many work a half day or take a weekday off, how many open Saturday, and whether being open more moves a practice higher once review volume is held constant, in large metros and in small cities?",
    "lane": "maps",
    "belief": "Chiropractors are told that the map pack rewards availability: a practice open five full days, through lunch, into the evening and on Saturday will sit above one that closes midday, takes Friday afternoon off or works a four-day week, because Google favors the listing that is open when people search.",
    "benchmark": "A chiropractor searches chiropractor plus their city, reads the listed hours on each of the twenty listings, counts their own hours per week, days open, midday closures, half days and Saturday hours against the median listing and the top three, reads the twenty review counts and takes the middle one, and compares their own listing against those numbers for a market their size.",
    "sample": {
      "queryTemplate": "chiropractor {market}",
      "topN": 20,
      "markets": [
        "Indianapolis, Indiana",
        "Columbus, Ohio",
        "Charlotte, North Carolina",
        "Nashville, Tennessee",
        "Atlanta, Georgia",
        "Houston, Texas",
        "Chicago, Illinois",
        "Tampa, Florida",
        "Detroit, Michigan",
        "Milwaukee, Wisconsin",
        "St. Louis, Missouri",
        "Bowling Green, Kentucky",
        "Johnson City, Tennessee",
        "Rochester, Minnesota",
        "Sioux City, Iowa",
        "Valdosta, Georgia",
        "Wausau, Wisconsin",
        "Abilene, Texas",
        "Lawton, Oklahoma",
        "Bismarck, North Dakota",
        "Florence, South Carolina",
        "Dothan, Alabama"
      ],
      "strata": {
        "largeMetro": [
          "Indianapolis, Indiana",
          "Columbus, Ohio",
          "Charlotte, North Carolina",
          "Nashville, Tennessee",
          "Atlanta, Georgia",
          "Houston, Texas",
          "Chicago, Illinois",
          "Tampa, Florida",
          "Detroit, Michigan",
          "Milwaukee, Wisconsin",
          "St. Louis, Missouri"
        ],
        "smallCity": [
          "Bowling Green, Kentucky",
          "Johnson City, Tennessee",
          "Rochester, Minnesota",
          "Sioux City, Iowa",
          "Valdosta, Georgia",
          "Wausau, Wisconsin",
          "Abilene, Texas",
          "Lawton, Oklahoma",
          "Bismarck, North Dakota",
          "Florence, South Carolina",
          "Dothan, Alabama"
        ]
      }
    },
    "measureSites": false,
    "measure": {
      "location": true,
      "nameServiceWords": "chiropract\\w*|chiro\\b|spine|spinal|back|wellness|health|family|sports|injury|rehab\\w*|clinic|care|center|centre"
    },
    "exclude": {
      "domains": [
        "yelp.com",
        "thumbtack.com",
        "healthgrades.com",
        "zocdoc.com",
        "vitals.com",
        "webmd.com",
        "findatopdoc.com"
      ],
      "manufacturers": []
    },
    "screen": {
      "excludeCategories": [
        "Physical therapist",
        "Physical therapy clinic",
        "Physiotherapy center",
        "Occupational therapist",
        "Massage therapist",
        "Massage spa",
        "Sports massage therapist",
        "Acupuncturist",
        "Acupuncture clinic",
        "Pain management physician",
        "Pain control clinic",
        "Medical clinic",
        "Medical center",
        "Doctor",
        "Family practice physician",
        "Internist",
        "Orthopedic clinic",
        "Orthopedic surgeon",
        "Sports medicine clinic",
        "Sports medicine physician",
        "Wellness center",
        "Wellness program",
        "Naturopathic practitioner",
        "Holistic medicine practitioner",
