{
  "captureDate": "2026-09-20T14:25:18.729Z",
  "study": {
    "slug": "chiropractor-blog-page-one",
    "question": "How much do chiropractic practices that rank on Google's page one actually publish: do they have a blog at all, how many posts in the last twelve months, how recently, and does publishing volume separate the top of page one from the bottom, in large metros and in small cities?",
    "lane": "organic"
  },
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    "serpCalls": 0,
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    "paginationRepeats": 0,
    "excluded": 53,
    "excludedReasons": [
      [
        "directory, marketplace or social platform",
        41
      ],
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        "hospital or health system page, not a chiropractic practice",
        3
      ],
      [
        "news, magazine or research publisher, not a chiropractic practice",
        5
      ],
      [
        "off-topic result, not the kind of business this study measures",
        2
      ],
      [
        "law firm article about chiropractors, not a practice",
        1
      ],
      [
        "business association directory listing, not the practice site",
        1
      ]
    ],
    "uniqueBusinesses": 140,
    "reachable": 135,
    "pageCountMeasured": 125,
    "pageCountMissing": 15,
    "siteUnmeasurable": 0,
    "siteUnmeasurableReasons": []
  },
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    },
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    },
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    },
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  },
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        "market": "Chicago, Illinois",
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      },
      {
        "market": "Houston, Texas",
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      "yes": 22,
      "outOf": 130
    },
    "chainLocations": {
      "yes": 0,
      "outOf": 140
    },
    "featureScore": {
      "features": [
        "hasOnlineBooking",
        "hasForm",
        "hasTestimonials",
        "mentionsInsurance",
        "listsConditions"
      ],
      "n": 130,
      "distribution": {
        "n": 130,
        "min": 0,
        "p25": 2,
        "median": 3,
        "p75": 4,
        "p90": 4,
        "max": 5,
        "mean": 2.98
      },
      "countsByScore": {
        "0": 6,
        "1": 6,
        "2": 29,
        "3": 42,
        "4": 38,
        "5": 9
      },
      "shareWithAtLeast": {
        "1": 95,
        "2": 91,
        "3": 68,
        "4": 36,
        "5": 7
      }
    }
  },
  "ratings": null,
  "websites": null,
  "chains": null,
  "contrast": {
    "pages": {
      "topMedian": 48,
      "topN": 47,
      "bottomMedian": 53,
      "bottomN": 26
    },
    "blogPages": {
      "topMedian": 1,
      "topN": 47,
      "bottomMedian": 1,
      "bottomN": 26
    },
    "blogPosts12mo": {
      "topMedian": 1,
      "topN": 26,
      "bottomMedian": 0,
      "bottomN": 17
    },
    "mostRecentDays": {
      "topMedian": 313,
      "topN": 26,
      "bottomMedian": 730,
      "bottomN": 17
    },
    "siteUpdated12mo": {
      "topMedian": 26,
      "topN": 44,
      "bottomMedian": 23,
      "bottomN": 26
    },
    "siteMostRecentDays": {
      "topMedian": 16,
      "topN": 44,
      "bottomMedian": 33,
      "bottomN": 26
    },
    "articlePages": {
      "topMedian": 20,
      "topN": 46,
      "bottomMedian": 31,
      "bottomN": 26
    },
    "sharedPages": {
      "topMedian": 3,
      "topN": 46,
      "bottomMedian": 2,
      "bottomN": 26
    },
    "sharedPagesPct": {
      "topMedian": 20,
      "topN": 46,
      "bottomMedian": 6,
      "bottomN": 26
    },
    "templatePages": {
      "topMedian": 1,
      "topN": 46,
      "bottomMedian": 1,
      "bottomN": 26
    },
    "words": {
      "topMedian": 895,
      "topN": 49,
      "bottomMedian": 901,
      "bottomN": 28
    },
    "bytes": {
      "topMedian": 120109,
      "topN": 49,
      "bottomMedian": 129151,
      "bottomN": 29
    },
    "superlatives": {
      "topMedian": 2,
      "topN": 49,
      "bottomMedian": 1,
      "bottomN": 28
    },
    "numericClaims": {
      "topMedian": 0,
      "topN": 49,
      "bottomMedian": 1,
      "bottomN": 28
    }
  },
  "limits": [
    "Results were captured once on 2026-09-20, from one location setting per market. Rankings vary by device, personalization and time.",
    "Rank is the position within this query only. It is not a measure of overall visibility.",
    "Page count comes from published sitemaps. Sites without a sitemap are reported as missing, never as zero.",
    "Blog volume counts sitemap URLs under a blog, news, article or resources path. A site that publishes posts at its root is undercounted by that measure, which is why whole-site freshness is reported beside it.",
    "Whole-site freshness counts sitemap URLs carrying a lastmod date, so a site-wide template change can register as an update.",
    "A shared page is one whose URL slug also appears on another sampled business site. The match is on the slug, not on the words of the page.",
    "Recency uses the sitemap lastmod value, a modification date rather than strictly a publication date.",
    "Claim counts come from homepage text only and count phrases, not intent.",
    "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.",
    "Businesses appearing in more than one market are counted once."
  ]
}