{ "captureDate": "2026-09-27T14:20:27.849Z", "study": { "slug": "ac-repair-maps-categories", "question": "When a homeowner searches Google Maps for AC repair in their city, which primary categories do the twenty businesses shown carry, does the listing whose primary category matches the search ('Air conditioning repair service') sit higher than the one filed as 'HVAC contractor', and does carrying more categories sort the list once review volume and chains are held constant, in large metros and small cities?", "lane": "maps" }, "sample": { "markets": 22, "serpCalls": 0, "resultsSeen": 440, "paginationRepeats": 0, "failedMarkets": [], "marketsWithNoResults": [], "excluded": 5, "excludedReasons": [ [ "radiator shop filed only under Radiator repair service, a vehicle repair category, not a home air conditioning contractor", 1 ], [ "listed under \"Heating equipment supplier\", not the kind of business this study measures", 1 ], [ "listed under \"Small appliance repair service\", not the kind of business this study measures", 1 ], [ "listed under \"Air duct cleaning service\", not the kind of business this study measures", 2 ] ], "uniqueBusinesses": 432, "reachable": 0, "pageCountMeasured": 0, "pageCountMissing": null, "siteUnmeasurable": 51, "siteUnmeasurableReasons": [ [ "no website", 48 ], [ "directory, marketplace or social platform", 3 ] ] }, "distributions": { "rating": { "n": 421, "min": 2.3, "p25": 4.7, "median": 4.9, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.77 }, "reviews": { "n": 421, "min": 1, "p25": 40, "median": 212, "p75": 970, "p90": 3054, "max": 36542, "mean": 1104.03 }, "nameWords": { "n": 432, "min": 1, "p25": 4, "median": 4, "p75": 6, "p90": 6, "max": 11, "mean": 4.56 }, "categoryCount": { "n": 432, "min": 1, "p25": 2, "median": 5, "p75": 7, "p90": 9, "max": 10, "mean": 4.8 }, "distanceMiles": { "n": 432, "min": 0, "p25": 1.9, "median": 3.8, "p75": 6.8, "p90": 9.8, "max": 94.4, "mean": 4.89 } }, "adoption": { "isChain": { "yes": 18, "outOf": 432, "pct": 4 }, "hasWebsite": { "yes": 384, "outOf": 432, "pct": 89 }, "hasOwnWebsite": { "yes": 381, "outOf": 432, "pct": 88 }, "hasPhone": { "yes": 427, "outOf": 432, "pct": 99 }, "nameHasService": { "yes": 381, "outOf": 432, "pct": 88 }, "nameHasCity": { "yes": 81, "outOf": 432, "pct": 19 }, "nameHasState": { "yes": 4, "outOf": 432, "pct": 1 }, "nameHasGeo": { "yes": 84, "outOf": 432, "pct": 19 }, "acRepairPrimary": { "yes": 231, "outOf": 432, "pct": 53 }, "acRepairAny": { "yes": 281, "outOf": 432, "pct": 65 }, "acRepairSecondaryOnly": { "yes": 50, "outOf": 432, "pct": 12 }, "hvacContractorPrimary": { "yes": 151, "outOf": 432, "pct": 35 }, "hvacContractorAny": { "yes": 380, "outOf": 432, "pct": 88 }, "hvacContractorSecondaryOnly": { "yes": 229, "outOf": 432, "pct": 53 }, "acContractorPrimary": { "yes": 37, "outOf": 432, "pct": 9 }, "acContractorAny": { "yes": 303, "outOf": 432, "pct": 70 }, "acContractorSecondaryOnly": { "yes": 266, "outOf": 432, "pct": 62 }, "hiddenAddress": { "yes": 31, "outOf": 432, "pct": 7 }, "streetAddress": { "yes": 401, "outOf": 432, "pct": 93 }, "inMarketCity": { "yes": 370, "outOf": 401, "pct": 92 } }, "correlations": { "rankVs_rating": { "n": 421, "rho": 0.031, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 421, "rho": -0.353, "significant": true, "strength": "moderate" }, "rankVs_nameWords": { "n": 432, "rho": -0.091, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 432, "rho": -0.202, "significant": true, "strength": "weak" }, "rankVs_distanceMiles": { "n": 432, "rho": 0.089, "significant": false, "strength": "no meaningful relationship" }, "ratingVs_reviews": { "n": 421, "rho": -0.05, "significant": false, "strength": "no meaningful relationship" } }, "markets": { "perMarket": [ { "market": "Columbus, Ohio", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Indianapolis, Indiana", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Charlotte, North Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Nashville, Tennessee", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Denver, Colorado", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Atlanta, Georgia", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Minneapolis, Minnesota", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "St. Louis, Missouri", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Tampa, Florida", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Sacramento, California", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Raleigh, North Carolina", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Abilene, Texas", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "radiator shop filed only under Radiator repair service, a vehicle repair category, not a home air conditioning contractor": 1 } }, { "market": "Bowling Green, Kentucky", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Johnson City, Tennessee", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Rochester, Minnesota", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Heating equipment supplier\", not the kind of business this study measures": 1 } }, { "market": "Sioux City, Iowa", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Cheyenne, Wyoming", "resultsSeen": 20, "excluded": 2, "kept": 18, "firstKeptRank": 1, "reasons": { "listed under \"Small appliance repair service\", not the kind of business this study measures": 1, "listed under \"Air duct cleaning service\", not the kind of business this study measures": 1 } }, { "market": "Lawton, Oklahoma", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Valdosta, Georgia", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Wausau, Wisconsin", "resultsSeen": 20, "excluded": 1, "kept": 19, "firstKeptRank": 1, "reasons": { "listed under \"Air duct cleaning service\", not the kind of business this study measures": 1 } }, { "market": "Bismarck, North Dakota", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} }, { "market": "Joplin, Missouri", "resultsSeen": 20, "excluded": 0, "kept": 20, "firstKeptRank": 1, "reasons": {} } ], "keptPerMarket": { "n": 22, "min": 18, "p25": 20, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.77 }, "excludedShareOfResults": 1, "marketsWhereExcludedTakeHalfOrMore": 0, "topExcludedHosts": [ { "host": "abileneradiator.com", "appearances": 1 }, { "host": "johnstonesupply.com", "appearances": 1 }, { "host": "null", "appearances": 1 }, { "host": "mightyducts.net", "appearances": 1 }, { "host": "dairystateduct.wixsite.com", "appearances": 1 } ], "composition": { "all": { "markets": 22, "slots": 440, "kept": 435, "keptPct": 99, "byReason": { "listed under \"Air duct cleaning service\", not the kind of business this study measures": { "slots": 2, "pct": 0 }, "radiator shop filed only under Radiator repair service, a vehicle repair category, not a home air conditioning contractor": { "slots": 1, "pct": 0 }, "listed under \"Heating equipment supplier\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Small appliance repair service\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 22, "min": 18, "p25": 20, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.77 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 22, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 22 }, "byStratum": { "largeMetro": { "markets": 11, "slots": 220, "kept": 220, "keptPct": 100, "byReason": {}, "keptPerMarket": { "n": 11, "min": 20, "p25": 20, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 20 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 }, "smallCity": { "markets": 11, "slots": 220, "kept": 215, "keptPct": 98, "byReason": { "listed under \"Air duct cleaning service\", not the kind of business this study measures": { "slots": 2, "pct": 1 }, "radiator shop filed only under Radiator repair service, a vehicle repair category, not a