{ "captureDate": "2026-10-24T15:17:25.398Z", "study": { "slug": "accountant-reviews-maps", "question": "How many Google reviews do the accountants in a Google Maps top 20 carry, in large metros and in small cities; what is the least reviewed accountant in each market's top three; how much of the list is CPA firms, tax preparation offices and national tax chains; and does review count or rating order the list in a profession that wins most clients by referral?", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 6, "excludedReasons": [ [ "listed under \"Consultant\", not the kind of business this study measures", 1 ], [ "tax resolution service filed as a tax attorney, listed open 24 hours and linking to a multi-state tax resolution site, not a local accounting practice", 1 ], [ "financial advisor or retirement planner whose primary category is financial planning, not an accounting practice", 2 ], [ "unverifiable listing: a name with no accounting word, no website, no hours and one review, so it could not be confirmed as an accounting practice", 1 ], [ "professional association of accountants, not an accounting practice", 1 ] ], "uniqueBusinesses": 434, "reachable": 0, "pageCountMeasured": 0, "pageCountMissing": null, "siteUnmeasurable": 75, "siteUnmeasurableReasons": [ [ "directory, marketplace or social platform", 9 ], [ "no website", 65 ], [ "booking platform or storefront, not a website of the business", 1 ] ] }, "distributions": { "rating": { "n": 417, "min": 1, "p25": 4.6, "median": 4.9, "p75": 5, "p90": 5, "max": 5, "mean": 4.69 }, "reviews": { "n": 417, "min": 1, "p25": 5, "median": 17, "p75": 47, "p90": 112, "max": 1016, "mean": 46.83 }, "nameWords": { "n": 434, "min": 1, "p25": 3, "median": 4, "p75": 5, "p90": 6, "max": 10, "mean": 3.92 }, "categoryCount": { "n": 434, "min": 1, "p25": 1, "median": 3, "p75": 5, "p90": 7, "max": 10, "mean": 3.22 }, "hoursPerWeek": { "n": 400, "min": 13, "p25": 40, "median": 42.5, "p75": 46, "p90": 60, "max": 168, "mean": 45.49 }, "daysOpen": { "n": 400, "min": 2, "p25": 5, "median": 5, "p75": 5, "p90": 6, "max": 7, "mean": 5.22 } }, "adoption": { "isChain": { "yes": 17, "outOf": 434, "pct": 4 }, "hasWebsite": { "yes": 369, "outOf": 434, "pct": 85 }, "hasOwnWebsite": { "yes": 359, "outOf": 434, "pct": 83 }, "hasPhone": { "yes": 428, "outOf": 434, "pct": 99 }, "nameHasService": { "yes": 331, "outOf": 434, "pct": 76 }, "nameHasCity": { "yes": 32, "outOf": 434, "pct": 7 }, "nameHasState": { "yes": 4, "outOf": 434, "pct": 1 }, "nameHasGeo": { "yes": 34, "outOf": 434, "pct": 8 }, "hoursListed": { "yes": 400, "outOf": 434, "pct": 92 }, "open24All": { "yes": 3, "outOf": 434, "pct": 1 }, "open24Any": { "yes": 3, "outOf": 434, "pct": 1 }, "openWeekends": { "yes": 36, "outOf": 400, "pct": 9 }, "openSunday": { "yes": 37, "outOf": 400, "pct": 9 }, "openSaturday": { "yes": 100, "outOf": 400, "pct": 25 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Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }