{
  "captureDate": "2026-10-24T15:17:25.398Z",
  "study": {
    "slug": "accountant-reviews-maps",
    "question": "How many Google reviews do the accountants in a Google Maps top 20 carry, in large metros and in small cities; what is the least reviewed accountant in each market's top three; how much of the list is CPA firms, tax preparation offices and national tax chains; and does review count or rating order the list in a profession that wins most clients by referral?",
    "lane": "maps",
    "belief": "Accountants hear two opposite things: that the map pack is won with a pile of Google reviews the way contractors win it, and that reviews do not matter for a referral profession. Both imply a CPA firm with a few dozen reviews is either far behind or wasting effort.",
    "benchmark": "An accountant searches accountant plus their city, reads the twenty review counts, takes the middle one and the smallest count in the top three, and compares their own review count against those two numbers for a market their size.",
    "sample": {
      "queryTemplate": "accountant {market}",
      "topN": 20,
      "markets": [
        "Indianapolis, Indiana",
        "Columbus, Ohio",
        "Charlotte, North Carolina",
        "Nashville, Tennessee",
        "Atlanta, Georgia",
        "Houston, Texas",
        "Chicago, Illinois",
        "Tampa, Florida",
        "Detroit, Michigan",
        "Milwaukee, Wisconsin",
        "St. Louis, Missouri",
        "Bowling Green, Kentucky",
        "Johnson City, Tennessee",
        "Rochester, Minnesota",
        "Sioux City, Iowa",
        "Valdosta, Georgia",
        "Wausau, Wisconsin",
        "Abilene, Texas",
        "Lawton, Oklahoma",
        "Bismarck, North Dakota",
        "Florence, South Carolina",
        "Dothan, Alabama"
      ],
      "strata": {
        "largeMetro": [
          "Indianapolis, Indiana",
          "Columbus, Ohio",
          "Charlotte, North Carolina",
          "Nashville, Tennessee",
          "Atlanta, Georgia",
          "Houston, Texas",
          "Chicago, Illinois",
          "Tampa, Florida",
          "Detroit, Michigan",
          "Milwaukee, Wisconsin",
          "St. Louis, Missouri"
        ],
        "smallCity": [
          "Bowling Green, Kentucky",
          "Johnson City, Tennessee",
          "Rochester, Minnesota",
          "Sioux City, Iowa",
          "Valdosta, Georgia",
          "Wausau, Wisconsin",
          "Abilene, Texas",
          "Lawton, Oklahoma",
          "Bismarck, North Dakota",
          "Florence, South Carolina",
          "Dothan, Alabama"
        ]
      }
    },
    "measureSites": false,
    "measure": {
      "nameServiceWords": "accounting|accountants?|cpas?|tax\\w*|bookkeep\\w*|financial|payroll|advisors?|consult\\w*|audit\\w*"
    },
    "exclude": {
      "domains": [
        "yelp.com",
        "thumbtack.com",
        "splinternetmarketing.com"
      ],
      "manufacturers": []
    },
    "screen": {
      "excludeCategories": [
        "Financial planner",
        "Financial consultant",
        "Financial institution",
        "Investment service",
        "Investment company",
        "Wealth management service",
        "Insurance agency",
        "Insurance broker",
        "Life insurance agency",
        "Bank",
        "Credit union",
        "Loan agency",
        "Mortgage lender",
        "Mortgage broker",
        "Check cashing service",
        "Payroll service",
        "Employment agency",
        "Human resource consulting",
        "Law firm",
        "Attorney",
        "Tax attorney",
        "Estate planning attorney",
        "Bankruptcy attorney",
        "Notary public",
        "Real estate agency",
        "Business management consultant",
        "Consultant",
        "Corporate office",
        "Software company",
        "Coworking space",
        "Virtual office rental",
        "Government office",
        "Federal government office",
        "State government office",
        "County government office",
        "City government office",
        "University",
        "College",
        "School",
        "Business school",
        "Association or organization",
        "Non-profit organization"
      ],
      "excludeTitles": [
        {
          "match": "\\b(internal revenue service|irs office|taxpayer assistance center|department of revenue|social security)\\b",
          "reason": "government tax office, not an accounting practice"
        },
        {
          "match": "^(biggs financial services|strategic tax and retirement)$",
          "reason": "financial advisor or retirement planner whose primary category is financial planning, not an accounting practice"
        },
        {
          "match": "^tax wisdom group$",
          "reason": "tax resolution service filed as a tax attorney, listed open 24 hours and linking to a multi-state tax resolution site, not a local accounting practice"
        },
        {
          "match": "\\bsociety of accountants?\\b",
          "reason": "professional association of accountants, not an accounting practice"
        },
        {
          "match": "^best mobile$",