home air conditioning contractor": { "slots": 1, "pct": 0 }, "listed under \"Heating equipment supplier\", not the kind of business this study measures": { "slots": 1, "pct": 0 }, "listed under \"Small appliance repair service\", not the kind of business this study measures": { "slots": 1, "pct": 0 } }, "keptPerMarket": { "n": 11, "min": 18, "p25": 19, "median": 20, "p75": 20, "p90": 20, "max": 20, "mean": 19.55 }, "marketsWithNoneKept": 0, "marketsWithTwoOrFewerKept": 0, "firstKeptRank": { "n": 11, "min": 1, "p25": 1, "median": 1, "p75": 1, "p90": 1, "max": 1, "mean": 1 }, "marketsWhereRank1IsKept": 11 } } } }, "strata": { "labels": { "largeMetro": { "markets": 11, "n": 220, "distributions": { "rating": { "n": 218, "min": 4.3, "p25": 4.8, "median": 4.9, "p75": 4.9, "p90": 5, "max": 5, "mean": 4.86 }, "reviews": { "n": 218, "min": 1, "p25": 144, "median": 631, "p75": 1895, "p90": 5489, "max": 36542, "mean": 1848.27 }, "nameWords": { "n": 220, "min": 1, "p25": 4, "median": 5, "p75": 6, "p90": 6, "max": 9, "mean": 4.59 }, "categoryCount": { "n": 220, "min": 1, "p25": 4, "median": 5, "p75": 7, "p90": 9, "max": 10, "mean": 5.39 }, "distanceMiles": { "n": 220, "min": 0.2, "p25": 3.1, "median": 5.1, "p75": 7.4, "p90": 9.5, "max": 16.8, "mean": 5.47 } }, "adoption": { "isChain": { "yes": 15, "outOf": 220, "pct": 7 }, "hasWebsite": { "yes": 207, "outOf": 220, "pct": 94 }, "hasOwnWebsite": { "yes": 207, "outOf": 220, "pct": 94 }, "hasPhone": { "yes": 216, "outOf": 220, "pct": 98 }, "nameHasService": { "yes": 191, "outOf": 220, "pct": 87 }, "nameHasCity": { "yes": 50, "outOf": 220, "pct": 23 }, "nameHasState": { "yes": 2, "outOf": 220, "pct": 1 }, "nameHasGeo": { "yes": 51, "outOf": 220, "pct": 23 }, "acRepairPrimary": { "yes": 119, "outOf": 220, "pct": 54 }, "acRepairAny": { "yes": 169, "outOf": 220, "pct": 77 }, "acRepairSecondaryOnly": { "yes": 50, "outOf": 220, "pct": 23 }, "hvacContractorPrimary": { "yes": 89, "outOf": 220, "pct": 40 }, "hvacContractorAny": { "yes": 208, "outOf": 220, "pct": 95 }, "hvacContractorSecondaryOnly": { "yes": 119, "outOf": 220, "pct": 54 }, "acContractorPrimary": { "yes": 9, "outOf": 220, "pct": 4 }, "acContractorAny": { "yes": 172, "outOf": 220, "pct": 78 }, "acContractorSecondaryOnly": { "yes": 163, "outOf": 220, "pct": 74 }, "hiddenAddress": { "yes": 6, "outOf": 220, "pct": 3 }, "streetAddress": { "yes": 214, "outOf": 220, "pct": 97 }, "inMarketCity": { "yes": 198, "outOf": 214, "pct": 93 } }, "featureScore": null, "correlations": { "rankVs_rating": { "n": 218, "rho": 0.094, "significant": false, "strength": "no meaningful relationship" }, "rankVs_reviews": { "n": 218, "rho": -0.327, "significant": true, "strength": "moderate" }, "rankVs_nameWords": { "n": 220, "rho": -0.073, "significant": false, "strength": "no meaningful relationship" }, "rankVs_categoryCount": { "n": 220, "rho": -0.148, "significant": true, "strength": "weak" }, "rankVs_distanceMiles": { "n": 220, "rho": -0.029, "significant": false, "strength": "no meaningful relationship" } }, "bands": [ { "positions": "1-3", "n": 33, "reviews": 2096, "rating": 4.9 }, { "positions": "4-7", "n": 44, "reviews": 1145, "rating": 4.9 }, { "positions": "8-12", "n": 55, "reviews": 570, "rating": 4.9 }, { "positions": "13-20", "n": 88, "reviews": 343, "rating": 4.9 } ] }, "smallCity": { "markets": 11, "n": 212, "distributions": { "rating": { "n": 203, "min": 2.3, "p25": 4.6, "median": 4.8, "p75": 5, "p90": 5, "max": 5, "mean": 4.69 }, "reviews": { "n": 203, "min": 1, "p25": 19, "median": 61, "p75": 235, "p90": 918, "max": 4384, "mean": 304.79 }, "nameWords": { "n": 212, "min": 2, "p25": 4, "median": 4, "p75": 5, "p90": 6, "max": 11, "mean": 4.52 }, "categoryCount": { "n": 212, "min": 1, "p25": 1, "median": 4, "p75": 6, "p90": 8, "max": 10, "mean": 4.19 }, "distanceMiles": { "n": 212, "min": 0, "p25": 1.2, "median": 2.6, "p75": 4.7, "p90": 9.8, "max": 94.4, "mean": 