        "Alternative medicine practitioner",
        "Rehabilitation center",
        "Spa",
        "Day spa",
        "Health spa",
        "Medical spa",
        "Osteopath",
        "Nutritionist",
        "Weight loss service",
        "Fitness center",
        "Gym",
        "Personal trainer",
        "Yoga studio",
        "Pilates studio",
        "Hospital",
        "Urgent care center",
        "Vitamin & supplements store",
        "Medical supply store",
        "School",
        "College",
        "University",
        "Association or organization",
        "Non-profit organization",
        "Veterinarian",
        "Animal hospital"
      ],
      "keepIfCategoriesMatch": "Chiropractor",
      "keepIfTitleMatches": "^(?!.*\\b(massage|spas?|physical therap\\w*|acupunct\\w*|gyms?|fitness|yoga|pilates|hospital\\w*|suppl\\w*|schools?|colleges?|universit\\w*|association\\w*|boards?|animal\\w*|veterinar\\w*|equine|pets?)\\b).*\\bchiropract\\w*\\b",
      "marketplaceHosts": [
        "yelp.com",
        "thumbtack.com",
        "healthgrades.com",
        "zocdoc.com",
        "vitals.com",
        "webmd.com",
        "findatopdoc.com"
      ],
      "chainHosts": [
        "thejoint.com",
        "healthsourcechiro.com",
        "100percentchiropractic.com",
        "airrosti.com",
        "chiroone.com",
        "thewellnessway.com",
        "thespecificchiropractic.com",
        "chirohealthusa.com",
        "arrowheadclinic.com",
        "disccentersofamerica.com",
        "palmercare.com",
        "bluegrasschiro.com"
      ],
      "chainTitleMatches": "the joint chiropractic|the joint\\b|healthsource chiropractic|100% chiropractic|airrosti|chiro one|the wellness way|the specific chiropractic|arrowhead clinic|disc centers of america|palmercare|bluegrass chiro|upper cervical health centers?",
      "practitionerTitles": "(,|\\s)\\s*(dc|d\\.c\\.|d)\\.?\\s*$|^dr\\.?\\s+(?!.*\\b(chiropract\\w*|chiro|clinic\\w*|cent(er|re)s?|wellness|spine|spinal|health\\w*|care|rehab\\w*|family|sports?|injury|pain|back|neck)\\b)",
      "practitionerNames": [
        "Zachary Boltjes",
        "Trey Chambers",
        "Zachary Bloom",
        "Dr. Blaine M Pearce, DC: Valdosta Family Medicine, P.C."
      ]
    },
    "budget": {
      "maxSerpCalls": 22
    },
    "screening": "Listings that are not chiropractic practices (physical therapy and massage businesses, acupuncturists, pain and medical clinics, physicians, orthopedic and sports medicine clinics, wellness centers and alternative medicine practitioners, spas, gyms and studios, nutritionists, supplement stores, hospitals, schools and associations) are excluded with their reason; a listing filed under one of those categories is kept when it also carries the Chiropractor category or its name says it is a chiropractic practice, unless the name marks it as a massage, spa, physical therapy, acupuncture, gym, hospital, supply, school or animal business. Multi-location chiropractic brands (franchise networks and regional chains) are kept and tagged, because their locations occupy the slots a single-office practice competes for, and every figure is repeated on independents and inside each market-size stratum. A listing whose hours Google does not show is reported as having no listed hours, never as closed. A listing named for a person (a title ending in DC or D.C., a title that begins with Dr. and names no practice, or one of the few first-and-last-name titles read by hand) is kept and tagged as person-named, and whether it shares a street address with another listing in the same list is reported beside it, because a doctor's own listing next to the clinic's is a second slot for one office while a solo practice named for its doctor is not."