          "reason": "unverifiable listing: a name with no accounting word, no website, no hours and one review, so it could not be confirmed as an accounting practice"
        }
      ],
      "keepIfCategoriesMatch": "Accountant|Certified public accountant|Accounting firm|Tax preparation service|Tax preparation|Bookkeeping service|Tax consultant|Auditor",
      "keepIfTitleMatches": "^(?!.*\\b(bank\\w*|credit union\\w*|insurance|mortgage\\w*|loans?|law|attorney\\w*|lawyers?|universit\\w*|college\\w*|school\\w*|software|payroll|staffing)\\b).*\\b(cpas?|accounting|accountants?|bookkeep\\w*|tax\\w*)\\b",
      "marketplaceHosts": [
        "yelp.com",
        "thumbtack.com"
      ],
      "chainHosts": [
        "hrblock.com",
        "jacksonhewitt.com",
        "libertytax.com",
        "claconnect.com",
        "eidebailly.com",
        "forvismazars.us",
        "forvis.com",
        "wipfli.com",
        "bradymartz.com",
        "padgettadvisors.com",
        "jacksonthornton.com"
      ],
      "chainTitleMatches": "\\bh ?& ?r block\\b|\\bjackson hewitt\\b|\\bliberty tax\\b|\\bcliftonlarsonallen\\b|\\beide bailly\\b|\\bforvis\\b|\\bwipfli\\b|\\bbrady martz\\b|\\bpadgett\\b|\\bjackson thornton\\b"
    },
    "budget": {
      "maxSerpCalls": 22
    },
    "screening": "Financial planners, insurance agencies, banks and lenders, payroll and staffing companies, law firms, consultants, government tax offices and schools are excluded as not being accounting or tax practices, each with its reason; a listing filed under one of those categories is kept when its name shows it does accounting, bookkeeping or tax work, unless the name marks it as a bank, insurer, law firm or school. Listings that belong to a national tax preparation chain or to a firm present in more than one of our markets are kept and tagged, because their offices occupy the slots an independent practice competes for, and every figure is repeated on independents and inside each market-size stratum."
  },
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      "query": "accountant Indianapolis, Indiana",
      "rank": 1,
      "url": "https://ontargetcpa.com/",
      "title": "OnTarget CPA",
      "rating": 4.8,
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        "Certified public accountant",
        "Accounting firm",
        "Business management consultant",
        "Tax consultant",
        "Tax preparation"
      ],
      "address": "101 W Ohio St Ste 800, Indianapolis, IN 46204",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.7698524,
      "lng": -86.16092069999999,
      "openState": "Closed · Opens 8 AM Mon",
      "hoursText": "Closed · Opens 8 AM Mon",
      "operatingHours": {
        "saturday": "Closed",
        "sunday": "Closed",
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        "wednesday": "8 AM–5 PM",
        "thursday": "8 AM–5 PM",
        "friday": "8 AM–5 PM"
      },
      "searchedAt": "2026-10-24T15:15:40.438Z",
      "placeId": "ChIJw5g6KJZQa4gRBTU2Pln7ZHM",
      "host": "ontargetcpa.com",
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        "nameWords": 2
      },
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      },
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        "hoursPerWeek": 45,
        "daysOpen": 5,
        "hoursPattern": "business hours (under 84 hours)"
      },
      "lnk": {
        "linkTarget": "homepage",
        "linkPath": "/",
        "linksToHomepage": true,
        "linksToInnerPage": false,
        "linksToLocationPage": false,
        "linkPathNamesMarketCity": false,
        "linkHasUtm": false,
        "linkHasAnyParams": false,
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      },
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        "cityPageExamples": [],
        "cityPostExamples": []
      },
      "shared": null
    },
    {
      "market": "Indianapolis, Indiana",
      "query": "accountant Indianapolis, Indiana",
      "rank": 2,
      "url": "http://www.ld-cpas.com/",
      "title": "Lawrie & Dunbar, CPAs",
      "rating": 3.6,
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      "category": "Tax preparation service",
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        "Tax preparation service",
        "Accountant",
        "Business management consultant",
        "Certified public accountant",
        "Payroll service"
      ],
      "address": "7855 S Emerson Ave i, Indianapolis, IN 46237",
      "hasPhone": true,
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      "lng": -86.0818767,
      "openState": "Closed · Opens 9 AM Mon",
      "hoursText": "Closed · Opens 9 AM Mon",
      "operatingHours": {
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "9 AM–4 PM",
        "tuesday": "9 AM–4 PM",
        "wednesday": "9 AM–4 PM",
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        "friday": "9 AM–1 PM"
      },
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      },
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      },
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      },
      "lnk": {
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      },
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    },
    {