4.28 } }, "adoption": { "isChain": { "yes": 3, "outOf": 212, "pct": 1 }, "hasWebsite": { "yes": 177, "outOf": 212, "pct": 83 }, "hasOwnWebsite": { "yes": 174, "outOf": 212, "pct": 82 }, "hasPhone": { "yes": 211, "outOf": 212, "pct": 100 }, "nameHasService": { "yes": 190, "outOf": 212, "pct": 90 }, "nameHasCity": { "yes": 31, "outOf": 212, "pct": 15 }, "nameHasState": { "yes": 2, "outOf": 212, "pct": 1 }, "nameHasGeo": { "yes": 33, "outOf": 212, "pct": 16 }, "acRepairPrimary": { "yes": 112, "outOf": 212, "pct": 53 }, "acRepairAny": { "yes": 112, "outOf": 212, "pct": 53 }, "acRepairSecondaryOnly": { "yes": 0, "outOf": 212, "pct": 0 }, "hvacContractorPrimary": { "yes": 62, "outOf": 212, "pct": 29 }, "hvacContractorAny": { "yes": 172, "outOf": 212, "pct": 81 }, "hvacContractorSecondaryOnly": { "yes": 110, "outOf": 212, "pct": 52 }, "acContractorPrimary": { "yes": 28, "outOf": 212, "pct": 13 }, "acContractorAny": { "yes": 131, "outOf": 212, "pct": 62 }, "acContractorSecondaryOnly": { "yes": 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Experts Indianapolis", "miles": 11.1, "addressCity": "Indianapolis", "hiddenAddress": false }, "medianMiles": 7.5, "otherTowns": [ [ "Carmel", 1 ], [ "Zionsville", 1 ] ] }, { "market": "Charlotte, North Carolina", "stratum": "largeMetro", "center": { "lat": 35.2272086, "lng": -80.8430827, "source": "openstreetmap", "label": "Charlotte, Mecklenburg County, North Carolina, United States" }, "n": 20, "inCity": 20, "anotherTown": 0, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "One Hour Heating & Air Conditioning of Charlotte", "miles": 7.9, "addressCity": "Charlotte", "hiddenAddress": false }, "medianMiles": 5.3, "otherTowns": [] }, { "market": "Nashville, Tennessee", "stratum": "largeMetro", "center": { "lat": 36.1622767, "lng": -86.7742984, "source": "openstreetmap", "label": "Nashville, Davidson County, Middle Tennessee, Tennessee, United States" }, "n": 20, "inCity": 19, "anotherTown": 0, "hidden": 1, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Air Conditioning Service, Inc", "miles": 5.2, "addressCity": "Nashville", "hiddenAddress": false }, "medianMiles": 4.4, "otherTowns": [] }, { "market": "Denver, Colorado", "stratum": "largeMetro", "center": { "lat": 39.7392364, "lng": -104.984862, "source": "openstreetmap", "label": "Denver, Colorado, United States" }, "n": 20, "inCity": 20, "anotherTown": 0, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Denver's Best Heating & AC Repair", "miles": 7.9, "addressCity": "Denver", "hiddenAddress": false }, "medianMiles": 2.5, "otherTowns": [] }, { "market": "Atlanta, Georgia", "stratum": "largeMetro", "center": { "lat": 33.7544657, "lng": -84.3898151, "source": "openstreetmap", "label": "Atlanta, Fulton County, Georgia, United States" }, "n": 20, "inCity": 14, "anotherTown": 3, "hidden": 3, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "The Air Company of GA", "miles": 12.6, "addressCity": "Atlanta", "hiddenAddress": false }, "medianMiles": 7, "otherTowns": [ [ "College Park", 2 ], [ "Decatur", 1 ] ] }, { "market": "Minneapolis, Minnesota", "stratum": "largeMetro", "center": { "lat": 44.9772995, "lng": -93.2654692, "source": "openstreetmap", "label": "Minneapolis, Hennepin County, Minnesota, United States" }, "n": 20, "inCity": 19, "anotherTown": 1, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Blue Ox Heating & Air", "miles": 8.4, "addressCity": "Minneapolis", "hiddenAddress": false }, "medianMiles": 3.6, "otherTowns": [ [ "St Anthony", 1 ] ] }, { "market": "St. Louis, Missouri", "stratum": "largeMetro", "center": { "lat": 38.6254063, "lng": -90.190009, "source": "openstreetmap", "label": "Saint Louis, Missouri, United States" }, "n": 20, "inCity": 16, "anotherTown": 3, "hidden": 1, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Classic Aire Care", "miles": 11.7, "addressCity": "St. Louis", "hiddenAddress": false }, "medianMiles": 