  },
  "rows": [
    {
      "market": "Indianapolis, Indiana",
      "query": "chiropractor Indianapolis, Indiana",
      "rank": 1,
      "url": "https://www.thejoint.com/indiana/indianapolis/broad-ripple-19006",
      "title": "The Joint Chiropractic",
      "rating": 4.6,
      "reviews": 312,
      "category": "Chiropractor",
      "categories": [
        "Chiropractor"
      ],
      "address": "6155 N Keystone Ave Ste 700, Indianapolis, IN 46220",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.8673457,
      "lng": -86.1204107,
      "openState": "Opens soon · 10 AM",
      "hoursText": "Opens soon · 10 AM",
      "operatingHours": {
        "wednesday": "10 AM–2 PM, 2:45–7 PM",
        "thursday": "10 AM–2 PM, 2:45–7 PM",
        "friday": "10 AM–2 PM, 2:45–7 PM",
        "saturday": "10 AM–4 PM",
        "sunday": "12–4 PM",
        "monday": "10 AM–2 PM, 2:45–7 PM",
        "tuesday": "10 AM–2 PM, 2:45–7 PM"
      },
      "searchedAt": "2026-10-28T13:32:15.117Z",
      "placeId": "ChIJFS9q51pSa4gRed-GZdSTc20",
      "host": "thejoint.com",
      "excluded": false,
      "reason": null,
      "isChain": true,
      "chainBy": "host in 3 or more markets",
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 7.1
      },
      "name": {
        "nameHasService": true,
        "nameServiceMatch": "Chiropractic",
        "nameGeoMatch": null,
        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 3
      },
      "cat": {
        "categoryCount": 1
      },
      "hrs": {
        "hoursListed": true,
        "open24All": false,
        "open24Any": false,
        "openWeekends": true,
        "openSunday": true,
        "openSaturday": true,
        "openFriday": true,
        "openMonday": true,
        "openToday": true,
        "openAtSearch": false,
        "hoursPerWeek": 51.5,
        "daysOpen": 7,
        "splitDays": 5,
        "closesMidday": true,
        "halfDays": 1,
        "hasHalfDay": true,
        "weekdaysClosed": 0,
        "weekdayOff": false,
        "fridayHours": 8.3,
        "eveningDays": 5,
        "opensEvening": true,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": {
        "linkTarget": "location or city page",
        "linkPath": "/indiana/indianapolis/broad-ripple-19006",
        "linksToHomepage": false,
        "linksToInnerPage": true,
        "linksToLocationPage": true,
        "linkPathNamesMarketCity": true,
        "linkHasUtm": false,
        "linkHasAnyParams": false,
        "linkLocationBy": "market city in path"
      },
      "pract": {
        "isPractitioner": false,
        "sharesAddress": false,
        "addressKey": "6155 n keystone ave indianapolis in 46220"
      },
      "city": {
        "cityPages": null,
        "cityPagesDedicated": null,
        "cityLandingPages": null,
        "hasPageForRankedCity": null,
        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "chiropractor Indianapolis, Indiana",
      "rank": 2,
      "url": "https://www.streetchiro.com/",
      "title": "Street Chiropractic",
      "rating": 4.8,
      "reviews": 271,
      "category": "Chiropractor",
      "categories": [
        "Chiropractor",
        "Acupuncture clinic",
        "Acupuncturist",
        "Alternative medicine practitioner",
        "Rehabilitation center",
        "Wellness center"
      ],
      "address": "6321 N Keystone Ave, Indianapolis, IN 46220",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.8712936,
      "lng": -86.12153169999999,
      "openState": "Open · Closes 12 PM · Reopens 2 PM",
      "hoursText": "Open · Closes 12 PM · Reopens 2 PM",
      "operatingHours": {
        "wednesday": "8 AM–12 PM, 2–5 PM",
        "thursday": "8 AM–12 PM, 2–5 PM",
        "friday": "Closed",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "8 AM–12 PM, 2–5 PM",
        "tuesday": "11 AM–1 PM"
      },
      "searchedAt": "2026-10-28T13:32:15.117Z",
      "placeId": "ChIJKd0ZnFlSa4gRg7XhYzgU-Qk",
      "host": "streetchiro.com",
      "excluded": false,
      "reason": null,
      "isChain": false,
      "chainBy": null,
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 7.4
      },
      "name": {
        "nameHasService": true,
        "nameServiceMatch": "Chiropractic",
        "nameGeoMatch": null,
        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 2
      },
      "cat": {
        "categoryCount": 6
      },
      "hrs": {
        "hoursListed": true,
        "open24All": false,
        "open24Any": false,
        "openWeekends": false,
        "openSunday": false,
        "openSaturday": false,
        "openFriday": false,
        "openMonday": true,
        "openToday": true,
        "openAtSearch": true,
        "hoursPerWeek": 23,
        "daysOpen": 4,
        "splitDays": 3,
        "closesMidday": true,
        "halfDays": 1,
        "hasHalfDay": true,
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        "weekdayOff": true,
        "fridayHours": 0,
        "eveningDays": 0,
        "opensEvening": false,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": {
        "linkTarget": "homepage",
        "linkPath": "/",
        "linksToHomepage": true,
        "linksToInnerPage": false,
        "linksToLocationPage": false,
        "linkPathNamesMarketCity": false,
        "linkHasUtm": false,
        "linkHasAnyParams": false,
        "linkLocationBy": null
      },
      "pract": {
        "isPractitioner": false,
        "sharesAddress": false,
        "addressKey": "6321 n keystone ave indianapolis in 46220"
      },
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        "hasPageForRankedCity": null,
        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "chiropractor Indianapolis, Indiana",
      "rank": 3,
      "url": null,
      "title": "mass ave chiropractic",
      "rating": 4.9,
      "reviews": 132,
      "category": "Chiropractor",
      "categories": [
        "Chiropractor",
        "Pain management physician"
      ],
      "address": "8301 Keystone Crossing, Indianapolis, IN 46240",
      "hasPhone": true,
      "hasWebsite": false,
      "lat": 39.9076764,
      "lng": -86.1175593,
      "openState": "Open · Closes 12 PM · Reopens 3 PM",
      "hoursText": "Open · Closes 12 PM · Reopens 3 PM",
      "operatingHours": {
        "wednesday": "6 AM–12 PM, 3–6 PM",
        "thursday": "6 AM–12 PM, 3–6 PM",
        "friday": "Closed",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "6 AM–12 PM, 3–6 PM",
        "tuesday": "6 AM–12 PM, 3–6 PM"
      },
      "searchedAt": "2026-10-28T13:32:15.117Z",
      "placeId": "ChIJ8dv97exQa4gRn88qAhrW8uk",
      "host": null,
      "excluded": false,
      "reason": null,
      "siteUnmeasurable": "no website",
      "isChain": false,
      "chainBy": null,
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 9.9
      },
      "name": {
        "nameHasService": true,
        "nameServiceMatch": "chiropractic",
        "nameGeoMatch": null,
        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 3
      },
      "cat": {
        "categoryCount": 2
      },
      "hrs": {
        "hoursListed": true,
        "open24All": false,
        "open24Any": false,
        "openWeekends": false,
        "openSunday": false,
        "openSaturday": false,
        "openFriday": false,
        "openMonday": true,
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        "openAtSearch": true,
        "hoursPerWeek": 36,
        "daysOpen": 4,
        "splitDays": 4,
        "closesMidday": true,
        "halfDays": 0,
        "hasHalfDay": false,
        "weekdaysClosed": 1,
        "weekdayOff": true,
        "fridayHours": 0,
        "eveningDays": 4,
        "opensEvening": true,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": null,
      "pract": {
        "isPractitioner": false,
        "sharesAddress": false,
        "addressKey": "8301 keystone crossing indianapolis in 46240"
      },
      "city": {
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        "cityPagesDedicated": null,
        "cityLandingPages": null,
        "hasPageForRankedCity": null,
        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "chiropractor Indianapolis, Indiana",
      "rank": 4,
      "url": "http://www.indymuscle.com/",
      "title": "Indy Muscle & Joint Clinic",
      "rating": 5,
      "reviews": 345,
      "category": "Chiropractor",
      "categories": [
        "Chiropractor",
        "Acupuncturist",
        "Doctor",
        "Gym",
        "Massage therapist",
        "Personal trainer"
      ],
      "address": "11691 Fall Creek Rd Ste 110, Indianapolis, IN 46256",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.9324386,
      "lng": -85.9430718,
      "openState": "Open · Closes 5 PM",
      "hoursText": "Open · Closes 5 PM",
      "operatingHours": {
        "wednesday": "8 AM–5 PM",
        "thursday": "8 AM–5 PM",
        "friday": "8 AM–5 PM",
        "saturday": "9 AM–12 PM",
        "sunday": "Closed",
        "monday": "8 AM–5 PM",
        "tuesday": "8 AM–5 PM"
      },
      "searchedAt": "2026-10-28T13:32:15.117Z",
      "placeId": "ChIJrwqemni1FIgReJqhP6xKKKk",
      "host": "indymuscle.com",
      "excluded": false,
      "reason": null,
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      "chainBy": null,
      "sitemap": null,
      "blog": null,
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      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 16.1
      },
      "name": {
        "nameHasService": true,
        "nameServiceMatch": "Clinic",
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        "nameHasCity": false,
        "nameHasState": false,
        "nameHasGeo": false,
        "nameWords": 5
      },
      "cat": {
        "categoryCount": 6
      },
      "hrs": {
        "hoursListed": true,
        "open24All": false,
        "open24Any": false,
        "openWeekends": false,
        "openSunday": false,
        "openSaturday": true,
        "openFriday": true,
        "openMonday": true,
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        "hoursPerWeek": 48,
        "daysOpen": 6,
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        "hasHalfDay": true,
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        "eveningDays": 0,
        "opensEvening": false,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": {
        "linkTarget": "homepage",
        "linkPath": "/",
        "linksToHomepage": true,
        "linksToInnerPage": false,
        "linksToLocationPage": false,
        "linkPathNamesMarketCity": false,
        "linkHasUtm": false,
        "linkHasAnyParams": false,
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      },
      "pract": {
        "isPractitioner": false,
        "sharesAddress": false,
        "addressKey": "11691 fall creek rd indianapolis in 46256"
      },
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      },
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    },
    {
      "market": "Indianapolis, Indiana",
      "query": "chiropractor Indianapolis, Indiana",
      "rank": 5,
      "url": "https://ihsindy.com/",
      "title": "Integrated Health Solutions - Best Chiropractor in Indianapolis IN | Sports Injury | Car Accident",
      "rating": 4.9,
      "reviews": 391,
      "category": "Chiropractor",
      "categories": [
        "Chiropractor",
        "Acupuncture clinic",
        "Alternative medicine practitioner",
        "Sports medicine clinic"
      ],
      "address": "971 N Delaware St, Indianapolis, IN 46202",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.7806828,
      "lng": -86.1537007,
      "openState": "Open · Closes 6 PM",
      "hoursText": "Open · Closes 6 PM",
      "operatingHours": {
        "wednesday": "9 AM–6 PM",
        "thursday": "9 AM–6 PM",
        "friday": "9 AM–6 PM",
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "9 AM–6 PM",
        "tuesday": "9 AM–6 PM"
      },
      "searchedAt": "2026-10-28T13:32:15.117Z",
      "placeId": "ChIJUdP9gWxRa4gR2UUAlXT0Oo0",
      "host": "ihsindy.com",
      "excluded": false,
      "reason": null,
      "isChain": false,
      "chainBy": null,
      "sitemap": null,
      "blog": null,
      "home": null,
      "loc": {
        "addressKind": "street address",
        "addressCity": "Indianapolis",
        "inMarketCity": true,
        "hiddenAddress": false,
        "streetAddress": true,
        "distanceMiles": 0.9
      },
      "name": {
        "nameHasService": true,
        "nameServiceMatch": "Health",
        "nameGeoMatch": "Indianapolis + IN",
        "nameHasCity": true,
        "nameHasState": true,
        "nameHasGeo": true,
        "nameWords": 15
      },
      "cat": {
        "categoryCount": 4
      },
      "hrs": {
        "hoursListed": true,
        "open24All": false,
        "open24Any": false,
        "openWeekends": false,
        "openSunday": false,
        "openSaturday": false,
        "openFriday": true,
        "openMonday": true,
        "openToday": true,
        "openAtSearch": true,
        "hoursPerWeek": 45,
        "daysOpen": 5,
        "splitDays": 0,
        "closesMidday": false,
        "halfDays": 0,
        "hasHalfDay": false,
        "weekdaysClosed": 0,
        "weekdayOff": false,
        "fridayHours": 9,
        "eveningDays": 5,
        "opensEvening": true,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": {
        "linkTarget": "homepage",
        "linkPath": "/",
        "linksToHomepage": true,
        "linksToInnerPage": false,
        "linksToLocationPage": false,
        "linkPathNamesMarketCity": false,
        "linkHasUtm": false,
        "linkHasAnyParams": false,
        "linkLocationBy": null
      },
      "pract": {
        "isPractitioner": false,
        "sharesAddress": false,
        "addressKey": "971 n delaware st indianapolis in 46202"
      },
      "city": {
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        "hasPageForRankedCity": null,
        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "chiropractor Indianapolis, Indiana",
      "rank": 6,
      "url": "https://www.alphahealthindy.co/",
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      },
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    },
    {
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    },
    {
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  ]
}