      "market": "Indianapolis, Indiana",
      "query": "accountant Indianapolis, Indiana",
      "rank": 3,
      "url": "https://whitewatergroup.net/",
      "title": "Whitewater Group",
      "rating": 4.9,
      "reviews": 140,
      "category": "Tax preparation service",
      "categories": [
        "Tax preparation service",
        "Accountant",
        "Accounting firm"
      ],
      "address": "9247 N Meridian St Ste 107, Indianapolis, IN 46260",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 39.9223175,
      "lng": -86.1558897,
      "openState": "Closed · Opens 9 AM Mon",
      "hoursText": "Closed · Opens 9 AM Mon",
      "operatingHours": {
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "9 AM–5 PM",
        "tuesday": "9 AM–5 PM",
        "wednesday": "9 AM–5 PM",
        "thursday": "9 AM–5 PM",
        "friday": "Closed"
      },
      "searchedAt": "2026-10-24T15:15:40.438Z",
      "placeId": "ChIJ_____89Sa4gR7riEYydUzRI",
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      },
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      },
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      },
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    },
    {
      "market": "Indianapolis, Indiana",
      "query": "accountant Indianapolis, Indiana",
      "rank": 4,
      "url": "https://www.pattarcpa.com/",
      "title": "Pattar & Co. CPA, Inc.",
      "rating": 4.7,
      "reviews": 28,
      "category": "Certified public accountant",
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        "Accounting firm",
        "Bookkeeping service",
        "Payroll service",
        "Tax consultant",
        "Tax preparation"
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      "address": "1455 E Southport Rd A1, Indianapolis, IN 46227",
      "hasPhone": true,
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      "lat": 39.6645329,
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      "operatingHours": {
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      },
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    },
    {
      "market": "Indianapolis, Indiana",
      "query": "accountant Indianapolis, Indiana",
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      "title": "J.R. Helms & Associates, P.C.",
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      "category": "Certified public accountant",
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        "Accounting firm",
        "Bookkeeping service",
        "Business management consultant",
        "Payroll service",
        "Tax consultant",
        "Tax preparation",
        "Tax preparation service"
      ],
      "address": "7960 Zionsville Rd, Indianapolis, IN 46268",
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      "hasWebsite": true,
      "lat": 39.897205899999996,
      "lng": -86.2605387,
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      "hoursText": "Closed · Opens 8:30 AM Mon",
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        "sunday": "Closed",
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      },
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      },
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      },
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    },
    {
      "market": "Indianapolis, Indiana",
      "query": "accountant Indianapolis, Indiana",
      "rank": 6,
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        "Payroll service",
        "Tax consultant"
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      "hasWebsite": true,
      "lat": 39.7886981,
      "lng": -86.0648009,
      "openState": "Open · Closes 4 PM",
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      },
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      },
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    },
    {
      "market": "Indianapolis, Indiana",
      "query": "accountant Indianapolis, Indiana",
      "rank": 7,
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        "Accountant"
      ],
      "address": "251 N Illinois St, Indianapolis, IN 46204",
      "hasPhone": true,
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      "lat": 39.7709508,
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      "openState": "Closed · Opens 7:30 AM Mon",
      "hoursText": "Closed · Opens 7:30 AM Mon",
      "operatingHours": {
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "7:30 AM–5 PM",
        "tuesday": "7:30 AM–5 PM",
        "wednesday": "7:30 AM–5 PM",
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      },
      "searchedAt": "2026-10-24T15:15:40.438Z",
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        "friday": "8 AM–3:30 PM"
      },
      "searchedAt": "2026-10-24T15:15:58.609Z",
      "placeId": "ChIJfdura5XlZYgROdafPUeiIJs",
      "host": "studlefinancial.com",
      "excluded": true,
      "reason": "listed under \"Consultant\", not the kind of business this study measures"
    },
    {
      "market": "Bowling Green, Kentucky",
      "query": "accountant Bowling Green, Kentucky",
      "rank": 16,
      "url": "https://taxresolutionteamus.com/",