6.5, "otherTowns": [ [ "Brentwood", 1 ], [ "University City", 1 ], [ "Hazelwood", 1 ] ] }, { "market": "Tampa, Florida", "stratum": "largeMetro", "center": { "lat": 27.9449854, "lng": -82.4583107, "source": "openstreetmap", "label": "Tampa, Hillsborough County, Florida, United States" }, "n": 20, "inCity": 20, "anotherTown": 0, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "The Comfort Authority", "miles": 6.4, "addressCity": "Tampa", "hiddenAddress": false }, "medianMiles": 6.3, "otherTowns": [] }, { "market": "Sacramento, California", "stratum": "largeMetro", "center": { "lat": 38.5810606, "lng": -121.493895, "source": "openstreetmap", "label": "Sacramento, Sacramento County, California, United States" }, "n": 20, "inCity": 16, "anotherTown": 4, "hidden": 0, "top3InCity": 2, "top3AnotherTown": 1, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Big Mountain Heating & Air Conditioning", "miles": 5.8, "addressCity": "Sacramento", "hiddenAddress": false }, "medianMiles": 4.6, "otherTowns": [ [ "West Sacramento", 4 ] ] }, { "market": "Raleigh, North Carolina", "stratum": "largeMetro", "center": { "lat": 35.7803977, "lng": -78.6390989, "source": "openstreetmap", "label": "Raleigh, Wake County, North Carolina, United States" }, "n": 20, "inCity": 19, "anotherTown": 0, "hidden": 1, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Cool Change Heating and Air", "miles": 5.1, "addressCity": "Raleigh", "hiddenAddress": false }, "medianMiles": 5.1, "otherTowns": [] }, { "market": "Abilene, Texas", "stratum": "smallCity", "center": { "lat": 32.44645, "lng": -99.7475905, "source": "openstreetmap", "label": "Abilene, Taylor County, Texas, United States" }, "n": 19, "inCity": 18, "anotherTown": 0, "hidden": 1, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Quality Cooling, Heating & Plumbing", "miles": 3.4, "addressCity": "Abilene", "hiddenAddress": false }, "medianMiles": 3.1, "otherTowns": [] }, { "market": "Bowling Green, Kentucky", "stratum": "smallCity", "center": { "lat": 36.9929203, "lng": -86.4428677, "source": "openstreetmap", "label": "Bowling Green, Warren County, Kentucky, 42101, United States" }, "n": 20, "inCity": 17, "anotherTown": 0, "hidden": 3, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "Greenwood Refrigeration, Inc", "miles": 3.8, "addressCity": "Bowling Green", "hiddenAddress": false }, "medianMiles": 4.2, "otherTowns": [] }, { "market": "Johnson City, Tennessee", "stratum": "smallCity", "center": { "lat": 36.3167671, "lng": -82.352903, "source": "openstreetmap", "label": "Johnson City, Washington County, East Tennessee, Tennessee, United States" }, "n": 20, "inCity": 13, "anotherTown": 3, "hidden": 4, "top3InCity": 2, "top3AnotherTown": 0, "top3Hidden": 1, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Tri-City Air Conditioning Co", "miles": 9.6, "addressCity": "Johnson City", "hiddenAddress": false }, "medianMiles": 4, "otherTowns": [ [ "Mountain Home", 1 ], [ "Gray", 1 ], [ "Bluff City", 1 ] ] }, { "market": "Rochester, Minnesota", "stratum": "smallCity", "center": { "lat": 44.0234387, "lng": -92.4630182, "source": "openstreetmap", "label": "Rochester, Olmsted County, Minnesota, United States" }, "n": 19, "inCity": 12, "anotherTown": 5, "hidden": 2, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "K & S Heating, Air Conditioning, Plumbing & Electrical", "miles": 3.4, "addressCity": "Rochester", "hiddenAddress": false }, "medianMiles": 4.7, "otherTowns": [ [ "Oronoco", 2 ], [ "Stewartville", 2 ], [ "Plainview", 1 ] ] }, { "market": "Sioux City, Iowa", "stratum": "smallCity", "center": { "lat": 42.4966815, "lng": -96.4058782, "source": "openstreetmap", "label": "Sioux City, Woodbury County, Iowa, United States" }, "n": 20, "inCity": 19, "anotherTown": 1, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Peak HVAC Repair Sioux City", "miles": 1.5, "addressCity": "Sioux City", "hiddenAddress": false }, "medianMiles": 1, "otherTowns": [ [ "South Sioux City", 1 ] ] }, { "market": "Cheyenne, Wyoming", "stratum": "smallCity", "center": { "lat": 41.139981, "lng": -104.820246, "source": "openstreetmap", "label": "Cheyenne, Laramie County, Wyoming, United States" }, "n": 18, "inCity": 15, "anotherTown": 1, "hidden": 2, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Advanced Comfort Solutions", "miles": 2.1, "addressCity": "Cheyenne", "hiddenAddress": false }, "medianMiles": 1.5, "otherTowns": [ [ "Laramie", 1 ] ] }, { "market": "Lawton, Oklahoma", "stratum": "smallCity", "center": { "lat": 34.6051975, "lng": -98.3952279, "source": "openstreetmap", "label": "Lawton, Comanche County, Oklahoma, United States" }, "n": 20, "inCity": 15, "anotherTown": 1, "hidden": 4, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "Cool It", "miles": 1.9, "addressCity": "Lawton", "hiddenAddress": false }, "medianMiles": 1.7, "otherTowns": [ [ "Cache", 1 ] ] }, { "market": "Valdosta, Georgia", "stratum": "smallCity", "center": { "lat": 30.8327022, "lng": -83.2784851, "source": "openstreetmap", "label": "Valdosta, Lowndes County, Georgia, United States" }, "n": 20, "inCity": 19, "anotherTown": 0, "hidden": 1, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "Ray & Son Heating & Air Conditioning Inc", "miles": 5, "addressCity": "Valdosta", "hiddenAddress": false }, "medianMiles": 2, "otherTowns": [] }, { "market": "Wausau, Wisconsin", "stratum": "smallCity", "center": { "lat": 44.9597858, "lng": -89.6272791, "source": "openstreetmap", "label": "Wausau, Marathon County, Wisconsin, 54401, United States" }, "n": 19, "inCity": 13, "anotherTown": 3, "hidden": 3, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 1, "title": "Southport Plumbing, Heating & Cooling", "miles": 2.7, "addressCity": "Wausau", "hiddenAddress": false }, "medianMiles": 2.8, "otherTowns": [ [ "Schofield", 2 ], [ "Weston", 1 ] ] }, { "market": "Bismarck, North Dakota", "stratum": "smallCity", "center": { "lat": 46.808327, "lng": -100.783739, "source": "openstreetmap", "label": "Bismarck, Burleigh County, North Dakota, United States" }, "n": 17, "inCity": 17, "anotherTown": 0, "hidden": 0, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 2, "title": "Ed's Heating & Air", "miles": 1.6, "addressCity": "Bismarck", "hiddenAddress": false }, "medianMiles": 1.6, "otherTowns": [] }, { "market": "Joplin, Missouri", "stratum": "smallCity", "center": { "lat": 37.0841838, "lng": -94.5133385, "source": "openstreetmap", "label": "Joplin, Jasper County, Missouri, United States" }, "n": 20, "inCity": 14, "anotherTown": 1, "hidden": 5, "top3InCity": 3, "top3AnotherTown": 0, "top3Hidden": 0, "rank1Place": "in the market city", "farthestTop3": { "rank": 3, "title": "Air Services Heating", "miles": 3.1, "addressCity": "Joplin", "hiddenAddress": false }, "medianMiles": 4.1, "otherTowns": [ [ "Carthage", 1 ] ] } ] }, "contrast": { "rating": { "topMedian": 4.9, "topN": 66, "bottomMedian": 4.9, "bottomN": 120 }, "reviews": { "topMedian": 899, "topN": 66, "bottomMedian": 71, "bottomN": 120 }, "nameWords": { "topMedian": 4, "topN": 66, "bottomMedian": 4, "bottomN": 125 }, "categoryCount": { "topMedian": 7, "topN": 66, "bottomMedian": 4, "bottomN": 125 }, "distanceMiles": { "topMedian": 3.4, "topN": 66, "bottomMedian": 3.8, "bottomN": 125 } }, "limits": [ "Results were captured once on 2026-09-27, from one location setting per market. Rankings vary by device, personalization and time.", "Rank is the position within this query only. It is not a measure of overall visibility.", "Ratings and review counts are as displayed by Google Maps at capture time and can lag the business's actual reviews.", "Correlation is not causation. A relationship here describes what co-occurs among businesses that already rank, not what causes ranking.", "Businesses appearing in more than one market are counted once." ] }