      "title": "Tax Wisdom Group",
      "rating": 5,
      "reviews": 3,
      "category": "Tax attorney",
      "categories": [
        "Tax attorney",
        "Tax consultant",
        "Tax preparation service"
      ],
      "address": "922 State St Ste 400, Bowling Green, KY 42101",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 36.991867899999995,
      "lng": -86.441109,
      "openState": "Open 24 hours",
      "hoursText": "Open 24 hours",
      "operatingHours": {
        "saturday": "Open 24 hours",
        "sunday": "Open 24 hours",
        "monday": "Open 24 hours",
        "tuesday": "Open 24 hours",
        "wednesday": "Open 24 hours",
        "thursday": "Open 24 hours",
        "friday": "Open 24 hours"
      },
      "searchedAt": "2026-10-24T15:15:58.609Z",
      "placeId": "ChIJZxVmkq3vZYgR_TvBWA7Moiw",
      "host": "taxresolutionteamus.com",
      "excluded": true,
      "reason": "tax resolution service filed as a tax attorney, listed open 24 hours and linking to a multi-state tax resolution site, not a local accounting practice"
    },
    {
      "market": "Bowling Green, Kentucky",
      "query": "accountant Bowling Green, Kentucky",
      "rank": 19,
      "url": "http://biggsfinancialservices.com/",
      "title": "Biggs Financial Services",
      "rating": 4.9,
      "reviews": 30,
      "category": "Financial advisor",
      "categories": [
        "Financial advisor",
        "Tax preparation service"
      ],
      "address": "843 Fairview Ave Ste B-2, Bowling Green, KY 42101",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 36.9911696,
      "lng": -86.4335497,
      "openState": "Closed · Opens 9 AM Mon",
      "hoursText": "Closed · Opens 9 AM Mon",
      "operatingHours": {
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "9 AM–4 PM",
        "tuesday": "9 AM–4 PM",
        "wednesday": "9 AM–4 PM",
        "thursday": "9 AM–4 PM",
        "friday": "Closed"
      },
      "searchedAt": "2026-10-24T15:15:58.609Z",
      "placeId": "ChIJ9b6XpznvZYgRrtsDwBGHbaw",
      "host": "biggsfinancialservices.com",
      "excluded": true,
      "reason": "financial advisor or retirement planner whose primary category is financial planning, not an accounting practice"
    },
    {
      "market": "Rochester, Minnesota",
      "query": "accountant Rochester, Minnesota",
      "rank": 18,
      "url": "http://www.strategictr.com/",
      "title": "Strategic Tax and Retirement",
      "rating": 5,
      "reviews": 15,
      "category": "Financial planner",
      "categories": [
        "Financial planner",
        "Corporate office",
        "Tax preparation"
      ],
      "address": "2434 Superior Dr NW STE 101, Rochester, MN 55901",
      "hasPhone": true,
      "hasWebsite": true,
      "lat": 44.048719399999996,
      "lng": -92.52253069999999,
      "openState": "Closed · Opens 8:30 AM Mon",
      "hoursText": "Closed · Opens 8:30 AM Mon",
      "operatingHours": {
        "saturday": "Closed",
        "sunday": "Closed",
        "monday": "8:30 AM–5 PM",
        "tuesday": "8:30 AM–5 PM",
        "wednesday": "8:30 AM–5 PM",
        "thursday": "8:30 AM–5 PM",
        "friday": "8:30 AM–3 PM"
      },
      "searchedAt": "2026-10-24T15:16:00.339Z",
      "placeId": "ChIJrT1oKGte94cR6pEODoOl-EA",
      "host": "strategictr.com",
      "excluded": true,
      "reason": "financial advisor or retirement planner whose primary category is financial planning, not an accounting practice"
    },
    {
      "market": "Wausau, Wisconsin",
      "query": "accountant Wausau, Wisconsin",
      "rank": 20,
      "url": null,
      "title": "Best Mobile",
      "rating": 5,
      "reviews": 1,
      "category": "Accountant",
      "categories": [
        "Accountant"
      ],
      "address": "316 Sherman St, Wausau, WI 54401",
      "hasPhone": true,
      "hasWebsite": false,
      "lat": 44.9523017,
      "lng": -89.6402646,
      "openState": null,
      "hoursText": null,
      "operatingHours": null,
      "searchedAt": "2026-10-24T15:16:02.540Z",
      "placeId": "ChIJ9cJdI8RTVEARz9KkpPf7rl8",
      "host": null,
      "excluded": true,
      "reason": "unverifiable listing: a name with no accounting word, no website, no hours and one review, so it could not be confirmed as an accounting practice",
      "siteUnmeasurable": "no website"
    },
    {
      "market": "Bismarck, North Dakota",
      "query": "accountant Bismarck, North Dakota",
      "rank": 18,
      "url": null,
      "title": "North Dakota Society of Accountant",
      "rating": null,
      "reviews": null,
      "category": "Accountant",
      "categories": [
        "Accountant"
      ],
      "address": "209 N 24th St #100, Bismarck, ND 58501",
      "hasPhone": true,
      "hasWebsite": false,
      "lat": 46.806689299999995,
      "lng": -100.7551707,
      "openState": null,
      "hoursText": null,
      "operatingHours": null,
      "searchedAt": "2026-10-24T15:16:04.902Z",
      "placeId": "ChIJtXgNneeC11IRRQQUnZX5A3I",
      "host": null,
      "excluded": true,
      "reason": "professional association of accountants, not an accounting practice",
      "siteUnmeasurable": "no website"
    }
  ]
}